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Оригінальна індустрія кухонь і ванних кімнат Основні ЗМІ Інформація про кухню та ванну кімнату
The acquisition war for Korea’s largest home furnishing company is heating up.
With the addition of Korean retail giant, LX Group, the competition for the acquisition of Hanson Home is intensifying. Раніше, Південнокорейський універмаг Shinsegae, Hyundai Furniture (Хюндай Ліварт), дочірня компанія Hyundai Department Store, and South Korea’s Lotte announced their intention to jointly acquire Hanson with South Korea’s private equity IMM PrivateEquity (IMM). But the acquisition camp is expanding with the addition of LXHausys, компанія з виробництва будівельних матеріалів, що належить LX Group (колись була частиною LG), одна з найкращих у Кореї 50 корпоративні групи.
If LX Hausys acquires Hansen, the top-ranked company in the interior design and building materials industry, the landscape of the Korean building materials and interior design industry will undergo a huge shakeup, and the market shares of the top companies will be recalculated.
За даними корейських ЗМІ, LX Hausys held a board meeting on September 6 and announced that it will invest 300 мільярд вон (юань 1.7 мільярд) as a strategic investor in a private equity fund that IMM plans to set up to acquire Hanson. Проте, остаточна інвестиція ще не підтверджена.
Лотта, Shinsegae and Hyundai Department Store Group have announced their plans to participate in the acquisition. LX Hausys is considered to have the most competitive advantage considering the synergy with Hanson’s business.
With the recent spin-off of LX Group from LG Group, its business scope has expanded from traditional construction materials to the whole house. Building materials account for about 70% Л. Х. Хаусіса’ продажу, закривання вікон, двері, підлогове покриття, панелі, artificial marble, тощо. The division’s sales in the second quarter of this year were KRW 659.6 мільярд, вгору 25% з року в рік. LX Hausys має найбільшу частку ринку в категорії вікон для проектів нерухомості в Кореї. It also has strengths in high value-added product lines such as marble kitchen sinks and PF insulation materials.
And Hansen has an overwhelming advantage in the Korean retail market. Hansen started with kitchen furniture in 1970, then began supplying interior furniture in 1997 and has expanded its business to include building materials such as bathrooms, вікна та підлога. It is currently the No. 1 market player in kitchen furniture and interior furniture in Korea. Його основні дилери, quality stores and a number of stores are the most important reasons to attract the acquirer.
За даними корейських ЗМІ, Hansen has showrooms and mega experience centers in 15 key locations in the region, including Bangbae-dong, Сеочо-гу, Seoul and Nunhyeon-dong, Каннам-гу, Daegu, Пангіо-дон, and Hanam-si, Корея. They exclusively supply Hansen products and have 550 online stores for re-house remodeling business, 240 kitchen furniture stores and 80 flagship interior design stores.
Hansen employs 8,000 remodeling construction professionals and 2,500 interior design sales associates. Продажі компанії за минулий рік (267.5 мільярд вон) більше ніж у чотири рази порівняно з попереднім роком (65 мільярд вон), the highest performance since its founding. Свій онлайн-канал, Hansen Mall, який надає інформацію про налаштування нових будинків, moving houses, children’s rooms, тощо, has achieved positive sales growth since the first quarter of last year. Наразі це приваблює 3 мільйонів клієнтів на місяць.
Sales of its B2C (remodeling and kitchen) division increased by 23% рік до року в 2020. З цього, Re-House, which provides total remodeling solutions, виріс 33.3%. Станом на 2020, Hansen’s kitchen sales for second-hand homes account for 27.5% загального обсягу продажів. Combined with 30.6 percent of online and offline sales from the sale of furniture and home furnishings, the B2C business accounted for 69.1 відсотків.
Hansen’s revenue for FY2020
| Ключові облікові дані | 2020 | 2019 |
| Дохід | 2,067,469 | 1,698,372 |
| Gross Profit | 542,309 | 473,522 |
| Операційний прибуток | 93,107 | 55,772 |
| Дохід до оподаткування | 95,490 | 74,459 |
| Net Income Growth | 66,841 | 42,715 |
| Зростання загальних активів | 1,229,510 | 1,202,638 |
| Growth in total liabilities | 600,608 | 589,339 |
| Загальна кількість акціонерів | 628,902 | 613,299 |
| ДОВГИЙ | 5.3% | 3.6% |
| ROE | 10.4% | 7.0% |
| Total Current Ratio | 118.5% | 117.5% |
| Total Debt Ratio | 95.6% | 96.1% |
| Загальна сума позик і облігацій до сплати | 5.4% | 5.6% |
| Earnings per share | 3,766 | 2,423 |
| Dividend per share | 1,300 | 1,200 |
Kitchen and bathroom information according to public data collation
У другій чверті в 2021, sales and operating profit increased 9.6 відсотків і 22.6 відсотків, відповідно, compared with the prior year. Remodeling segment sales increased 24.6 відсотків за рік.
Hansen 2021 first half results
| Major Accounting Data | '20.2Q | '20.3Q | '20.4Q | 71.1Q | *21.2Q | Increase |
| Продажі | 5,190 | 5,037 | 5,521 | 5,531 | 5,687 | +9.6% |
| Операційний прибуток
Profit before tax |
226 | 237 | 296 | 252 | 277 | +22.6% |
| 4.3% | 4.7% | 5.4% | 4.6% | 4.9% | +0.6%стор | |
| Profit and loss for the period
Major Accounting Data |
211 | 266 | 300 | 269 | 321 | +52.1% |
| 4.1% | 5.3% | 5.4% | 4.9% | 5.6% | +1.5%стор | |
| Продажі | 145 | 190 | 203 | 196 | 243 | +67.6% |
| 2.8% | 3.8% | 3.7% | 3.6% | 4.3% | +1.5%стор |
| Channels | '20.2Q | '20.3Q | '20.4Q | 71.1Q | '21.2Q | Increase |
| Remodeling | 1,911 | 1,998 | 2,291 | 2,080 | 2,382 | +24.6% |
| додому | 1,558 | 1,576 | 1,758 | 1,902 | 1,671 | +7.0% |
| B2B | 1,087 | 963 | 973 | 1,047 | 1,079 | -0.8% |
| інші | 634 | 500 | 499 | 502 | 555 | -12.4% |
Kitchen and bathroom information according to public data collation
Незважаючи на зростання в розмірах, Hansen’s overseas subsidiaries did not perform as well as expected. Sales growth at Hansen’s U.S. and China subsidiaries has also slowed each year for the past three years. Минулого року, sales at the two subsidiaries declined 10.2 відсотків і 3.9 відсотків, відповідно, while the China subsidiary experienced a double-digit decline. The decline also continued in the first and second quarters of this year with negative growth of 17.3 відсотків і 45.7 відсотків.
Hansen has been in China since the early 1990s. в 1995, it set up Beijing Hansen Home Products Co., ТОВ. in Beijing and invested in a cabinet production plant to undertake engineering business, and joint with the head of the pan-home industry to develop some engineering projects.
Kitchen and bathroom information query enterprise search found that the shareholders of Beijing Hansen Home Products Co., ТОВ. Hansen (Китай) Інвестиційна компанія, ТОВ. increased its registered capital in 2020, but this year Beijing Hansen Home Products Co., ТОВ. in February legal representative, директори, shareholders and other members of the successive changes.
It is worth noting that earlier this year there were media reports that most of the Korean executives of Hanson Korea stationed in China have been withdrawn one after another at the end of 2018 і рано 2019. Some of the Chinese employees in China are looking for their next homes, and some have even found their next homes, pending only the arrival of significant layoff compensation.
Раніше оголошена угода IMM про придбання a 30.21% частка та права управління, як повідомляється, коштує 1.5 трильйон вон (юань 8.3 мільярд).
IMM перегляне Lotte’s і LX Hausys’ investments and identify partners as early as mid-September. В даний час, Лотте офіційно оголосила, що так “розглядаючи участь” і LX Hausys оголосила, що інвестує 300 billion won as a strategic investment. After the acquisition of Hanson is completed, IMM розраховує перетворити його на найбільшого оператора на ринку закритих приміщень онлайн і офлайн.
