Shanghai Kitchen & Show Bath | Chinsinsi cha Laibodun Product Marketing Strategy

Choyambirira cha Wang Yao Kitchen & Nkhani Zaku Bafa

Pa Meyi 29, Shanghai International Kitchen & Show Bath 2021, zomwe zikuyembekezeredwa kwambiri ndi makampani apadziko lonse lapansi, mwalamulo anatha. Pachionetserocho, Laibodun adawoneka modabwitsa ndi NPP yake, NPO, NBD, NAM, NTJ ndi zinthu zina zolemera kwambiri. Holo yowonetserako inali yotchuka kwambiri komanso mpweya unali wofunda.

Pa chiwonetserochi, tcheyamani wa Laibodun, Duan Junhui, adafunsidwa ndi mtolankhani wochokera ku Kitchen & Bafa. Zotsatirazi ndikuphatikizana kwa njira zamalonda za Laibodun ndi ndalama, kokha pophunzira ndi kusinthana.

Duan Junhui, wapampando wa Laibodun (kumanja) Wang Yao, mtolankhani wa khitchini ndi bafa zambiri (kumanzere)

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Palibe kumvera kwakhungu

Kutsogolera msika ndi khalidwe

Pankhani yamakampani ambiri pamsika akutsata kukonzanso mtundu, mtengo wamtengo wapatali, Duan Junhui anafotokoza maganizo ake, “ogula rejuvenation ndi chizolowezi, koma sizikutanthauza kuti mankhwala onse ndi rejuvenating ogula. Mwachitsanzo, magulu ogula katundu wa nyumba ndi bafa ali pamwamba 30 zaka zakubadwa. Pambuyo pazaka khumi zakugwa kwachisangalalo, amaona kuti mankhwalawa ndi ochuluka. Amakhalanso ndi chikhumbo chapamwamba cha khalidwe ndi chidziwitso. Choncho, kufunafuna kwakhungu kukonzanso mtundu ndi mtengo wapamwamba wa nkhope ndi malingaliro olakwika.”

Tekinoloje ya Laibodun ndi kafukufuku ndi chitukuko zimapanga chikhalidwe cha “jianghu”, kuseri kwa mankhwala aliwonse a Laibodun pali zoyesayesa zosawerengeka za gulu lake lofufuza ndi chitukuko. M'chiwonetsero ichi, magwiridwe antchito achitetezo ndi magwiridwe antchito a Laibodun NPP, NPO, NBD, NAM, NTJ ndi zinthu zina zotsatizana zasinthidwa. Mapangidwe ake azinthu ndi aumunthu komanso ogwirizana ndi zosowa zamagulu ogula ogula pamsika.

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Kujambula tingachipeze powerenga

Onetsani kutalika kwake ndi chiyambi

“M'chiwonetsero ichi, palibe kusintha kwakukulu pamawonekedwe azinthu zathu.” Adatero a Duan Junhui. Kuphweka, ufulu, chitonthozo ndi kusasamala zakhala filosofi ya moyo yomwe Laibodun akufuna kufotokoza. Kuchokera pamawonekedwe azinthu, mbali zazikulu za mankhwala osambira a Laibodun ndizosavuta, kukongola ndi kukongola. Timachotsa zovuta ndi kuphweka, ndi kuchotsa zosafunikira zomaliza. Izi zimapangitsa kuti zinthu zosamba za Laibodun ziwoneke bwino, zachilengedwe, ndi textured.

Zosambira za Laibodun zidapangidwa ndi filosofi yocheperako, kukonzanso masitayelo akale kuti apange zinthu zokongola zomwe ndizosavuta komanso zosavuta. Zimasonyeza chithumwa chapamwamba cha chizindikirocho ndi luso loyambirira.

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Utumiki Wabwino

Kufunafuna chitukuko chofanana ndi ogulitsa ndi mphamvu

Polankhula za njira yamalonda ya Laibodun, Duan Jun adzanena motsimikiza, “Laibodun sichidzatenga chilimbikitso chilichonse chachuma kulimbikitsa ndalama. Tidzangotumikira ogulitsa omwe alipo bwino ndikuwongolera kampani bwino mkati. Ndikukhulupirira kuti bola tikuchita bizinesi pakali pano, ogulitsa abwino adzabwera kwa ife mwachibadwa. Kupititsa patsogolo kupikisana kwathu ndi njira yabwino kwambiri yopezera ndalama.”

Kuphatikiza apo, Duan Jun adzanena kuti zosankha za Laibodun kwa ogulitsa m'zaka zaposachedwa ndizosiyana ndi kale. Mfundo yoyamba ndi yakuti pakufunika timu, ndipo sichingakhale sitolo ya mwamuna ndi mkazi. Mfundo yachiwiri ndi yakuti Laibodun amayembekeza kwambiri ndipo amafunika kugwirizana ndi ogulitsa omwe ali makamaka mu njira yopangira..

Ngakhale kukhathamiritsa mosalekeza ntchito ndi kupatsa mphamvu ambiri ogulitsa. Kukwaniritsidwa kwa fakitale yanzeru ya Laibodun m'tsogolomu kudzaperekanso chitsimikizo cholimba kwa ogulitsa m'dziko lonselo.. Pambuyo pa fakitale yatsopano ya Laibodun itatha, mphamvu yake yopanga idzakulitsidwa katatu kuposa momwe ilili lero. Duan Junhui adatero, “Kumanga fakitale yatsopano si kwa 'zambiri', koma za 'quality'. Dziko ndi lalikulu kwambiri, tiyenera kuyendera limodzi, ndi chitukuko cha Laibodun ndi sitepe ndi sitepe. Tili ndi zaka zisanu, ndondomeko yachitukuko ya zaka khumi ndi zisanu. Chilichonse chimakonzedwa kuti chikhale chitukuko chakutali.”

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Laibodun yakhazikitsidwa kwa zaka makumi awiri ndi chimodzi ndipo yakhala ikupanga bizinesi yake. Tapanga m'badwo wachiwiri ndi wachitatu wa zipinda zosambira kuyambira m'badwo woyamba ku China, sitepe imodzi panthawi. Tili ndi luso lolimba komanso chiyambi chosasintha. Izi zipangitsa kuti apange zinthu zabwino kwambiri zaku China ndikukwaniritsa dongosolo labizinesi lofuna kwambiri.