Hamisha | Uchambuzi Mkuu wa Mshindani wa Soko la Sinia la Kuoga la Ulaya, Watengenezaji Wachache, Bidhaa nyingi

Sekta ya Jikoni na Bafuni Kuu ya Vyombo vya Habari Jikoni na Taarifa za Bafuni

Some of the data in this article are from Housetech, and we hope it will be helpful for exporters.

Kulingana na ripoti za vyombo vya habari vya Ufaransa, ndani ya miaka kumi tu, trei za kuoga zilizotengenezwa kwa nyenzo za sintetiki kama vile akriliki na resini zimechukua sehemu kubwa ya soko la Ufaransa. The market for shower trays made of ceramic and cast iron materials has shrunk.

Kutokana na ukosefu wa keramik ya usafi, mawe na viwanda vingine nchini Ufaransa, the products of related materials are concentrated in the southern European region. Kwa hiyo, from acrylic to PVC and other synthetic materials manufactured sanitary ware to flood the local market. Uhispania pekee ina makumi ya viwanda, nyingi zikiwa na mwelekeo wa kuuza nje, ikiwa ni pamoja na nyua za kuoga, Samani, vifaa vingine vya bafuni, na kadhalika.

Shower trays have many brands but few manufacturers

But in terms of shower trays as a category, kuna chapa nyingi kwenye soko, but not many manufacturers producing them. There are four main factories producing them, Marmite, Acquabella, McBath na F&D. The largest of them is Marmite in Poland. The company mainly OEMs for other brands and supplies to local building materials supermarkets and distributors. The company’s turnover in 2020 ni 170 euro milioni. Hizi nne zinachukua sehemu kubwa ya soko katika sekta ya bafu iliyobuniwa ya ndani, na 60-80% of the market share in synthetic shower trays.

Kuhusu maendeleo ya tasnia ya trei ya kuoga ya ndani inahusika, the overall sanitary ware companies that come online in the shower tray category still face many problems in actual production and are relatively less competitive compared to companies specializing in shower trays. Pili, most of the private label shower trays are still produced in Europe. It is worth noting that the number of shower trays exported from Asia (hasa China) to Europe has a tendency to increase.

According to Kitchen News observation, the old shower chassis is gradually phased out due to the complexity of maintenance and the popularity of the minimalist style of showers. Ndani ya miaka mitano iliyopita, the minimalist shower tray began to show growth. In addition to the original single category export manufacturers, shower manufacturers such as Laibodun are targeting this change in the European market and are beginning to bring auxiliary product categories online for their main categories. Wakati huu, a small portion of domestic shower trays are used for domestic home improvement market, and most of them are exported overseas.

Kitchen and bathroom information query customs data learned that the total value of China’s exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays in 2020 ilikuwa 98,039,292 Yuan, na jumla ya wingi wa 6536913 kg.

Ufaransa

A major consumer of synthetic products

Ufaransa ni nchi ya Ulaya yenye ushirikiano bora wa vifaa vya synthetic, not only for vanity tops, but also for shower trays. The increase in building material superstores has “boosted the diversification of the French sanitary ware industry” and has complemented the market beyond the original ceramic sanitary ware due to the nature of synthetic materials themselves.

Hivyo, has the synthetic material become the main sanitary ware material in France? According to the French Sanitary Association Afisb research shows that it is. But there are other studies that ceramic still holds a major market share. Afisb’s data showed that the market size of the shower tray is between 1.1 milioni na 1.2 vipande milioni, ambayo 45% ni kauri na 50% ni soko la vifaa vya syntetisk kama vile akriliki na resin. And the sales are about 120,000 vipande. (Quick link: Data | French bathroom market declines by 5.4% katika 2020)

Synthetic shower trays are beginning to be used on a large scale in new local housing. in addition to shower enclosures replacing bathtubs, materials such as acrylic shower trays are replacing ceramic shower trays on a growing scale. kinedo is well positioned in this market.

Kwa sababu ya mahitaji ya mazingira kama vile uzalishaji wa sifuri wa kaboni, the number of energy-intensive ceramic factories in France is decreasing. There is only one sanitary ceramic factory left on the regulation. Kwa hiyo, except for synthetic materials such as acrylic, the market share of ceramic materials is gradually shrinking. Kwa sasa, the French ceramic shower tray market is dominated by two brands: Geberit na VitrA (pia kufanya OEM). Sinia za kuoga za chuma, Kwa upande mwingine, bado kuhifadhi sehemu ya soko, with sales volumes between 5,000 na 8,000 vitengo. They are supplied by Roca, Kaldewei and Bette.

Personalized demand grows in Europe

There is a big market for customization

Baada ya miaka kadhaa ya ubinafsishaji chachu katika soko la China, basically most of the major companies are offering customized solution solutions. And in Europe, mwelekeo wa ubinafsishaji pia unaongezeka.

Kutokana na masuala ya vifaa na baada ya mauzo, existing European manufacturers are planning to further improve the wear and impact resistance of synthetic shower trays and reduce their weight. Hili linaendelea kuwa changamoto kwa wanaosakinisha programu. Ukubwa wa sasa maarufu ni 120 x 90 cm na uzito kati 40 na 50 kg. Hata hivyo, too little weight can affect the look and feel and the experience of using it. Flight, Kinedo na Aquarine (Toplax) dominate among diverse synthetic materials such as ABS, polyurethane, nyenzo za PET zilizosindikwa kutoka kwa vifuniko vya chupa za plastiki, resins and more. At this year’s Shanghai Kitchen & Show ya Bath, Jikoni & Bath Information also noted the growth in the number of transparent colored sanitary ware made of resin materials, with most bathroom cabinets and overall sanitary ware booths paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It is reported that there are few domestic manufacturers chatting about the manufacture of resin sanitary ware.

Hatimaye, it is worth noting that the trend of personalized demand in Europe is growing.

Due to the growth of personalized product trading, safe delivery is becoming more and more important for manufacturers due to storage and transportation considerations. Zaidi ya hayo, kwa bei sawa, service is becoming increasingly important in a highly competitive market. Wakati huo huo, Biashara ya mtandaoni ya Ulaya inasukuma bidhaa za ndani za sanitaryware kufungua njia mpya za mauzo.

The main competitors in the French shower tray industry : Acquabella, Agha, KAW, Albert, Mbadala, Althea Ceramica, Ambiance ya kuoga, Aquarine, Bluu, Bette, Bosnor, Colacril, Doccia alidumu, F&D, Fiora, Geberit, Usambazaji wa Godard , Hydrobox, Hi-Mac, Rukia, Kiwango Bora, Jackoboard, Wakaldayo, Kinedo, Krone na LG Industries, Lazer, Leda, LG Industries, Vipengele vya Lux, Marmite, Marmox, McBath, Nicos (Kioo kupanda), Wapya, Mpya, Porcelanosa, Dhana ya Wasifu, Profiltek, Quare Design, Roca, Pekee, Mwenye afya, Sanswiss, Scarab, Schulte, Sensea, SolidSoft, Villeroy & Boch. VitrA, Kuwa na, Wirquin Pro……