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Kubo bonke abathengi basemaphandleni, umthengisi wetepu okufutshane ngoyena mcebisi wabo uthembekileyo, umncedi olungileyo.
Xa ishishini le-faucet likwinqanaba lophuhliso olukhawulezayo, ukhuphiswano phakathi kwamashishini luya lusiba nzima ngakumbi, iibrendi ezininzi ezinkulu zitshintsha ngokukhutheleyo, ezifana neKohler ukuvula idolophu ephantsi kwedolophu kunye nenqanaba lesithili kwishishini lobunjineli beshishini elitsha, ukuphunyezwa kwe “inkqubo 1 11 1” indlela, nto leyo engumqondiso kwizixeko ezikumgangatho wesibini nowesithathu. Abathengisi bompompo wasemaphandleni, yintlalontle, kodwa ukwenza kakuhle, kufuneka ube nendlela. Bamba izinto ezintathu zokwakha ezabo “ukukhuphisana okwahlukileyo”, ungaphila kakuhle.
Eyokuqala: fumana imveliso elungileyo
Kubo bonke abathengi basemaphandleni, umthengisi wetepu okufutshane ngoyena mcebisi wabo uthembekileyo olungileyo, umncedi olungileyo. Ukunceda abasebenzisi ngothotho lweemveliso ezilungileyo ezahlukeneyo, ngabathengisi bompompo “umsebenzi” kwaye “ithuku”. Le ikwangabarhwebi basemaphandleni kunye namatyathanga amakhulu, ukhuphiswano olukhulu lwe-e-commerce olulungileyo kunye nenkxaso enkulu.
Lonke ixa eli, abathengisi basemaphandleni bakhetha eyona ntengiso kwaye batyhale iimveliso eziphambili zetephu, mnye kuphela umgangatho, iintlobo ezahlukeneyo zeemitha zesikwere ngokobalo. Namhlanje, ngeshishini lombane, ikhonkco lamanyathelo amakhulu ukuya emaphandleni, kwilali, kunye ne-Intanethi ukutshayela isahlulo esisezidolophini nasemaphandleni kunye nokuzisa ulwazi lwemveliso, ulwazi lwexabiso luthande ukuselubala. Abathengisi basemaphandleni kwixesha elidlulileyo “kuthotho, ukhetho lwesikwere seemveliso eziphambili” izimvo zoshishino, kufuneka sitshintshe kwaye sinikezele. Ukuhlangabezana nemfuno ekhoyo yabathengi basemaphandleni yomgangatho, uphawu, kwaye “umgangatho ophezulu kunye neendleko” indlela yepolarization.
Kwisandle esinye, ukukhetha iimveliso zompompo ezinexabiso elisebenzayo, enolwazi oluthile lophawu, kodwa okona kubalulekileyo, umgangatho wemveliso othembekileyo, ukuhlangabezana ngenene inani elikhulu langoku lee-80s kunye ne-90s imfuno yolutsha lwedolophu. Kwelinye icala, kukukhetha iibrendi ezinkulu, iibrendi zangaphandle zeemveliso ezintsha eziphezulu kunye ne-boutique, ukuba nesibindi sokutyhala phezulu, thengisa i-boutique, ngokupheleleyo ayikwazi ukuhlala kumava adlulileyo kunye nemibono.
Ekugqibeleni kwimveliso, abathengisi basemaphandleni kufuneka bakhuthaze ukusuka 1.0 ixesha lokuthengisa iimveliso zomgunyathi nezingekho mgangathweni ukwenza imali, ukuya 2.0 ixesha lokuthengisa iibrendi ezincinci neziphakathi ukwenza imali, ukuya 3.0 ixesha lokuthengisa uphawu olukhulu lwemali ephezulu, uphuculo oluqhubekayo.
Iqhekeza lesibini: ukubonelela ngeenkonzo
Awunakuthelekisa amaxabiso kunye nokunyuswa kunye ne-e-commerce kunye neevenkile zamakhonkco kubathengisi basemaphandleni, ekugqibeleni, yintoni enye abanokuyenza ukuhlangabezana nemingeni yesigebenga? Ngokucacileyo, inye kuphela indlela yokufa, kufuneka siqalise a “igophe ukuze bazisindise” idabi elitsha.
Mandulo, kwakukho intetho ethi “inamba eyomeleleyo ayikwazi ukulwa nenyoka emhlabeni”. Kubathengi basemaphandleni, nokuba ngumbane, okanye imixokelelwane, zi “abasemzini”, kubathengisi basemaphandleni kuphela “abantu ngeenxa zonke”, ungathembela ngakumbi ukuba ungazikhathazi ngokuqhathwa.
Abathengisi basemaphandleni kwixesha le-Intanethi elingalindelekanga, eyona mali inkulu kunye nesixhobo yi “ingqibelelo” yabantu ababangqongileyo, “ithemba” Ekhaya. Kule meko, abathengisi basemaphandleni kufuneka beze nayo “umsebenzi wokwenyani”, yiyo i, bathembele kwinkonzo yabo yesiqhelo enyanisekileyo, ukuthetha phandle, ngokunjalo nokusabela ngokukhawuleza kunye nezinye izakhono zenkonzo, ukuphazamisa ubudlelwane nomsebenzisi, kwaye uqhubeke ukuphumelela ukuthembela kwabasebenzisi.
Inkonzo, yindlela egqibeleleyo yokuhlanganisa indawo yeevenkile zasekhaya. Ngokubhekiselele kwi-faucet, yinxalenye ebalulekileyo yokuhlobisa ikhaya, njengento etyiwayo, kananjalo ineemfuno zobomi obufutshane, ngoko ekuthengeni i-faucet, abathengi bamava okuthengiswa kwangaphambili kwemveliso, inkonzo emva-intengiso kunye nofakelo kubaluleke kakhulu, kwaye oku ngokuchanekileyo amandla e-e-commerce platform ayikwazi ukufikelela kweyona bhodi imfutshane inkulu. Ngokusekelwe kwimbono yexesha elide, amashishini eempompo ukuze aqhubeke nokugcina ukukhuphisana kwamajelo angaxhunyiwe kwi-intanethi, kufuneka idlale inzuzo yenkonzo, ngomgangatho wamava okuthengiswa kwangaphambili ukubamba isabelo semarike esingaphezulu, kwaye kwangaxeshanye ukuphucula nokuphucula unikezelo, ufakelo kunye nokugcinwa kwemveliso kunye nezinye iinkonzo emva kokuthengisa, ukwenza igama elihle lokuthengisa, ngexabiso elongezelelweyo lenkonzo yokuzalisa kunye ne-gap yexabiso phakathi kwe-platform ye-e-commerce.
Iqhekeza lesithathu: yenza ipromotion eshinyeneyo
Xa ukunyuswa faucet ephaphazela ngeenxa, abathengisi abaninzi basemaphandleni eyona nto ibuhlungu, musa ukwenza imisebenzi ivenkile ngokupheleleyo akukho intengiso, ukwenza imisebenzi emva kokubandezeleka kokuxhomekeka kunye nesequelae, kodwa umphumo uya usiba mbi.
Ukunyuswa kweFaucet kwiminyaka yakutshanje, ayisiyonto yonyuselo lwetheminali nje ngenqanawa enexabiso eliphantsi. Ebusweni babasebenzi bombane, imixokelelwane, kunye nabavelisi beetephu, ngokusisiseko inyanga okanye isiqingatha senyanga ukukhuthazwa emaphandleni, ukuthengisa iimpahla ngeemveliso ezinexabiso eliphantsi. Kubathengisi basemaphandleni, iminyaka kunye neenyanga ukulima imarike yodidi lokuqala, kungokukhuthaza imisebenzi, inethiwekhi elukiweyo ngokusondeleyo abafowunelwa, ngena kwinethiwekhi yomsebenzisi, ukusekwa kothungelwano lolwazi kwixesha legolide.
Ingundoqo yokukhuthazwa ayikukuthengisa iimpahla ngamaxabiso aphantsi, kodwa imveliso yophawu, ukwakha imveliso yinkwenkwezi, khulula amandla evenkile kunye nomxholo wemisebenzi; ukuba usekwe kubudlelwane boluntu ekuhlaleni kunye noqhagamshelwano, ngomnyango wangaphambili ongaphandle, iibhanile, iintengiso eludongeni, amaphecana, iipowusta kunye nezinye imidiya, ukukhuthaza i-faucet ephambili yeemveliso ezintsha kunye ne-boutique, ngelixa kwakhiwa ishishini kwi-brand yendawo kunye nesimo. Ukulwa imfazwe entle yokuthengisa.
Phambi kwe-e-commerce, amatyathanga kwimarike yasemaphandleni, uluhlu lwentengiso kunye nophawu, abathengisi basemaphandleni ukuba nobuganga bokulwa: ukuqalisa uhlaselo lwe-tit-for-tat. Ekuqaleni, abathengisi kwimarike yasekhaya ukunyusa ukuxinana kwentengiso, intengiso enexabiso eliphantsi ukugubungela zonke iilali kunye nokungena kwilali; kwelinye icala, ukuphindaphindwa kokukhuthazwa kwetheminali kufuneka kwande, ukuya rhoqo ngekharavani kunye nezinye iindlela, umngcelele welali, zombini ukupapasha imveliso kunye nokukhuthaza uphawu.
Emngxunyeni, ekubeni sikhethe ukunamathela kuyo. Amathuba ophuhliso lwefaucet mkhulu, abathengisi basemaphandleni ukuba bakholelwe ukuba bangenza kakuhle, ukuba nje zibambelela kwezi zinto zintathu zingasentla, kudityaniswe nemeko yokwenyani yokwenziwa kwezinto ezintsha, ukuze ukoyise ukuzinza kwempumelelo kwimarike, ukuphumelela ikamva.
