iVIGA Tap Factory Supplier
Yekutanga kicheni & Bath Indasitiri Mainstream Media Kitchen & Bath Information
Muna Chivabvu 27 panguva ye 2021 Shanghai Kitchen & Bath Show, inotungamirwa naKitchen & Bath Information, MUKADZI, Libodun, Yianju, Scan Interactive, China Ceramic Headquarters 丨 China Rock, zvinhu zvitsva zvinoratidza procurement base support the [Kitchen & Bath Observation Bureau] zvakabudirira muFRAE booth. Chiitiko ichi chakaitwa naYu Yueming, muvambi weKitchen & Bath Information, Yu Zhenrong, FRAE sachigaro Zhang Haifeng, Laibodun marketing director Huang Zhipeng, Yianju sachigaro Li Qi, pane akati wandei misoro senge dhizaini yezvigadzirwa uye kukosha kwehunyanzvi hwekudhumhana kwemhando yemazano uye kugovana njere..
Yu Zhenrong (pakati), muvambi weKitchen Watch; Zhang Haifeng (wechipiri kubva kuruboshwe), sachigaro weFRAE; Huang Zhipeng (kutanga kubva kurudyi), marketing director weLaibodun; Li Qi (wechipiri kubva kurudyi), sachigaro weYianju; Yu Yu Yueming (kutanga kubva kuruboshwe), Kitchen Watch
Kitchen & Bathroom Observation Bureau inokwezva nhamba huru yevashanyi panzvimbo yekuratidzira
Izvi zviri shure kwe 2019 Shanghai Kitchen & Bath Show, Kitchen & Ruzivo rwekugezera rwakabatana zvakare maoko naFRAE naLaibodun. chiitiko ichi chaive chakazara vanhu vachimira vachitora nharembozha dzavo kuti vatore mifananidzo.
Yu Yueming, host of Kitchen & Bath Observation Bureau:
Zvemhando, chii chinobatana pakati pekugadzira uye tekinoroji?
Ma brand anoona sei kukwidziridzwa kwevatengi, zvakadai sepamusoro-soro kugadzirisa, mafambiro enyika uye mamwe maitiro matsva?
Chikonzero chehomogeneity chinogona kubva kune chekugovera ketani system, mabhureki anogona sei kuchinja mamiriro ezvinhu aya?
Kana wakamira mumaonero edivi rebasa, sevhisi inogona sei kupa simba mhando yehutsanana ware uye kupaza nepakati pebhodhoro?
FRAE Sachigaro Zhang Haifeng:
Consumer mainstream group iteration yawedzera, iyo mhando inoda kubhadhara zvakanyanya kune zvinodiwa zvechizvarwa chitsva chemapoka evatengi.
Ramba homogenization, ramba makwikwi akaipa emitengo yakaderera, mutoro kune vatengi.
Kukosha kwekugadzirwa kwechigadzirwa uye tekinoroji yemhando, kana kugadzira, kana teknolojia, kushandiswa kwayo kuchauya pasi kune ruzivo rwevatengi. Kukwidziridzwa kwevatengi kunoenderana nevatengi’ kuvandudzwa kweruzivo rwehupenyu uye kunaka, saka isu tinonyanya kufarira kuzadzisa zvavanoda maererano nekugadzirwa kwechigadzirwa uye tekinoroji application. Sezvo aya mabasa atinoita ndeezvakakosha zvemukati zvekuvaka brand, saka izvo zviri mukati izvi zvakanyanya kutengwa kunze kwenyika, zviri nani kugamuchirwa kwemusika, kunyanya mhando yedu ichagamuchirwa. Izvi zvichava zvakakosha kune fekitari pachayo, kune vanogovera, uye kunyange kuvatengi.
Isu takatotanga kuterera kune shanduko mumusika wevatengi kare 2020, apo boka rekutanga remashure-90s vanhu vachava 30 makore ezera uye ivo vachange vafamba zvishoma nezvishoma pakati pemusika wevatengi. Vese vanopa zvigadzirwa nemasevhisi vanotsanangura zvigadzirwa zvedu nemasevhisi navo semutengi mukuru, uye vape ruzivo rwevatengi rwavanoda.
Mushure me 2020 chirwere chapararira munzvimbo, pane zvinhu zvakawanda zvinopindirana uye zvinoita kuti maitiro aya akurumidze. Iyi ndiyo mamiriro akajairwa uye mamiriro atisina nzira yekunzvenga nayo panguva ino.
Uye iyo yakakurumbira fashoni yemafashoni mumakore maviri aya, isu tinodawo kutsvaga boka rinoenderana nevatengi. Iye zvino mutengi anoda zvigadzirwa, izvo zvinodiwa zvinoshanda zvave zviri nyore kugadzirisa zvinodiwa. Kupfuura zvinodiwa zvinoshanda, zvakanyanya nechigadzirwa chinokonzerwa nezvinodiwa zvepfungwa. Vatengi vanoda zvakawanda zvemunhu, kunzwisisa zvakanyanya, uye inogona kudyidzana zvakadzama nevashandisi vechigadzirwa. Zvigadzirwa zvinogona kusangana nezvinodiwa zvechizvarwa chitsva chevatengi mune ese maficha ekudiwa.
Zvemhando, mukuvandudza kwevatengi, zvakawanda zvinomanikidzwa nekuchinja kwemusika. Vamwe ndivo vanofanoona kuita imwe pavement, mamwe anotariswa kumashure anonzi gare gare. Asi kune vamwewo vasingazive nezvekukurumidza kubviswa kwemusika uyu. Isu sechiratidzo, mune izvi nekuda kwekuita rimwe basa rekutanga, asi zvakare zviri pachena kunzwa kuti kumhanya kwevatengi iteration kuri kukurumidza, ruzivo rwemutengi zvakadzama. Dhizaini uye tekinoroji mune ramangwana zvichave mumatanho ese ehupenyu hwepamba kududzira kwehungwaru. Pano tinodaidza vese vezera nemhando dzese kuti titarise pane yedu post-90s, post-95s uye post-00s kuvapa zviitiko zvehupenyu uye zvavanoda zvavanoda.
Asi ikozvino homogenization pakati pevezera, makwikwi pakati pemhando, zvigadzirwa uye masevhisi anokonzerwa nehomogenization. Saizvozvo, pane zvinhu zvinoshanda uye zvinhu zvinongoitika mukati.
Chinhu chinoshanda chinokonzerwa nekuti vasati vapinda muindastiri havana kufunga zvakajeka nzvimbo yacho, kuda, chii chinofanira kuitwa, zvisingafaniri kuitwa, kusvika papi. Nyaya dzakatevedzana hadzina kunyatsofungwa mushure mekuita sarudzo inoshanda. Zvinoitwa nemusika, mutengo wezvinhu zvinokwikwidzana wakawanda sei, zvakananga pasi pemakwikwi nemapoinzi anopfuura gumi kutora musika. Zvakafanana neizvi, nekuda kwemakwikwi akashata akaunzwa nehomogenization, zvichikonzera kuvandudzwa kweindastiri yese haina kukurumidza, hapana kukurumidza.
But there is also a passive demand, we are in China that has a huge consumer market, and vertical stratification is very powerful. Home consumption, kubva 10,000 yuan kuti 10,000,000 yuan, the space is very large.
Horizontal stratification is also very powerful. The same functional needs of a product, some consumers need, some see as useless products. So the passive homogeneous competition leads our consumers to be very blind when buying products.
I think this homogenization, the industry should take the initiative to come forward to find ways to solve this problem. Kutanga kwazvose, we should recognize our market, recognize our own association with the market, who is serving. Find that class that should be served and provides services for them, it is already long enough and very good development.
There is a very classic advertising slogan “Fear of getting inflamed, kunwa Wang Laoji”. Kana iwe ukawana iyo chaiyo chinangwa chevatengi boka, mushure mekuita zvakadzika, wide, yakasimba, chaiyo uye yakanaka, ichava nemhepo inopenya, uyezve kupesvedzera mamwe makirasi. Saka iyo yakakosha mhinduro yehomogenization ndiyo mhando pachayo. Yedu yekugovera cheni uye vatengi, kazhinji vanotsamira pachiratidzo kune nhungamiro yavo yevatengi. Naizvozvo, sechiratidzo, somugadziri, kugadzirisa dambudziko iri ibasa-inosungirwa, pane mutoro usinganzvengeki. Inofanira kuva nebasa iri kugadzirisa dambudziko rehomogeneity.
Zvose zvipingamupinyi zvinouya kubva pakushayikwa kwekunzwa kwemaitiro emangwana, saka ichasangana nemabhodhoro. Maonero asina kujeka ekumisikidza kwayo uye zvirongwa zvisina kujeka nemazano ndizvo zvinogadzira mabhodhoro akadaro. Uye pane kutsunga, asi chiito hachina kusimba, kwete kusarudza, ichaitawo mabhodhoro.
Mhinduro yebhodhoro iri nyore kwazvo, ndizvo, mibvunzo mitatu inogona kujekeswa. Mubvunzo wekutanga, Ndini ani? Ratidza nzvimbo yako. Mubvunzo wechipiri, ndinobvepi? Chii chandinacho? Zvishandiso zvangu zviripi? Simba rangu riripi. Iyi ndiyo mibvunzo mitatu yehuzivi.
Kana mibvunzo mitatu yajekeswa, zvipingaidzo zvose zvichagadziriswa. Vese vezera kuti vaone zvinhu zvitatu izvi, zvirokwazvo zvichava nani uye zviri nani.
Laibodun yekugezera yekushambadzira director Huang Zhipeng.
Tekinoroji inopa dhizaini munguva ino inofanirwa kuve nechitarisiko
Kumwero wepamusoro, dhizaini uye tekinoroji ndiyo dingindira renguva. Kumwero muduku, dhizaini inogara iripo, asi tekinoroji ndiyo dingindira renguva. Mazuvano, hupenyu hunomhanya-mhanya uye zvitsva zvinodikanwa zvinogara zvichigadzirwa, umo tekinoroji inopa revo isingaperi kune zvigadzirwa uye inosundidzira mhando kugadzira zvimwe zvemhando zvigadzirwa. Sezvo post-80s, rava kumashure masaisai, ikozvino ndiyo nguva inotongwa neZ chizvarwa kufunga. Tinofanira kuva neruzivo rwakadzama rwakafanana muupenyu, tekinoroji inosungirwa kuve iyo huru dingindira rekugadzira. Chinokosha chekugadzira ndechekugadzirisa matambudziko. Ringave dambudziko rechigadzirwa kana dambudziko rehupenyu. Kubatana pakati petekinoroji uye dhizaini ndeyekuti tekinoroji inopa dhizaini zvazvinofanira kunge zviri munguva ino.
Iyo ichangoburwa maitiro emhando yepamusoro-yepamusoro uye itsva zvigadzirwa zvenyika, saizvozvo, pakupedzisira inoratidza musimboti wekuzivikanwa kwevanhu veChinese nenyika, kunyanya kuvimba mumhando dzenyika uye tsika dzenyika. Pakati pavo, zvigadzirwa zvitsva zvenyika zvinomiririra kuzivikanwa kwezvigadzirwa zvenyika. Laibodun ine zvakare yakakwira zvinodiwa kune yayo yega brand zano uye kutungamira kwekushambadzira.
Mumusika weChina, shoko remuromo rakakosha. Kana shoko remuromo riri kugadzira maitiro matsva, kana isina kudzika midzi uye inogadzira chigadzirwa chakanaka, maitiro aya haazove nechekuita nechiratidzo. Kushandira musika zvakanaka, kusanganisira kubata maitiro matsva, pfungwa yezvigadzirwa zvitsva zvenyika, mhando yakasimudza zvinodiwa zvepamusoro.
Kutevedzera kwagara kuripo, mamwe maindasitiri aripowo muhuwandu, nzira yekudzivisa? Kana sechiratidzo, nzira yekudzora dambudziko zvakanaka. Kubva kudivi rekuda, Dzidziso yaMaslow inopatsanura zvinodiwa muzvinodiwa zvemuviri, kuchengeteka zvinodiwa, zvinodiwa pamagariro evanhu, ruremekedzo zvinodikanwa uye zvidikanwi zvekuzviita. Maslow's Hierarchy of Needs theory inotijekesera, kune rumwe rutivi, kuti tinzwisise kuti tingawedzera sei kuzvionera pachedu. Pane rimwe divi, kunotibvumira kunzwisisa vamwe zviri nani uye kuvakurudzira zviri nani.
Zvese zvigadzirwa, designs, masevhisi nema brand anogadzirwa zvichibva pane zvinodiwa nevanhu. Brand positioning zvakafanana. Vatengi vanotenga zvigadzirwa, vanongokoshesa mutengo uye havana hanya nebasa racho. Kana kuti vanokoshesa mutengo uyewo vanokoshesa basa, kana kuva nezvido zvakakwirira. Izvi zvinodikanwa zvine hukama zvakanyanya nekumisikidzwa kwechiratidzo.
Market homogenization haidzivisiki, kuvapo kwehomogenization phenomenon. Saizvozvo, ndeye makambani ega haadi kufunga, kungodzidza kubva kune vakabudirira, kwavari zvakarurama. Asi furatira nyaya inokosha, zvese zvimisikidzo uye dhizaini yechigadzirwa ndeyekuenderana neiyo bhizinesi zviwanikwa uye musika zano. Iko hakuna dambudziko kudzidza zvakanakira mamwe mabhureki. Asi kana ukakopa chigadzirwa, uchaona kuti haina kukodzera nharaunda uye zvinhu zvaunoita zvichave zvakasiyana kwazvo. Semhando, nzira yekudzosera iyo homogeneity uye brand positioning inyaya yakakosha? Makambani akanakisa anofanirwa kuuya kuzotungamira zvirinani indasitiri uye kuita kuti zviite zvirinani. Kufunga kwakafanana nerudzi rwemunhu waunoda kuva uye rudzi rwekureba rudzi runoda kukura kuva. Brand positioning inoshanda rudzii rwemapoka evatengi ari chaizvo, uye hazvibviri kuita mari kubva kumatanho ese evatengi.
Brand positioning inosarudza dhizaini yechigadzirwa, kushambadzira nzira uye ese zviyero zvinotenderera pachinangwa ichi. Hapana nzira yekumisa vamwe kutevedzera uye kudzidza. Asi chero iwe wakasimba muzvinangwa zvako uye masevhisi emapoka evatengi, zvigadzirwa uye masevhisi anoita zvakanaka. Vamwe havagone kutevedzera chirevo chekambani uye mhando.
Maitiro ekubvisa homogenization yemabhizinesi akanakisa? Chinonyanya kukosha ndechekusimbirira pakuvandudza. Iyo yakakura innovation, iyo yakawanda inogona kupindura kune ikozvino inokurumidza kuchinja kudiwa kwevatengi. Chero bedzi kugadzirwa kwechigadzirwa kuchiitwa, vanoomerera kune zvakanakira zvavo. Vamwe vanogona chete kutevedzera, asi haugoni kukupfuura.
Vese vanhu uye mabhizinesi vachasangana nemabhodhoro. Kubva pamaonero emunhu, kusangana nemabhodhoro idambudziko rekugona kwavo, kana kusangana nedambudziko. Kukudziridzwa kwemabhizinesi kune iyo bhodhoro kune intuitive, ndizvo, kuvandudzwa kwemabhizinesi kwakasangana nematambudziko. Bottleneck ndiko kusangana nematambudziko, saka ndozvigadzirisa sei? Pachako, Ini ndinobvumirana nemaonero eMutungamiriri Yu Zhenrong ekuti ese mabhizinesi nevanhuwo zvavo vanofanirwa kudzikama uye kunyatsofunga. Tarisa makadhi ari muruoko rwako uye funga zvakajeka pamusoro pezvauri kuda kuita kuti uparadze dambudziko iri. Haikwanisi neupofu, anxiously, nzira imwe chete yekugadzirisa dambudziko.
Ikozvino mabhureki mazhinji ari kusanganawo nekukura mabhodhoro, Maitiro ekugadzirisa? Semuyenzaniso, mhando zhinji dzava kukura. Muchirongwa chekusimudzira musika, traffic yemhando ishoma, nzira yekupfuura nepabhodhoro retraffic? Pachako, Ndinofunga isu tinofanira kubata ikozvino traffic track. Ikozvino yakakurumbira yakavanzika domain traffic, vhidhiyo traffic, traffic traffic, unogona kusarudza traffic track yekushanda pairi. Unofanira kunyatsoongorora uye kusarudza nzira yakanaka yekurima kwakadzika. Uye ine chinangwa pakurima kwakadzika, kunangwa kugadzirisa dambudziko.
Yese mhando uye kukura kwebhizinesi kusvika kune imwe nhanho ichasangana nematambudziko ebhodhoro. Iyi ficha inogona zvakare kuyeuchidza iyo bhizinesi rakagadzira kune imwe chiyero. Ingave chiyero kana pesvedzero yekambani, kune dambudziko rekukura.
Pane rimwe divi, inoyeuchidzawo mabhizinesi kuti inotevera ichave yakaoma kwazvo shanduko yekuchinja. Kuda kubudirira, inofanira kuva itsva. Naizvozvo, sechiratidzo, kubva pakutanga kusvika kumagumo inofanira kumisa mufananidzo wakanaka, basa rakanaka kune vatengi, kurwisana kwehupenyu hwose nekuda kwechinangwa ichi. Ndinotenda kuti dambudziko iri richapfuura.
Yu Zhenrong, muvambi weKitchen Information:
Zvese dhizaini uye tekinoroji ndiyo huru yekufambisa yekusimudzira brand
Zvese zviri zviviri dhizaini uye tekinoroji ndiyo huru yekufambisa simba yekuvandudza mhando. Dhizaini ndeyekugadzirisa dambudziko rekukosha kwechiso chechigadzirwa, iro idambudziko resirin'i. Uye tekinoroji ndeyekugadzirisa dambudziko revashandi, chigadzirwa chemhando, idambudziko repamusoro. Mune mamwe mazwi, dhizaini ndiyo mhinduro yedambudziko rekunaka kweChinese, nepo tekinoroji ndiyo mhinduro kudambudziko rekugadzira kweChinese. Iyo yakagadzirwa ichaita basa rakakura uye rakakura mune ramangwana, asi tekinoroji ndiyo yepasi. Kana kambani isina mutsara wakadaro, ngatirege kutaura nezvekugadzira brand. Kushanda kwebhizinesi iri kuchava dambudziko, Zvigadzirwa zveTA pamusika zvinozoitawo dambudziko.
Panyaya yekugadzirisa dambudziko rekuvandudza kwevatengi, tinofanira kushanda pamativi matatu: design, service, uye kuziva.
Chekutanga, dhizaini haina muganhu wepamusoro. Hatigoni kusimbisa kufunga kwedu, hatigone kufunga kuti munhu wese akadaro, Neniwo ndakadai. Asi, tinofanira kuratidza unhu hwedu nemaonero akasiyana uye nokusangana nezvinodiwa zvakasiyana.
Chepiri, service isina muganhu, ndizvo, sevhisi ngaive yekupedzisira. Kuita kuti mutengi ave asina matambudziko zvakanyanya, kuedza kukuru, asiwo vakagutsikana zvikuru.
Chetatu, pfungwa yekuziva inoda kugara ichishambadzirwa uye kudzokorora nguva dzose. Vezvenhau vekuMadokero vanobata muverengi sebenzi, semunhu anokanganwa. Zvakataurwa nezuro zvichadzokororwa nhasi kana zvirimo zvaziviswa zvakare. Nokuti vatengi vanokanganwa, tinofanira kuzvidzokorora tadzokororazve. Saizvozvo, kwatove nezvakawanda nyaya dzebudiriro dzakadai muindasitiri yedu dzakakodzera kudzidza kubva uye kufunga nezvazvo.
Uye nekuvandudzwa kwekubudirira uye kukura kwekufambira mberi kwetekinoroji, maitiro ehomogenization haachinjiki. Kunyangwe iwe urikumberi kwenguva pfupi, vezera ravo vachakurumidza kubata. Zvemakambani, zvicharamba zvichioma. Vanoda kuve nekutanga kuvandudza zvigadzirwa zvavo nguva dzose kuitira kuti vabudirire muindasitiri. Zvikasadaro, vachabatwa nevezera ravo.
Pamusoro pe, maererano nekuputsa mabhodhoro ekukura, Ndinofunga kuti makambani akasiyana ane mabhodhoro akasiyana. Bhizinesi rimwechete, pamatanho akasiyana pachava nemabhodhoro akasiyana. Asi makambani ezvehutsanana ane dambudziko rakafanana, ndizvo, dambudziko rekugadzirisa nzvimbo uye nzvimbo. Nekuti iyo indasitiri yehutsanana inosanganisira kunyanya kuwanda kwemaindasitiri, senge indasitiri yeceramic, indasitiri yemidziyo yemumba, hardware industry, indasitiri yemagetsi, indasitiri yepurasitiki, uye kunyange indasitiri yegirazi. Makore aya, kusimuka kwezvimbuzi zvakangwara, kuita nzvimbo yedu inoda kugara ichigadziriswa. Iyo kambani haina kuita zvine hungwaru, ikozvino ita vakangwara. Ita vane njere, chikamu chiri kuwedzerawo.
Positioning kugadzirisa dambudziko rinogara richigadzirwa, munguva yakapfuura kune chikamu chebhizinesi mukugadziriswa kwekumisikidza kuvandudza maficha ekuita basa riri nani.. Kutanga kwazvose, kubva pachikamu chimwe kusvika pachikamu chose, vakadai saHuida, Museve, Hegii. Kubva kumakeramiki kune imba yekugezera yese, vakadai saJomoo, kubva kune hardware yekugezera kugadzirisa kune yese yekugezera, vari kuita zvinobudirira zvikuru. Asi ikozvino yakatarisana nedambudziko idzva rekugadzirisa chinzvimbo.
Dambudziko nderekuti hatigadzirise imba yekugezera yese imba yese, usagadzirise kune yese yekuisa, saka uku kuyedzwa kwebhizinesi. Kana akasaenda kuwedzera, keke rake rinogona kutarisana nekutorwa nevamwe kuti vagovane. Kana akawedzera, pachava nekuwedzera munguva pfupi. Iyo inoshandisa yayo yega chiteshi zviwanikwa, asi gare gare uchashaiwa musana. Ini ndinofunga makambani ehutsanana anofanirwa kugona kuramba muedzo wekunyatsonzwisisa zvavanogona kuita, chii chekuwedzera uye kuwedzera. Inogona kuwedzerwa, iyo ndiyo nyaya inonyanya kukosha.
Li Qi, sachigaro weYianju.
Ramangwana richaita simbi katatu yemhando, machanera uye vanopa masevhisi, tichashanda pamwe chete kuti tiputse bhodhoro rekutengesa
Dhizaini yakakura. Inotosanganisira dhizaini pane tekinoroji yekushandisa yehunyanzvi hwepamusoro uye internet. Saka kuti dhizaini inogona kubva kuvanhu, ruzivo rwakangwara, aesthetics, nezvimwe zvinhu, chiratidzo chekukosha kwechiratidzo chinoratidzwa.
Panyaya yekusimudzira kwevatengi, Ini ndinofunga mhando yezvigadzirwa muindasitiri yehutsanana ikozvino haina dambudziko. Iyi ihwaro. Chinhu chinonyanya kukosha ndechekukwanisa kuzadzisa kudiwa kuri kukura kwevatengi kune imwe ruzivo uye tsika. Uku ndiko kutsvaga kwechiitiko chekusimudzira mufaro. Takacherechedza kuti mukugadzirwa kwezvigadzirwa zvemhando, tinowedzera kutarisisa kudyidzana pakati pevanhu nezvinhu. Semuyenzaniso, mumaitiro edu ari nyore ekugeza maoko, chigadzirwa chinogona kugadzirwa kuti chikwane mhete yese yekugeza maoko. Chinhu chokutanga chaunogona kuita kusvasvavirira, geza mvura shoma, uye wobva wadzoka pakarepo kune sipo shoma, uyezve induction flush. Ichi chiitiko chine zvese pfungwa yetekinoroji uye yakanaka kwazvo yemunhu ruzivo rwevatengi. Uku ndiko kukwidziridzwa kwekudyidzana pakati pevanhu nezvinhu.
Pane rimwe divi, mubasa vanogona kuwana rufaro rwehupenyu, tarisiro yehupenyu huri nani. Semuyenzaniso, iyo FRAE zvigadzirwa. Iye zvino, panguva yekuratidzira, takakwanisa kuita imba yekugezera zvese yakanaka uye ine hazy kuti tiwane kunakidzwa kwekuona.
Pamusoro pe, munzvimbo yeFRAE yakazara imba yekugezera, pane chikumbiro chako pachako. Semuyenzaniso, ndiko kuda kwangu kuti hupenyu huve hwepanyama kana hwepamusoro? Kuburikidza nechigadzirwa, pfungwa yezvavo vamene hunhu hwakakwana. Saka ramangwana renzvimbo yekugezera richava rakanyanya kufanana nenzvimbo yekugara yekuzorora. Nekuwana kupatsanurwa kwakanyorova uye kwakaoma, vanhu vanogona kugara munzvimbo yekugezera kwenguva yakareba. Kana runako, kuverenga kana kuzorora, Ndinonzwa kufara zvakanyanya.
Kuwedzera kune dambudziko rehomogenization yezvigadzirwa zvemhando uye mhando, Ndinoda kutaura nezve nzira yekugadzirisa dambudziko rehomogenization yemabasa? Isu zvakare tine homogenization yeruzivo mune yesevhisi terminal. Kunyanya iyo mhando inofanirwa kunge iri munzvimbo ino kuti vagadzire yavo yakasarudzika ecology.
Iye zvino yakazara-bit yakangwara kugadzirisa, sevhisi inowedzera uye yakaoma, kunyanya zvigadzirwa zvakangwara uye zvigadzirwa zvetsika. Kutumirwa kwayo kupfuura yekare chigadzirwa chimwe chete uye chimwe chete chakajairwa chigadzirwa, kuoma kwechiyero chekuchinja kwakashanduka zvikuru. Varidzi vedu vemhando vanogadzirisa mamaira ekupedzisira emasevhisi eruzivo rwevatengi. Izvi zvichava nebasa rakakosha mukukwevera kumusoro mukurumbira wemhando.
Panguva imwecheteyo sevhisi inogona zvakare kutyaira iyo mhando mukuwedzera kwemugove wemusika. Brands vari kutarisira kuwedzera omnichannel, kusanganisira nzira dziri kusimukira dzevechidiki. Semuyenzaniso, mamwe mapuratifomu ekutengesa pamhepo uye kunze kwenyika, mamwe mhenyu mapuratifomu. Kana isu tikanyatsovimba nekugona kwebasa revatengesi munguva yakapfuura, zvichanetsa kuzadzisa kudiwa kwemhando dzekuwedzera chiteshi.
Yianju ipuratifomu yekubatanidza masevhisi muindasitiri yepani-pamba. Izvi ndezvekubatsira varidzi vemhando mukuita kwekuwedzera hungwaru hwese yekugezera uye nzvimbo yetsika. Mukuita kwekuwedzera nzira dzakasiyana, kuwana mari iri nani. Izvi “business” haimiriri vatengesi vechinyakare, inogona kuvandudza yakawanda uye yakawanda online uye isina online akasiyana akasiyana siyana nzira. Inoitwa nevanopa masevhisi ehunyanzvi kupa mhando netembiricha, kusiyana, kuratidza zita remhando yebasa rechitatu-bato.
The common bottleneck inosangana nevanopfuura 1400 varatidziri zvirokwazvo kukura kwekutengesa. Nokuti ramangwana remusika imusika wemari, musika mutsva uri kuramba uchikura. Wese munhu ari kufunga nzira dzekutora traffic, saka mhando dzakawanda dzakatanga kugara dzichigadzira zvigadzirwa zvitsva, tichitarisira kuwana traffic kubva muchikamu. Kune zvakare mamwe mabhureki anotarisira kuwedzera N chiteshi kuti uwane traffic. Asi pane chinangwa chimwe chete, kunova kutyora bhodhoro rekukura. Iye zvino Mr. Pfungwa yaYu Zhenrong yakanaka kwazvo, mhando yega yega inofanirwa kubata chinzvimbo chepakati chemhando yavo panguva ino uye kutarisa kugona kwavo kwepakati. Kuwedzera nenzira yakarongeka uye inogoneka, bata core target vatengi. Bata machaneli epakati uye ita zvakadzika uye zvakadzama. Kugovaniswa kwezvinhu, kupatsanurwa kwematanho. Izvi zvinogona kunge zviri munguva yestock kuti inyatsopwanya bhodhoro rekukura.
Asi mune ramangwana, nzira yekubatsira mabhureki kutyora bhodhoro rekutengesa nemasevhisi, inyaya yakakoshawo. Nyanzvi dzinoita zvinhu zvehunyanzvi, mhando ndeyekuita basa rakanaka rekutsvaga nekusimudzira, design, zvigadzirwa. Mutengesi ndiyo nzira yekutengesa, kuyerera kwekupinda kwakaramba kuchiwedzera. Uye ramangwana nekudzika kwekuchinja kwakasiyana, zvirokwazvo pachava nebasa. Uyu mupi webasa ane hunyanzvi.
Nenzira iyi, ramangwana richaumba mucherechedzo, channel, uye mupi webasa wekona yesimbi. Yianju anotenda kuti masevhisi ehuchenjeri hwepamba kune ecological nharaunda, Ndinovimba kuti kuburikidza nemabasa edu akavimbika, kuitira kuti brand isanetsa kuunganidza bhizinesi, kunyangwe studio, nzira dzeInternet dzekuvandudza imba, pasinei nekutsvaga. Zvakare, regai vatengesi vasaomerwe nekuwedzera migero uye zvigadzirwa. Vatengesi vedu vanogona kuwedzera mamwe mapoka, kudzikisira kuwedzera kwekupinda kwetraffic kukwezva traffic. Isu tinokwanisawo kuwedzera zvine mwero mamwe machaneli kuti tiwedzere machaneli evaridzi vemhando yedu.
