iVIGA Tap Factory Supplier
Kitchen Yoyambirira ya Yu Yueming Ndi Zambiri Zaku Bafa
Nkhaniyi ili ndi zonse zomwe mukufuna kudziwa zokhudza nkhani zaposachedwa za Moen, zatsopano, strategic layout, ndi malingaliro pazochitika zazikulu. Kuyankhulana uku ndi Moen kudzabweretsanso phindu pakukula kwamakampani.
“Xiaomo Xiaomo, tsegulani chivundikiro cha mpando; Xiaomo Xiaomo, kupukuta.” Chimbudzi chanzeru cha Moen chomwe chili kutsogolo kwanu chimatsatira maulamuliro angapo ndipo chimagwira ntchito bwino, popanda kuchedwa kapena kulakwitsa. Ngakhale ukadaulo wowongolera mawu uwu mu 26th China International Kitchen and Bathroom Exhibition siyovuta kuwona., ndizovuta kulingalira kuti ili ndi dzina lachi China, ndi kachitidwe ka mawu achi China kachimbudzi chanzeru ndikuchokera kuzinthu zenizeni zamtundu woyamba wakhitchini wa MOEN. Chodabwitsa kwambiri ndikuti aka ndi koyamba kuti tiwone Moen akuwonetsa ku China International Kitchen. & Bath Show kuyambira Khitchini & Bath News yakhala ikutsatira chiwonetserochi kuyambira pamenepo 2009.
Kwa zaka zambiri, Moen sanawonekere pagulu, ndipo kamvekedwe kake kakang'ono kakang'ono kamene kamapangitsa kukhala kodzaza ndi chinsinsi. Izi zimapangitsanso makampani kukhala ndi chidwi kwambiri, chifukwa chiyani Moen anabwerera ku China International Kitchen & Bath Show patatha zaka zambiri? Kodi mtundu wa bafa waku America uwu wakula bwanji ku China pazaka zambiri? Ndi mayendedwe otani? Poyang'anizana ndi machitidwe awiri ovuta kwambiri, kukwera kwa ogula achichepere aku China komanso kufulumira kwa ukalamba, Kodi Moen apanga bwanji? Kodi Moen China ikuyankha bwanji kuzinthu zosalamulirika zomwe zadzetsedwa ndi mliri waposachedwa?
Purezidenti wa Fortune Global Plumbing Group Asia, Jack Wu (2ndi kumanja)
Uwu Ndi, Brand Director wa Fortune Global Plumbing Group Asia (1st kuchokera kumanja)
Gu Baohua, Senior Product ndi Channel Marketing Director, Asia, Gulu la Fortune Global Plumbing Group (1st kuchokera kumanzere)
Yu Yueming, Khitchini & Zambiri zosamba (2ndi kuchokera kumanzere)
Ndi mitundu yonse ya mafunso, Yu Yueming wa Kitchen & Bath anafunsa Wu Yongjie, Purezidenti wa Fortune Global Plumbing Group Asia, Ndi Hua, Brand Director wa Fortune Global Plumbing Group Asia, ndi Gu Baohua, Senior Product and Channel Marketing Director wa Fortune Global Plumbing Group Asia ku Moen Pavilion ya 26th Shanghai Kitchen & Bath Show kuti awulule chinsinsi cha Moen chamakampani.
Kitchen ndi bafa zambiri: Pamenepo, kwa atolankhani komanso ngakhale makampani aukhondo, Moen ndi wodabwitsa kwambiri chifukwa cha machitidwe ake otsika kwambiri. Tsopano tili ndi chidwi chofuna kumvetsetsa kuti Moen China yalowa gawo lotani?
Wu Yongjie: Moen wakhala ku China kwa zaka pafupifupi makumi awiri. M'zaka makumi awiri izi, Moen yakhala ikukula mwachangu ndikukula kwachitukuko chaku China, ndipo wakhala ndi chikhalidwe cha kukula kosalekeza. Kuweruza mwachilungamo, tidakali mu siteji ya khalidwe lapamwamba ndi kukula kwakukulu panthawiyi.
Purezidenti wa Fortune Global Plumbing Group Asia, Bambo. Wu Yongjie
Kitchen ndi bafa zambiri: Mukuwona bwanji kukwera kwa magulu apano apabanja ogula komanso kukonda kwawo zinthu zamtundu wadziko? Poyang'anizana ndi kusintha kwa magulu ogula, machitidwe ogwiritsira ntchito ndi zizolowezi, zosintha ndi zatsopano zomwe apanga?
Wu Yongjie: Pamenepo, ogula achichepere nthawizonse akhala gulu lomwe Moen amamvetsera kwambiri, makamaka pamene tikuchita chitukuko cha mankhwala kapena zatsopano. Makhalidwe ndi zizolowezi za ogula achichepere ndizo zomwe timayang'ana kwambiri pa kafukufuku wathu. Tikamachita chitukuko cha mankhwala, ife makamaka timatenga zosowa za ogula achinyamata monga kalozera wathu.
Kuphatikiza apo, Mchitidwe wadziko ndiwomwe umakonda kudya kwambiri ku China, zomwe zikuwonetsanso chitukuko chonse cha China komanso kubwerera kwa chidaliro chathu chachikhalidwe. Mbali inayi, zikuwonetsanso kuti ogula athu aku China akukula kwambiri. Sakulambiranso mwachimbulimbuli, koma mtengo wamtengo wapatali, kapangidwe kazinthu, ndi kupanga zatsopano.
Kwa mtundu watsopano womwe wadzipereka kwa nthawi yayitali kuti upatse ogula chidziwitso chachikulu, izi zidzabweretsanso Moen chiyembekezo chabwino chakukula. Ichi ndichifukwa chake tipitilizabe kugwira ntchito pamsika waku China. Nthawi yomweyo, titenga lingaliro la “ku CHINA, za CHINA” ngati lingaliro lanzeru kubweretsa ogula achichepere achi China kukhala okongola kwambiri.
Kitchen ndi bafa zambiri: Tengani mafakitale ena monga chitsanzo, mudatchula: “ku CHINA, za CHINA”. Kodi ndingamvetse ngati KFC ndi McDonald's, amapanga zinthu zapadera malinga ndi zofuna za msika waku China kuti zikwaniritse zokonda zaku China? Kodi ndizowona kuti Moen apanganso zinthu kuti zigwirizane ndi msika waku China ndi masitayilo apamwamba aku China malinga ndi msika wawung'ono waku China?
Wu Yongjie: Kumene, chifukwa chomwe Moen wakhala akuchita bwino masiku ano ndikuti takhala tikugulitsa malonda athu pamsika waku Asia pafupifupi 20 zaka zapitazo, ndi chitukuko cha mankhwala a Moen ku China sichikutsogozedwa ndi U.S. likulu, koma zambiri ndi msika wamba. Chifukwa chake nkhani ya KFC ndi McDonald yomwe mudatchulapo kale ndichinthu chomwe takhala tikuchita. Tidzakhalanso tikuyenda kwambiri mbali iyi mtsogolomu. Pamenepo, tili ndi mizere yowerengeka yomwe ili ndi mawonekedwe amphamvu achi China kapena omwe amakwaniritsa zosowa za ogula am'deralo. Muyenera kuwona izi kudzera muwonetsero wathu.
Nkhani Zakukhitchini: Kupatula malo ogulitsira a Tmall, ndi njira zina zapaintaneti zomwe Moen ali nazo? Akuyenda bwanji? Monga mtundu waukulu wapadziko lonse wa bafa, Ubwino ndi kuipa kochita bizinesi yapaintaneti kwa Moen ndi chiyani? Ndi kukula kwa bizinesi yapaintaneti, pambuyo-zogulitsa ndi unsembe kukhala mfundo ululu?
Wu Yongjie: Zamakampani akukhitchini ndi bafa, e-commerce ndi njira yopita patsogolo, ndipo Moen atha kunenedwa kuti ndi amodzi mwazinthu zoyamba mumakampani athu kuchita nawo malonda a e-commerce. Nthawi yomweyo, tapanga kale masanjidwe atsatanetsatane pamapulatifomu ambiri a e-commerce monga Tmall ndi Jingdong.
Posachedwa, kukula kwathu kwakhala kwabwino kwambiri, khola, ndi liwiro lalikulu. Kuti apatse ogula mosavuta, takhazikitsanso ntchito zingapo mu njira ya e-commerce. Mwachitsanzo, “gulani pamene mukupita”, ntchito zoikamo nyumba, ndi zina zotero. Timalimbitsanso mgwirizano ndi nsanja ya e-commerce logistics, tikuyembekeza kupitiliza kupatsa makasitomala athu mwayi wogula pa intaneti.
Kuphatikiza apo, e-commerce si malo ogulitsira komanso njira yogulitsira, komanso malo abwino olumikizirana ogula kuti alumikizane ndi mtundu ndikupeza zambiri. Ndi kusintha kwa machitidwe ogula ogula, malire apakati pa intaneti ndi opanda intaneti akuchulukirachulukira. Makamaka mu gulu lathu lakhitchini ndi bafa, ogula kulabadira kwambiri zinachitikira. Izi zimapangitsa kuti zikhale zovuta kuti ma tchanelo osapezeka pa intaneti alowe m'malo ndi pa intaneti.
Tikukulitsabe mwamphamvu njira zamalonda zapa e-commerce. Nthawi yomweyo, tikupitiriza kulima njira zopanda intaneti. Ndipo tikuganiza kuti njira ziwirizi zidzakhala zabwinoko komanso zabwino mtsogolomu, ndi kupanga chothandizira. Tsopano tapanga njira yotseka yamayendedwe apaintaneti komanso opanda intaneti. Izinso ndizomwe tidzayang'ana pa njira yogulitsira mtsogolo.
Nkhani Zakukhitchini: Ndi masitolo angati a Moen omwe alipo tsopano?
Wu Yongjie: Masitolo athu tsopano ali ndi zambiri kuposa 300 mizinda ndi pafupifupi 1,000 malo ogulitsa. Kukula kwathu kwaposachedwa kwapaintaneti kumayang'ananso masitolo akuluakulu. Tikuchita masitolo apamwamba, chomwe ndi chothandizira kwambiri pa intaneti. Pa nthawi yomweyi imakhalanso ndi kukwezedwa kwakukulu kwa chizindikirocho.
Kitchen ndi bafa zambiri: Tsopano tikukamba za njira zosiyanasiyana, ndiye njira zathu zazikulu ndi ziti tsopano?
Wu Yongjie: Makanema athu akulu akadali ogulitsa pa intaneti komanso osapezeka pa intaneti. Pamenepo, sitolo yapaintaneti ndiye njira yabwino kwambiri, cholinga chathu ndikupanga sitolo yayikulu pamalo abwino kwambiri. Pa nthawi yomweyi makampaniwa pali makampani atsopano omwe akubwera, ndiye njira yopititsira patsogolo nyumba. Tayambanso kupanga masanjidwe munjira yowongolera nyumba. M'chipinda chowonetsera chamakampani opanga nyumba, ndifenso a sitolo ya Moen.
Kitchen ndi bafa zambiri: Zikumveka kuti mudalowa nawo ku Moen 1997, chomwe chinali chaka chachitatu chomwe Moen adalowa mumsika waku China, ndipo mwatenga nawo mbali ndikuwona pafupifupi chitukuko chonse cha Moen China. Mukuwona bwanji kukula kwa Moen mumsika waku China mzaka khumi izi? Ndi magawo otani komanso mawonekedwe a aliyense wa iwo?
Y.J. Wu: Moen wakhala ali ku China pafupifupi 20 zaka, ndipo ndikuganiza kuti ndife amwayi kwambiri. Tatenga mwayi pakusintha kwadziko ndikutsegula, kuchotsedwa kwa bizinesi yogulitsa nyumba, ndi ogula’ kufunafuna moyo wabwino nthawi zonse, ndi zina. kukula pa liwiro lalikulu. Pamenepo, kumlingo wina, tikukhala pamphepo. Pazaka makumi awiri zapitazi, kukula kwathu kwakhala kofulumira kwambiri komanso kokhazikika.
Nayi chithunzi choti mugawane: M'mbuyomu 20 zaka, chiwopsezo chathu chakukula kwapachaka chafika 27%. Zimenezi n’zosatheka m’dziko lililonse, kuphatikizapo kuno ku United States. Choncho panokha, Ndine woyamikira kwambiri mwayi wokhala nawo m’gululi. Ndipo ndimadziona kuti ndine wonyada komanso wamwayi. Ponena za chifukwa chake Moen wakhala ndi kukula kwakukulu komanso kosasunthika panthawiyi, Ineyo pandekha ndikuona kuti pali zifukwa zingapo.
Choyamba, U.S. Likulu lakhala likuyembekeza msika waku China kwa nthawi yayitali, ndi ndalama pamsika waku China komanso chidaliro ndi kuthandizira gulu la oyang'anira aku China ndizofunikira kwambiri. Kachiwiri, timakhazikika ndikutha kukhala pansi komanso pafupi ndi msika waku China. Wachitatu, malonda athu ndi okhazikika. Nthawi yomweyo, nthawi zonse timayesetsa kudzitsutsa ndikudzikonzanso. Izi, kuphatikiza ndi kulima kwathu kozama, kufunafuna khalidwe la mankhwala, ndikuyang'ana pazatsopano ndi chitukuko cha mankhwala, zakhala zofunikira pakukula kwathu kokhazikika komanso kofulumira ku China pazaka makumi awiri zapitazi.
Komabe, msika ku China ukusintha mwachangu ndipo ndizovuta kusiyanitsa gawo lomwe tili. Ngati tiyang'ana kukula kwa tchanelo chonse kapena kukulitsa gulu, Moen China kwenikweni ndi mwayi kwambiri. Zinthu zonse zomwe tazitchula kale, tidazindikira mfundo yosinthira tchanelo ndikuyiyika msanga. Nthawi iliyonse tinkatha kuyima pamphepo kaye, monga tidayamba kumene kugula zida zomangira supermarket. Mwayi wodziwa nthawi imeneyo ndi wabwino kwambiri. Palinso kukulitsidwa kwa tchanelo chathu chogulitsira kapena njira yosungira. Yoyamba inali shopu m'sitolo, ndipo kenako sitolo idawonekera. Kusintha kulikonse komwe tazigwira molondola kwambiri.
Kuphatikiza apo, palinso kukula kwaposachedwa kwa msika wa engineering komwe kumabwera chifukwa cha kuchuluka kwa bizinesi yamagetsi ndi nyumba zoyengedwa., zomwe tidazikonzeratu. Zakale 20 zaka zakhalanso 20 zaka za kukula kwa gulu, ndipo takhala tikupanga magulu malinga ndi kusintha kwa ogula. Chifukwa chake tsopano ndizovuta kunena kuti Moen China yadutsa magawo ati, koma nthawi iliyonse msika umasintha ndi gawo la chitukuko cha Moen ku China, kapena kukwera kwina, chochitika china chinafika.
Nkhani Zakukhitchini: Mutha kulosera momwe Moen China ichitira 2021? Kodi China ili kuti lero pamsika wa Moen ku Asia Pacific?
Y.J. Wu: 2020 ndi chaka chapadera kwambiri chokhala ndi zokhotakhota zambiri, kuyankhula. Komabe, ngakhale m’mikhalidwe yovuta yoteroyo, Moen akupitilizabe kukula kwambiri. Chaka chino, kutengera momwe bizinesi ilili, tithabe kupeza chiwongola dzanja chabwino pakutha kwa chaka.
Ndikuganiza kuti chifukwa chachikulu ndikuti mliri wapakhomo udayendetsedwa munthawi yake ndipo msika udachira mwachangu. Kuphatikiza apo, ogula amakhala nthawi yambiri kunyumba panthawi ya mliri, ndipo zofunika zawo za m’nyumba zakula. Ogula tsopano ali okonzeka kugwiritsa ntchito ndalama zambiri ndi nthawi kuti akonze malo awo okhalamo, zomwe ndi zabwino kumakampani athu.
Choncho m'malo, m'makampani athu, pakhala pali kuwonjezeka kwa kufunikira kwa chaka chatha. Kuphatikiza apo, ponena za chilengedwe chamkati, tili ndi gulu loyamba komanso maziko olimba. Choncho mu nthawi yovuta kwambiri, tikuchitapo kanthu. Mfundo yomaliza ndi kutsimikiza mtima. Munthawi zovuta, sitinagwedezeke mundondomeko yathu, koma m'malo mwake, tapitilizabe kukulitsa ndalama zathu mumtundu. Ndipo monga nthawi zonse, tinaumirira pa luso la chitukuko cha mankhwala. Ndicho chifukwa chake pambuyo pa mliri, tinachira msanga kuposa ena. Ndipo ndikuganiza kuti maziko omwe adakhazikitsidwa zaka zapitazi akhala njira yabwino kwambiri yopitira patsogolo kukula kwathu mzaka zotsatira.
Nkhani Zakukhitchini: Kodi gawo la ndalama za Moen ndi chiyani ku China pamsika waku Asia Pacific masiku ano?
Wu Yongjie: Msika wa Moen ku China ukukulirakulira. Osati kutchula Asia Pacific, pa gawo la dziko lapansi, kaya ndi malonda kapena phindu, gawo likuchulukirachulukira. Chifukwa chake msika waku China ndiwofunikira kudera lonse la Asia Pacific komanso bizinesi yapadziko lonse lapansi.
Nkhani Zakukhitchini: Mwanena kumene mukugawana kuti Moen wakhala akukhazikika komanso kukula kwakukulu m'mbuyomu, zomwe zilinso chifukwa cha zisankho zoyenera zomwe tidapanga m'magawo osiyanasiyana okulitsa msika. Mu msika wamakono, Kodi mwayi ndi zovuta zomwe Moen amakumana nazo ndi zotani m'malingaliro anu amtsogolo?
Y.J. Wu: Kuchokera pakuwona mwayi, China ndi msika waukulu kwambiri. Chiŵerengero chake cha anthu okhala m’matauni chidakali chochepa. Kuphatikiza apo, Ndi kusintha kwa miyezo yamoyo, pakufunikabe zambiri pakukweza ndi kusinthidwa. Kuchokera pamalingaliro awa okha, pali malo ambiri oti akule m'tsogolo, ndipo uwu ndi mwayi.
Kuphatikiza apo, pamene ogula akukula kwambiri, komanso ochulukirachulukira opangira mankhwala, yang'anani pazatsopano, yang'anani pa mtengo, yang'anani pa mtundu. Amakonda kwambiri zinthu zenizeni, ndi zatsopano. Izi zipangitsa kusinthanso kwamakampani. Mu reshuffling ndondomeko, bola ukhoza kupulumuka, kapena kuyala maziko abwino, kuti kampaniyo igwirizane ndi zosinthazo, mwayi nawonso ndi waukulu kwambiri.
Kuchokera pamalingaliro azovuta, msika ku China ukusintha mwachangu kwambiri. Ndikuganiza kuti tikusintha mwachangu tsopano, koma tsopano kukula kwa bizinesiyo kwakula kufika pamlingo wina wake. Nthawi zonse timadzikumbutsa tokha kuti sikophweka kutembenuka kapena kusintha njira.
Ngakhale ndife bizinesi yayikulu komanso bizinesi yayikulu, tiyenera kukhalabe ndi malingaliro ndi malingaliro abizinesi yaying'ono kuti tigwire kusintha kwa msika munthawi yake, makamaka kusintha kwa ogula. Nthawi zonse timapanga zisankho kuti tiyankhe. Kwa ife, kusintha kwakukulu pamsika waku China ndi mwayi komanso zovuta.
Uwu Ndi, Brand Director wa Fortune Global Plumbing Group Asia
Khitchini & Bafa: Kodi maubwino a Moen ndi ati kuposa mitundu ina pamsika womwewo? Momwe mungakwaniritsire kuchuluka kwa magulu ogula am'nyumba pazinthu zaukhondo zomwe zili ndi mtengo wapamwamba?
Uwu Ndi: Pamenepo, ife tonse tikudziwa kuti chiwerengero cha khitchini ndi bafa zopangidwa mu msika Chinese ndi lalikulu kwambiri. Ndikuganiza kuti Moen ndi mtundu wapadera kwambiri. Choyambirira, ngati mtundu wapadziko lonse lapansi wokhala ndi mbiri yoposa 80 zaka, idayamba kupanga yoyamba, ndi mpope woyamba wosanganikirana wa madzi ozizira ndi otentha m’mbiri ya anthu m’ma 1930. Kenako pang'onopang'ono chinazama m'munda wa hardware ndi mipope, kenako kukulitsidwa ku bizinesi yomwe tsopano ikhoza kuphimba gulu lonse la khitchini ndi bafa. Izi ndizosasiyanitsidwa ndi zinthu zonse za Moen ndi ntchito zomwe zimagwirizana ndi moyo wamadzi wamunthu. Izi zimachokeranso ku filosofi yapadera ya mtundu wa Moen. Monga chizindikiro chomwe chakhala chikuchita ndi madzi kwa zaka zambiri, Moen amadziwa bwino kufunika kwa madzi, mtengo wamadzi, ndi tanthauzo la madzi.
Choncho, Moen, ngati mtundu wokhala ndi zambiri kuposa 80 zaka zambiri mu khitchini ndi bafa makampani, wakhala akuganiza za kufunika kwa madzi kwa anthu. Kaŵirikaŵiri timalingalira za mtengo umene tingadzetse madzi m’maso mwa mtengo wonse umene umabweretsa kwa anthu. Chifukwa chake sitili m'gulu lina la akatswiri azinthu, akatswiri aukadaulo, lingaliro lathu ndi kukhala katswiri mu kukwaniritsa zinachitikira madzi. You will see in our exhibition hall “enjoy the beauty of water” these words, Pamenepo, behind the short five words contains a very deep, rich and can convey the message of the brand mission.
Kumene, we all know that the whole society is developing so fast now. In terms of communication methods, we will try to try different innovative ways to let more people know about the Moen brand and the Moen brand experience and mission.
Khitchini & Zambiri zosamba: What is the future direction and layout strategy of the brand? What are your views on the Chinese market?
Uwu Ndi: Pamenepo, Bambo. Wu also mentioned earlier that in the past 20 years of cultivating the Chinese market, Moen has focused on developing high-quality products and building various channels, which has laid a solid foundation for the Moen market. From the perspective of development, Moen adzatsimikiza mtima ndikupitiliza kupanga zomanga ndi kugulitsa malonda. Chifukwa timakhulupirira kuti izi siziyenera kukhala zoyesayesa za tsiku limodzi, sitidzatsata zotsatira zazifupi kwambiri, koma khalani ndi phindu lolimba komanso lokhazikika.
Kuphatikiza apo, poyankha ogula achichepere komanso owoneka bwino pamsika waku China komanso kupita patsogolo kwaukadaulo komwe kumabwera chifukwa cha digito.. Tipitiliza kuganiza za njira zina zosokoneza kuzungulira komanso kutsatsa kwatsopano pamlingo wolumikizana ndi msika komanso kulumikizana ndi ogula.. Madzulo ano, tidzakhala ndi malo osiyana kwambiri a Moen water art kunja kwa showroom, kawonedwe kakang'ono komiza zojambulajambula kwa alendo onse, Moen akuyembekezanso kugwiritsa ntchito njira yapaderayi kuti afotokozere zikhulupiriro ndi cholinga cha mtunduwo momveka bwino..
Moen Art Show
Kumene, kuchokera pamalingaliro amtundu wonse wa Moen, chifukwa msika waku China ukukula mwachangu kwambiri ndipo ndi wamphamvu kwambiri, tidzatsata ndondomeko ya chitukuko cha msika wonse ndikumvetsera kwambiri zizolowezi za ogula, kuti azipereka mosalekeza ogula ntchito zabwinoko komanso kudziwa bwino madzi.
Kitchen ndi bafa zambiri: pompano mwanena za chitukuko cha msika, m'malingaliro anu, ndi chitukuko chanji msika waku China pakadali pano?
Ndi Hua: Pamenepo, Mchitidwe umodzi ndiwodziwikiratu: mphamvu zogwiritsira ntchito komanso kukhwima kwa ogula aku China zikuchulukirachulukira. Kuphatikiza apo, kufunikira kwa mtengo wamtengo wapatali kukukulirakulira, ndipo anthu akutsata ukadaulo wakuda kwambiri. Izi zonse ndizovuta kwambiri pamsika.
Moen ali wokonzeka kuthana ndi msika kuti agwiritse ntchito mphamvu zamkati. Nthawi zonse timagogomezera kuti Moen ndi mtundu womwe uli ndi zonse zofunikira komanso zofunikira pakukwaniritsa madzi abwino. Chifukwa mtengo suyenera kukhala wopanda kanthu kuti uwoneke bwino, ndipo luntha siliyenera kukhala mtundu wa luntha chifukwa cha luntha. Kaya ndi phindu kapena nzeru, tikuyembekeza kukwaniritsa bwino komanso kuphatikiza kwazinthu za Moen ndi zopereka zautumiki. Pomaliza, zomwe tikuyembekeza kuwona sizomwe Moen ali nazo, koma chidziwitso changwiro chomwe ogula amapeza ndi madzi.
Khitchini & Bafa: Zomwe zidawoneka bwino paziwonetsero za Moen ndi mawonekedwe apamwamba pawonetsero? Kodi matekinoloje akuda ndi ati? Ndi mitundu yanji yamitundu yosiyanasiyana yamadzi yomwe izi zingabweretse kwa ogula? Chonde fotokozani chinthu chimodzi kapena ziwiri mwatsatanetsatane.
Gu Baohua: Chiwonetsero cha Moen chimagwirizanitsa zinthu ndi zochitika pamodzi, Moen wakhala akuumirira pakupanga zinthu m'njira ziwiri: MTENGO, monga mmene dzinalo likusonyezera, ndi mtengo, ndipo Moen nthawi zonse amatsata zinthu zomwe zimagwirizana ndi zosowa za ogula achichepere malinga ndi mtengo wake, pamene tikugwiranso ntchito molimbika mu SMART. Mwachitsanzo, chimbudzi chanzeru chomwe tikuwonetsa lero chili ndi matekinoloje atsopano ambiri, monga ukadaulo wawiri wotsekereza UV. Poyerekeza ndi ntchito yotseketsa imodzi ya zimbudzi wamba zanzeru, Kutseketsa kwapawiri kwa Moen kumakhala ndi chotchinga cha UV musanagwiritse ntchito madzi amoyo amphuno. Kutsekereza kawiri kwa UV kumagwirizana kwambiri ndi zosowa za ogula munthawi ya mliri.
Fortune Global Plumbing Group Asia wamkulu wazamalonda ndi wotsatsa malonda Gu Baohua
Moen’s smart toilet is also equipped with a health test function, which can easily measure the user’s blood pressure, heart rate, body fat, ndi zina zotero, and can be directly synchronized in fitness software such as KEEP. For young people who love sports, health concerns are very attractive.
Many of our products this year also equipped with voice control functions. We can control our whole house bathroom space through the voice system. Kuphatikiza apo, Moen has developed FLO anti-leakage as well as anti-leakage systems for bathrooms and kitchens and other scenarios. In the US, 30-40% of households are unaware that toilets are dripping and wasting water every day. Although this does not cause catastrophic results, the amount of water consumed over time is very large, and Moen has developed corresponding technologies that can intelligently check water conservation. Mwambiri, the products we exhibited at the show are both beautiful and connotative.
Kitchen Information: Just now you mentioned that Moen products are both value and substance, and Moen is also committed to developing products that are loved by young people. But some time ago, the census data came out, showing that the aging process of our country’s population is accelerating, so what is Moen’s planning or research and development in aging-friendly products?
Gu Baohua: This is a very good question, everyone is very concerned about the Chinese census data recently. Pamenepo, Moen has been paying attention to the progress in this area, and has already developed relevant products for the elderly. Mwachitsanzo, Moen’s smart toilets are designed with the needs of the elderly or consumers with mobility problems in mind. We have designed a one-touch easy operation that is very easy to teach the elderly to use.
We have also developed handicapped grab bars, liftable grab bars, wheelchairs, and other products in the bathroom. We will also strengthen research and development in this area. Because judging from the current trend, aging is not only happening in China, but is a global problem. So we will also work with the U.S. headquarters to develop more, more suitable for this era of age-appropriate bathroom products.
Kitchen ndi bafa zambiri: In addition to the trend of young people and the trend of aging, now about the brand overall space solutions do you think it will be the direction of future development?
Gu Baohua: Pamenepo, Moen has expanded from a separate hardware and plumbing brand in the past 20 years to a full range of products for the whole bathroom now. From kitchen faucets to kitchen sinks and then to kitchen appliances. There is a chain in which we have been expanding around the water space research and development. We are constantly creating comprehensive solutions.
From this perspective, Moen continues to help consumers to provide complete solutions, while especially involving products that require customization, monga makabati a khitchini, mvula, ndi zina., there is also an increasing demand for customization in China. Moen continues to strengthen in this area, and deepen the customization capabilities and custom product service. So in the future, we will also tighten our focus on some existing whole-house customization strategies for more comprehensive development.
Nkhani Zakukhitchini: It’s no longer just about innovating from technology to selling individual products, but more and more about selling demand, and Moen is doing the same.
Gu Baohua: I think it can be said that Moen is constantly adapting to the changes in products and new demands from consumers, and Moen will find ways to meet these demands. As Mr. Wu shared earlier, why Moen has gradually come to the situation today in the past 20 zaka.
Nkhani Zakukhitchini: Pamenepo, this interview today is very rewarding for me personally. I think the release of our interview report today will also bring a lot of inspiration to our industry. Mwachitsanzo, I really did not expect an imported brand to pay attention to the national trend. The second important point is that I feel Moen’s spirit of long-termism. Bambo. Wu, you have been working at Moen since 1997 and suggested that no matter what difficulties Moen encounters, it will steadfastly move forward towards its strategic goals and even keep increasing its size. This is worth thinking about in the industry.
Masiku ano, most people are still pursuing short-term benefits, such as frequent changes at the top of the company and changing to the next strategy when the strategy fails to yield short-term results. Like last year’s epidemic, which no one expected, Moen is still increasing its size even after such an unforeseen situation. What will the business situation in China be like after the epidemic? Mwachitsanzo, how is Moen affected by the situation of the global commodity price increase? And how is it solving these problems?
Wu Yongjie: Pamenepo, the price increase of commodity raw materials will definitely have a huge impact on our industry. There is no doubt that the cost of all players in this industry will be raised in the short term. This is also the common pressure faced by our industry.
Komabe, as far as we are concerned, the price increase of raw materials is an external factor that is difficult for us to control. From Moen’s point of view, we can start from the inside and enhance our own internal strength. Kuphatikiza apo, we should improve our efficiency in all aspects and strive to minimize the negative impact on the industry caused by the price increase of commodities or raw materials. And we are convinced that after this round of sudden crisis, our competitive advantage will be more obvious and our business will be more solid. And because of this, the industry may have a new round of reshuffles. So actually the opportunity has come out. The raw material price increase is actually essentially a crisis coexistence event, or in the test of the enterprise’s own quality and resilience.
Kitchen Information: The last question, I know Moen China also has production in China, so the products produced in China have not been exported to other countries?
Wu Yongjie: Inde, and after the epidemic, both domestic demand and overseas demand for products made in China are rising, and the rate of increase is large. This is another challenge we face, which is how to bring up the production capacity when the demand is growing so fast. Pakadali pano, we have responded well to the problem, and at least our service to customers is still in place.
Komanso, China is part of the global supply chain. Through this epidemic, the world realized that actually China’s supply chain is the most important. Because many orders have had to return to China for manufacturing, we had some overseas demand. In this epidemic, also returned to China to manufacture and accelerate growth.
