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Nheyo yeevergreen ndeyekutsvaga kwepasirese kwemabhizinesi, asi mamiriro ezvinhu munguva yakapfuura 10 makore anoratidza kuti hupenyu hwemabhizinesi huri kupfupika nekupfupika. 2020, denda rinoita kuti varidzi vemabhizinesi vakawanda vafunge nezve maitiro ekuita mabhizinesi ane nharaunda kuti aenderere mberi neyakafanana “advanced”, kugadzira a “bhizinesi remakore “. Kana iyo chiyero mhedzisiro haisisiri iyo inotyaira yekukura nekukurumidza panguva ino, nzira yekuchengetedza kukura kwakasimba munzvimbo yebhizinesi iri kukurumidza kuchinja.
In 2021, mhepo ichavhuvhuta kupi mukicheni neindasitiri yekugezera?
1
Digitalization
Full media coverage, digital marketing, kushambadzira kwechiitiko uye mamwe ma buzzwords mhiri 2020 kicheni uye indasitiri yekugezera gore rese. Zvikuru sei, [digital marketing] mumhoteredzo yedenda yakaerekana muindasitiri inoramba ichivira, rave iro rinotariswa nekutarisisa kwekambani kune gwara rekusimudzira. Mune ruzivo rweceramic yegore rino, ruzivo rwekicheni uye yekugezera, ceramic network inotungamirwa ne [pottery industry observation bureau] column, [digital marketing] ive imwe yeanonyanya kutaurwa ma buzzwords. Zvinoenderana nekicheni uye yekugezera ruzivo, iyo indasitiri musoro mabhizinesi akatanga shanduko yedhijitari uye bhizinesi ruzivo rwekuvaka kare makore maviri apfuura.
Sangano reWorld Economic Forum rakaburitsa nyaya iyi “Employment Outlook 2020 Report (Ramangwana Remabasa 2020)” akataura kuti vatungamiriri vebhizinesi mukuenderera mberi kwekutarisa shanduko yedhijitari. By 2026, pedyo 26% yeGDP yepasi rose ichavakwa paInternet-based uye maindasitiri akabatana nedhijitari.
Pamusoro pekutenderera kwehupenyu kuve iyo huru yekushambadzira chiteshi cheramangwana, sei imwe kicheni uye yekugezera indasitiri ichasangana ne “maitiro” [digital marketing]? Digital marketing] ingori sirogani yekuti makambani adaidzire kana kuti tinofanira kunyura mazino mukudzidza?
2
Kukura
Mushure kupfuura 20 makore ebudiriro pachiyero, kuwedzera kune kukosha kwekuvakazve kwakaunzwa nedigitalization, makambani mazhinji akatanga kutarisana nedambudziko rekukura, kutsvaga nzira itsva dzekukura.
Zvakadai seIndia, Chamhembe Afrika, Vietnam nedzimwe nyika dzichiri kusimukira kicheni nemusika wekugezera uri kukura nekukurumidza. Panguva imwe, musika munyika dzichiri kusimukira unodawo “yakagadzirwa muChina” kupinda, iyo inopawo kukura kutsva kweChinese kicheni nemakambani ekugezera anofarira kuwedzera mhiri kwemakungwa uye kuvandudza pesvedzero yepasi rose yeChinese brands..
Pamusoro pe, denda idzva rekorona riripo uye richaramba riine kukosha kwepasirese kuM&A, nezviuru zvemakambani ari kuvhara kana kucheka mashandiro pamwero mukuru uye mamirioni avanhu ari kudzingwa kana kubviswa basa kusvika zvino. 2020, zvichiita kuti pave nemikana yakawanda yekutaurirana nezvemhando yezviwanikwa mukicheni yepasi rose uye indasitiri yekugezera.
Chii chinonzi kicheni chepasi rose uye indasitiri yekugezera M&A landscape kusvika zvino 2020? Uye ndeapi mabasa ari kutamba maChinese kicheni nevatambi vekugeza mairi?
3
Talent
Pashure penguva 30 makore ebudiriro mukicheni neindasitiri yekugezera, makambani mazhinji ari kutanga kupinda muchizvarwa chitsva kuti atore. Chizvarwa chakakura chichigashira kudyidzana kwenyika dzepasi rose chine muono webudiriro uye mafungiro matsva. Pasi pehutungamiriri hwavo, kudiwa kwematarenda nekumisikidzwa kwezvinzvimbo kuri kuve kwakasiyana.
Ndedzipi shanduko mune zvinodiwa netarenda zvemakambani? Ndeapi matarenda ari kuwedzera kudiwa nemakambani? Chii chinokanganisa kusimudzira kwekambani?
4
Channel
Pamberi 2012, kicheni uye indasitiri yekugezera ndiyo nguva yematanho ekutengesa ari mambo, mushure 2012, indasitiri yekicheni neyekugezera ndiyo nguva yekuvandudzwa kweomni-channel, mutengesi nzira, designer channels, real estate engineering chiteshi, nzira dzekuvandudza dzimba, e-commerce chiteshi mune yakazara maruva. Pamusoro pe, kumwe kubatana kwemaindasitiri, mabasa eruzhinji nemamwe machanera zvavewo nzvimbo inofanirwa-kuva nenzvimbo.
Asi zvisinei kuti chiteshi chinoshanduka sei, indasitiri yakabvumirana kuti chinyakare mutengesi chiteshi ichiri yakakosha budiriro. Naizvozvo, mari zvakare inyaya yakakosha yekukurukurirana mukati meindasitiri, kicheni uye mabhizinesi ekugezera anogona kuramba achikura ane hutano. Chinhu chekutanga chekuisa pfungwa pahuwandu hwemari yegore negore uye nhamba yevatengesi vanochengeta.
In 2021, kicheni uye yekugezera indasitiri migero inonongedzera kune iyo mhepo inotungamira? Kicheni uye mabhizinesi ekugezera uye maitiro ekuvandudza mushe muchiteshi chemutengesi?
5
Service
Kare, kicheni uye makambani ekugezera anotarisa pachiratidzo, basa racho harina simba. Nekubuda kwedzimba dzakavharika dzakaoma, turnkey, mamwe mabhureki ave timu yekuisa pasuo nesuo sevhisi, kugadzirisa chiitiko chekusaenzana chekuisa mhando mumusika.
Chechipiri, kukwanisa kwekushongedza kwechipiri, musika wekare wekugadziridza kamuri uri kukura zuva nezuva, kunyanya panyaya yemitengo yepamusoro yedzimba mumaguta ekutanga seBeijing, Guangzhou uye Shenzhen, musika wekugadziridza nekushongedza kwemakamuri ekare uchaita seunokwezva kwazvo. Maitiro ekutora iyi keke ichangobva kubikwa kuburikidza nesevhisi yekicheni uye yekugezera mabhizinesi akakodzera kufunga nezvemusoro wenyaya.
In 2021, indasitiri yekicheni uye yekugezera, “mhepo yebasa” zvichawedzera kutyisa vamwe? Makambani anofanira kusimudzira sei premium yemhando kuburikidza nesevhisi?
6
Exhibition
Iyo itsva korona denda mukati 2020 ndizvo “njodzi” kumapato ekuratidzira, uye kumbomisikidzwa nekukanzurwa kwezviratidzwa zvave tsika, uye imwe nzira ndeyekubuda kwemhando dzakasiyana dzedhijitari “cloud exhibitions”. Digitalization ichabatanidza vagadziri vepasi rose, vatengesi nevatengi pamwechete kuti vaone kuratidzwa uye kutenga pasina kubva pamba.
In 2021, sezvo kukanganisa kwakashata kwedenda kunoderera zvishoma nezvishoma, Zviratidziro zvakawanda zvemumba uye zvimwe zviratidziro zvepasi rose zvichapora zvishoma nezvishoma. Ndezvipi zvigadzirwa zvitsva zvichaunzwa nemhando?
7
Upgrading
Kubuda kwemaforamu eindasitiri kwakakurudzira zvikuru kusimukira kweindasitiri, senge ruzivo rwekicheni uye yekugezera, ceramic uye sanitary network yakaitwa mumakore apfuura [Kicheni uye yekugezera indasitiri sumit forum], [yakangwara yekugezera forum] uye gore rakapera rakaitwa [# kufunga pfungwa, kutarisana nedambudziko # online forum] zvichingoenda zvakadaro.
Asi nechimiro cheforamu muindasitiri zvakanyanya uye zvakanyanya, kunaka kweforamu kunopawo chiitiko chakasanganiswa. Saka maforamu makuru eindasitiri anongori mhenyu, kuunganidza mukurumbira wemunhu? Kana kuti inofanira kutarisisa pakuenzanisa zviwanikwa, kushambadzira uye kugadzira zvemukati? Ndezvipi zvitsva zvinopisa zvichagadzirwa mune ramangwana kicheni uye ruzivo rwekugezera? Ndeapi makoramu matsva anounzwa?
2021 panovhuvhuta mhepo?
Mhinduro ichave muna Kubvumbi 6 neruzivo rweceramic, ruzivo rwekicheni uye yekugezera, ceramic network inotungamirwa ne [2021 panovhuvhuta mhepo? Uye ruzivo rweceramic, ruzivo rwekicheni uye yekugezera, ceramic network zano rekusimudzira musangano] zvakadzama kumunhu wese.
Panguva iyoyo, [2021 panovhuvhuta mhepo? Uye ruzivo rweceramic, ruzivo rwekicheni uye yekugezera, ceramic uye yekugezera network zano rekusimudzira musangano] varongi vachakoka ceramic, indasitiri yekugezera munzvimbo dzakasiyana dzehunyanzvi dzakasanganiswa neiyo indasitiri inopisa misoro yekukuunzira zvinonakidza zvemukati zvekugovana..
Kubvumbi 6 ruzivo rweceramic, ruzivo rwekicheni uye yekugezera, ceramic uye yekugezera network yakasimbiswa 14 makore ezuva guru, mukudzorera vaverengi veindasitiri kune rudo rwedu, tichavawo muzuva rino risingakanganwike kuti tikuunzire pfupiso uye ongororo yeindasitiri mumakore gumi nemana apfuura kubvira pakavambwa kambani., yakatsaurirwa kuindasitiri uye vatori vechikamu vemanzwiro edu echokwadi.
