Kusvira Shanghai Kitchen Uye Bathroom Exhibition, Kutungamira Iyo National Tide kuInternational Tide, Inoita sei iyi National Brand?

Kicheni Uye Bathroom Indasitiri Mainstream Media Kitchen Uye Bathroom Information

Chivabvu 26-29, inozivikanwa seindasitiri “weathervane” ye26th China International Kitchen uye Bathroom Facilities Exhibition yakaitirwa muShanghai. Zvakakwezva zvinopfuura 1,400 varatidziri vanobva kumusha nekune dzimwe nyika kuti vanyorese. Nzvimbo yose yekuratidzira ndiyo 236,000 square metres. Vazhinji maindasitiri mukati vakacherekedza kuti “mamiriro enyika” chave chiratidziro “high-frequency” mashoko. Hazvizongopisa ziso chete, asi zvakare tungamira iyo yepasirese kicheni uye yekugezera maitiro.

Ichi chinyorwa chinoedza kutarisa zvakadzama kuShanghai Kitchen & Bath Ratidza kubva kumakona akawanda uye tsanangura zviri pazasi logic kuseri kwe “mamiriro enyika” kutonga skrini.

Phenomenon: Jomoo ari kugadzira masaisai makuru zvakare uye achitungamira maitiro epasi rose.

Senhandare huru yehondo yemhando yenyika, Jomoo akatora the epoch-making theme ye “Uchenjeri Kune Ramangwana”. Zvakare, inomira pachikuva chenyika, kunyatsoratidza hukasha hunoshamisa hwe “kugadzirwa kukuru kwenjere”.

JomooSensa ndiyo yekutanga yepasirese yehungwaru fungidziro nzvimbo, kugadzira inotungamira yedhijitari tekinoroji seti. JomooVoyage hotera suite yeimba yepamusoro-yekupedzisira yekutengesa imba yekugezera kugadzira bhenji nyowani, asi zvakare inoratidza ramangwana reChina yekugezera indasitiri zviyero zvichave zvakajeka uye zvakanyanya kuenderana.

Pashoo, Jomoo akabatanawo maoko neHong Kong dhizaini “n'anga yemuchadenga” Chen Dejian kuburitsa iyo nyowani “Frame Square” nyika “Luxury set”, kugadzira nzira itsva yemafungu enyika ane njere.

Jomoo Frame Square

Mharidzo yakakwana yeJomoo Shanghai yakakwezva kutarisa kwevese vane chiremera vezvenhau. Nyanzvi midhiya vanhu vane hanya zvakanyanya nezvekicheni nemunda wekugezera vakarumbidza, “Jomoo akagadzira mhepo yenyika uye tekinoroji kuShanghai Kitchen & Bath Show, izvo zvinofadza zvikuru meso. Vakashamiswa nekukurumidza kuvandudzwa kweChinese yekugezera tekinoroji.”

Vamwe main industry vakatoti, sechiratidzo chenyika, VaJomoo vakazvipira kugara nhaka pamwe nekusimudzira tsika dzechiChina. Inobatanidza zvinhu zveChinese mukugadzirwa kwehuchenjeri hunotungamirira pasi rose. Ndinotenda izvozvo munguva pfupi iri kutevera, the “mamiriro matsva enyika” vakatungamirirwa naJomoo kupinda “international trend” iri pedyo nekona.

Seri kwezviitiko: kusimuka kwemhando dzenyika, kuwedzera kwekuvimba kwenyika

Pana May 10 gore rino, mushumo “Baidu 2021 National Tide Pride Search Data” inoratidza kuti kutarisa kwemafungu enyika kwakawedzera 528% mumakore gumi apfuura, uye mafambiro enyika apinda 3.0 nguva. Kuseri kwe “mamiriro enyika” fivha ndiwo manzwiro anowedzera okuda nyika enyika pamwe chete nesimba renyika. Uku ndiko kuzivikanwa kusati kwamboitwa kweboka revatengi kwetsika dzechinyakare, asiwo kusimuka kwerudzi rwenyika yekuzvivimba kweChina kwakaratidzwa.

Makore makumi matatu nerimwe nenyika, kutakura mutoro werudzi rwenyika Jomoo, kusimuka zvishoma nezvishoma nekusimuka kwenzira huru yenyika yekubwinya. Panguva yekusimuka kwemaitiro enyika, Jomoo ane zvishuwo zverudzi rwenyika, uye simba rekutungamira indasitiri. Inotsanangura zvakare “mamiriro matsva enyika”. Inochera zvakadzika muhunhu hwechinyakare chiChinese tsika. Pahwaro hwekubata musimboti wechiChinese tsika yechinyakare, Jomoo inopa kutamba kwakazara kune kugona kwayo kwehunyanzvi hwekuvandudza tekinoroji uye kugona kwepasirese kwepamusoro dhizaini. Inobatanidza tsika dzechinyakare nehunyanzvi hwemazuva ano uye hunyanzvi hwemazuva ano kugadzira iyo “New National Tide” nehunhu hwaJomoo.

Mumakore achangopfuura, Jomoo yave yakasiyana nehunyanzvi hwayo. Inoshandisa tsika yakagara nhaka kwezviuru zvemakore uye tekinoroji uye dhizaini inotungamira iyo indasitiri kutsaurira yakanakisa heirloom classics.. Panguva imwe, zvinotora danho rekudzidzira basa remhando yenyika. Uyezve, inoshingairira kutora chikamu mumabasa erubatsiro rweveruzhinji kune zvisaririra zvetsika zveChina uye nhaka yechisikigo, kuongorora nzvimbo yekubatanidzwa kwechinyakare tsika pfuma uye yemazuva ano huchenjeri yekugezera. Izvi zvinopa hutsva hutsva kune dzakakurumbira zvivakwa zvekare. Gore rapera, Jomoo akabatana nekomiti yekutungamira yeLuo Zhewen Fund yeChina Heritage Protection Foundation kuvhura gore idzva rehutsanana hwezvivakwa zvekare kuChina.. Yakatyora hutongi hwemhando dzepasi rose uye yakabudirira kuchengetedza Guta Rakarambidzwa, Rusvingo Rukuru, iyo Summer Palace uye mamwe maratidziro etsika, kuratidza kuvimba kwemhando dzenyika.

Batsira kumutsiridza tsika uye kuvaka China yakanaka. Muchiratidziro ichi cheShanghai, Jomoo yekare kuvaka tsika yenhaka chiito inokwidziridzwa zvakare. Inopa simba makomo eChina ane mukurumbira nenzizi nesainzi uye tekinoroji innovation, kuperekedza nzvimbo dzakakura dzeChina.

Kudzika: kuomerera pakuvandudzwa kwesainzi uye tekinoroji kuita kuti maitiro enyika ave maitiro epasirese

Kukwidziridzwa kwekugadzira kweChinese ndiyo hwaro hweiyo inodzika logic ye “mamiriro enyika” kupindwa nechando. The “nyika” fivha inoratidza kusimuka kwemhando dzenyika, uye zvigadzirwa zvenyika zvemhando yepamusoro zvakahwina pamusika. Kugadzirwa kweChinese kwapinda pakati pepasi rose- kune yepamusoro-yekupedzisira maindasitiri cheni. Hupfumi hweChina hwawana kubudirira kusvetuka mukushandurwa.

Let the “mamiriro enyika” kuva “international trend”, ndiko kutungamira simba repasi rose uye kodzero yakakwana yekutaura. Sezvo “national trend model”, Jomoo inogara kuChina uye inotungamira pasi rose. Yakakunda 133 global design mibairo pachinzvimbo cheChinese dhizaini. Jomoo akawanawo Poggenpohl yeGermany yepamusoro kabati, kukurumidza hurongwa hwayo hwekudyidzana kwepasi rose. Izvi zvinobvumira mhando dzeChinese kuti dzirambe dzichipenya padanho guru renyika.

“Jomoo anofambirana nenguva uye anowirirana nemagumo enyika. Izvi zvinoita kuti zita renyika rive kudada kweChina uye kuti nyika ione kuzvivimba kweChina!” Mutungamiriri wemhando yeJomoo Yan Zhen akati Jomoo icharamba ichishandisa tekinoroji yepasi rose kusimudzira shanduko yenzvimbo yekugezera uye kuongorora mugwagwa une hunhu hweChinese brand., Chinese tsika hunhu uye Chinese chikamu hunhu. Izvi zvinobvumira mhando dzenyika kuti dzitungamirire maitiro epasirese.

Zvino, Jomoo semumiriri werudzi rwenyika, pry the “Chinese national intellectual kugadzira” kupasi rose centripetal force. Yakatorega iyo “mamiriro enyika” tungamira mafambiro epasi rose. Mune ramangwana, Marudzi echiChinese emunyika acharamba achitora kunatswa kwe “Yakagadzirwa muChina” uye kuwedzera simba rekusimuka kwe “mamiriro enyika”. Inogona kuita kuti nyika ione simba reChinese uye iteerere inzwi reChinese maitiro.

Murwendo rutsva rwe “kutungamira nyika nehungwaru”, Jomoo anoshinga kuva wekutanga, uye anga akashinga akamira mumvura.