IQela lasekhaya le-ARROW Lilinyathelo elinye eliya phambili kwiXesha lokuPhumelela kwamava

IQela lasekhaya le-ARROW Lilinyathelo elinye eliya phambili kwiXesha lokuPhumelela kwamava

2021 ngunyaka wokudityaniswa okuntsokothileyo kunye nokuntsonkotha. Ihlabathi alikakhululekanga emthunzini walo bhubhani. Ukuchatshazelwa yimeko enkulu, ishishini liye lanyuka liphantsi. Umphezulu obonakala uzolile ulele kunye nokutshintsha kweparadigm. Siyabona ukuba umzi-mveliso wefenitshala yendlu uya kujongana nemiceli mngeni ngakumbi nangakumbi kwimeko yezoqoqosho ekhawulezise utshintsho ngexesha lobhubhani..

Ngokohlalutyo lwe-EWEB, Ihlabathi lijongene nenguqu yesine yokutshintsha kwabathengi kwaye iibrendi zamazwe ngamazwe ziyaqhubeka nokwandisa ubukho bazo kwimarike yaseTshayina. Iibrendi ze-niche zamazwe ngamazwe nazo ziyakhukula ngenxa yenkqubo yendalo yaseTshayina. Utshintsho olukhulu luyenziwa kushishino lwefenitshala yendlu yehlabathi. Ngomlinganiselo wehlabathi, siyabona ukuba ishishini kunye neteknoloji iyakhula. Iimodeli zoshishino zemveli ezifana nokuphawula, ukuthengisa, ukuthengisa, I-PR kunye neentengiso zihlala ziphazamiseka. Le inokuba lishumi leminyaka legolide leemveliso zaseTshayina ukuphumeza iibrendi ezikumgangatho wehlabathi.

 

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Ukucacisa kwakhona amava oRhwebo lweKhaya

Amanqaku aphezulu amatsha kunye neNqaku eliPhantsi kobhubhane

Ukuqala kokuthengisa okutsha kudla ngokubonwa njengezinye iimodeli zamashishini ezibekwe nguAli. Ngeminyaka emininzi yokufukanyelwa kweemarike, ijelo lonke + ifomathi eninzi + I-multi-scene ibe ngumdlalo weqhinga wabadlali abaziintloko. Umzekelo, iingxilimbela zokuthengisa Walmart China, KFC China, kunye ne-RuiXing Coffee ngokusebenzisa izicelo zobuchwepheshe bedijithali. Ukusuka kwindawo yokujonga ukusebenza, iqhube ukukhula okuphezulu kweentengiso zabo kwi-intanethi, kwaye itekhnoloji eyandisiweyo emva kwabo iye yaba yinto enamandla yokuzisa i-brand evolution.

Kwi 2021, Inkampani enefenitshala yasekhaya i-ARROW inguvulindlela wobuchule be-XR kushishino lwefenitshala yasekhaya. Kwimveliso entsha ebibanjelwe eDubai Expo 2021, baphehlelele iimveliso ezintsha zeDubai Expo kunye nesicwangciso sehlabathi ngendlela ebanzi. Kwisiqingatha sesibini sonyaka, Usuku lwegama le-ARROW kwi-Dubai Expo yokusungulwa kwe-intanethi yehlabathi, bavumela ababukeli behlabathi ukuba bafumane iPavilion yaseTshayina yaseDubai Expo eUnited Arab Emirates ngexesha lonke nakwindawo “eTshayina + Ngaphesheya kolwandle” indawo ezimbini. Ukusetyenziswa kobuchwephesha obutsha bubonelele ngezimvo ezintsha kwimisitho yeshishini elinganiselweyo ngubhubhane, nto leyo eyenza ibe yi-catalyst enamandla kwi-brand evolution.

Ukuba itekhnoloji entsha iguqula ixabiso leempawu eziphezulu, iguqula ngokunzulu intengiso kunye neentengiso, iinkonzo, kunye nempahla yebhrendi, emva koko ngamava emeko, njengendlela yokubonakalisa kwixesha lasemva kobhubhane, iya kuvavanya iitheminali zamava aphezulu ezibekwe ziibrendi ngaphandle kweintanethi.

Nokuba kwi-intanethi okanye ngaphandle kwe-intanethi amava omthengi, ikamva liya kujikeleza ngokusondeleyo kwimiboniso. Kuphela ngamava okwenyani anokuthi abasebenzisi benze izigqibo zokuthenga. Kwi 2021, I-ARROW Home yavula iziko layo lokuqala lamava kwilizwe lonke, kunye neziko lophando lwamava ehlabathi, ethatha indawo ye 4,000 Iimitha ezisikwere, bekuvulelwe ukutyelelwa.

Kwiziko lamava eKhaya le-ARROW, lonke udidi lwempahla yococeko, iithayile kunye nefenitshala yasekhaya eyenziwe ngokwezifiso iqhagamshelwe ukwenza yonke imeko yendawo yokuhlambela, indawo yasekhitshini, igumbi lokulala, igumbi lokuhlala kunye nebalcony ukubonelela ngamava okuthenga kwindawo enye kubathengi. Kwaye kwiZiko loPhando lwamava e-ARROW, unokufumana ukubuyiswa kwezenzululwazi ngokulinganisa ngokucwangcisa, uphuhliso kunye nokusetyenziswa kwezixhobo zophando lwamava kunye nezixhobo. Unokufunda nzulu ngembonakalo yokwenyani yabasebenzisi kwiindawo ezahlukeneyo zasekhaya kunye neemeko zokusetyenziswa kwemveliso. Sikwaqhubeka nokuphucula umgangatho weemveliso kunye nentuthuzelo yokusebenzisa iimveliso ezintsha zococeko ngokusebenzisa izibalo zedatha kunye nohlalutyo., ngokusekwe kwingxelo yokwenyani yamava omsebenzisi kwaye uqhubeke nokwandisa amava alungileyo omsebenzisi ukuhlangabezana neemfuno zokwenyani zabasebenzisi.

Wu Sheng, umseki weScene Lab, wakhankanya ingcamango: imveliso isombulula ingxaki, ngelixa indawo iqhubeka nokusombulula ingxaki. Abantu yi-reactor yokusingqongileyo. Kwiimeko ezahlukeneyo, kuya kubakho ukhetho olwahlukileyo, nto leyo eya kuvelisa ukuziphatha okwahlukileyo. Ekuphela kwendlela yeebrendi zasekhaya zokwenza uphawu lube yinto ye-asethi kukurhangqa lonke ikhaya ngezixhobo zomboniso wonke., kwaye ulwazi lwexabiso lophawu luya kuqhubeka lugalela kubasebenzisi.

Kwaye ngoku, ngokhuphiswano olumandla kwimarike, uthungelwano kunye nokudityaniswa phakathi kwemizi-mveliso kuye kwaqina kakhulu. Indibaniselwano yenkqubo yeziko elikhulu lamava e-ARROW kunye neziko lamava ophando livumela abathengi ukuba baqonde “ivenkile enye imveliso enye” ukusuka “ivenkile enye imveliso enye” ukuya “ivenkile enye imveliso epheleleyo”: kwivenkile enye, ungathenga kuphela udidi lwemveliso enye, ekuthengeni into enye yazo zonke iimpahla ezithambileyo, Impahla enzima kunye nezinye izinto zokuhombisa ezibalulekileyo; ukusuka kwifanitshala esemgangathweni ogqityiweyo ukuya kuyilo olupheleleyo lwangoku lwaso nasiphi na isimbo sokwenza ngokwezifiso. Eyomsebenzisi, uqwalaselo lokumisa olunye lusondele kakhulu kwaye lulungele. Ngokwemvelo, kuya kubakho ukutyekela ngakumbi xa ukhetha.

Nangona kunjalo, ingaba ixabiso lokuthembela komsebenzisi linokusekwa ngengqiqo yokwenene kuxhomekeke kumandla okuphuhlisa i-brand. Kwi 2021, I-ARROWARROW kunye neHuawei bafikelele kwintsebenziswano, I-ARROW Home kunye neHuawei baya kusebenzisana kwintsimi yeHarmonyOS Connect kunye nendlu yonke yobukrelekrele bendawo. Benza intsebenziswano ejikelezileyo kwiimveliso, Itekhnoloji, imijelo, ukuthengisa, ukwenza uphawu kunye nobukrelekrele bokwenziwa ngokudibeneyo ukubonelela abasebenzisi ngamava amatsha kuyo yonke indawo yekhaya elikrelekrele.. Ngokutsho kweGFK idatha yophando lwabathengi, Imfuno yomsebenzisi ekrelekrele kunye neyobuntu ifikeleleke 85.5%. Ngokucacileyo, ubukrelekrele kunye nobuntu kuya kuba yimfuneko ekhawulezileyo yeentsapho. Kunokuqikelelwa ukuba emva kobhubhani, ubukrelekrele buya kuba yinto ebalulekileyo kushishino lwasekhaya. Ikhaya le-ARROW lingalawula igumbi lokuhlambela elikrelekrele, iseti epheleleyo yeemveliso zokuhlambela ezixhotyiswe ngeetshiphusi ezihlakaniphileyo, kwaye emva koko ngeHuawei HarmonyOS Qhagamshela ukuphumeza unxibelelwano olupheleleyo, ulawulo lwelizwi, uqhagamshelo lwemveliso, kunye nolawulo lwezempilo.

Iinkampani zasekhaya ezivela eHong Kong zixelele Iindaba zaseKitchen ukuba iziko lamava e-ARROW Home sele lisemngciphekweni wokuthelekisa nabo.. Ngokusekwe kwi-ARROW yeQela lasekhaya lenkqubo eyomeleleyo yokubonelela kunye nomthamo omkhulu wemveliso yeefektri zayo njengeshishini eliphambili kushishino., babonelela ngenkxaso eyomeleleyo kubasebenzisi’ “ikhaya elikhulu + ukusetyenziswa okukhulu” amava.

Imeko yokusetyenziswa kwezinto ezityebileyo kunye nemowudi yamava yexesha elizayo isekwe kwi-ARROW Home yokuqonda okunzulu kunye nokuqonda kwabasebenzisi bendawo.. Oku kukuqonda okunzulu kunye nokuhanjiswa kwexabiso “ixesha losapho, indawo yosapho kunye namalungu’ ingqalelo” kwixesha lasemva kobhubhani, njengekhaya, ibhafu, ofisi kunye neqela: igumbi lokuhlambela elihlakaniphile elinemisebenzi yoluntu; indawo yokutyela enolonwabo ngakumbi kunye nokuzonwabisa; kunye negumbi lokuhlala kwiofisi yasekhaya. Njengoko iindlela zokuphila kunye neendlela zokusebenza zitshintsha kwixesha lasemva kobhubhani, ngakumbi nangakumbi abathengi bachitha ixesha elininzi behlala kwaye bedlala ekhaya. Inani kunye nomgangatho wemiboniso ephuhliswe zii-brand ziya kuseka kwakhona ikhonkco lexabiso lomsebenzisi.

 

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UkuBuyiselwa kweDijithali kweZiqephu eziSegmented

I-ARROW Home Re-Evolution

Kwixesha lanamhlanje ledijithali, ubugcisa obusisiseko obufana nolawulo lwelizwi kunye nobukrelekrele bokwenziwa buqhumile. Abasebenzisi njengabona bathengi bakhulu bokusetyenziswa kweemeko, Iindlela ezintsha zombutho kunye neendlela zentsebenziswano ziye zavela. Ngexesha ledijithali, ngelixa imodeli yokuthengisa idinga ukuhlanganiswa kwemigca emibini, Ulawulo lwesicelo olusekwe kwidatha kufuneka luphunyezwe kwishishini.

Utolo lwasekhaya, njengomnye wabameli abaqhelekileyo benguqu yedijithali kwishishini lempahla yasekhaya, ukujulwa kwedatha kuzise utshintsho kwimiba yemveliso. Oku kunika isiqinisekiso esithembekileyo kumashishini ukunciphisa kakhulu iindleko zomsebenzi kunye nokusebenza. Amandla emveliso, izakhono zokuthengisa ezichanekileyo, ukukwazi ukusebenza abathengi, kunye nenkqubo yedijithali yokuthengisa entsha ibonelela ngamandla amatsha kumashishini anefenitshala yasekhaya ukunqumla umjikelo wokukhula. Thatha i-ARROW Home njengomzekelo, kwi 2021, I-ARROW yaba ngumniki osemthethweni nokhethekileyo weBala Lemidlalo leSizwe kwiindawo ezimbini zeOlimpiki. Ukongeza ekugxininiseni imijelo yobunjineli, urhwebo lwemveli kunye norhwebo lwangaphandle, inotshintsho oluphawuleka ngakumbi kwiimodeli ezintsha zokuthengisa kunye namajelo amatsha.

Ngokwe “Ingxelo yoPhuhliso lweZiko lokuThengisa iOmnichannel kunye neDijithali (2021)” ekhutshwe yi-China Department Store Business Association, inkqubo yetshaneli yokukhanya enobunzima obufana nenkqubo encinci kunye nenani likawonke-wonke liya likhula ngakumbi nangakumbi, ngelixa ukusebenza kwetrafikhi yesizinda sabucala kunikwa ingqwalasela engazange ibonwe ngaphambili.

Njengenkampani yokuqala kwishishini ibandakanyeke kwinguqu kunye nokuphunyezwa kwentengiso entsha, I-ARROW Home yenze utshintsho olukhulu kulawulo lwexabiso “umjikelo wobomi bomthengi”. Ukuthengiswa okutsha kwexesha lonke kunye nonxibelelwano olusebenzayo lwe-domain yonke luya kwandisa ixesha leshishini, kwaye ungathetha ishishini nangaliphi na ixesha. Iyakuqonda ukwandiswa kwendawo. Abantu banokuthetha ngeshishini naphi na kwaye abasekho kuphela ekuthengeni okusevenkileni nakwiintengiselwano. Ixesha lokuguqulwa komyalelo lifinyeziwe, kunye nokusebenza kakuhle kwezivumelwano zokuvala kuba ngokukhawuleza kakhulu. Ukuqala ukusuka 2020, Isikhokelo seevenkile zangasese ze-ARROW zithengise iimpahla kwilizwe lonke ngeTmall Live, IJitterbug Live kunye ne-ARROW yokuhlambela yeyayo inkqubo encinci.

Indawo yexesha ledijithali ihlaziywa ngakumbi nangakumbi ngokukhawuleza. Kwiziko lamava lasekhaya le-ARROW lanamhlanje, ayiseyiyo into yokuthengisa ephambili ngodidi olulodwa kodwa iphuculwe yaya kukukhula okugcweleyo kulo lonke udidi kunye nendawo yonke.. I-ARROW yasekhaya isekwe kwinkqubo yedijithali, kunye nemiboniso yayo emitsha ehlala ekwabelwana ngayo nabasebenzisi ngexesha lokwenyani kwimodeli yesakhono sedijithali. Ngokusekwe kwimiboniso ecandiweyo, I-ARROW yasekhaya inokudlula kwindawo nganye ecandiweyo ehambelana neqela labathengi ukubonelela ngeemveliso kunye neenkonzo ezahlukeneyo, ukuze kuphunyezwe ukuhambelana phakathi kwesihlwele kunye nobudala kunye neemveliso. Ugqabhuko-dubulo lwetekhnoloji esisiseko luye lwavelisa intengiselwano yangaphambili yokuthengisa ebandayo kunye nemeko yokufika ibe yinto enokuthi inikwe intsingiselo kunye nokwaneliseka ngokweemvakalelo..

 

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Ukucinga okutsha ngeKhaya phantsi kweTekhnoloji eNtsha

Phinda ugxininise ixabiso lophawu

Ngonxibelelwano lwe-ARROW lwalo lonke ixesha kunye ne-domain yonke kunye nabasebenzisi, ikhaya njengoko isiqalo sobomi bomntu wonke sicingisiswa kwakhona. Ujoliso lwekhaya alupheleli nje ekufezekiseni iimfuno zobomi kodwa nasekuhlangabezaneni nokusukela amaxesha kunye nokuphefumlelwa kobulumko bobomi..

I-ARROW yasekhaya “yangasese yokufumanisa umchamo ngokuzenzekelayo” ivumela abasebenzisi ukuba bafezekise uvavanyo olusisiseko lwezonyango ekhaya. NgeHuawei HarmonyOS Qhagamshela, abasebenzisi banokufumana izalathi zeemvavanyo zomchamo ezintandathu rhoqo kuquka impilo yamafutha omzimba, iswekile yomchamo, umchamo calcium, iprotheni yomchamo, imvelaphi yenyongo yomchamo, umchamo nitrite, umchamo acid-base, njl. kwi-APP yeselula kunye nesibuko sesibuko sokuhlambela. Abantu banokutolika ngokulula imeko yezempilo esisiseko ngaphandle kokushiya ikhaya.

Ngaxeshanye, kunye nendawo entsha yokuhlala phantsi kobhubhane njengondoqo, igumbi lokuhlambela elikrelekrele lokulwa nobhubhane elenziwe liKhaya le-ARROW likwayingqwalasela yentengiso yangoku. Le ndawo yokuhlambela entsha yodwa kujikelezo lomoya ngeengcango zonyango ezingangeni moya. Ukungaqhagamshelwana nokuvula kunye nokuvala ukusasazeka kwentsholongwane ye-Covid-19, ngaloo ndlela kuthintela ukosuleleka. Isebenzisa isicoci sendawo, ukuhluzwa okuphezulu kwe-HEPA kunye netekhnoloji yamafu eplasma ukunqanda ibhaktheriya kunye nokubulala iintsholongwane. Phakathi kwezinye izinto, Indlu yangasese eqwalaselweyo isebenzisa iplasma cloud cloud electrode field ye-antibacterial virus kunye nokwahlukaniswa ngokuchasene nevumba.. Ukugungxulwa kwesiciko esivaliweyo kunokuthintela ukwanda komlomo welindle. Inkqubo yomoya omtsha ithatha indawo yomoya omtsha ngokuzenzekelayo kwaye ivule eyona nto ” indlela yokuzikhusela kwizifo”.

Ukwengeza, kwi 2021, i-X6-Leo Lion Seat (AKB1331) indlu yangasese ekrelekrele ephuhliswe yi-ARROW Home yaba yeyona mveliso kushishino ikhethwa kuzwelonke “I-Energy Efficiency Star” ikhathalogu yezixhobo (2021). Imveliso inomsebenzi wokuzicoca, isixhobo sokugungxula esibulala iintsholongwane, isiciko se-inductive, entsha “thoba phantsi” indlela yokugungxula eyonga amanzi, kunye nemowudi yokugcina amandla eyenza ibengcono kuneKlasi 1 ukusebenza kakuhle kwamandla kubonwa kwimarike. Oku kunika isiqinisekiso esinamandla kwiintsapho ukugcina iindleko zamandla.

Uluntu kunye nobuchwepheshe bumanyene. Yonke i-granularity yomboniso kufuneka ixatyiswe. Ngemimiselo yokuba “indlela yokuqonda intsingiselo yokwenyani yobomi obulungileyo obuqhutywa bubuchwephesha”, I-ARROW Home ibonise ukuqiniseka okutsha. Ekuqaleni kwe 2022, I-ARROW Home yadweliswa phakathi kweenkampani ezinkulu zangasese zehlabathi 2021 ikhutshwe yiCeramic World, ijelo leendaba laseYurophu eligunyazisiweyo. Njengoko iziko lokusetyenziswa kwehlabathi litshintshela eTshayina, imarike iza kujonga ngokutsha kwiinkampani zasekhaya zaseTshayina, ubukhulu becala i-ARROW Home kunye nezinye. Njengesampulu yefenitshala yasekhaya yaseTshayina ngokwembono yehlabathi, I-ARROW Home iqhelekile kwaye ingumzekelo. Ngokutsho kwedatha ye-CITIC Securities Research, kwi TOP500 abaphuhlisi bezindlu’ iibrendi zenkonzo ekhethwayo kwigumbi lokuhlambela kunye nodidi lwempahla yococeko 2021, I-ARROW yasekhaya ibambene neempawu zamazwe ngamazwe ukuze icuthe kwabathathu abaphezulu, ngaphezu 15 ipesenti yezinga elikhethiweyo lophawu.

“Njenge-ecology yedijithali esebenzayo nge 1 abasebenzisi beebhiliyoni, I-China ithatha ujongo olutsha kwixesha elitsha lokhuphiswano ngokusebenzisa imodeli entsha eqhutywa yidijithali ukuhlangabezana neemfuno zexabiso elitsha lomthengi lelona candelo liphambili labathengi kwixesha le-Z.. Oku kuya kuba lukhuphiswano olungundoqo lweempawu zasekhaya ezikhuphisanayo kusetyenziso olutsha kwixesha elizayo. Umkhwa wokwahlulahlula kwindawo iya kuba lithuba elibalulekileyo kwiinkampani ezinjengeKhaya le-ARROW ukuqhuba inyathelo ngokukhawuleza kumjikelo omtsha we-'economic-teknoloji.’ i-paradigm revolution”, watsho uEddie Mubo, Umlawuli weBrand weQela leKhaya le-ARROW.