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Duravit AG’s sales exceeded 600 million euros for the first time in fiscal year 2021, fihlang 601 li-euro tse limilione, keketseho ea 28 peresente. Khoebo ea Europe le Chaena e ile ea tsoela pele ho hola. Lithekiso tsa China li ka ba limilione tse 139. Ho latela tokollo e tsoang ho CEO ea Duravit AG, sales in China reached 1 billion RMB just before the end of December 2021.
Setšoantšo sena sa skrini ke skrini sa molaetsa oa Collage oa CEO oa Duravit AG o tsoang Kitchen News ka December. 1, 2021
It is reported that most of the growth came from investments in China, where the market grew by 32%. The growth in China is mainly due to the recovery of the Chinese retail sector and the significant growth of the e-commerce channel. Holim'a moo, the demand for high-quality products in the Chinese market is also increasing, especially in the project business. The European market also saw significant growth in sales of assembled bathrooms, which rose by 26.8% to €328.6 million.
Duravit is focusing on classic wholesale and project business in the channel. It is reported that Duravit through the acquisition of e-commerce brand Bernstein brand and Bernstein-Badshop online platform for dual-brand development model. In the dual brand strategy, the Duravit brand is positioned as a retail brand. The new brand is an online focused e-commerce brand.
