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Нещодавно, Jingdezhen Lehua Ceramic Sanitary Ware Co., ТОВ, a subsidiary of Arrow Home Group Co. held a groundbreaking ceremony for a project with an annual production capacity of 10 мільйон комплектів змішувачів і 3 million sets of showerheads. Arrow Home Chairman and General Manager Xie Yurong said at the scene that the project’s output value will exceed 2 billion yuan and it is expected to add tax revenue in more than 120 мільйонів юанів.
У першій половині ст 2021, expansion has become one of the keywords of the bathroom and home industry. Domestic and foreign enterprises have carried out a new round of expansion plans. У другій половині року, the public expansion plans of enterprises also include: Ченлін, Колер, Makino sanitary ware, Zbom home, South China Decoration Group, тощо. За неповною статистикою, only these companies spent on new projects amounted to more than 3 мільярд юанів.
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Назва компанії |
Project Overview |
| Ченлін | Construction of ceramic sanitary ware production line for $40 million in Shandong Meilin |
| Колер | Expansion of French engine plant with millions of dollars |
| Makino Bathroom | Investment of 1.05 billion yuan to build Makino Sanitary Industrial Park |
| Shibang Home | Investment of 1.6 billion yuan to build Qingyuan Zhibang Intelligent Manufacturing Project |
| South China Decoration Group | Proposed to raise capital for the listing and construction of three major projects including Luhe South China Environmental Protection Building Decoration Parts and Components Production Base |
| Puno Cabinet | Invested 15 million Euros to build a cabinet factory |
The output value of Arrow Home’s new projects
перевищить 2 мільярд юанів
According to the Fuliang release, на серпень 8, the groundbreaking ceremony for the annual production capacity of 10 мільйон комплектів змішувачів і 3 million sets of showerheads was held at Jingdezhen Lehua Ceramic Sanitary Ware Co. The company will build the faucet workshop into an intelligent, low-carbon, green factory, and strive to make the project a high-quality, high-efficiency, high-benefit, high-value-added industry.
It is understood that Jingdezhen Lehua Ceramic Sanitary Ware Co., ТОВ. is a wholly-owned subsidiary of Arrow Home Group Co. в 2020, the company ranked 8th among the top 20 taxpayers in Jingdezhen with sales of 855,149,800 yuan and tax generation of 92,078,000 юань.
In addition to the Jingdezhen-related projects, Arrow Home also disclosed several investment projects in its prospectus published in July, в тому числі “annual production capacity of 10 мільйон комплектів змішувачів і 3 million sets of showerheads project”. Загальна сума інвестицій проекту становить 680 мільйонів юанів, and the proposed use of funds raised 460 мільйонів юанів. It is expected that after all the production, its average annual increase in operating income is 1.171 мільярд юанів, and the average annual net profit is 134 мільйонів юанів.
одиниця: мільйонів юанів
| немає. | Назва проекту | Загальні інвестиції | Пропоноване використання надходжень |
| 1 | Проект технічної трансформації виробничих потужностей інтелектуальних домашніх продуктів | 48,192.30 | 48,19230 |
| 2 | Річна виробнича потужність 10 мільйон комплектів змішувачів, 3 мільйон комплектів душових проектів | 68,000.00 | 46,025.57 |
| 3 | Розумний будинок Р & D проект технологічної трансформації центру тестування | 17,364.00 | 17,364.00 |
| 4 | Проект трансформації технології оновлення цифрового інтелекту | 9,054.75 | 9,054.75 |
| 5 | Модернізація мережі служби маркетингу та проект побудови бренду на основі нового режиму роздрібної торгівлі | 26,310.38 | 26,310.38 |
| 6 | Додатковий оборотний капітал | 34,000.00 | 34,000.00 |
| Всього | 202,921.44 | 180,947.00 | |
Ченлін, Колер, Makino sanitary ware
Zbom home and other expansions
In addition to Arrow home, into the second half of the year, Ченлін, Колер, Makino sanitary ware, Zbom home, South China Decoration Group and other sanitary ware, home furnishing enterprises also announced plans to expand production, and the total investment amount of these enterprises exceeded 2 мільярд юанів.
■ Chenglin
Chenglin held a shareholders’ meeting on August 2. На зустрічі, in addition to announcing seven directors and other senior management candidates, a new round of expansion plans was also revealed. It is reported that Chenglin’s Shandong Meilin will use its own capital of RMB 40 million to build a ceramic sanitary production line for expansion, which is scheduled to be put into production in the first half of 2022. Chenglin also revealed that the company has acquired a Mexican factory. With the process optimization and capacity enhancement, it is expected to achieve profitability from the third quarter of this year.
■ Kohler
Kohler recently announced that it will make a multi-million dollar investment in its production site in northwest France over the next five years to meet the rapidly growing market demand for generators. The 42,800-square-meter facility will expand manufacturing and logistics facilities and upgrade dock infrastructure to support higher capacity marine transportation. In addition to manufacturing kitchen and bathroom products, Kohler is also reportedly a world-renowned engine manufacturer. The business also has a presence in the Chinese market.
■ Puno Cabinets
У серпні 12, місцевий час, the German cabinet company Pernod (pronorm) із загальними інвестиціями 15 мільйон євро (приблизно 115 мільйонів юанів) held a groundbreaking ceremony for its cabinet production project. The project has a total area of 2,500 square meters and is scheduled to be completed in early 2022. The company’s cabinet production capacity will increase from 30,000 sets to 40,000 sets per year after the commissioning. It is reported that Purano is strengthening its business in China by setting up Shanghai Wopu International Trading Co.
■ Makino Bathroom
It is reported that in July, Shiyan City, Zhuxi County, a new bathroom project – Makino Sanitary Industrial Park. The project has invested 1.05 billion yuan and covers an area of 58 в. It has an average investment of 18.1 million yuan per mu and 12 40,000 square meters of two-story factory buildings, which are expected to be put into operation in June 2022. After reaching production, it will be able to produce 5 million sets of sanitary products per year, з річною вартістю виробництва 700 мільйонів юанів і 60 million yuan of tax payment.
■ Zbom Home
У липні 28, Zbom Home made an announcement that the company signed an investment agreement with the Management Committee of Guangzhou (Qingyuan) Industrial Transfer Industrial Park. It intends to invest a total of 1.6 billion yuan to build the Qingyuan Zbom Intelligent Manufacturing Project in Guangzhou. Its project is mainly for the construction of factory buildings, офісні будівлі, Р&D buildings, dormitory buildings and auxiliary plants, and is expected to reach production output of 2.6 billion yuan/year.
■ South China Decoration Group
According to the prospectus of South China Decoration Group disclosed by SEC on July 27, the company intends to issue not more than 56,666,700 A shares, and the funds raised will be used for the construction of three projects, including the Luhe Huainan environmental protection building decoration parts production base project. Серед них, the total investment amount of Luhe Huainan environmental protection building decoration parts production base project is 143 мільйонів юанів. The site is located in Xintian Town, Luhe County, Shanwei City, Провінція Гуандун, охоплюючи площу 16,917.62 квадратних метрів. After reaching production, it is expected to have an annual output of 30,000 cubic meters of anti-deformation plywood, 400,000 square meters of aluminum alloy doors and windows, і 50,000 square meters of curtain walls.
одиниця: мільйонів юанів
| немає. | Назва проекту | Project Investment Amount | Amount of proceeds to be used |
| 1 | Luhe South China Environmental Protection Building Decoration Parts Production Base Project | 14,340.83 | 14,340.83 |
| 2 | Creative design center construction project | 3,038.28 | 3,038.28 |
| 3 | Supplementary engineering working capital | 87,871.10 | 40,000.00 |
| Всього | 105,250.21 | 57,379.11 | |
Behind the expansion of production, в
Preparing for capturing a larger market share
З другого півріччя, although the domestic epidemic rebounded sporadically, and local areas suffered heavy rainfall and other unfavorable weather factors, the national building materials and home market development trends remain stable overall. In the past July, the national building materials and home furnishing sentiment index (BHI) був 120.84, вниз 0.15 points from the previous year and up 36.27 points from the previous year. National sales of building materials and home furnishing stores above the scale in July were 91.26 мільярд юанів, вниз 5.82% from the previous month and up 40.74% з попереднього року. From January to July in 2021, the accumulated sales were 572.24 мільярд юанів, вгору 68.24% з року в рік.
Behind the expansion, carries the ambition of the enterprise to reconstruct the market pattern. Наразі, the market size of the building materials and home furnishing industry is counted in trillions of yuan. The current market is tapped out only a hundred billion volume, so home furnishing enterprises have been expanding production capacity, to seize the continued expansion of the market early energy storage.
Крім того, the larger-scale expansion of production also reflects the comprehensive strength of the enterprise, the news of the investment in the construction of factories on the enterprise undoubtedly has an immediate effect of publicity. For the brand’s dealers, the enterprise’s expansion news can also stimulate the desire to invest and strengthen the enterprise’s distribution team. Одночасно, many enterprises to take the multi-point production base layout, but also can effectively shorten the logistics time, to achieve more efficient delivery, to provide strong support for dealers around the service.
