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After Vietnam, Thailand has also become one of the recent spotlights in Southeast Asia.
ในฉบับนี้, the kitchen and bathroom information about Thailand’s bathroom industry and market.
As the second largest economy in Southeast Asia after Singapore, Thailand’s Economic and Social Development Board data show that in 2021, Thailand’s GDP of $ 505.5 พันล้าน. Even if Thailand’s GDP per capita reached $7,407, it is still a market more suited to scale, rather than quality.
ใน 2021, although the Thai construction and sanitary ceramics market out of the more serious decline in 2020, but the overall still show a contraction. This situation also occurred in the UK market, according to the latest Kitchen and Bathroom Market Index (KBMI) quarterly series of reports in the latest key findings, the UK kitchen and bath market in the second quarter “there is a clear pattern of sales deceleration. The overall KBMI was the lowest since the fourth quarter of 2020. ในเวลาเดียวกัน, full-year kitchen and bathroom sales were revised downward by 5.7 percentage points in 2022.
The building materials industry in Thailand accounts for 60% of construction costs. The two main categories of building materials (เช่น. cement, ready-mixed concrete and construction steel) and home improvement products (เช่น. tiles and sanitary ware), together account for 64% ของยอดขายทั้งหมด.
Thailand’s major kitchen and bathroom companies in the past five years performance
| Total revenue | Net Profit | |||||||||
| 2021 | 2020 | 2019 | 2018 | 2017 | 2021 | 2020 | 2019 | 2018 | 2017 | |
| โคห์เลอร์ | 4,516,354,57600 | 3,942,626,428 00 | 4283,182,173.00 | 4,502,174,579.00 | 4.062,68270900 | 177.625.17100 | 99,994,801.00 | 51.970.64300 | 336,560,02800 | 309,126,49200 |
| นักวิ่ง | 3,557513,61200 | 2,483,497,151.00 | 338,475,317.01 | 101,839,611.00 | 84,628,064.00 | -6,415,75623 | ||||
| Siam | 4,626,843,452.00 | 4,542101,106.00 | 4.779,7(X1239.00 | 4,686,634,35300 | 4,910,077.898.00 | 71,163205.00 | 17,684,447.00 | -61.544.608.00 | -9,714,188.00 | 4269,061.00 |
| TOX | 3,753,555,069.00 | 2,853,993291.00 | 2206,685,640.00 | 1,731,979,88900 | 1r653,74Z603.0d | 50.647,351.00 | 7,079.057.00 | -124,957217.00 | 56,533.47200 | 117,809,150.00 |
| VRUNION | 435,418,65300 | 458,157,65900 | 493,206.66400 | 522,947,12900 | 544,734.14100 | 37.980,63200 | 46,680,242.00 | 39,321.544.00 | 50,021,49700 | 68,351,80400 |
| AQUA | 267297,35197 | 420221,09964 | 491,203.39952 | 421,319^9102 | 464789,31133 | 735315.44 | 3,642,571.54 | 4,303,702.32 | 3,067,74638 | 3757,560.66 |
| โรก้า | 12^253249.00 | 99266,783.00 | 115,315,720.00 | 93.600,84000 | 84256.45600 | 90,158.00 | -28,037.545.00 | -22254.88600 | -25,617,472.00 | -28,454,65200 |
| STAR | 104.686,070.51 | 124,137,885.16 | 161,728.848.16 | 133,887,032.00 | 137,898.03200 | 73,541.87 | 130,261.42 | 1.556.638.69 | 116,38066 | 2105.306.75 |
| VWW | 169,430.61
1,342,781,580.00 |
169,19161
1,185.360.09900 |
227,111.14
1,057,195,895.00 |
1,743,41175
1.353,426,06200 |
3,528.46700
1,131.949.923.00 |
-3.104254.72′
-11.460,97300 |
-3,396,917.67 -60,057,060.00 |
-2,744.63015 -60,857.567.00 |
-2,419,942.50
89.438.96000 |
-3.509.09525
-83,193,9^100 |
| วิลเลรอย & โบช | 88,123,96764 | 005 | -36.729,63892 | ~^77；84795 | ||||||
| ปานาเซีย | 3,449,497,69200 | 4,159,302,360.00 | 4,165,833,317.00 | 4,136,046,781.00 | 4,678,966,771.00 | -382,486,224.00 | -295,925,783.00 | 25,581,876.00 | 263,996,681.00 | 341.83Z987.00 |
Source DBD . Kitchen and bathroom information (for dustpan only) Unit: Thai Baht
|
Major Bathroom Companies in Thailand แหล่งที่มา: DBDf kitchen and bathroom information statistics |
|||||
| # | Registration number | Company name | Registered capital | Registered time |
Business scope |
| 1 | 105547072566 | KOTLER INTERTRADING
COMPANY LIMITED |
4,000,000 | May 28, 2004 | Ceramic sanitary ware sales, การผลิต |
| 2 | 413560001991 | CONSTRUCTION WORK CENTER AND SERVICE LIMITED PARTNERSHIP | 1.000,000 | July 3, 2017 | Construction of non-residential buildings |
| 3 | 525535000367 | SIGMA CERAMIC CO.. บจก | 32,000,000 | กันยายน 7, 1992 | Manufacturing and sales of ceramic sanitary ware |
| 4 | 205541003529 | SHIN THAI ENTERPRISE CO., บจก. | 60,000,000 | July 13, 1998 | Manufacturing and sales of porcelain sanitary ware |
| 5 | 745556004467 | DP PLUS CONSTRUCTION
COMPANY LIMITED |
1.000,000 | July 15, 2013 | Manufacturing and sales of ceramic sanitary ware |
| 6 | 105539043986 | DUSCHOLUC (SIAM) บจก. | 61,000,000 | เมษายน 11, 1996 | Manufacture and distribution of shower screens and accessories |
| 7 | 133559005581 | SONGPANYASUPPLY LIMITED PARTNERSHIP | 1.000,000 | พฤศจิกายน 17, 2016 | Manufacture and sales of ceramic sanitary ware |
| 8 | 105555160444 | TAJE STAINLESS STEEL PRODUCTS (THAILAND) COMPANY LIMITED |
100,000.000 | October 26, 2012 | Manufacturing and sales of ceramic sanitary ware |
| 9 | 105548007806 | T.SW. SHOWER SERIES COMPANY LIMITED |
1.000,000 | มกราคม 18, 2006 | Ceramic sanitary ware manufacturing, sales |
| 10 | 105546014597 | TPS METERIALS COMPANY LIMITED | 150,000,000 | February 3, 2003 | Ceramic products manufacturing, การกระจาย |
| 11 | 105532106389 | NASCO SANITARYWARE (THAILAND) COMPANY LIMITED |
40,000,000 | พฤศจิกายน 7, 1989 | Ceramic sanitary ware manufacturing, sales |
| 12 | 115536005382 | NEWTOUNG MARKETING
COMPANY LIMITED |
7.000,000 | สิงหาคม 20, 1993 | Wholesale of sanitary ware manufacturing |
| 13 | 105553146321 | BLUE OZONE COMPANY LIMITED | 1.000,000 | พฤศจิกายน 26, 2010 | Ceramic sanitary ware manufacturing |
| 14 | 745547003020 | BOSS ACCESS COMPANY limited |
2,000,000 | กันยายน 10, 2004 | Ceramic sanitary ware production |
| 15 | 105540000934 | FUNCTION TRADING COMPANY LIMITED |
225,000.000 | มกราคม 3, 1997 | Management of water purifier factory drinking fountains, pumps and equipment parts |
| 16 | 105541014271 | YI-THAI INTERNATIONAL CO LTD. | 37.000.000 | มีนาคม 4, 1998 | Ceramic sanitary ware production |
| 17 | 105541079283 | LUCKY WORK COMPANY LIMITED | 1,000,000 | ธันวาคม 24, 1998 | Distribution of sanitary ware and plumbing equipment |
| 18 | 107536001443 | ลิกซิล(THAILAND) PUBLIC COMPANY LIMITED |
277,000.000 | พฤศจิกายน 30, 1993 | Manufacturing and sales of sanitary ware |
| 19 | 105553108941 | LEE YONG HONG GROUP COMPANY LIMITED | 2.000,000 | กันยายน 7, 2010 | Import and export sanitary ware and related equipment production and sales |
| 20 | 105557078923 | WAKO (THAILAND) COMPANY LIMITED | 2,000,000 | June 6, 2014 | ธุรกิจ, trade, การผลิต, installation, การกระจาย, import and export of prefabricated bathrooms |
| 21 | 105537075988 | VILLEROY&BOCH (THAILAND)
COMPANY LIMITED |
990,500.000 | June 30, 1994 | Manufacture and sales of ceramic sanitary ware |
| 22 | 105531051181 | V.R.UNION COMPANY LIMITED | 65,000,000 | July 11, 1988 | Manufacture and sales of sanitary ware |
| 23 | 105558085940 | STAR SANITARYWARE
(THAILAND) COMPANY LIMITED |
142.529.792 | May 25, 2015 | Manufacture and sales of sanitary ware |
| 24 | 105532055202 | Siam Sanitaryware Industry Co Ltd | 200,000,000 | June 16, 1989 | Manufacture and sales of sanitary ware |
| 25 | 105540024655 | 1NDUSTRY(NONGKAE) COMPANY
LIMITED |
160,000.000 | มีนาคม 1997 10 0 | Manufacturing and sales of sanitary ware |
| 26 | 135559022526 | SUKKAPAN SUPPLY COMPANY Limited | 1.000,000 | พฤศจิกายน 17, 2016 | Manufacture and sales of various sanitary ware accessories |
| 27 | 105555005201 | SUKHAPHAN CORAL CO.XTD. | 2.000,000 | มกราคม 12, 2012 | Manufacture of ceramic sanitary ware |
| 28 | 215559004063 | LUOBANG KITCHEN & BATH (THAILAND) COMPANY LIMITED | 120,000,000 | June 2016 15 0 | Manufacture, การกระจาย, import and export of sanitary products |
| 29 | 105537100681 | IMEX INTERNATIONAL INC. | 161,000,000 | สิงหาคม 26, 1994 | Manufacture and sales of mosaic and sanitary ware |
| 30 | 735553003184 | E.T.C CERAMICS PRODUCTS CO.LTD. | 1.000,000 | October 6, 2010 | The manufacture of ceramic glassware, plate ware, and export of the export |
| 31 | 205562035683 | KREINER INTERNATIONAL
(THAILAND) CO., บจก |
36,000,000 | กันยายน 24, 2019 | Manufacture of bathtubs and other lining sanitary ware |
| 32 | 105544019036 | THE BATHROOM COMPANY LIMITFD | 2000,000 | February 23, 2001 | Sales of sanitary ware |
| 33 | 105556198402 | TERRANE SANITARY COMPANY LIMITFD | 3.000,000 | ธันวาคม 24, 2013 | Manufacture and sale of various sanitary ware |
| 34 | 105561131566 | REINDEER GOLDEN COMPANY LIMITED | 1.000,000 | สิงหาคม 2, 2018 | Manufacture of ceramic sanitary ware |
| 35 | 743535000410 | SAWAGAEW INDUSTRIAL
LIMITED PARTNERSHIP |
500,000 | มีนาคม 18, 1992 | Sale of ceramic sanitary ware |
| 36 | 125557023282 | LABDEREVE INTERNATIONAL TRADING COMPANY LIMITED |
1,000,000 | October 14, 2014 | Management, การค้าปลีก, trading, production and sales of various sanitary ware |
| 37 | 105557174736 | ADVANCE RESEARCH PRODUCT COMPANY LIMITED | 2.000,000 | พฤศจิกายน 26, 2014 | Distribution of induction sanitary ware |
| 38 | 105551116688 | HAPPY TOILET COM PANY LIMITED | 33,000,000 | October 14 S 2008 | Sale of sanitary ware including accessories for such products |
| 39 | 233547000228 | GOLD LIP LIMITED PARTNERSHIP | 5000,000 | เมษายน 23, 2004 | Production of ceramic sanitary ware |
| 40 | 107536001460 | โคห์เลอร์ (THAILAND) PUBLIC
COMPANY LIMITED |
472,000,000 | ธันวาคม 7, 1993 | Wholesale and retail of lithium sanitary ware and accessories |
| 41 | 195552001108 | โตโต้ (THAILAND) COMPANY LIMITFD | 5.240,000.000 | พฤศจิกายน 27, 2009 | Production of ceramic sanitary ware |
| 42 | 105539042076 | Orocks Co Ltd | 4.000,000 | เมษายน 5, 1996 | Manufacture and distribution of ceramic products |
| 43 | 105511000336 | THAI CERAMIC INDUSTRY | 120,000.000 | มกราคม 18, 1968 | Sanitary ware |
| 44 | 145558002033 | COMPANY LIMITED
THAI LIAN FENG COMPANY |
2.000,000 | May 26, 2015 | Sales of sanitary ware |
| 45 | 125544006848 | PRIMENINE INTERNATIONAL CO.XTD. | สิงหาคม 8, 2001 | Retail and wholesale shower screen spa bath | |
| 46 | 105539035258 | HYDRO PRODUCTS EXCELLENT CO. บจก. | 5,000,000 | มีนาคม 21, 1996 | Sale of water spouts |
| 47 | 105562073403 | Runner Industry (ประเทศไทย ) บริษัท, บจ. | 800,000.000 | เมษายน 22, 2019 | Manufacture of plastic kitchen and bathroom products |
| 48 | 215563009775 | PANASIA KITCHEN AND BATH PRODUCTS INTERNATIONAL
(THAILAND) CO., บจก |
65,000,000 | ธันวาคม 9, 2020 | Manufacture and sale of metal cabinets, ตู้ห้องน้ำ, bathroom hardware products |
| 49 | 205542006955 | YUAN LIN (THAILAND) CO. บจก. | 2.000,000 | พฤศจิกายน 12, 1999 | Manufacture and sales of bathroom accessories |
| 50 | 105535127735 | AQUABATH COMPANY LIMITED | 150,000.000 | กันยายน 11, 1992 | Manufacturing and sales of bathroom accessories |
| 51 | 105557061150 | ROCA BATHROOM PRODUCTS (THAILAND) COMPANY LIMITED |
166,075.500 | เมษายน 30, 2014 | Wholesale business of pipe fittings and sanitary ware |
Medium and large Thai manufacturers enjoy advantages over smaller players due to their strong financial base, better management of production processes, and favorable bargaining position. ในทางตรงกันข้าม, smaller operators tend to be in a weaker financial position, which forces them to produce only products within limits or to focus on producing single categories.
In Thailand, current foreign companies in ceramic sanitary ware include Lixil, โตโต้, วิลเลรอย & โบช, โคห์เลอร์, โรก้า (trading company), China Runner, Panasia and others. Thailand’s largest cement producer and industrial group SCG Group’s tile section Siam Ceramics (previously set up a joint venture with TOTO COTTO brand), ฯลฯ. The largest number of foreign companies are Japanese-funded. Most Chinese companies are concentrated in the Rayong Province Industrial Park, jointly developed by China’s Huali Group and Thailand’s Amata Group. According to DBD data, a number of foreign companies with factories in the area showed losses last year.
According to the data of OIE, Thailand’s Ministry of Industry and Economy, there are currently 321 companies in the whole ceramic industry, employing about 39,618 ประชากร. The annual production of ceramic tiles is 12.72 ล้านตารางเมตร, and there are 6.93 million pieces of sanitary ware.
ใน 2020, Thailand’s tile and ceramic sanitary ware revenues contracted by 6.6%, but the net profit margin stabilized at 7.4% due to a significant decrease in energy costs. ใน 2022, although exports grow, production and domestic sales show contraction due to inflation, pandemic and other factors.
In the first six months of 2022, production of sanitary ceramics in Thailand was 3,504,400 หน่วย, ลง 6.8% ปีต่อปี. Sales in the domestic market were 1,618,800 หน่วย, ลง 0.8% ปีต่อปี. ในช่วงเวลาดังกล่าว, exports of sanitary ceramics were 3,804.72 million baht (ประมาณหยวน 730 ล้าน), เพิ่มขึ้นของ 1.54% ปีต่อปี. The export of ceramic tiles was 2,384.37 million baht (เกี่ยวกับ 460 ล้านหยวน), เพิ่มขึ้นของ 52.46% ปีต่อปี.
The important factors currently affecting business include, in addition to energy prices, the prices of various raw materials that have risen. According to the Thai Ministry of Industry and Economy data show that the price of sanitary ware in the second quarter compared with the first quarter of this year increased by 12.9%. In July, prices in the tile category increased by 4.6 เปอร์เซ็นต์, wood and wood products by 4.4 เปอร์เซ็นต์, pipes by 3.3 เปอร์เซ็นต์, and sanitary ware by 0.4 เปอร์เซ็นต์.
The Rising Digital Economy in Southeast Asia
Thai building materials distribution giants expand stores, flock to online
(Due to space constraints, a channel feature will be published later, so stay tuned)
While new housing starts in Thai real estate are down, four major regions – Bangkok, Chiang Mai, Chonburi, Khon Kaen and Phuket – which together account for 78% of all new housing starts in Thailand, saw a 5.0% decline in the number of new housing starts completed in 2021. Weakness in private construction also contributed to a 9.3% decline in imports.
But since late last year, Thai building materials distribution giants have been scrambling to expand their stores and have flooded the online market.
Thailand has about 8,200 building material distributors, spread among 163 large companies, 723 medium-sized operators and 7,332 small companies. Six large companies dominate the market with a combined share of 24%: Home Product Centre Public Company Limited (whose brand HomePro itself is more retail-oriented, while MegaHome focuses on wholesale and trading), Central Retail Corporation (whose Hardline business group is primarily focused on the retail sector), and the Thai Construction Materials Association. (the main brand of its Hardline business group, Thai Watsadu), Siam Global House Public Company Limited (ซึ่งต่อไปนี้จะเรียกว่า “Siam Global House”), Dohome and Boonthavorn.
According to Prachachat Business’ survey of the four leading Thai distribution home furnishing stores in 2020, the overall revenue of the four companies in 2021 was 187.544 billion baht, เพิ่มขึ้นของ 17.02% ปีต่อปี. The overall net profit increased to 10,878 million baht, a growth rate of 33%.
As the industry leader, HomePro’s revenue in 2021 was 63.926 billion baht, ขึ้น 3.53% ปีต่อปี, and net profit was 5.44 billion baht, ขึ้น 5.54% ปีต่อปี. By the end of 2021, HomePro had 87 HomePro stores and added 28 new stores.
The second largest is Hardline. The business is located in Thailand and Vietnam. ใน 2021, it generated revenue of Bt63.565 billion and EBITDA increased by 82.06% ปีต่อปี. By the end of 2021, Thai Watsadu branches reached 59.
The third is Siam Global House. Its brands include Global House with revenue of Baht 34,116 ล้าน, ขึ้น 24.72% ปีต่อปี. Net profit was Baht 3,344 ล้าน, เพิ่มขึ้นของ 70.03% ปีต่อปี. By the end of 2021, Global House had 75 branches and added 4 new branches.
The fourth oldest is the rising star Do Home, which had revenue of 25.937 billion baht, ขึ้น 37.5% ปีต่อปี. By the end of 2021, there were 13 stores in operation, รวมทั้ง 6 new branches.
In addition to the frenzy to open stores, several giants have rushed into e-commerce.
According to the report “Southeast Asia Digital Economy 2021” jointly published by Google, Temasek and Bain, cashless payments such as e-commerce, taxi and takeaway are increasingly becoming the preferred choice for a seamless experience as Thailand’s digital economy grows rapidly.
Supported by national payment systems such as PayNow in Singapore and PromptPay in Thailand, the Account-to-Account (A2A) real-time payment system has enabled a large number of unbanked people to take a direct step-change in payment forms, from having 0 bank cards to having a digital wallet. As the second largest online user after Singapore, PromptPay Thailand has recorded a year-on-year growth of approximately 80% in transaction volume for the single month of April 2021 ตามลำพัง.
The overall size of e-commerce in Thailand is now over 4 trillion baht. The wholesale and retail segments alone generate 1.3 trillion baht in revenue.
Thailand’s current e-commerce channels include large e-commerce platforms Shopee, Lazada, JD Central, individual independent sites in addition to Tiktok, Facebook and other social e-commerce in Thailand’s online market is also gradually occupying an important position. COTTO has a strong position in the local market, and STARS is the next local brand.
The development of Thailand’s digital economy will also drive diversified forms of consumption and consumer demand. Thanks to the Thai government’s increased investment in infrastructure, the Eastern Economic Corridor (EEC) and the China-Laos Railway, the country’s large-scale transportation links, OIE’s expectations for the pottery industry in Thailand are above 3%.
แหล่งที่มา: MOC Thailand, OIE, DBD, KRUNGSRI This article is for reference only. No warranty, express or implied, is made as to the accuracy, ความน่าเชื่อถือ, timeliness and completeness of the information contained herein.
