Sei Arrow Home Boka Inhanho Imwe Kumberi MuZera ReZviitiko Zvirikuitika

Sei Arrow Home Boka Inhanho Imwe Kumberi MuZera ReZviitiko Zvirikuitika

2021 igore rekupindirana kwakaoma uye kusanzwisisika. Nyika haisati yasununguka kubva mumumvuri wedenda. Yakakanganiswa neiyo macro situation, indasitiri yave kumusoro nekudzika. Nzvimbo inoratidzika kunge yakadzikama yakarara ine paradigm inochinja. Isu tinogona kuona kuti indasitiri yemidziyo yepamba ichasangana nematambudziko akawanda uye akawanda mumamiriro ehupfumi ayo akawedzera shanduko panguva yedenda..

Zvinoenderana nekuongorora kweEWEB, nyika iri kuita chikamu chechina chekuchinja kwevatengi uye mhando dzepasi rose dziri kuramba dzichiwedzera kuvepo kwavo mumusika weChina. Marudzi epasirese niche ari kufashamira mukati nekuda kweChina yedhijitari ecosystem. Shanduko huru iri kuitika muindasitiri yepasi rose yemidziyo yepamba. Panyika yose, tinogona kuona kuti bhizinesi uye tekinoroji zviri kubuda. Maitiro echinyakare ebhizinesi senge branding, marketing, marketing, PR uye kutengesa zviri kuramba zvichivhiringidzwa. Aya anogona kunge ari makore gumi egoridhe kuti maChinese brands awane mhando dzepasi rose.

 

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Kutsanangudza The Home Retail Experience

Zvitsva Zvitsva uye Zvakakwirira Pasi peDenda

Kutanga kwekutengesa kutsva kunowanzoonekwa semamwe mabhizinesi emhando dzakagarwa naAli. Nemakore akati wandei emusika incubation, omnichannel + multi-format + Multi-scene yave yehurongwa hwekutamba kwevatambi vemusoro. Semuyenzaniso, hofori dzekutengesa Walmart China, KFC China, uye RuiXing Kofi kuburikidza nedhijitari tekinoroji maapplication. Kubva pakuona kwekuita, zvakakonzera kukura kwepamusoro kwekutengesa kwavo paIndaneti, uye tekinoroji yakatambanudzwa shure kwavo yave chigadziriso chine simba chekushanduka kwemhando.

In 2021, Kambani yekupa imba ARROW yakapayona XR innovation tekinoroji yeindasitiri yemidziyo yemba. Mukutanga kwechigadzirwa chitsva chakaitwa kuDubai Expo 2021, vakatangisa zvigadzirwa zvitsva zveDubai Expo uye zano repasi rose nenzira yakazara. Muchikamu chechipiri chegore, ARROW brand zuva muDubai Expo kuvhurwa kwepasirese online, vanoita kuti vataridzi vepasi rose vaone Chinese Pavilion yeDubai Expo muUnited Arab Emirates munguva uye nzvimbo kuburikidza “China + Mhiri kwemakungwa” mbiri-nzvimbo. Kushandiswa kwehunyanzvi hwekuvandudza tekinoroji kwakapa mazano matsva ezviitiko zvemakambani akaganhurirwa nedenda, izvo zvinoita kuti ive catalyst ine simba yekushanduka kwemhando.

Kana matekinoroji matsva ari kushandura kukosha kwemhando yepamusoro, kushandura zvakadzama kushambadzira uye kutengesa, masevhisi, uye brand assets, ipapo chiitiko chechiitiko, senzira yekutaura munguva yepashure pedenda, ichayedza materminals ehunyanzvi akaiswa nemhando kunze kwenyika.

Ingave online kana isina Indaneti ruzivo rwevatengi, remangwana richangotenderera nezviitiko. Chete nechaiyo chiitiko chiitiko vanogona vashandisi kuita sarudzo dzekutenga. In 2021, ARROW Imba yakavhura nzvimbo yayo yekutanga ruzivo munyika yose, uye iyo global experience research centre, iyo inobata nzvimbo ye 4,000 square metres, panga pashanyirwa.

MuARROW Home Experience Center, boka rose rehutsanana, mataira uye midziyo yemumba yakasarudzika yakabatana kugadzira iyo yese mamiriro enzvimbo yekugezera, nzvimbo yekicheni, imba yekurara, imba yekutandarira uye balcony yekupa imwe-yekumira yekutenga ruzivo kune vatengi. Uye muARROW Kumba Zvakaitika Tsvagiridzo Center, unogona kuona sainzi simulation kudzoreredzwa kwezviitiko kuburikidza nekuronga, kuvandudza uye kushandiswa kwehunyanzvi hwekutsvagisa zvishandiso uye zviridzwa. Iwe unogona zvakare kudzidza zvakadzama kuratidzwa kwechokwadi kwevashandisi munzvimbo dzakasiyana dzekumba uye mamiriro ekushandisa kwechigadzirwa. Isu tinoenderera mberi nekuvandudza mhando yezvigadzirwa uye kunyaradzwa kwekushandisa zvigadzirwa zvehutsanana kuburikidza nehuwandu hwedata uye kuongorora., zvichibva pamhinduro chaiyo yeruzivo rwemushandisi uye ramba uchigadzirisa iyo yakanaka mushandisi ruzivo kuti usangane nezvinodiwa chaizvo zvevashandisi.

Wu Sheng, muvambi weScene Lab, akataura imwe pfungwa: chigadzirwa chinogadzirisa dambudziko, apo chiitiko chinoramba chichigadzirisa dambudziko. Vanhu ndivo reactor yezvakatipoteredza. Mumamiriro ezvinhu akasiyana, pachava nezvido zvakasiyana, izvo zvinobva zvaburitsa maitiro akasiyana. Iyo chete nzira yekuti mabhureki epamba aite kuti mhando zvakare ive yechiitiko asset ndeyekukomberedza imba yese nezviwanikwa zvese zvechiitiko., uye iyo brand value information icharamba ichidururira muvashandisi.

Uye ikozvino, nemakwikwi akanyanya pamusika, kupindirana uye kubatanidzwa pakati pemaindasitiri kwave kwakanyanya. Iyo systemic musanganiswa weiyo ARROW hombe yechiitiko chemusha uye nzvimbo yekutsvagisa inobvumira vatengi kuona “chitoro chimwe chete chigadzirwa” kubva “chitoro chimwe chete chigadzirwa” ku “chitoro chimwe chizere chigadzirwa”: kubva kuchitoro chimwe chete, unogona kutenga chikamu chimwe chete chechigadzirwa, kune imwe-stop kutenga kwese midziyo yakapfava, midziyo yakaoma uye kumwe kushongedza kwakakosha; kubva kune yekutanga yakapedzwa fenicha yakajairwa kusvika kune yazvino izere dhizaini yemhando ipi neipi yemaitiro. Zvemushandisi, iyo imwe-stop kumisikidza iri padyo uye yakanakira. Sezvingatarisirwa, pachava nemafungiro akawanda pakusarudza.

Zvisinei, kana kukosha kwekuvimba kwemushandisi kunogona kusimbiswa mupfungwa chaiyo kunoenderana nekugona kweiyo brand kusimudzira. In 2021, ARROWARROW uye Huawei vakawana kubatana, ARROW Imba uye Huawei ichashanda mumunda weHarmonyOS Batanidza uye imba yese smart scene kungwara.. Vanoumba mubatanidzwa wezvese-zvakatenderedza muzvigadzirwa, teknolojia, channels, marketing, branding uye hungwaru hwekugadzira kupa pamwe vashandisi ruzivo rutsva mune yese chiitiko cheimba yakangwara.. Zvinoenderana neGFK yevatengi maitiro ekutsvagisa data, kudiwa kwemushandisi ane hungwaru uye kwemunhu kwasvika 85.5%. Zviri pachena, kungwara uye kuita vanhu zvinozova izvo zvinodikanwa zvemhuri. Zvinogona kufanotaurwa kuti mushure medenda, hungwaru huchave hwakakosha maitiro muindasitiri yepamba. Imba yeARROW inogona kutaura kudzora imba yekugezera yakangwara, seti yakazara yezvigadzirwa zvekugezera zvine smart chips, uyezve kuburikidza neHuawei HarmonyOS Batanidza kuti uwane yakazara-scene yekudyidzana, kudzora inzwi, kubatanidza chigadzirwa, uye kutarisira utano.

Makambani ekumba kubva kuHong Kong akaudza Kitchen News kuti ARROW Home ruzivo nzvimbo yanga iri padanho rekucheka zvichienzaniswa navo.. Kubva pane ARROW Kumba Boka rakasimba rekupa cheni system uye hukuru-hukuru hwekugadzira huwandu hwemafekitori ayo sebhizimusi rinotungamira muindastiri., vanopa rutsigiro rwakasimba kune vashandisi’ “imba huru + kushandiswa kukuru” ruzivo.

Iyo mashandisirwo emhando yemhando dzakasiyana-siyana uye remangwana maitiro akavakirwa pakunzwisisa kwakadzama kweAROW Kumba uye kunzwisisa kwevashandisi vechiitiko.. Izvi zvakare kunzwisisa kwakadzama uye kukosha kwekugovera kwe “nguva yemhuri, nzvimbo yemhuri uye nhengo’ kutarisa” munguva yepashure pedenda, semumba, kugeza, hofisi uye bato: imba yekugezera yakangwara ine mabasa emagariro; resitorendi ine zororo rakawanda uye varaidzo; uye imba yekutandarira yehofisi yekumba. Sezvo mararamiro nemaitiro ebasa achichinja munguva yedenda, vatengi vakawanda vari kupedza nguva yakawanda vachigara uye vachitamba pamba. Huwandu uye mhando yezviratidziro zvakagadziridzwa nemabhureki zvinogadzira zvakare kukosha kwemushandisi.

 

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Digital Kudzoreredzwa kweSegmented Scenes

ARROW Home Re-Evolution

Munguva yanhasi yedhijitari, matekinoroji epasi akadai sekudzora inzwi uye njere dzekugadzira zvaputika. Vashandisi semutengi mukuru wekushandisa mamiriro, mafomu matsva ehurongwa uye nzira dzekubatana dzakabuda. MuDhigital Era, nepo modhi yekutengesa inoda mbiri-mutsara kubatanidzwa, data-based application management inofanirwawo kuitika mukati mebhizinesi.

ARROW Kumba, semumwe wevakajairwa vamiriri veshanduko yedhijitari muindasitiri yekupa imba, kudzika kwedata kwakaunza shanduko mukugadzira zvinhu. Izvi zvinopa vimbiso yakavimbika yemabhizinesi kuderedza zvakanyanya mutengo wevashandi uye mashandiro. Chigadzirwa simba, kwakaringana pasocial marketing kugona, kugona kushandisa vatengi, uye iyo dhijitari sisitimu yezvitoro zvitsva inopa simba idzva remabhizinesi ekupa imba kuti apfuure kutenderera kwekukura. Tora ARROW Kumba semuenzaniso, mu 2021, ARROW yakave mutengesi uye akasarudzika weNational Stadium yenzvimbo mbiri dzeOlympic. Pamusoro pekudzamisa engineering chiteshi, zvechinyakare zvekutengesa nekutengeserana kunze, ine zvimwe zvitsva zvitsva mumhando itsva dzekutengesa uye nzira itsva.

Maererano ne “Chirevo chekuvandudza cheEntity Retail Omnichannel uye Digitalization (2021)” yakaburitswa neChina department Store Business Association, iyo light-weight mobile channel system senge chirongwa chidiki uye huwandu hweveruzhinji huri kuramba huchivandudzwa, nepo kushanda kweyakavanzika domain traffic kuri kupihwa kutarisisa kusati kwamboitika.

Sezvo kambani yekutanga muindastiri yakapinda mukushandurwa uye kuita kwekutengesa kutsva, ARROW Imba yakaita shanduko huru mukukosha kwekutonga kwe “mutengi lifecycle”. Iko kutsva kutsva kwezvese-nguva uye yese-domain inoshanda yekubatanidza icharebesa nguva yebhizinesi, uye iwe unogona kutaura bhizinesi chero nguva. Inoona kuwedzera kwenzvimbo. Vanhu vanogona kutaura nezve bhizinesi chero kupi uye havachaganhurirwe kune-muchitoro kutenga uye kutengeserana. Nguva yekushandurwa kweodha yakapfupikiswa, uye kushanda kwekuvhara zvibvumirano kunowedzera kukurumidza. Kutanga kubva 2020, gwara rezvitoro zvekugezera zveARROW rakatengesa zvinhu kunyika yese kuburikidza neTmall Live, Jitterbug Rarama uye ARROW yekugezera yega chirongwa chidiki.

Chiitiko chenguva yedhijitari inovandudzwa zvakanyanya uye nekukurumidza. Munzvimbo yemazuva ano yeARROW yekumba, Haisisiri chiitiko chekutengesa chine chikamu chimwe chete asi chakasimudzirwa kusvika pakukura kwakazara kwechikamu chese uye chiitiko chose.. ARROW imba yakavakirwa padhijitari system, uye zviratidziro zvayo zvitsva zvinogara zvichigoverwa nevashandisi munguva-chaiyo pamuenzaniso wekugona kwedhijitari. Kubva pazvikamu zvakakamurwa, ARROW Imba inogona kuenda nepakati pega rega rakakamurwa chiitiko chinoenderana neboka revatengi kupa akasiyana zvigadzirwa nemasevhisi, kuitira kuti uwane kuenzanisa pakati pechaunga nezera uye zvigadzirwa. Kuputika kweiyo yepasi tekinoroji kwave nekushanduka kwaimbotonhora kutengesa kutengesa uye mamiriro ekudzika kuita chimwe chinhu chinogona kupihwa zvese zvinoreva uye kugutsikana mupfungwa..

 

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Kufunga Kutsva Kwemusha Under New Technology

Dzorerazve Kukosha Kwemhando

Iine ARROW yenguva yese uye yese-domain kubatana nevashandisi, kumba sekutangira kwehupenyu hwemunhu wese kuri kudzokororwa. Chitarisiko chemba hachisi chekuzadzisa zvidikanwi zvehupenyu chete asiwo mukusangana nekutsvaga nguva uye nekufemerwa kwehuchenjeri hwehupenyu..

ARROW Home's “zvizere otomatiki weti yekuona chimbuzi” inobvumira vashandisi kuwana yekutanga kuongororwa kwekurapa kumba. Kuburikidza neHuawei HarmonyOS Batanidza, vashandisi vanogona kuwana zviratidzo zvenguva dzose zvitanhatu zvekuongorora weti kusanganisira hutano hwemafuta emuviri, weti shuga, weti calcium, weti protein, weti bile mavambo, weti nitrite, weti acid-base, etc. muserura APP uye yekugezera girazi kuratidza. Vanhu vanogona kududzira zviri nyore hutano hwekutanga pasina kubva pamba.

Panguva imwe, nenzvimbo itsva yekugara pasi pedenda semusimboti, iyo yakangwara anti-denda yekugezera yakagadzirwa neARROW Imba zvakare ndiyo inotariswa yekutarisisa kwazvino musika. Iyi itsva imba yekugezera yakaparadzaniswa nekutenderera kwemhepo kuburikidza nemagonhi ekurapa asina mhepo. Iyo isiri-contact induction kuvhura nekuvhara inovhara kupararira kwehutachiona hweCovid-19, nokudaro kudzivirira kutapukira. Inoshandisa nzvimbo yekuchenesa, yakanyanya-kushanda HEPA kusefa pamwe neplasma Cloud tekinoroji yekuvharisa mabhakitiriya uye kuuraya mavhairasi. Pakati pezvimwe zvinhu, chimbuzi chakagadziridzwa chinoshandisa plasma cloud cloud electrode munda kune antibacterial virus uye kuzviparadzanisa kubva pakunhuwa.. Kugezeswa kwechivharo chakavharwa kunogona kudzivirira kupararira kwemuromo wetsvina. Mhepo yakachena system inotsiva mweya mutsva uye inovhura iyo chaiyo ” nzira yekudzivirira kubva kuzvirwere”.

Pamusoro pe, mu 2021, iyo X6-Leo Shumba Chigaro (AKB1331) Chimbuzi chakangwara chakagadzirwa neARROW Imba chakave icho chega chigadzirwa muindasitiri chakasarudzwa chenyika “Energy Efficiency Star” midziyo katalogi (2021). Chigadzirwa chacho chine basa rekuzvichenesa, mudziyo wekugezesa utachiona, an inductive flip lid, itsva “kutereka zvichidzika” nzira yekudzivirira mvura yekugezesa, uye nzira yekuchengetedza simba inoita kuti ive nani pane Kirasi 1 kushandiswa kwesimba kunoonekwa pamusika. Izvi zvinopa vimbiso yakasimba kumhuri kuchengetedza mari yemagetsi.

Hunhu uye tekinoroji zvakabatana. Yese granularity yechiitiko inoda kukosheswa. Pane zve “manzwisisiro echokwadi ehupenyu hwakanaka hunofambiswa nehunyanzvi”, Arrow Home yaratidza chokwadi chitsva. Pakutanga kwe 2022, ARROW Imba yakanyorwa pakati pemakambani makuru epasi rose ekugezera mukati 2021 yakabudiswa neCeramic World, ine chiremera cheEuropean industry media. Sezvo nzvimbo yekushandisa pasi rose ichienda kuChina, musika uchatora patsva kutarisa kumakambani emuno eChinese, kunyanya ARROW Home nevamwe. Semuenzaniso wemidziyo yemumba yekuChina kubva pakuona kwepasirese, ARROW Imba yakajairika uye ine muenzaniso. Maererano neCITIC Securities Research data, mune TOP500 vanogadzira dzimba’ yakasarudzika sevhisi sevhisi mhando mubathroom uye sanitary ware chikamu mu 2021, ARROW Imba yakabatwa nemhando dzepasi rose kuti ipinde mumatatu epamusoro, nezvakawanda kupfuura 15 muzana yemhando yakasarudzwa yemhando.

“Sey inoshanda yedhijitari ecology ne 1 mabhiriyoni evashandisi, China iri kutora tarisiro patsva yenguva nyowani yemakwikwi kuburikidza nemhando nyowani inofambiswa nedhijitari kuti isangane nezvido zvemutengo mutsva wemutengi wechikamu chikuru chevatengi muZ era.. Uku ndiko kuchava kukwikwidza kukuru kwemhando dzemba dzinokwikwidza kushandiswa kutsva mune ramangwana. Maitiro ekukamurwa kwezviitiko zvichave zvakare mukana wakakosha kumakambani akadai seARROW Imba kuti amhanye nhanho nekukurumidza muchikamu chitsva che 'economic-tekinoroji.’ paradigm revolution”, Akadaro Eddie Mubo, Brand Director weARROW Home Group.