I -export | Pangunahing Kakumpitensya Pagsusuri Ng Europe Shower Tray Market, Ilang Manufacturers, Maraming Brand

Impormasyon sa Kusina at Banyo na Pang -industriya sa Kusina at Impormasyon sa Kusina at Banyo

Some of the data in this article are from Housetech, and we hope it will be helpful for exporters.

Ayon sa mga ulat ng French media, sa loob lamang ng sampung taon, Ang mga shower tray na gawa sa mga sintetikong materyales tulad ng acrylic at resin ay sumakop sa karamihan ng merkado ng Pransya. The market for shower trays made of ceramic and cast iron materials has shrunk.

Dahil sa kakulangan ng sanitary ceramics, bato at iba pang pabrika sa France, the products of related materials are concentrated in the southern European region. Samakatuwid, from acrylic to PVC and other synthetic materials manufactured sanitary ware to flood the local market. Ang Espanya lamang ay may dose-dosenang mga pabrika, karamihan sa mga ito ay export-oriented, kabilang ang mga shower enclosure, Muwebles, iba pang mga tagapag-ayos ng banyo, atbp.

Shower trays have many brands but few manufacturers

But in terms of shower trays as a category, mayroong maraming mga tatak sa merkado, but not many manufacturers producing them. There are four main factories producing them, Marmite, Acquabella, McBath at F&D. The largest of them is Marmite in Poland. The company mainly OEMs for other brands and supplies to local building materials supermarkets and distributors. The company’s turnover in 2020 ay 170 milyong euro. Ang apat na ito ay sumasakop sa isang pangunahing bahagi ng merkado sa lokal na sektor ng banyong engineered, kasama 60-80% of the market share in synthetic shower trays.

Sa abot ng pag-unlad ng lokal na industriya ng shower tray ay nababahala, the overall sanitary ware companies that come online in the shower tray category still face many problems in actual production and are relatively less competitive compared to companies specializing in shower trays. Pangalawa, most of the private label shower trays are still produced in Europe. It is worth noting that the number of shower trays exported from Asia (pangunahin sa China) to Europe has a tendency to increase.

According to Kitchen News observation, the old shower chassis is gradually phased out due to the complexity of maintenance and the popularity of the minimalist style of showers. Sa loob ng huling limang taon, the minimalist shower tray began to show growth. In addition to the original single category export manufacturers, shower manufacturers such as Laibodun are targeting this change in the European market and are beginning to bring auxiliary product categories online for their main categories. Sa kasalukuyan, a small portion of domestic shower trays are used for domestic home improvement market, and most of them are exported overseas.

Kitchen and bathroom information query customs data learned that the total value of China’s exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays in 2020 ay 98,039,292 yuan, na may kabuuang dami ng 6536913 kg.

France

A major consumer of synthetic products

Ang France ay ang European na bansa na may pinakamahusay na pagsasama ng mga sintetikong materyales, not only for vanity tops, but also for shower trays. The increase in building material superstores has “boosted the diversification of the French sanitary ware industry” and has complemented the market beyond the original ceramic sanitary ware due to the nature of synthetic materials themselves.

Kaya, has the synthetic material become the main sanitary ware material in France? According to the French Sanitary Association Afisb research shows that it is. But there are other studies that ceramic still holds a major market share. Afisb’s data showed that the market size of the shower tray is between 1.1 milyon at 1.2 milyong piraso, kung saan 45% ay ceramic at 50% ay ang merkado para sa mga sintetikong materyales tulad ng acrylic at resin. And the sales are about 120,000 Mga piraso. (Quick link: Data | French bathroom market declines by 5.4% sa 2020)

Synthetic shower trays are beginning to be used on a large scale in new local housing. in addition to shower enclosures replacing bathtubs, materials such as acrylic shower trays are replacing ceramic shower trays on a growing scale. kinedo is well positioned in this market.

Dahil sa mga kinakailangan sa kapaligiran tulad ng zero carbon emissions, the number of energy-intensive ceramic factories in France is decreasing. There is only one sanitary ceramic factory left on the regulation. Samakatuwid, except for synthetic materials such as acrylic, the market share of ceramic materials is gradually shrinking. Sa kasalukuyan, the French ceramic shower tray market is dominated by two brands: Geberit at VitrA (gumagawa din ng OEM). Mga cast iron shower tray, sa kabilang banda, nananatili pa rin ang bahagi ng merkado, with sales volumes between 5,000 at 8,000 mga yunit. They are supplied by Roca, Kaldewei and Bette.

Personalized demand grows in Europe

There is a big market for customization

Pagkatapos ng ilang taon ng pagpapasadya ay umasim sa merkado ng Tsino, basically most of the major companies are offering customized solution solutions. And in Europe, ang takbo ng pagpapasadya ay tumataas din.

Dahil sa logistical at after-sales considerations, existing European manufacturers are planning to further improve the wear and impact resistance of synthetic shower trays and reduce their weight. Ito ay patuloy na isang hamon para sa mga installer. Ang kasalukuyang sikat na laki ay 120 x 90 cm at tumitimbang sa pagitan 40 at 50 kg. Gayunpaman, too little weight can affect the look and feel and the experience of using it. Flight, Kinedo at Aquarine (Toplax) dominate among diverse synthetic materials such as ABS, polyurethane, ni-recycle na PET na materyal mula sa mga takip ng plastik na bote, resins and more. At this year’s Shanghai Kitchen & Bath Show, Kusina & Bath Information also noted the growth in the number of transparent colored sanitary ware made of resin materials, with most bathroom cabinets and overall sanitary ware booths paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It is reported that there are few domestic manufacturers chatting about the manufacture of resin sanitary ware.

Sa wakas, it is worth noting that the trend of personalized demand in Europe is growing.

Due to the growth of personalized product trading, safe delivery is becoming more and more important for manufacturers due to storage and transportation considerations. At saka, para sa parehong presyo, service is becoming increasingly important in a highly competitive market. Kasabay nito, Itinutulak ng European e-commerce ang mga lokal na tatak ng sanitaryware na magbukas ng mga bagong channel sa pagbebenta.

The main competitors in the French shower tray industry : Acquabella, Agha, KAW, Allibert, Alterna, Althea Ceramica, Bath Ambiance, Aquarine, Asul, Bette, Bosnor, Colacril, Tumagal si Docci, F&D, Fiora, Dadalhin niya, Pamamahagi ng Godard , Hydrobox, Hi-Mac, Tumalon, Tamang Pamantayan, Jackoboard, Kaldewei, Kinedo, Krone ng LG Industries, Lazer, Leda, LG Industries, Mga Elemento ng Lux, Marmite, Marmox, McBath, Nicos (Halamang kristal), Mga baguhan, Bago, Porcelanosa, Konsepto ng Profile, Profiltek, Quare Design, Roca, Tanging, Malusog, Sanswiss, Scarab, Schulte, Sensea, SolidSoft, Villeroy & Boch. Vitra, Mayroon, Wirquin Pro……