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Ikhitshi kunye negumbi lokuhlambela Umzi-mveliso ongundoqo weMedia Kitchen kunye neBathroom Ulwazi
Isiseko se-evergreen kukusukela amashishini jikelele, kodwa imeko yangaphambili 10 iminyaka ibonisa ukuba ubomi bamashishini buba bufutshane kwaye bufutshane. 2020, Ubhubhani wenza ukuba abanini bamashishini abaninzi bacinge malunga nendlela yokwenza amashishini kunye nokusingqongileyo ukuba avele ngaxeshanye “phambili”, ukwenza njani a “ishishini lenkulungwane “. Xa isiphumo sesikali asisekho amandla okuqhuba ukukhula okukhawulezayo kweli nqanaba, indlela yokugcina ukukhula okuzinzileyo kwimeko yoshishino etshintsha ngokukhawuleza.
Kwi 2021, umoya uzakuvuthuza phi ekhitshini nakwishishini lokuhlambela?
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Ukwenziwa kwedijithali
Imithombo yeendaba epheleleyo, ukuthengiswa kwedijithali, ukuthengisa umcimbi kunye namanye ama-buzzwords kulo lonke 2020 Ikhitshi kunye neshishini lokuhlambela unyaka wonke. Ukuthi ngqo, [ukuthengiswa kwedijithali] kwimeko-bume yobhubhani ngequbuliso kushishino iyaqhubeka ukuvubela, iye yaba yingqwalasela yenkampani kwisikhokelo sophuhliso. Kulo nyaka ulwazi lweceramic, ikhitshi kunye nolwazi lokuhlambela, inethiwekhi yeceramic ephethwe yi [iziko lokujonga ishishini lodongwe] ikholam, [ukuthengiswa kwedijithali] ibe lelinye lawona magama akhankanywa rhoqo. Ngokutsho kwekhitshi kunye nolwazi lokuhlambela, Iintloko zamashishini ziqale inguqu yedijithali kunye nolwakhiwo lolwazi lweshishini kwangethuba kwiminyaka emibini edlulileyo.
IForam yezoQoqosho yeHlabathi ipapashe i “Umbono weNgqesho 2020 Ingxelo (Ikamva leMisebenzi 2020)” yabonisa ukuba iinkokeli zoshishino ekugxininiseni okuqhubekayo kwinguqu yedijithali. Ngu 2026, phantse 26% yeGDP yehlabathi iya kwakhiwa kumashishini asekwe kwi-Intanethi kunye namashishini aqhagamshelwe ngokwedijithali.
Ukongeza kwimijelo ephilayo ibe lijelo eliphambili lentengiso yexesha elizayo, ngenye indlela ikhitshi kunye neshishini lokuhlambela liya kudibanisa kunye “iindlela” [ukuthengiswa kwedijithali]? Intengiso yedijithali] sisilogeni nje sokuba iinkampani zikhwaze okanye kufuneka sizikise amazinyo ethu ekufundeni?
2
Ukukhula
Emva kwe 20 iminyaka yophuhliso kwisikali, ukongeza kulwakhiwo lwexabiso oluziswe yidijithali, iinkampani ezininzi zaqala ukujongana nengxaki yokukhula, ukukhangela iindlela ezintsha zokukhula.
NjengeIndiya, Mzantsi Afrika, IVietnam kunye namanye amazwe asakhulayo ikhitshi kunye nemarike yangasese ikhula ngokukhawuleza. Ngaxeshanye, imarike kumazwe asakhasayo nayo iyafuna “yenziwe etshayina” ukungena, ekwabonelela ngokukhula okutsha kwekhitshi laseTshayina kunye neenkampani zegumbi lokuhlambela ezinomdla kulwandiso lwaphesheya kunye nokuphucula impembelelo yamazwe ngamazwe yeempawu zaseTshayina..
Ukwengeza, Ubhubhani omtsha wesithsaba unawo kwaye uya kuqhubeka ukuba nempembelelo enkulu kwihlabathi jikelele kwi-M&A, ngamawaka eenkampani ezivala okanye zicutha imisebenzi ngomyinge omkhulu kunye nezigidi zabantu ezilahliweyo okanye zilahliwe ukuza kuthi ga ngoku. 2020, okukhokelela kumathuba amaninzi othethathethwano malunga nezibonelelo ezisemgangathweni kwishishini lehlabathi lokuphekela nelebhafu.
Yintoni ikhitshi lehlabathi kunye neshishini lokuhlambela likaM&I-landscape ukuza kuthi ga ngoku 2020? Kwaye zeziphi iindima ekhitshini laseTshayina kunye nabadlali bokuhlamba abadlala kuyo?
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Italente
Emva koko phantse 30 iminyaka yophuhliso ekhitshini nakwishishini lokuhlambela, iinkampani ezininzi ziqala ukungena kwisizukulwana esitsha ukuze zithathe indawo. Isizukulwana esikhule sisamkela ukudityaniswa kwehlabathi sinombono ophuhla ngakumbi kunye nokucinga okutsha. Phantsi kobunkokeli babo, imfuno yeetalente kunye nokumiselwa kwezikhundla kuya kuba ngokwahlukileyo.
Luluphi utshintsho kwiimfuno zeetalente zeenkampani? Ziziphi iitalente ezifunekayo ngakumbi kwiinkampani? Yintoni impembelelo kuphuhliso lwenkampani?
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Umjelo
Ngaphambili 2012, ikhitshi kunye neshishini lokuhlambela lixesha imijelo yokuthengisa zinkosi, emva 2012, ikhitshi kunye neshishini lokuhlambela lixesha lophuhliso lwe-omni-channel, imijelo yomthengisi, imijelo yomyili, imijelo yobunjineli bomhlaba, iindlela zokuphucula ikhaya, Iitshaneli ze-e-commerce ziqhakaza ngokupheleleyo. Ukwengeza, enye intsebenziswano kushishino, imisebenzi kawonke-wonke kunye namanye amajelo nawo sele eyindawo ekufuneka ubenayo.
Kodwa kungakhathaliseki ukuba itshaneli litshintsha njani, ishishini livumile ukuba ijelo labathengisi bemveli iseluphuhliso olusisiseko. Ngoko ke, utyalo-mali lukwangumxholo ophambili wengxoxo kushishino, amashishini ekhitshi kunye nebhafu angaqhubeka nokuphuhlisa impilo. Into yokuqala ekufuneka igxininiswe kuyo linani lotyalo-mali lonyaka kunye nenani labathengisi abaza kuligcina.
Kwi 2021, ikhitshi kunye nemijelo yoshishino lokuhlambela iya kukhomba apho ulwalathiso lomoya? Ikhitshi kunye namashishini okuhlamba kunye nendlela yokuphuhlisa ngokutyibilikayo kwijelo lomthengisi?
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Inkonzo
Mandulo, iinkampani zekhitshi kunye negumbi lokuhlambela zijolise kwi-brand, inkonzo ibuthathaka. Ngokuvela kwezindlu ezinoqweqwe oluqinileyo, iqhosha lokujika, ezinye iibrendi ziye zaba liqela lokufakela inkonzo yendlu ngendlu, ukusombulula isenzeko somgangatho ongalinganiyo wofakelo kwimarike.
Okwesibini, amandla okuhlobisa okwesibini, Imarike yokulungiswa kwegumbi elidala ikhula imihla ngemihla, ngakumbi kwimeko yamaxabiso ezindlu aphezulu kwizixeko ezikumgangatho wokuqala njengeBeijing, Guangzhou kunye Shenzhen, imarike yokulungiswa kunye nokuhlobisa kwamagumbi amadala kuya kubonakala kukhangayo kakhulu. Indlela yokuthatha le khekhe esanda kubhaka ngenkonzo yekhitshi kunye negumbi lokuhlambela amashishini afanelekile ukucinga ngesihloko.
Kwi 2021, ikhitshi kunye neshishini lokuhlambela, “umoya wenkonzo” iyakuvuthela ngokuqatha ngakumbi abanye? Iinkampani kufuneka ziphucule njani umthamo weprimiyamu yentengiso ngenkonzo?
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Umboniso
Ubhubhani omtsha wesithsaba kwi 2020 i “yintlekele” kumaqela emiboniso, kwaye ukuhlehliswa nokurhoxiswa kwemiboniso kube yinto eqhelekileyo, kwaye enye indlela kukuvela kwedijithali ezahlukeneyo “imiboniso yamafu”. Ukwenziwa kwedijithali kuya kudibanisa abavelisi behlabathi, abarhwebi kunye nabathengi kunye ukuze baqonde umboniso kunye nokuthenga ngaphandle kokushiya ikhaya.
Kwi 2021, njengoko impembelelo embi yobhubhane iyancipha ngokuthe ngcembe, Uninzi lwemiboniso yasekhaya kunye neminye imiboniso yamazwe ngamazwe iya kubuya ngokuthe ngcembe. Zeziphi iimveliso ezintsha eziza kuziswa ziimpawu?
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Ukuphucula
Ukuvela kweeforam zeshishini kukhuthaze kakhulu uphuhliso lweshishini, ezifana nekhitshi kunye nolwazi lokuhlambela, uthungelwano lwe-ceramic kunye nococeko olubanjwe kwiminyaka edlulileyo [Iqonga leekhitshi kunye negumbi lokuhlambela loshishino lweqonga], [iqonga lokuhlambela elikrelekrele] kwaye kunyaka ophelileyo [# ukungqubanisa ingqondo, jongana nengxaki # iforum ye-intanethi] kwaye nangokunjalo.
Kodwa ngohlobo lweforum kwishishini ngakumbi nangakumbi, umgangatho weqonga nawo ubonisa into edibeneyo. Ke iiforam eziphambili zeshishini zidlamkile nje, ukuqokelela udumo lomntu? Okanye kufuneka kugxininise ekuthelekiseni izixhobo, uphawu kunye nokudalwa komxholo? Ziziphi iindawo ezitsha ezitshisayo eziza kwenziwa kwikhitshi elizayo kunye nolwazi lokuhlambela? Yeyiphi imiqolo emitsha eyaziswayo?
2021 apho uvuthuza khona umoya?
Impendulo iya kuba ngoAprili 6 ngolwazi lwe-ceramic, ikhitshi kunye nolwazi lokuhlambela, inethiwekhi yeceramic ephethwe yi [2021 apho uvuthuza khona umoya? Kwaye ulwazi lweceramic, ikhitshi kunye nolwazi lokuhlambela, inkomfa yokuphuculwa kwesicwangciso sothungelwano lweceramic] ngokweenkcukacha kumntu wonke.
Ngela xesha, [2021 apho uvuthuza khona umoya? Kwaye ulwazi lweceramic, ikhitshi kunye nolwazi lokuhlambela, Ceramic kunye negumbi lokuhlambela isicwangciso sokuphucula inkomfa yesicwangciso sokuphucula inkomfa] abaququzeleli baya kumema i-ceramic, Ishishini lokuhlambela kwiinkalo ezahlukeneyo zobuchwephesha ezidityaniswe nezona zihloko zishushu kwishishini ukukuzisela umxholo onika umdla ongabelana ngawo..
UTshazimpuzi 6 lulwazi lweceramic, ikhitshi kunye nolwazi lokuhlambela, Uthungelwano lwe-ceramic kunye negumbi lokuhlambela lwasekwa 14 iminyaka yosuku olukhulu, ngembuyekezo kubafundi beshishini kuthando lwethu, Siza kuba kolu suku lungalibalekiyo lokuba sikuzisele isishwankathelo esicacileyo kunye nohlalutyo lweshishini kule minyaka ilishumi elinesine idlulileyo ukusukela ekusekweni kwenkampani., ezinikezelwe kushishino kunye nabathathi-nxaxheba kwezona mvakalelo zethu zinyanisekileyo.
