Ho romella | Main Competitor Analysis Of Europe Shower Tray Market, Baetsi ba 'maloa, Mefuta e mengata

Indasteri ea kichineng le ea ho hlapela e ka sehloohong Media Kitchen le Bathroom Information

Some of the data in this article are from Housetech, and we hope it will be helpful for exporters.

Ho latela litlaleho tsa mecha ea litaba ea Fora, ka lilemo tse leshome feela, literei tsa shaoara tse entsoeng ka thepa ea maiketsetso tse kang acrylic le resin li nkile boholo ba 'maraka oa Fora. The market for shower trays made of ceramic and cast iron materials has shrunk.

Ka lebaka la khaello ea li-ceramics tsa bohloeki, lejoe le lifeme tse ling tsa Fora, the products of related materials are concentrated in the southern European region. Ka hona, from acrylic to PVC and other synthetic materials manufactured sanitary ware to flood the local market. Spain feela e na le lifeme tse ngata, boholo ba tsona li shebane le ho tsoa kantle ho naha, ho kenyeletsoa le libaka tsa shaoara, Thepa ea ka tlung, lisebelisoa tse ling tsa ho hlapela, etc.

Shower trays have many brands but few manufacturers

But in terms of shower trays as a category, ho na le mefuta e mengata 'marakeng, but not many manufacturers producing them. There are four main factories producing them, Marmite, Acquabella, McBath and F&D. The largest of them is Marmite in Poland. The company mainly OEMs for other brands and supplies to local building materials supermarkets and distributors. The company’s turnover in 2020 ke 170 li-euro tse limilione. Bana ba bane ba na le karolo e kholo ea 'maraka lekaleng la lehae la boithomelo la boenjiniere, ka 60-80% of the market share in synthetic shower trays.

Mabapi le nts'etsopele ea indasteri ea li-tray tsa sebakeng seo e amehang, the overall sanitary ware companies that come online in the shower tray category still face many problems in actual production and are relatively less competitive compared to companies specializing in shower trays. Taba ea bobeli, most of the private label shower trays are still produced in Europe. It is worth noting that the number of shower trays exported from Asia (haholo-holo China) to Europe has a tendency to increase.

According to Kitchen News observation, the old shower chassis is gradually phased out due to the complexity of maintenance and the popularity of the minimalist style of showers. Nakong ea lilemo tse hlano tse fetileng, the minimalist shower tray began to show growth. In addition to the original single category export manufacturers, shower manufacturers such as Laibodun are targeting this change in the European market and are beginning to bring auxiliary product categories online for their main categories. Hajoale, a small portion of domestic shower trays are used for domestic home improvement market, and most of them are exported overseas.

Kitchen and bathroom information query customs data learned that the total value of China’s exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays in 2020 e ne e 98,039,292 Yuan, ka bongata bo felletseng ba 6536913 kg.

Fora

A major consumer of synthetic products

Fora ke naha ea Europe e nang le kopanyo e ntle ka ho fetisisa ea thepa ea maiketsetso, not only for vanity tops, but also for shower trays. The increase in building material superstores has “boosted the diversification of the French sanitary ware industry” and has complemented the market beyond the original ceramic sanitary ware due to the nature of synthetic materials themselves.

Kahoo, has the synthetic material become the main sanitary ware material in France? According to the French Sanitary Association Afisb research shows that it is. But there are other studies that ceramic still holds a major market share. Afisb’s data showed that the market size of the shower tray is between 1.1 milione le 1.2 likotoana tse limilione, eo e leng eona 45% ke ceramic le 50% ke 'maraka oa thepa ea maiketsetso e kang acrylic le resin. And the sales are about 120,000 likotoana. (Quick link: Lintlha | French bathroom market declines by 5.4% ho 2020)

Synthetic shower trays are beginning to be used on a large scale in new local housing. in addition to shower enclosures replacing bathtubs, materials such as acrylic shower trays are replacing ceramic shower trays on a growing scale. kinedo is well positioned in this market.

Ka lebaka la litlhoko tsa tikoloho joalo ka likhase tse zero, the number of energy-intensive ceramic factories in France is decreasing. There is only one sanitary ceramic factory left on the regulation. Ka hona, except for synthetic materials such as acrylic, the market share of ceramic materials is gradually shrinking. Hajoale, the French ceramic shower tray market is dominated by two brands: Geberit le VitrA (hape o etsa OEM). Lahlela literei tsa lishaoara tsa tšepe, ka hlakoreng le leng, e ntse e boloka karolo ea 'maraka, with sales volumes between 5,000 le 8,000 diyuniti. They are supplied by Roca, Kaldewei and Bette.

Personalized demand grows in Europe

There is a big market for customization

Ka mor'a lilemo tse 'maloa tsa customization belisoa' marakeng oa Chaena, basically most of the major companies are offering customized solution solutions. And in Europe, mokhoa oa ho iketsetsa o boetse o ntse o eketseha.

Ka lebaka la lintlha tsa thepa le ka mor'a thekiso, existing European manufacturers are planning to further improve the wear and impact resistance of synthetic shower trays and reduce their weight. Sena se tsoela pele ho ba phephetso ho ba kenyang lintho. Boholo ba hona joale bo tsebahalang ke 120 x 90 cm mme boima bo pakeng tsa 40 le 50 kg. Leha ho le joalo, too little weight can affect the look and feel and the experience of using it. Flight, Kinedo le Aquarine (Toplax) dominate among diverse synthetic materials such as ABS, polyurethane, lisebelisoa tsa PET tse nchafalitsoeng ho tsoa ho likatiba tsa botlolo tsa polasetiki, resins and more. At this year’s Shanghai Kitchen & Bath Show, Kichine & Bath Information also noted the growth in the number of transparent colored sanitary ware made of resin materials, with most bathroom cabinets and overall sanitary ware booths paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It is reported that there are few domestic manufacturers chatting about the manufacture of resin sanitary ware.

Qetellong, it is worth noting that the trend of personalized demand in Europe is growing.

Due to the growth of personalized product trading, safe delivery is becoming more and more important for manufacturers due to storage and transportation considerations. Holim'a moo, ka theko e tšoanang, service is becoming increasingly important in a highly competitive market. Ka nako e tšoanang, Khoebo ea e-commerce ea Europe e sutumelletsa lihlahisoa tsa lehae tsa sanitaryware ho bula liteishene tse ncha tsa thekiso.

The main competitors in the French shower tray industry : Acquabella, Aha, KAW, Allibert, Alterna, Althea Ceramica, Bath Ambiance, Aquarine, Boputsoa, Bette, Bosnor, Colacril, Doccia o ile a tsoela pele, F&D, Fiora, Geberit, Kabo ea Godard , Hydrobox, Hi-Mac, Qhoma, Maemo a loketseng, Jackoboard, Mokalde, Kinedo, Krone ke LG Industries, Lazer, LEDA LEDI, LG Industries, Lux Elements, Marmite, Marmox, McBath, Nicos (Semela sa kristale), Newbies, Ncha, Porcelanosa, Mohopolo oa Profil, Profiltek, Quare Design, Roca, Feela, Bophelo bo botle, Sanswiss, Scarab, Schulte, Sensea, SolidSoft, Villeroy & Boch. Khalase, Eba le, Wirquin Pro……