Kambani yeFaucet inoita zvinhu zvitatu kubatsira musika wekumaruwa kusimuka

Kune vese vatengi vekumaruwa, mutengesi wepombi ari pedyo ndiye chipangamazano wavo akavimbika, mubatsiri akanaka.
Kana iyo faucet bhizinesi iri mukukurumidza kusimudzira nhanho, makwikwi pakati pemabhizinesi ari kuramba achiwedzera, mhando dzakawanda dzakakura dziri kushingaira kushandura, senge Kohler kuvhura iyo suburban County uye dunhu-chikamu cheguta engineering bhizinesi innovation, kuitwa kwe “system 1 11 1” mode, inova chiratidzo kuguta rechipiri nerechitatu. Vatengesi vepombi dzekumaruwa, ndiko kugara zvakanaka, asi kuita zvakanaka, vanofanira kuva nenzira. Bata zvinhu zvitatu zvekuvaka yavo “kukwikwidzana kwakasiyana”, unogona kurarama zvakanaka.

Wokutanga: tsvaga chigadzirwa chakanaka

Kune vese vatengi vekumaruwa, mutengesi wepombi ari pedyo ndiye mupi wemazano akanaka akavimbika, mubatsiri akanaka. Kubatsira vashandisi nenhevedzano yeakasiyaniswa zvigadzirwa zvakanaka, ndivo vatengesi vepombi “basa” uye “njere”. Avawo vatengesi vekumaruwa nemacheni makuru, makwikwi makuru e-commerce akanaka ane rutsigiro rwakakura.

Nguva yose, vatengesi vekumaruwa vanosarudza iyo huru yekutengesa uye vanosundira iyo huru faucet zvigadzirwa, pane mwero mumwe chete, marudzi akasiyana emamita emamita zvichienderana nekuverenga. Nhasi, nebhizimisi remagetsi, cheni yematanho makuru kuenda kumaruwa, mumusha, uye Internet kutsvaira kupatsanurwa kwemadhorobha-kumaruwa nekuunza ruzivo rwechigadzirwa, ruzivo rwemutengo runowanzove rwakajeka. Vatengesi vekumaruwa kare “ku series, square kusarudzwa kwezvinhu zvakakosha” bhizinesi mazano, tinofanira kushanduka tokanda mapfumo pasi. Kuti tisangane nezvinodiwa zvevatengi vekumaruwa zvemhando, branding, uye “yepamusoro-soro uye inodhura-inoshanda” polarization maitiro.

Kune rimwe divi, kusarudza zvinodhura-zvinoita faucet zvigadzirwa, iyo ine imwe brand kuziva, asi zvakanyanya kukosha, yakavimbika chigadzirwa chemhando, kunyatsozadzisa nhamba huru iripo ye80s uye 90s yedhorobha vechidiki vanoda. Pane rimwe divi, ndiko kusarudza mazita makuru, mhando dzekunze dzemhando yepamusoro-yekupedzisira zvigadzirwa zvitsva uye boutique, kushinga kusunda high-end, tengesa boutique, zvachose haigone kugara mune yakapfuura ruzivo uye mazano.

Pakupedzisira pane chigadzirwa, vatengesi vekumaruwa vanofanira kusimudzira kubva 1.0 nguva yekutengesa zvigadzirwa zvemanyepo uye shoddy kuti uwane mari, ku 2.0 nguva yekutengesa zvidiki nepakati kuti uwane mari, ku 3.0 nguva yekutengesa hombe brand high-end mari, kuenderera mberi nekusimudzira.

Chikamu chechipiri: kupa mabasa

Haikwanise kuenzanisa mitengo uye kukwidziridzwa ne e-commerce uye cheni zvitoro mumaruwa vatengesi, pakupedzisira, chii chimwe chavanogona kuita kuti vasangane nematambudziko ehofori iyi? Zviri pachena, pane nzira imwe chete yokufa, tinofanira kutanga a “kukona kuzviponesa” hondo itsva.

Kare, pane tsumo yekuti “dhiragoni yakasimba haigoni kurwisa nyoka muvhu”. Kuvatengi vekumaruwa, kana ari magetsi, kana ngetani, vari “vatorwa”, chete kumativi vatengesi vekumaruwa vari “vanhu vakatenderedza”, unogona kuvimba zvakanyanya kuti urege kunetseka nezvekubiridzirwa.

Vatengesi vekumaruwa munguva isingatarisirwi yeInternet, guru guru uye chombo ndicho “kuvimbika” yevanhu vakavapoteredza, “kuvimba” kumba. Mune ino kesi, vatengesi vekumaruwa vanofanira kuuya nazvo “basa chairo”, ndizvo, vimba nebasa ravo renguva dzose remwoyo wose, kutaura chokwadi, pamwe nekupindura nekukurumidza uye mamwe mabasa ebasa, kukanganisa hukama nemushandisi, uye ramba uchihwina kuvimba kwevashandisi.

Service, ndiyo nzira yakakwana yekubatanidza nzvimbo yezvitoro zvekumba. Panyaya yepombi, chikamu chakakosha chekushongedza kwemba, sechinhu chinodyiwa, anewo upenyu hupfupi zvinodiwa, saka pakutenga pombi, vatengi vezvigadzirwa zvepamberi pekutengesa ruzivo, mushure mekutengesa sevhisi uye kuiswa kwekukosha kwakanyanya, uye iri ndiro chairo simba re e-commerce chikuva hachikwanise kusvika kune hombe pfupi bhodhi. Kubva pakuona kwenguva refu, faucet mabhizinesi kuti aenderere mberi nekuchengetedza kukwikwidza kwekunze kwenzira, inofanira kutamba mukana webasa, nemhando ye pre-sales ruzivo kuti ubate yakawanda musika share, uye panguva imwe chete kuvandudza uye kusimudzira kuendesa, kuisirwa uye kugadzirisa kwechigadzirwa uye imwe mushure mekutengesa sevhisi, kugadzira mukurumbira wakanaka wekutengesa, nehuwandu hwakawedzerwa hwebasa rekuzadza uye musiyano wemutengo pakati pe-e-commerce platform.

Chikamu chechitatu: ita dense promotion

Kana iyo faucet promotions ichibhururuka ichitenderera, vatengesi vakawanda vekumaruwa chinhu chinonyanya kurwadza ndechekuti, usaite mabasa shopu zvachose hapana kutengesa, kuita mabasa mushure mekutambudzika kubva mukutsamira uye sequelae, asi mhedzisiro yacho iri kuwedzera.

Faucet kukwidziridzwa mumakore achangopfuura, haisi iyo terminal kukwidziridzwa chete yakaderera-mutengo wekutumira. Pamberi pevashandi vemagetsi, maketani, uye kunyange vagadziri vepombi, chaizvoizvo mwedzi kana kunyange hafu yemwedzi yekusimudzira kumaruwa, kutengesa zvinhu kubva mumitengo yakaderera. Kune vatengesi vekumaruwa, kwemakore nemwedzi kurima musika wekutanga, iri kuburikidza nekusimudzirwa kwemabasa, yakanyatsorukwa network yekusangana, pinda nemushandisi network, kugadzwa kweruzivo network munguva yegoridhe.

Nheyo yekusimudzira haisi kutengesa zvinhu nemitengo yakaderera, asi kubuda kwechiratidzo, kugadzira chigadzirwa chenyeredzi, kusunungura simba rechitoro uye zvinyorwa zvemabasa; kuve kwakavakirwa pahukama hwemagariro emunharaunda nekubatana, nepamusuwo wekunze wekunze, mireza, wall ads, matsamba, maposta nemamwe nhepfenyuro, kusimudzira iyo huru faucet zvigadzirwa zvitsva uye boutique, uku uchivaka bhizinesi murudzi rwenzvimbo uye chimiro. Kurwa hondo yakanaka yekutengesa.

Pamberi pe e-commerce, cheni pamusika wekumaruwa, nhevedzano yekushambadzira uye kushambadzira, vatengesi vekumaruwa kuti vashinga kurwisa: kutanga tit-for-tat attack. Chekutanga, vatengesi mumusika wemuno kuwedzera density yekusimudzira, kushambadza kwemutengo wakaderera kuvhara misha yese nemasuo emumusha; pane rimwe divi, kuwanda kweiyo terminal kukurudzira kunofanirawo kuwedzera, kuenda nguva dzose kuburikidza nekaravhani nedzimwe nzira, musha wemumusha, zvese kuzivisa chigadzirwa uye kusimudzira mhando.

Pane zvese, sezvo takasarudza kuomerera kwairi. Tarisiro yekuvandudza faucet yakakura, vatengesi vekumaruwa kuti vatende kuti vanogona kuita zvakanaka, chero vachinamatira pazvinhu zvitatu zviri pamusoro, yakabatanidzwa nemamiriro chaiwo ekuvandudza kunoramba kuripo, kuitira kukunda kugadzikana kwekubudirira mumusika, kukunda ramangwana.