Nhà cung cấp nhà máy iVIGA Tap
Thông tin nhà bếp và phòng tắm gốc Huang Xianjie
Jomoo brand value has hit a new record high again. It has become the most valuable bathroom brand in China again with 50.578 tỷ nhân dân tệ, the first in the industry for ten consecutive years. Vào tháng sáu 22, Phòng thí nghiệm thương hiệu thế giới, the world’s authoritative brand value assessment agency, announced the news in Beijing and praised Jomoo for already having a strong global influence.
Steve Woolgar, Chairman of the World Brand Lab and Emeritus Professor of Marketing at Oxford University, nói: “A brand is the image of a country. I hope that more people around the world will learn about China’s story through its brands, Và I have witnessed their rapid development over the past 15 năm. Some of these brands already have a strong global presence, and these include Jomoo, State Grid, China Life, Haier and others.”
The World Brand Lab is the world’s leading authority on brand value assessment led by Nobel Laureate in Economics. According to the information released by the World Brand Lab this time, Jomoo is the fastest growing brand value in the bathroom industry. Trong ba năm qua, Jomoo brand value has grown at a rate of more than 10 billion per year, becoming an outstanding representative of the rise of national brands.
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Brand value growth of more than 10 billion for 3 năm liên tiếp
As a symbol of enterprise and a guarantee of quality, a brand has become an intangible asset that enterprises must compete for. And brand value is the concrete embodiment of brand competitiveness. Through brand value, we can not only gain insight into the modern management process of Chinese brands, but also learn what level Chinese brands are at among the top brands in the world. In the field of sanitary ware, Jomoo brand value has increased by more than 40 billion in the past ten years. In the last three years, it has been growing at a high rate of more than 10 billion per year, proving the influence and competitiveness of Chinese national brands in the world.
The growth rate of Jomoo brand value has also attracted the high attention of World Brand Lab. In the dialogue session of the conference, Jomoo brand president Yan Zhen was invited to attend and have an in-depth dialogue with the world’s top professors from Harvard University, Yale University and Oxford University. They analyzed and discussed sustainable branding from various angles and levels to boost company growth.
Yan Zhen said that Jomoo was once again ranked among the 500 most valuable brands in China. This is a recognition of Jomoo’s comprehensive performance in product technology, R&D strength, brand strength, and brand contribution in the past year, and it also proves that the health index of Jomoo brand is growing significantly. After more than three decades of rapid development, Jomoo has reached 300,000 sales outlets worldwide. Its annual sales have been the first in the country for 11 năm liên tiếp, making it the number one brand in China and the fourth in the world in the bathroom industry.
The rapid growth of Jomoo brand is a microcosm of the rise of Chinese brands. According to a study by World Brand Lab, the total value of China’s 500 most valuable brands reached 2,789.52 tỷ nhân dân tệ trong 2021, sự gia tăng của 12.97% over last year. The average value of China’s top 500 brands rose from 4.94 tỷ nhân dân tệ trong 2004 ĐẾN 55.79 tỷ nhân dân tệ trong 2021, sự gia tăng của 1028.69%. The rapid rise of Chinese brands stems from the national brands’ emphasis on research and development, advanced technology and continuous investment as they have done for decades.
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“Trong tương lai, look at the ceramic factory, to China”
Trong những năm gần đây, Chinese brands have been investing in R&D and high-tech production to drive the progress of Chinese manufacturing. The national brand represented by Jomoo invests no less than 5.0% of its total sales in technology research and development and product innovation every year, leading the development of technological innovation in the industry at the rate of applying for an average of three technology patents per day. Cho đến bây giờ, Jomoo has applied for more than 12,000 patents in total. Data released by the World Intellectual Property Organization 2021 shows that China rises to third in the world in specific GII innovation areas such as R&D and high-tech production in 2020.
Jomoo’s innovation in R&D, science and technology is systematic, multi-dimensional and sustainable. Jomoo has laid out 30 research institutes and more than 60 transformation center labs worldwide, and has formed an industry team of more than 5,000 technology innovators to guarantee Jomoo’s leading position in the industry.
China is the number one country in 5G technology and application, which is attracting worldwide attention. Jomoo has applied 5G technology to the bathroom manufacturing field, leading the technological change in the industry. Vào tháng 3 năm nay, after the media unveiled the world’s first 5G smart ceramic factory built by Jomoo, many internationally renowned brands in the United States, Germany and Japan were impressed by Chinese companies. After visiting the Jomoo 5G smart ceramic factory, the representative of a large European sanitary ware company in China, on his way out, exclaimed in English, “Trong tương lai, để xem nhà máy gốm sứ, sang Trung Quốc.”
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Jomoo, let the national trend lead the international trend
The rise of Chinese brands, so that the Chinese style has also become a world trend. In the latest “2017-2021 Danh mục phòng tắm toàn cầu” list published on the iF website, Jomoo xếp thứ nhất. This also represents the rapid rise of Chinese bathroom design, which has become an important part of the international design trend. Cho đến bây giờ, Jomoo đã thắng 133 giải thưởng thiết kế quốc tế.
Jomoo relaunched the whole house wisdom national trend set “Frame party”
Jomoo broke the monopoly of international brands and became the exclusive supplier of the Bird’s Nest, the main venue of the 2022 Beijing Winter Olympics, and the Beijing Daxing International Airport, the first of the “Bảy kỳ quan thế giới mới”. TRONG 2020, Jomoo has also successfully entered the Forbidden City in Beijing, Vạn Lý Trường Thành, Cung điện mùa hè, Chiến binh đất nung và ngựa của Tần Thủy Hoàng, the Bilin Museum, the Mogao Caves in Dunhuang, the Yungang Grottoes, the Potala Palace, the Dazhao Temple and other top cultural landmarks in China, allowing the world to witness the power of the national trend.
The power of national fashion represented by Jomoo is also going global. Gần đây, Jomoo announced that it has become the exclusive sanitary ware supplier for the international landmark project “Yaxin Hailai City” ở Malacca, Malaysia. Vào cuối năm ngoái, Jomoo also became a partner of the Tagaytay Gesar Resort in the Philippines. Cho đến bây giờ, Jomoo products have covered more than 120 countries and regions in Europe, America, Châu Á, Australia and Africa, and Jomoo brand has established deep cooperation with 32 countries along the “Vành đai và Con đường” such as Vietnam, Các Tiểu vương quốc Ả Rập Thống nhất, Qatar and Mongolia. Jomoo has entered more than 10,000 projects around the world, including international event venues, national key projects, international five-star hotels, provincial and municipal governments, key transportation hubs and landmark buildings.
Yan Zhen đã nói, in the new historical starting point, Jomoo will continue to use global cutting-edge technology to promote the change of bathroom space. It turns the sanitary industry into a shining business card of China’s intellectual manufacturing, so that the national brand leads the international trend.
