Exportera | Analys av de viktigaste konkurrenterna på den europeiska marknaden för duschkar: Få tillverkare, Många märken

Exportera | Analys av de viktigaste konkurrenterna på den europeiska marknaden för duschkar: Få tillverkare, Många märken

Enligt franska medier, på bara tio år, duschkar tillverkade av syntetiska material som akryl och harts har upptagit större delen av den franska marknaden, while the market for shower trays made of ceramic and cast iron has shrunk.

På grund av bristen på sanitär keramik, sten och andra fabriker i Frankrike, products made of related materials are concentrated in the southern European region. Som ett resultat, sanitaryware made from synthetic materials ranging from acrylic to PVC floods the local market. Bara Spanien har dussintals fabriker, varav de flesta är exportinriktade, inklusive duschväggar, möbler, andra badrumsmontörer, etc.

Många märken, Few Manufacturers For Shower Trays

dock, in terms of the category of shower trays, det finns många märken på marknaden, but not many manufacturers produce them. There are currently four main factories producing them, Marmite, Acquabella, McBath, and F&D. The largest of these is the Polish company Marmite. This company mainly OEMs and supplies other brands to local building material supermarkets and distributors. The company has a turnover of €170 million in 2020. Dessa fyra upptar en stor marknadsandel inom den lokala industribadsektorn, med en 60-80% market share in synthetic shower trays.

När det gäller utvecklingen av den lokala duschkarindustrin, integral sanitary ware companies that are online in the shower tray category still face many problems in actual production and are relatively less competitive than companies that specialize in shower trays. För det andra, most private label shower trays are still produced in Europe. It is worth noting that there is an increasing trend in the number of shower trays exported from Asia (främst Kina) to Europe.

Kitchen and Bathroom News observed that the old shower trays were gradually phased out as the old-style shower trays became more complicated to maintain and the popularity of the minimalist style of shower. Inom de senaste fem åren, minimalist shower trays have started to show growth. In addition to export manufacturers of the original single category, shower manufacturers such as Lepton are targeting this change in the European market. They are starting to bring secondary product categories online for their main categories. För närvarande, a small number of domestic shower trays are used for domestic sales outside the home improvement market and most are exported overseas.

Kök & Bath News has checked customs data and learned that in 2020, the total value of Chinese exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays was 98,039,292 yuan, med en total kvantitet av 6536913 kg.

Frankrike

A Major Consumer Of Synthetic Products

Frankrike är det europeiska land med den bästa integrationen av syntetiska material. Synthetic materials are used not only for vanity tops but also for shower trays. The increase in the number of building material superstores “has contributed to the diversification of the French sanitary ware industry”. They are also complementing the existing market for ceramic sanitaryware thanks to the properties of synthetic materials themselves.

Så, have synthetics become the main sanitaryware material in France? According to a study by Afisb, the French sanitary ware association, this is indeed the case. But there are other studies that suggest that ceramic still holds a major market share. Afisb figures show that the market for shower trays is between 1.1 miljoner och 1.2 miljoner enheter, varav 45% är keramisk och 50% är marknaden för syntetiska material som akryl och harts, while sales are around 120,000 enheter.

Synthetic shower trays are beginning to be used on a large scale in new housing in the local area. In addition to shower enclosures replacing baths, materials such as acrylic shower trays are replacing ceramic shower trays. They are growing in size and Kinedo is well positioned in this market.

På grund av miljökrav som noll koldioxidutsläpp, the number of energy-intensive ceramic factories in France is decreasing and there is only one regulated sanitary ceramic factory left. Som ett resultat, the market share of ceramic materials, with the exception of synthetic materials such as acrylic, is gradually shrinking. För närvarande, the French market for ceramic shower trays is dominated by two brands: Geberit och VitrA (gör även OEM). Duschkar i gjutjärn, å andra sidan, fortfarande behålla en del av marknaden, with sales volumes of between 5,000 och 8,000 enheter, supplied by Roca, Caldew and Bette.

Growing Demand For Personalisation In Europe

There Is A Big Market For Customisation

Efter flera år av anpassning jäsa på den kinesiska marknaden, essentially most major companies are offering customized solutions. In Europe, å andra sidan, anpassningstrenden är också på uppåtgående.

På grund av logistiska och eftermarknadshänsyn, existing European manufacturers are planning to further improve the abrasion and impact resistance of synthetic shower trays and to reduce their weight. Detta fortsätter att vara en utmaning för installatörer. Den nuvarande populära storleken är 120 x 90 cm och väger mellan 40 och 50 kg. dock, too little weight affects the look and feel and the experience of use. ABS, polyuretan, återvunnet PET-material från plastflaskkapslar, resin and other diversified synthetic materials such as Flight, Kinedo och Aquarine (Toplax) dominera. På årets kök & Bath Shanghai, Kök & Bath Info also noticed an increase in the number of transparent colored sanitary ware made from resin materials. Most of the bathroom cabinets and integral sanitary ware booths were paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It was noted that there are few domestic manufacturers making resin sanitary ware to talk about.

Slutligen, it is worth noting that the demand for personalization is on the rise in Europe.

Due to the growth in the trading of personalized products, safe delivery is becoming increasingly important for manufacturers due to storage and transport considerations. Dessutom, för samma pris, service is becoming increasingly important in a competitive market. På samma gång, Europeisk e-handel driver lokala sanitetsvarumärken att öppna upp nya försäljningskanaler.

The main competitors in the French shower tray sector: Acquabella, Agha, KAW, Allibert, Alterna, Althea Ceramica, Badatmosfär, Aquarin, Blå, Bette, Bosnia, Colacril, Doccia varade, F&D, Fiora, Geberit, Godard Distribution, Hydrobox, Hej-Mac, Hoppa, Idealisk standard, Jackoboard, Kaldewei, Kinedo, Krone från LG Industries, Lazer, Leda, LG Industries, Lux Elements, Marmite, Marmox, McBath, Nicos (Kristallväxt), Nybörjare, Ny, Porcelanosa, Profil koncept, Profiltek Quare Design, Roca, Endast, San, Sanswiss, Scarab, Schulte, Sensea, SolidSoft, Villeroy & Boch, VitrA, Ha, Wirquin Pro… …