Thumela ngaphandle | Uhlalutyo loKhuphiswano oluPhambili lweMarike yeTreyi yeshawari yaseYurophu, Abavelisi abambalwa, Iimpawu ezininzi

Ikhitshi kunye neBathroom yoShishino olungundoqo lweMedia Kitchen kunye nolwazi lweBathroom

Some of the data in this article are from Housetech, and we hope it will be helpful for exporters.

Ngokweengxelo zeendaba zaseFransi, kwiminyaka nje elishumi, iitreyi zeshawa ezenziwe ngezinto zokwenziwa ezifana ne-acrylic kunye ne-resin zithathe uninzi lwentengiso yaseFransi. The market for shower trays made of ceramic and cast iron materials has shrunk.

Ngenxa yokungabikho kweekeramics ezicocekileyo, ilitye kunye nezinye iifektri eFransi, the products of related materials are concentrated in the southern European region. Ngoko ke, from acrylic to PVC and other synthetic materials manufactured sanitary ware to flood the local market. ISpain iyodwa inemizi-mveliso emininzi, uninzi lwazo lujolise kumazwe angaphandle, kuquka iindawo ezivaliweyo zeshawari, ifenitshala, ezinye iifayitha zokuhlambela, njl.

Shower trays have many brands but few manufacturers

But in terms of shower trays as a category, kukho iibrendi ezininzi kwimarike, but not many manufacturers producing them. There are four main factories producing them, IMarmite, Acquabella, McBath kunye noF&D. The largest of them is Marmite in Poland. The company mainly OEMs for other brands and supplies to local building materials supermarkets and distributors. The company’s turnover in 2020 i 170 million euros. Ezi zine zithatha isabelo esikhulu semalike kwicandelo lasekhaya langasese lobunjineli, nge 60-80% of the market share in synthetic shower trays.

Ngokubhekiselele kuphuhliso loshishino lwetreyi yeshawari yasekuhlaleni, the overall sanitary ware companies that come online in the shower tray category still face many problems in actual production and are relatively less competitive compared to companies specializing in shower trays. Okwesibini, most of the private label shower trays are still produced in Europe. It is worth noting that the number of shower trays exported from Asia (ikakhulu eTshayina) to Europe has a tendency to increase.

According to Kitchen News observation, the old shower chassis is gradually phased out due to the complexity of maintenance and the popularity of the minimalist style of showers. Kule minyaka mihlanu idlulileyo, the minimalist shower tray began to show growth. In addition to the original single category export manufacturers, shower manufacturers such as Laibodun are targeting this change in the European market and are beginning to bring auxiliary product categories online for their main categories. Ngoku, a small portion of domestic shower trays are used for domestic home improvement market, and most of them are exported overseas.

Kitchen and bathroom information query customs data learned that the total value of China’s exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays in 2020 yaba 98,039,292 yuan, kunye nomyinge opheleleyo we 6536913 ikg.

Fransi

A major consumer of synthetic products

IFransi lilizwe laseYurophu elinokuhlanganiswa okulungileyo kwezinto zokwenziwa, not only for vanity tops, but also for shower trays. The increase in building material superstores has “boosted the diversification of the French sanitary ware industry” and has complemented the market beyond the original ceramic sanitary ware due to the nature of synthetic materials themselves.

Ngoko, has the synthetic material become the main sanitary ware material in France? According to the French Sanitary Association Afisb research shows that it is. But there are other studies that ceramic still holds a major market share. Afisb’s data showed that the market size of the shower tray is between 1.1 million kunye 1.2 izigidi zamaqhekeza, ngokuba 45% yi-ceramic kwaye 50% yimarike yezinto ezenziweyo ezifana ne-acrylic kunye ne-resin. And the sales are about 120,000 amaqhekeza. (Quick link: Idatha | French bathroom market declines by 5.4% kwi 2020)

Synthetic shower trays are beginning to be used on a large scale in new local housing. in addition to shower enclosures replacing bathtubs, materials such as acrylic shower trays are replacing ceramic shower trays on a growing scale. kinedo is well positioned in this market.

Ngenxa yeemfuno zokusingqongileyo ezifana nokukhutshwa kwekhabhoni enguziro, the number of energy-intensive ceramic factories in France is decreasing. There is only one sanitary ceramic factory left on the regulation. Ngoko ke, except for synthetic materials such as acrylic, the market share of ceramic materials is gradually shrinking. Okwangoku, the French ceramic shower tray market is dominated by two brands: Geberit kunye VitrA (yenza kwakhona i-OEM). Cast iitreyi zeshawari zentsimbi, kwelinye icala, nangoku ukugcina inxalenye yemarike, with sales volumes between 5,000 kwaye 8,000 iiyunithi. They are supplied by Roca, Kaldewei and Bette.

Personalized demand grows in Europe

There is a big market for customization

Emva kweminyaka emininzi yokwenziwa ngokwezifiso kwimarike yaseTshayina, basically most of the major companies are offering customized solution solutions. And in Europe, indlela yokwenza ngokwezifiso nayo iyanda.

Ngenxa yoqwalaselo nasemva kokuthengisa, existing European manufacturers are planning to further improve the wear and impact resistance of synthetic shower trays and reduce their weight. Oku kuqhubeka ukuba ngumngeni kubafaki. Ubungakanani obudumileyo bangoku 120 x 90 cm kwaye inobunzima phakathi 40 kwaye 50 ikg. Nangona kunjalo, too little weight can affect the look and feel and the experience of using it. Flight, Kinedo kunye neAquarine (I-Toplax) dominate among diverse synthetic materials such as ABS, i-polyurethane, recycled PET imathiriyeli ukusuka kwiibhotile zeplastiki, resins and more. At this year’s Shanghai Kitchen & Bath Show, Ikhitshi & Bath Information also noted the growth in the number of transparent colored sanitary ware made of resin materials, with most bathroom cabinets and overall sanitary ware booths paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It is reported that there are few domestic manufacturers chatting about the manufacture of resin sanitary ware.

Ekugqibeleni, it is worth noting that the trend of personalized demand in Europe is growing.

Due to the growth of personalized product trading, safe delivery is becoming more and more important for manufacturers due to storage and transportation considerations. Ukwengeza, ngexabiso elifanayo, service is becoming increasingly important in a highly competitive market. Ngaxeshanye, I-e-commerce yaseYurophu ityhala iibrendi ze-sanitaryware zasekhaya ukuba zivule amajelo amatsha okuthengisa.

The main competitors in the French shower tray industry : Acquabella, Agha, KAW, Albert, Enye indlela, Althea Ceramica, Bath Ambiance, Aquarine, Luhlaza, Bette, Bosnor, I-Colacril, Wahlala uDoccia, F&D, Fiora, Geberit, Godard Ukusasazwa , I-Hydrobox, Molo-Mac, Tsiba, Umgangatho ofanelekileyo, Ibhakhibhodi, umKaledi, Kinedo, I-Krone yi-LG Industries, Lazer, Leda, LG Industries, Lux Elements, IMarmite, Marmox, McBath, UNicos (Isityalo seCrystal), Abantu abatsha, Entsha, Porcelanosa, Ingcamango yeProfayili, Profiltek, Quare Design, Roca, Kuphela, Usempilweni, isiSanswiss, I-scarab, Schulte, Sensea, I-SolidSoft, Villeroy & Boch. VitrA, Yiba, I-Wirquin Pro……