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Jikada iyo qolka musqusha ee asalka ah ee Warbahinta Guud ee Jikada iyo Musqusha
“Xiaomu Youpin waxay u dhisi doontaa inay noqoto summada ugu horreysa ee da'yarta iyo musqulaha moodada ah.” Xiaomu Youpin aasaasihii Lin Xiaowei bishii Luulyo 19 “Gegida Kulanka, Guulaha Tafaariiqda” – gudaha 2021, Xiaomu Youpin ee shirka suuq-geynta qaranka ee bartamaha sanadka, ayaa ku dhawaaqay yoolalka istaraatiijiyadeed ee Xiaomu Youpin 2025.
Ilaa Janaayo 2021, Xiaomu Youpin ayaa si tartiib tartiib ah ugu soo baxay mid tayo sare leh, qiimo sare leh, sumadda musqusha da'da yar ee qiimaha leh ka dib markii ay dhamaystirtay casriyaynta cusub ee istiraatijiyaddeeda astaanta u ah. Horumarka xawliga ah ee Xiaomu Youpin ayaa sidoo kale si weyn loo aqoonsaday oo bulshadu xaqiijisay.
Iyadoo ay goobjoog ka yihiin Xoghayaha Xisbiga Jomoo Group iyo Guddoomiyaha Lin Xiaofa, Madaxweynaha fulinta ee Jomoo Lin Yousai, Jomoo gudoomiye ku xigeenka Lin Sinan, iyo Madaxweynaha Jomoo Brand Yan Zhenzhen, Yu Zhenrong, Guddoomiyaha Ururka Iskaashiga Warshadaha ee Shiinaha (CAIC) Waaxda Alaabta Guriga iyo Aasaasaha Jikada & Macluumaadka qubeyska, anigoo ku hadlaya magaca ururka qaranka – Shiinaha Association of Iskaashiga Warshadaha abaal Lin Xiaowei sida “Dhallinta Fashion musqusha Nooca doorashada”. “Waxa uu noqday lammaane kale oo horyaal ah iyo qaybiye gaar ah ka dib Lin Yue, oo sii waday qorista sheeko wanaagsan ee warshadaha.
Xoghayaha Xisbiga Jomoo Group ahna Guddoomiyaha Xisbiga Lin Xiaofa ayaa khudbadiisa ku sheegay in sanadkan uu yahay sanadkii 100-aad ee aasaaska Xisbiga Shuuciga ah ee Shiinaha., Kooxda Jomoo waxay si adag u aaminsantahay raacitaanka Xisbiga oo ay ka gashay kaalinta koowaad ee Shiinaha iyo afraad ee astaanta alaabada fayadhowrka qaranka.. Sanadkan, waxay ku hogaaminaysaa qiimaha sumadda hardcore ee 50.578 bilyan yuan. Waxay ahayd tii ugu horreysay ee warshadaha 10 sanado xiriir ah. Xiaomu Youpin waa in ay ka faa'ideysataa fursada gudaha iyo dibadda laba wareeg iyo soo nooleynta miyiga, kordhinta qaabka warshadaha isticmaalka caafimaadka, in la dardargeliyo cilmi baarista iyo horumarinta qiimaha sare leh, tignoolajiyada sare iyo warshadaha tayada sare leh, oo ay siiyaan alaabo iyo adeegyo ka wanaagsan macaamiisha da'da yar.
Lin Xiaofa, Xoghayaha Guddida Xisbiga iyo Guddoomiyaha Kooxda Jomoo
Aasaasaha Xiaomu Youpin Lin Xiaowei ayaa ku tilmaamay Xiaomu Youpin 2025 Istaraatiijiyaddu waxay soo tebisay in tani ay tahay xilli awoodda haybad, iyo xilli awood dhallinyaro ah oo ku socda jihada la mid ah waaga cusub! Sida calaamad da 'yar oo loo dhigo sida astaan fashimo da'yar, xilliga hadda la joogo waxaa la dhihi karaa waa xilligii ugu fiicnaa ee horumarinta Xiaomu Youpin! Sida laga soo xigtay warbixin cilmi baaris McKinsey, “dhallinta wax iibsanaysa” ee Tier 2 Magaalooyinka iyo kuwa hoose ayaa wax ku biirin doona ku dhawaad 60% ee kobaca kharashka macaamiisha qaranka ee 2020.
Xiaomu Youpin aasaasihii Xiaowei Lin
Xiaomu Youpin waxay ku socotaa waddo cusub oo ay ugu adeegto dhalinyarada cusub ee waqtigeena, taas oo hubaal ah abuuri doonta bad buluug cusub warshadaha. Marka loo eego tirakoobka rasmiga ah ee uu sii daayay Xiaomu Youpin, Xiaomu Youpin iibka ayaa kordhay 60% sanadka-ka-sannadka qeybtii hore ee 2021. Shabakadda shirkadu way kortay 3,400, daboolid 230 gobolada iyo magaalooyinka dalka oo dhan. Xiaomu Youpin ayaa sidoo kale abuuray gebi ahaanba “istiraatijiyad horyaalka xirmay loop” laga bilaabo tayada horyaalka, wada-hawlgalayaasha horyaalka, afhayeennada horyaalka, dukaamada horyaalka, xirmooyinka horyaalka. Waxay u horseedaa badeecada kanaalka iyo iibinta si istiraatijiyadeed ah dhererka astaanta.
Lin Xiaowei ayaa sheegay in laga bilaabo qeybtii labaad ee 2021 ku 2022, Xiaomu Youpin wuu ka gudbi doonaa “cusub”, weji cusub leh, xawaare cusub, tignoolajiyada cusub, sirdoonka cusub, channels cusub, iibka cusub, adeegyo cusub, suuqgeyn cusub, daryeelka bulshada cusub, waddo cusub oo hadafka ah 50% kobaca sanadlaha ah. Lin Xiaowei ayaa sidoo kale ku dhawaaqay in by 2025, Xiaomu Youpin waxa ay noqonaysaa sumadda ugu horraysa ee musqulaha moodada ee dhalinyarada ah iyo summada musqulaha da'da yar ee ugu horreeya ee gudaha lagu sheego.
Yu Yueming, Madaxa Hawlgelinta Jikada & Macluumaadka qolka musqusha, sida wakiilka kaliya ee warbaahinta ee warshadaha, ayaa warbixin ka diyaariyay “Aragtida Suuqa Fayadhowrka ee Habka Isticmaalka Cusub” ee Xiaomu Youpin 2021 Shirweynaha Qaran ee Suuqgeynta Sannadka Dhexe. Waxa uu tilmaamay warbixinta in warshadaha fayadhowrka ay u qaybsameen dhaqdhaqaaqyo kala duwan oo macaamiisha ah wakhtiyadii hore “guud” isbeddel. Waxay abuurtay fursado badan oo cusub, sida suuqa qaranka oo ka badan 4 trillion xaafaddii hore ee magaalada, 5.28 trillion yuan miyiga dib u soo noolaynta suuqa alaabta macaamiisha, kor u kaca jiilka cusub ee macaamiisha da'da yar iyo sare u kaca baahida agabka fayadhowrka caqliga leh.
Yu Yueming, madaxa hawlgalka ee jikada iyo macluumaadka musqusha
Marka la eego asalka dhalinyaradu waxay noqdeen macaamiisha ugu weyn, Xiaomu Youpin waa kii ugu horreeyay ee ka shaqeeya warshadaha si ay u furto qaab cusub oo moodada dhalinyarada ah kaas oo ah mid aad u tartamaya isla markaana leh saameyn weyn.. Marka loo eego tusmada raadinta Baidu, ka dib 90-meeyadii iyo boostada-00s waa diiradda ugu weyn ee Xiaomu Youpin. Natiijooyinka Jikada & Baadhitaanka qubeyska ayaa sidoo kale muujinaya taas 81.3% Ka qaybgalayaashu waxay isku raaceen in Xiaomu Youpin uu yahay calaamad dhallinyaro ah. Ujeedada ugu weyn ee shirkadu waa horumarinta calaamad cusub, oo ah midka ugu caansan suuqa. Yu Yueming ayaa sheegay in ay qaadan jirtay celcelis ahaan 30 sano si loo dhiso calaamad, laakiin hadda waa 3 sanado. Iyo Xiaomu Youpin ayaa isticmaalay wax ka yar 2 sanado si loo abuuro saameyn warshadaha musqusha. Liu Qijiao,
Guddoomiyaha Hawl-gelinta Kooxda Jomoo, Shi Guoqing, Agaasimaha Waaxda Qorsheynta Suuqgeynta Xiaomu Youpin, iyo Yang Yuanqiang, Agaasimaha Adeegyada Tafaariiqda ee Xarunta Qiimaha Isticmaalaha, siday u kala horreeyaan, Xiaomu Youpin qaabaynta garaadka ayaa la geeyay, istiraatijiyadda wax soo saarka iyo istaraatiijiyada dhismaha shabakadda adeegga. Waxaa jooga Xiaomu Youpin 2021 shirka suuq-geynta qaranka ee bartamaha sanadka, Xiaomu Youpin ayaa sidoo kale bilaabay “Boqol Kooxood”, afuufaya geeska qeybtii labaad ee sanadka.
Qaabka cusub ee cusboonaysiinta macaamiisha, dhalinyaradu waxay si fiican u fahmaan suuqa dhalinyarada. Hadafka ugu weyn ee shirkadu waa in la abuuro bulsho aayaha leh ganacsatadeeda, wakiilada iyo la-hawlgalayaasha si ay u abuuraan una dhisaan xaalad guul-guulaysi.
