O se numera o Korean Giants na auai i le 8.3 Piliona Yuan “Hansen Home Acquisition War”, O le Maketi Saina ua matua pa'u.

Uluai umukuka ma faleta'ele Alamanuia Autu Ala o Fa'asalalauga umukuka ma Fa'amatalaga Fale Ta'ele

The acquisition war for Korea’s largest home furnishing company is heating up.

With the addition of Korean retail giant, LX Vaega, the competition for the acquisition of Hanson Home is intensifying. I le taimi muamua, Faleoloa a Shinsegae a Korea i Saute, Hyundai Furniture (Hyundai Livart), o se lala o le Faleoloa a le Hyundai Department Store, and South Korea’s Lotte announced their intention to jointly acquire Hanson with South Korea’s private equity IMM PrivateEquity (IMM). But the acquisition camp is expanding with the addition of LXHausys, o se kamupani fau fale e umia e le LX Group (ose vaega o LG), se tasi o Korea pito i luga 50 vaega fa'apisinisi.

If LX Hausys acquires Hansen, the top-ranked company in the interior design and building materials industry, the landscape of the Korean building materials and interior design industry will undergo a huge shakeup, and the market shares of the top companies will be recalculated.

E tusa ai ma le aufaasālalau a Korea, LX Hausys held a board meeting on September 6 and announced that it will invest 300 piliona won (RMB 1.7 piliona) as a strategic investor in a private equity fund that IMM plans to set up to acquire Hanson. Peitai, e le'i fa'amaonia le tupe fa'ai'u.

Lotte, Shinsegae and Hyundai Department Store Group have announced their plans to participate in the acquisition. LX Hausys is considered to have the most competitive advantage considering the synergy with Hanson’s business.

With the recent spin-off of LX Group from LG Group, its business scope has expanded from traditional construction materials to the whole house. Building materials account for about 70% o LX Hausys’ fa'atauga, ufiufi faamalama, faitotoa, fola, laulau, artificial marble, ma isi. The division’s sales in the second quarter of this year were KRW 659.6 piliona, luga 25% tausaga ma lea tausaga. LX Hausys o loʻo i ai le tele o maketi maketi i le faʻamalama faʻamalama mo galuega faʻatau fale i Korea. It also has strengths in high value-added product lines such as marble kitchen sinks and PF insulation materials.

And Hansen has an overwhelming advantage in the Korean retail market. Hansen started with kitchen furniture in 1970, then began supplying interior furniture in 1997 and has expanded its business to include building materials such as bathrooms, faamalama ma fola. It is currently the No. 1 market player in kitchen furniture and interior furniture in Korea. O ana fa'atau oloa autu, quality stores and a number of stores are the most important reasons to attract the acquirer.

E tusa ai ma lipoti a le aufaasālalau a Korea, Hansen has showrooms and mega experience centers in 15 key locations in the region, including Bangbae-dong, Seocho-gu, Seoul and Nunhyeon-dong, Gangnam-gu, Daegu, Pangyo-dong, and Hanam-si, Korea. They exclusively supply Hansen products and have 550 online stores for re-house remodeling business, 240 kitchen furniture stores and 80 flagship interior design stores.

Hansen employs 8,000 remodeling construction professionals and 2,500 interior design sales associates. Fa'atauga a le kamupani i le tausaga talu ai (267.5 piliona won) e sili atu i le fafa mai le tausaga talu ai (65 piliona won), the highest performance since its founding. O lona alaleo i luga ole laiga, Hansen Mall, lea e maua ai fa'amatalaga i le fa'avasegaina o fale fou, moving houses, children’s rooms, ma isi., has achieved positive sales growth since the first quarter of last year. O le taimi nei e tosina mai ai 3 miliona tagata fa'atau ile masina.

Sales of its B2C (remodeling and kitchen) division increased by 23% tausaga ma lea tausaga i 2020. O lenei, Toe Fale, which provides total remodeling solutions, tuputupu ae e 33.3%. E pei o 2020, Hansen’s kitchen sales for second-hand homes account for 27.5% o le aofaiga o faatau. Combined with 30.6 percent of online and offline sales from the sale of furniture and home furnishings, the B2C business accounted for 69.1 pasene.

Hansen’s revenue for FY2020

Kitchen and bathroom information according to public data collation

I le kuata lona lua o 2021, sales and operating profit increased 9.6 pasene ma 22.6 pasene, taitasi, compared with the prior year. Remodeling segment sales increased 24.6 pasene i lea tausaga ma lea tausaga.

Hansen 2021 first half results

Kitchen and bathroom information according to public data collation

E ui i le tuputupu aʻe i le tele, Hansen’s overseas subsidiaries did not perform as well as expected. Sales growth at Hansen’s U.S. and China subsidiaries has also slowed each year for the past three years. Tausaga talu ai, sales at the two subsidiaries declined 10.2 pasene ma 3.9 pasene, taitasi, while the China subsidiary experienced a double-digit decline. The decline also continued in the first and second quarters of this year with negative growth of 17.3 pasene ma 45.7 pasene.

Hansen has been in China since the early 1990s. I totonu 1995, it set up Beijing Hansen Home Products Co., Ltd. in Beijing and invested in a cabinet production plant to undertake engineering business, and joint with the head of the pan-home industry to develop some engineering projects.

Kitchen and bathroom information query enterprise search found that the shareholders of Beijing Hansen Home Products Co., Ltd. Hansen (Saina) Teuina Co., Ltd. increased its registered capital in 2020, but this year Beijing Hansen Home Products Co., Ltd. in February legal representative, faatonu, shareholders and other members of the successive changes.

It is worth noting that earlier this year there were media reports that most of the Korean executives of Hanson Korea stationed in China have been withdrawn one after another at the end of 2018 ma vave 2019. Some of the Chinese employees in China are looking for their next homes, and some have even found their next homes, pending only the arrival of significant layoff compensation.

O le faʻasalalauga muamua na faʻasalalau mo le IMM e maua ai se 30.21% O aia tatau a le siteki ma pulega e taua 1.5 trillion manumalo (RMB 8.3 piliona).

IMM o le a toe iloilo Lotte's ma LX Hausys’ investments and identify partners as early as mid-September. I le taimi nei, Lotte ua faalauiloa aloaia e faapea “mafaufau i le auai” ma ua faailoa mai e LX Hausys o le a teu faafaigaluega 300 billion won as a strategic investment. After the acquisition of Hanson is completed, O loʻo faʻamoemoe le IMM e atiaʻe e avea ma kamupani sili ona tele i luga ole laiga ma luga ole maketi ile fale.