Alaabaha Musqusha ee Khadka tooska ah ee Yurub 10% Gudaha 10 Sanado

Dugsiga Ganacsiga ee musqusha

Dhawaan, Shirkadda cilmi-baarista Titze ayaa soo saartay falanqaynta suuqa alaabta guryaha ee Yurub. Inta lagu jiro cudurka faafa, suuqa Yurub ee alaabta musqusha, armaajooyinka iyo muraayadaha musqusha ayaa koray 2.4 tiriliyan euro (18.34 bilyan RMB).

Sida laga soo xigtay warbixinta, muddadan 10-ka sano ah, kanaalada dhaqanka ayaa si weyn u saameeyay saameynta ganacsiga e-commerce iyo kanaalada dhaqameed sida dukaamada DIY, alaabta guriga iyo dukaamada jikada. Warbixintu waxay saadaalisay in by 2025 kanaalada qaybinta alaabta musqusha, armaajooyinka muraayadaha iyo muraayadaha leh nalalka suuqa Yurub ayaa si weyn isu beddeli doona.

Inta lagu jiro 2015-2020, saamiga tafaariiqda musqulaha offline ee caadiga ah ee Yurub ayaa diiday 22.5% ku 21.2% (19.6% la filayo in 2025). Dukaamada DIY ayaa diiday 20.9% ku 18.8% (17% gudaha 2025), iyo tafaariiqleyaasha alaabta jikada ayaa diiday 33.4% ku 31.5% (28.8% gudaha 2025).

Inta lagu jiro muddadan, Iibinta e-commerce ee Yurub ayaa kor u kacday 11% saamiga suuqa ee 2015 ku 16.4% gudaha 2020 waxaana la filayaa inay gaaraan 22.8% by 2025.

In suuqa UK isla muddadaas, kanaalka e-commerce wuxuu noqdaa kanaalka qaybinta ugu weyn 2020 oo leh saami suuqeed 26.5%. Tan waxaa ku xiga dukaamada DIY oo leh 24%, dukaamada alaabta jikada oo leh 18.5% iyo tafaariiqda musqusha oo leh 18%.

Ganacsiga alaabta guryaha ee Jarmalku wuxuu gaadhay korriin 1.2% gudaha 2020. Saamiga tafaariiqda khadka tooska ah ayaa waxyar hoos u dhacday 73.6%. Saamiga e-ganacsiga ayaa la ballaariyay 10.1% gudaha 2019 ku 11.5%. Saamiga alaabta guryaha laga keeno ee Jarmalka ayaa kordhay 12.29% inta u dhaxaysa Janaayo iyo Maarso 2021. Sare 5 Suuqyada soo dejinta ugu muhiimsan ee alaabta guryaha lagu iibiyo ee Jarmalka waa Shiinaha, waxaa ku xiga Poland, Talyaaniga, Vietnam iyo Romania. Iyadoo alaabada laga keeno Shiinaha ay sii kordhayaan, laga keeno Poland, soo dejiyaha ugu weyn, hoos ayey u dhaceen.

Warbixinta ayaa saadaalisay in saamiga suuqa e-commerce uu kor u kici doono 32.5% by 2025. Tafaariiqda alaabta jikada ayaa ku dhici doonta 17 boqolkiiba. Tafaariiqlayaasha musqusha ayaa ku dhici doona 16.5 boqolkiiba.

Laga soo bilaabo alaab-qeybiyeyaasha la sahamiyay ee dalalka Yurub, wadar ahaan 376 soo saarayaasha, oo ay ku jiraan Talyaanigu ayaa ku xisaabtamay 20.4%, Jarmalka ayaa ku xisaabtamay 19.9%, Ingiriiska ayaa ku xisaabtamay 10.6%. Iyada oo ku saleysan saamiga suuqa maxalliga ah ee wax soo saarka ugu sarreeya ee 10 wadamada sahanka lagu sameeyay – Jarmalka, Awstariya, Switzerland, Nederlaan, Belgium, Boqortooyada Ingiriiska, Faransiiska, Talyaaniga, Spain iyo Poland.

Liiska ugu sarreeya waa Pelipal (€116 milyan), Burgbad labaad (€100 milyan), Royo saddexaad (€85), afraad Puris (£72 milyan), Roca shanaad (€65 milyan) iyo Villeroy lixaad iyo Boch (€48 milyan). Sare 10 soo saarayaasha leh is-beddelka ugu sarreeya ayaa lagu xisaabtamay 37.6% ee suuqa suuqa.