Xiaomu Youpin Apanga Mtundu Woyamba Wamafashoni Pamakampani Achichepere!

Kuyambira khitchini yoyambirira ndi bafa yayikulu kwambiri kukhitchini

“Xiaomu Youpin apanga kukhala mtundu woyamba wa bafa achinyamata komanso apamwamba.” Xiaomu Youpin woyambitsa Lin Xiaowei pa Julayi 19 “Kusonkhanitsa Terminal, Zapambana Zogulitsa” – mu 2021, Xiaomu Youpin pamsonkhano wapakatikati wazaka zamalonda, adalengeza zolinga za Xiaomu Youpin za 2025.

Kuyambira Januware 2021, Xiaomu Youpin wakula pang'onopang'ono kukhala wapamwamba kwambiri, zamtengo wapatali, okwera mtengo wachinyamata bafa mtundu akamaliza kukweza kwatsopano kwa pachimake mtundu wake njira. Kukula mwachangu kwa Xiaomu Youpin kwadziwikanso ndikutsimikiziridwa ndi anthu ammudzi.

Pamaso pa Mlembi wa Gulu la Jomoo Party ndi Wapampando Lin Xiaofa, Purezidenti wamkulu wa Jomoo Lin Yousai, Wachiwiri kwa Wapampando wa Jomoo Lin Sinan, ndi Jomoo Brand Purezidenti Yan Zhenzhen, Yu Zhenrong, Purezidenti wa China Association of Industrial Cooperation (Zotsatira CAIC) Nthambi Yopangira Panyumba ndi Woyambitsa Kitchen & Zambiri zosamba, m'malo mwa bungwe la National Association – China Association of Industrial Cooperation yapereka Lin Xiaowei ngati mtsogoleri “Young Fashion Bathroom Brand of Choice”. “Adakhala mnzake wopambana komanso wofalitsa wapadera pambuyo pa Lin Yue, ndipo anapitiriza kulemba nkhani yabwino mu makampani.

Mlembi komanso Wapampando wa chipani cha Jomoo Group Lin Xiaofa ananena kuti chaka chino ndi chaka cha 100 cha kukhazikitsidwa kwa chipani cha Communist cha China., Gulu la Jomoo likukhulupirira mwamphamvu kutsatira Chipanichi ndikukhala woyamba ku China komanso wachinayi pamtundu wapadziko lonse lapansi wa ukhondo wamtundu uliwonse.. Chaka chino, imatsogolera ndi mtengo wamtundu wa hardcore wa 50.578 biliyoni yuan. Iwo wakhala woyamba mu makampani kwa 10 zaka zotsatizana. Xiaomu Youpin ayenera kutenga mwayi wozungulira mkati ndi kunja kawiri ndikutsitsimutsa kumidzi, kuonjezera masanjidwe amakampani ogwiritsira ntchito zaumoyo, kufulumizitsa kafukufuku ndi chitukuko chamtengo wapatali, ukadaulo wapamwamba komanso mafakitale apamwamba kwambiri, ndikupereka mankhwala ndi ntchito zabwinoko kwa ogula achinyamata.

Lin Xiaofa, Secretary of Party Committee and Chairman of Jomoo Group

Woyambitsa Xiaomu Youpin Lin Xiaowei adanenanso za Xiaomu Youpin's 2025 strategy lipoti kuti ino ndi nthawi ya mphamvu zazikulu, ndi nthawi ya mphamvu zaunyamata kuyenda m'njira yofanana ndi nyengo yatsopano! Monga mtundu wachinyamata wokhala ngati mtundu wachinyamata wamafashoni, nthawi yamakono ikhoza kunenedwa kuti ndi nthawi yabwino kwambiri pakukula kwa Xiaomu Youpin! Malinga ndi lipoti la kafukufuku wa McKinsey, “ogula achinyamata” mu Tier 2 mizinda ndi pansi adzapereka pafupifupi 60% za kukula kwa ndalama zogulira dziko mu 2020.

Xiaomu Youpin woyambitsa Xiaowei Lin

Xiaomu Youpin ali panjira yatsopano yotumikira achinyamata atsopano a nthawi yathu, zomwe zidzapangadi nyanja yatsopano ya buluu pamsika. Malinga ndi ziwerengero zovomerezeka zotulutsidwa ndi Xiaomu Youpin, Zogulitsa za Xiaomu Youpin zidakula 60% chaka ndi chaka mu theka loyamba la 2021. Network ya kampaniyo yakula 3,400, chophimba 230 zigawo ndi mizinda m'dziko lonselo. Xiaomu Youpin adapanganso zonse “Championship strategy chatsekedwa kuzungulira” kuchokera ku Championship quality, mpikisano mpikisano, olankhulira Championship, masitolo apamwamba, mpikisano phukusi. Imatsogoza zogulitsa zamakina ndi kugulitsa mwaukadaulo kuchokera pautali wamtundu.

Lin Xiaowei adanena kuti kuyambira theka lachiwiri la 2021 ku 2022, Xiaomu Youpin adzadutsa kuchokera “atsopano”, ndi nkhope yatsopano, liwiro latsopano, umisiri watsopano, nzeru zatsopano, njira zatsopano, malonda atsopano, ntchito zatsopano, malonda atsopano, umoyo watsopano wa anthu, mu njira yatsopano ku cholinga cha 50% kukula kwapachaka. Lin Xiaowei adalengezanso kuti 2025, Xiaomu Youpin akhala mtundu woyamba wa bafa lachinyamata komanso mtundu woyamba wa bafa wachinyamata wotchulidwa.

Yu Yueming, Chief Operating Officer ku Kitchen & Chidziwitso cha Bafa, monga woyimira media yekhayo pamakampani, adapereka lipoti pa “Zowona Zamsika Zaukhondo mu Njira Yatsopano Yogwiritsira Ntchito” ku Xiaomu Youpin's 2021 Msonkhano wa National Marketing Midyear. Iye adanena mu lipotilo kuti malonda a ukhondo amagawidwa m'magulu osiyanasiyana ogula ndi zakale “wamba” mayendedwe. Zabweretsa mipata yambiri yatsopano, monga msika wadziko lonse kuposa 4 thililiyoni kusintha kwa midzi yakale, 5.28 thililiyoni yuan kukonzanso kumidzi kwa msika wazinthu zogula, kukwera kwa m'badwo watsopano wa ogula achichepere komanso kukwera kwakukulu kwa kufunikira kwa zida zanzeru zaukhondo.

Yu Yueming, mkulu wogwira ntchito kukhitchini ndi bafa zambiri

Kumbuyo kwa achinyamata kukhala ogula kwambiri, Xiaomu Youpin ndiye woyamba pamakampani kuti atsegule njira yatsopano yamafashoni achichepere omwe ali opikisana kwambiri ndipo amakhudza kwambiri. Malinga ndi kafukufuku wa Baidu, post-90s ndi positi-00s ndiye cholinga chachikulu cha Xiaomu Youpin. Zotsatira za Kitchen & Kafukufuku wa bafa amasonyezanso kuti 81.3% mwa omwe atenga nawo mbali amavomereza kuti Xiaomu Youpin ndi mtundu wachinyamata. Cholinga chachikulu cha kampani ndikukulitsa mtundu watsopano, yomwe ili yotchuka kwambiri pamsika. Yu Yueming adanena kuti zimatenga pafupifupi 30 zaka kuti amange chizindikiro, koma tsopano ziri 3 zaka. Ndipo Xiaomu Youpin adagwiritsa ntchito zochepa kuposa 2 zaka kuti apange zotsatira mu makampani osambira. Liu Qijiao,

Purezidenti wa Jomo Group Operations, Shi Guoqing, Director wa Xiaomu Youpin Marketing Planning Department, ndi Yang Yuanqiang, Director of Retail Services of User Value Added Center, choncho, adayika mawonekedwe anzeru a Xiaomu Youpin, mankhwala njira ndi utumiki maukonde kumanga njira. Ku Xiaomu Youpin's 2021 msonkhano wapadziko lonse wapakatikati pa chaka, Xiaomu Youpin adayambitsanso “Nkhondo Zamagulu mazanamazana”, kuliza lipenga la theka lachiwiri la chaka.

Mu dongosolo latsopano la ogula kukweza, achinyamata amamvetsa bwino msika wa achinyamata. Cholinga chachikulu cha kampani ndikupanga gulu la tsogolo ndi ogulitsa ake, othandizira ndi othandizana nawo kuti apange ndikupanga zinthu zopambana.