Xiaomu Youpin Achavaka Iyo Indasitiri Yekutanga Brand Yevechidiki Mafashoni!

Yekutanga kicheni uye indasitiri yekugezera mainstream media kitchen uye yekugezera ruzivo

“Xiaomu Youpin ichavaka kuve yekutanga mhando yevadiki uye ine fashoni yekugezera.” Xiaomu Youpin muvambi Lin Xiaowei paChikunguru 19 “Kuunganidza Terminal, Retail Inokunda” – mu 2021, Xiaomu Youpin mumusangano wenyika wepakati pegore, yakazivisa zvinangwa zveXiaomu Youpin zve 2025.

Kubva muna Ndira 2021, Xiaomu Youpin yakagadzirika zvishoma nezvishoma kuita yemhando yepamusoro, high-value, inodhura-inoshanda vechidiki yekugezera brand mushure mekupedza kukwidziridzwa kutsva kweiyo core brand strategy. Iko kukurumidza kusimudzira kweXiaomu Youpin kwave kuchizivikanwa zvakanyanya uye nekusimbiswa nenharaunda.

Pamberi peJomo Group Party Munyori uye Sachigaro Lin Xiaofa, Mutungamiriri Mukuru weJomoo Lin Yousai, Mutevedzeri wasachigaro weJomoo Lin Sinan, uye Jomoo Brand Mutungamiri Yan Zhenzhen, Yu Zhenrong, Mutungamiri weChina Association of Industrial Cooperation (CAIC) Imba Yekupa Bazi uye Muvambi weKitchen & Bath Information, pachinzvimbo chesangano renyika – China Association of Industrial Cooperation yakapa Lin Xiaowei semugadziri “Vechidiki Fashion Bathroom Brand yeSarudzo”. “Akave mumwe shasha shamwari uye akakosha mugovani mushure meLin Yue, uye akaramba achinyora nyaya yakanaka muindasitiri iyi.

Munyori weboka reJomoo Group Party, uye vari sachigaro, Lin Xiaofa, vakataura mukutaura kwavo kuti gore rino igore rezana rekuvambwa kweCommunist Party yeChina., Jomoo Boka rinotenda zvakasimba mukutevera Bato uye nekusimudzira kuve rekutanga muChina uye rechina munyika yenyika sanitary ware brand.. Gore rino, inotungamira ine hardcore brand value ye 50.578 mabhiriyoni yuan. Yakave yekutanga muindasitiri ye 10 makore akatevedzana. Xiaomu Youpin inofanirwa kutora mukana wemukati uye wekunze kutenderera kaviri uye kumutsiridza kumaruwa, kuwedzera marongerwo ehutano hwekushandisa indasitiri, kukurumidzira kutsvagisa nekusimudzira kweukoshi hwepamusoro, tekinoroji yepamusoro uye indasitiri yemhando yepamusoro, uye kupa zvigadzirwa zviri nani uye masevhisi kune vechidiki vatengi.

Lin xiaofa, Secretary of Party Committee uye Sachigaro weJomoo Group

Xiaomu Youpin muvambi Lin Xiaowei akataura muXiaomu Youpin's 2025 strategy inoshuma kuti ino inguva yesimba guru, uye nguva yesimba repwere ichifamba munzira imwe chete senguva itsva! Semhando yechidiki yakamisikidzwa seyechidiki fashoni brand, nguva iripo inogona kunzi ndiyo yakanakisa nguva yekuvandudza kwaXiaomu Youpin! Sekureva kwaMcKinsey tsvagiridzo rondedzero, “vechidiki vanotenga” muTier 2 maguta uye pasi zvichabatsira zvinenge 60% yekukura kwekushandiswa kwevatengi munyika 2020.

Xiaomu Youpin muvambi Xiaowei Lin

Xiaomu Youpin ari munzira itsva yekushandira vechidiki venguva yedu, izvo zvechokwadi zvichagadzira gungwa idzva rebhuruu muindasitiri. Zvinoenderana nehuwandu hwepamutemo hwakaburitswa naXiaomu Youpin, Xiaomu Youpin kutengesa kwakakura 60% gore negore muhafu yekutanga ye 2021. Iyo network yekambani yakakura kusvika 3,400, kufukidza 230 matunhu nemaguta munyika yose. Xiaomu Youpin akagadzirawo yakazara “Championship strategy yakavharwa loop” kubva mumhando yepamusoro, Championship partners, vatauriri vemakwikwi, zvitoro zvemakwikwi, Championship packages. Inotungamira zvigadzirwa zvechiteshi uye kutengesa zvine hungwaru kubva pakureba kwechiratidzo.

Lin Xiaowei akadaro kubva muhafu yechipiri ye 2021 ku 2022, Xiaomu Youpin ichapfuura kubva “Nyowani”, nechiso chitsva, kumhanya kutsva, tekinoroji itsva, hungwaru hutsva, nzira itsva, kutengesa kutsva, mabasa matsva, kushambadzira kutsva, hutano hutsva hweveruzhinji, mune imwe nzira itsva kune chinangwa che 50% kukura kwegore. Lin Xiaowei akazivisawo izvozvo 2025, Xiaomu Youpin ichave yekutanga mhando yevadiki fashoni yekugezera uye yekutanga yekumba yechidiki yekugezera brand yakataurwa.

Yu Yueming, Chief Operating Officer weKitchen & Bathroom Information, semumiriri wega wenhau muindasitiri iyi, akaita report on “Sanitary Market Insights muNew Consumption Pattern” paXiaomu Youpin's 2021 National Marketing Midyear Conference. Akataura mumushumo wekuti indasitiri yehutsanana yakakamurwa kuva maitiro akasiyana evatengi nekare “general” trend. Zvakaunza mikana mitsva yakawanda, senyika musika weanopfuura 4 matrillioni emadhorobha ekare nharaunda shanduko, 5.28 trillion yuan yekumaruwa kumutsiridzwa kwemusika wezvinhu zvevatengi, kusimuka kwechizvarwa chitsva chevatengi vechidiki uye kukwira kwakanyanya kwekudiwa kwehungwaru hutsanana ware.

Yu Yueming, mukuru anoshanda wekicheni uye yekugezera ruzivo

Mumashure mevechidiki vachiva mutengi mukuru, Xiaomu Youpin ndiye wekutanga muindasitiri iyi kuvhura track nyowani yevadiki fashoni inokwikwidza zvakanyanya uye ine mhedzisiro yakakosha.. Zvinoenderana neiyo Baidu yekutsvaga index, iyo post-90s uye post-00s ndiyo inonyanya kutariswa yeXiaomu Youpin. Maresults eKitchen & Tsvakurudzo yekugeza inoratidzawo izvozvo 81.3% yevatori vechikamu vanobvuma kuti Xiaomu Youpin imhando yepwere. Chinonyanya kutariswa nekambani ndechekugadzira mhando nyowani, iyo inonyanya kufarirwa pamusika. Yu Yueming akataura kuti aimbotora avhareji ye 30 makore ekuvaka brand, asi zvino zvavapo 3 makore. Uye Xiaomu Youpin akashandisa zvishoma pane 2 makore ekugadzira kukanganisa muindasitiri yekugezera. Liu Qijiao,

Mutungamiri weJomo Group Operations, Shi Guoqing, Director weXiaomu Youpin Marketing Planning Dhipatimendi, uye Yang Yuanqiang, Director weRetail Services yeMushandisi Kukosha Kwekuwedzera Center, zvichiteerana, yakatumira Xiaomu Youpin's yehungwaru dhizaini, chigadzirwa zano uye sevhisi network kuvaka zano. KuXiaomu Youpin's 2021 musangano wenyika wepakati pegore, Xiaomu Youpin akatanga zvakare “Hondo yeBoka zana”, vachiridza hwamanda yehafu yechipiri yegore.

Mune maitiro matsva ekuvandudza kwevatengi, vechidiki vanonzwisisa musika wevechidiki zviri nani. Chinangwa chikuru chekambani ndechekugadzira nharaunda yemagumo nevatengesi vayo, vamiririri uye vanobatana kugadzira uye kuvaka inokunda-kukunda mamiriro.