Iimpawu zeWare zeSanitary zilungile okanye hayi, Kuxhomekeke ekubeni usetyenziso lweNtengiso yezeMidlalo lunamandla na.

Ikhitshi leSakhiwo esiNcinci kunye nolwazi lweBathroom

IMidlalo yeOlimpiki yaseTokyo ibe sisiphelo esihle. Igqiza lezemidlalo laseTshayina nalo liphumelele 38 igolide, 32 isilivere kunye 18 ubhedu, ngenani lembasa iyonke ye 88 iziphumo zokuzingca. Ukusuka eYang Qian uphumelele ubuntshatsheli bompu womoya we-10m wabasetyhini. Ukusukela oko ephumelele imbasa yegolide yokuqala kubathunywa baseTshayina, umdlalo wabadlali be-Olimpiki ebaleni ubuchukumisa iintliziyo zesizwe ngalo lonke ixesha. Iimbaleki ezifana neQuan Hongchan, Su Bingtian, Mam' Long, Sun Yingsha, ULiu Shiwen, njl. ziye zavusa ingqalelo yalo lonke uhlanga ngenxa yokusebenza kwazo kakuhle ebaleni nomoya weOlimpiki eziwumelayo.

Ngelixa ndiyazingca ngokudlala kakuhle kweembaleki zethu ze-Olimpiki, Kwakhona ndaqaphela ukuba amandla okuthengiswa kwezemidlalo akufanele ajongelwe phantsi. Umzekelo, Impahla yezemidlalo ye-Anta enxitywa ngabadlali bethu kule midlalo ye-Olimpiki ifumene ingqalelo enkulu. Ixabiso lesabelo sika-Anta liphinde laqhekeza irekhodi elitsha eliphezulu kwakhona kwiintsuku ezimbalwa ezidlulileyo, ixabiso lemarike lilonke lalikhe lakufutshane 500 Ibhiliyoni yeedola zaseHong Kong ukutyumza i-Adidas. Kukwakho nabasebenzisi be-intanethi abathulula ukunceda imbaleki ephakamisayo u-Chen Lijun ukuba afumane umsitho wokuqinisekisa ubangele ingqalelo yonke yenethiwekhi.. Ekugqibeleni, Ping I-Inshurensi yezeMpilo, icandelo lePing An yaseTshayina, ubhengeze ukuba uChen Lijun waba ngunozakuzaku wezempilo we-brand kwaye walungisa isilogeni sakhe sentengiso “nika konke okusemandleni akho kuyo yonke 'ithemba'”, eyanconywa ngamxhelo mnye ngabasebenzisi be-intanethi. Lo msitho awukhulisanga nje amathuba entsebenziswano phakathi kophawu kunye nembaleki, kodwa ikwanyuse ukuthandeka kwebrendi eluntwini kwaye yayinyusa njengeasethi yentlalontle.

Inyaniso, ukuthengiswa kwezemidlalo akuncedi nje ngokukhawuleza iibrendi ukukhulisa ulwazi lwabo, ukuphakama kwebrand, enempilo kwaye enelanga umfanekiso brand, zixhokonxa iimvakalelo zabalandeli bezemidlalo kunye nokuthotywa kweemvakalelo ngeemvakalelo zesizwe kunye nenzondelelo yokuthand' izwe., kunye nokuphucula abathengi’ inkoliseko kwi-brand, kodwa ikwayenye yeendlela zokuthengisa ezisebenzayo kwezoqoqosho. Ngokutsho kweNgxelo yoPhando lwabalandeli beMidlalo, kubo bonke 1% ukwanda kolwazi lophawu, iindleko zentengiso kufuneka zinyuke nge $20 isigidi. Kwaye ngokusebenzisa uhlobo lwemisitho yezemidlalo, ukuthengiswa kwezemidlalo, $20 izigidi zinokunyusa ulwazi lophawu ngo 10%.

Inokubonwa ukuba ukuthengiswa kwezemidlalo, ukuba isetyenziswe ngokufanelekileyo, inokwenza ukuba ukuphakama kwebrendi kunyuke ngesiqingatha somzamo. IiCeramics, ishishini lezococeko alinqongophele ukuthengiswa kwezemidlalo ngokupheleleyo kushishino. Ezinye zezi meko ziyamangalisa!

Ishishini lokuhlambela

Jomoo

UJomoo uzibophelele ekuncedeni uphuhliso lwemidlalo yaseTshayina ngezenzo ezibonakalayo. Ityikitye kunye neQela leSizwe leSizwe leSizwe lokuTyebela iSpeed Skating kunye ne-Bureau yoQeqesho yoLawulo Jikelele lwezeMidlalo, ukugada iimbaleki zaseTshayina ngobuchwepheshe obukrelekrele. UJomoo wenze indlela ekhethekileyo yokuvuyisana nabo 1.4 Iibhiliyoni zabantu eTshayina ngeli xesha xa abaphulaphuli baseTshayina phantse bengakwazi ukuya kwiiOlimpiki zaseTokyo ngenxa yobhubhani.. NgeProjekthi yeJi Jing eNgcono kakhulu, amazwi akhwazayo nachwayitisayo amakhulu ezigidi zamaTshayina ahlanganiselwa ndawonye aza aqanjwa kwingoma yovuyo. “1.4 Iibhiliyoni zeeDecibels”. Le ngoma yolonwabo yahlala ngamandla eTokyo ngexesha lomnyhadala weOlimpiki, ukongamela ezitratweni, ukuvuyisa iChina kunye nokuvuyisa ihlabathi!

Utolo lwasekhaya

Ngobusuku bukaNovemba 1, 2020, Usasazo lweKhaya lotolo lwamkele uZhang Jike, ukuzingca kweTshayina kwiGrand Slam yeMidlalo. Wajika waba ligosa lemveliso ye-Arrow Home. I “Ngomhla woku-1 kuNovemba” Umsitho waba yindawo yokuqala yokuthengisa ukuqala 2020 Kabini 11 ukunyuswa. Yaqalisa uvuthondaba lokuqala lweKhaya lotolo “Dibana notolo – Ayinakuyekwa” Ukuthenga kabini iCarnival eneshumi elinanye. UZhang Jike wayekwisiza njengeGosa lengcebiso yemveliso yasekhaya yeArrow, wabelana nge “Intshatsheli” izinto zasekhaya, kuquka nezindlu zangasese ezikrelekrele, iikhabhathi zokuhlambela isiko, iishawa, iithayile njalo njalo. Yonke i “intshatsheli” iimveliso zihlolwe yintshatsheli yentenetya yehlabathi uZhang Jike kwisiza.

Igumbi lokuhlambela laseHuida

Ekupheleni kwe 2019, I-Huida sanitary ware kunye neqela lebhola yevoli labasetyhini baseTshayina babambe umsitho wokutyikitya inkxaso ngokusemthethweni. I-Huida sanitary ware ibe ngumxhasi kuphela osemthethweni weqela le-volleyball yabasetyhini baseTshayina kwishishini lezococeko., ukunceda iqela labasetyhini baseTshayina lebhola yevoli kwiiOlimpiki zaseTokyo. Kuyaqondwa ukuba igumbi lokuhlambela likaHuida lalixhaswe ngaphambili 2008 Imidlalo yeOlimpiki yaseBeijing, i 2011 Imidlalo yeYunivesithi yaseShenzhen kunye nezinye iiprojekthi zenkxaso yezemidlalo yesizwe. Kwi 2020 ngo-Agasti 16, owayesakuba ngumphathi weqela lebhola yevoli yabasetyhini baseTshayina, Intshatsheli yeOlimpiki u-Hui Ruoqi undwendwele igumbi lokuhlambela lase-Huida iminyaka engama-38 kwindawo yokubhiyozela isikhumbuzo seminyaka engama-38. Oku kwenza uHuida abe lingqina lentshatsheli, ngeemveliso zentshatsheli, ubutshatsheli bomgangatho kunye nenkonzo yobutshatsheli ukuze abathengi besizwe kwisikhumbuzo somsitho omkhulu, ukonwabela iimbasa zegolide.

Xiaomu Youpin

NgoMeyi 27, 2021, Inkomfa yentengiso ye-Xiaomu Youpin yeOlimpiki yabanjwa eShanghai. Intshatsheli yokuntywila kwiOlimpiki yaseTshayina u-Lin Yue ubhengeze ukuba ujoyine i-Xiaomu Youpin's “Inkqubo yabaQaphi beNtshatsheli”. Uye watyikitya isivumelwano kunye noXiaowei Lin, umseki weXiaomu Youpin, kwaye ngokusemthethweni waba ngumsasazi we-Xiaomu Youpin. NgoJulayi 19, 2021, Inkomfa yentengiso ye-Xiaomu Youpin yesizwe yaphakathi enyakeni yabanjwa eXiamen, eTshayina, apho uXiaomu Youpin waphinda wabonisa isibheno esomeleleyo sohlobo lwayo. Wang Xin, intshatsheli yokuntywila kwiOlimpiki yaseTshayina kunye nomsebenzi wesizwe oyimodeli, waba liqabane lesibini lentshatsheli kunye nomsasazi okhethekileyo ukujoyina uXiaomu Youpin. Wanceda uXiaomu “Inkqubo yabaQaphi beNtshatsheli”, ukwenza ukuba ibe namandla apheleleyo.

Igumbi lokuhlambela le-SSWW

Ngo-Epreli 24, 2021, I-SSWW Sanitary Ware imeme intshatsheli yehlabathi “Nine Ball Diva” Pan Xiaoting ukutyelela ivenkile ye-SSWW Xiyinmen eNanchang, I-SSWW ibambe umsitho omkhulu wokutyikitya kwaye i-SSWW yesizwe ibambe umsitho wokutyikitya kunye nosasazo lwelizwe kwi-intanethi. Ngomhla womsitho, I-Pan yangena kwigumbi lokuhlambela le-SSWW kwigumbi losasazo eliphilayo ukuze wabelane kunye nokutshintshiselana nabalandeli be-SSWW kwilizwe lonke malunga nokusukela kunye neemvakalelo zobomi bangasese..

Igumbi lokuhlambela lotolo

Utolo lokuhlambela lusayinwe “INkosana yokuDiving” Tian Liang njengesithethi brand ukususela 2010. Emveni kweminyaka, Utolo lokuhlambela kunye nentshatsheli yehlabathi “INkosana yokuDiving” Tian Liang, kwaye ngenxa yembali yobomi boLulo oluzukileyo lukaTian Liang, uthando ngenyameko usapho, kunye nomfanekiso kayise olungileyo wenza umgangatho ophezulu wokuhambelana ne-Arrow brand, ukwenza utolo lwaziwa kakhulu kushishino.

Igumbi lokuhlambela laseKohler

Ukusuka 2018 kude kubengoku, U-Kohler uye waba liqabane lejezi ephindwe kabini yaseNgilani iManchester United yamadoda namaqela ebhola ekhatywayo yabasetyhini. Kohler, yasekwa kwi 1873, kunye neManchester United FC, enembali engaphezulu kwe 140 iminyaka. Yabelana ngembali ende. Njengeqela lebhola ekhatywayo elaziwayo kwihlabathi, Inkcubeko yaseManchester United ibonakaliswe kukuqina kunye nomoya ongasoze uthi-ufe. Oku kuhambelana nomoya we-brand ka-Kohler.

Lixil

Kunyaka ophelile, iTokyo 2020 IKomiti yoQuquzelelo yeOlimpiki yonyula iQela likaLixil njengeqabane lotolo lweTokyo 2020 Imidlalo yeOlimpiki. Eli lelona nqanaba liphezulu lenkqubo yenkxaso yeOlimpiki yasekhaya eJapan. Okwangoku, NgoNovemba 27, 2020, U-Lixil ubhengeze ukuqeshwa kwabathwali bezibane eTokyo 2020 Imidlalo yeParalympic. U-Lixil usebenze kwintengiso yezemidlalo kwiminyaka yakutshanje, kuquka nephulo lokunceda ezemidlalo eligxile kwelaseJapan “INkosana yeTennis” Kei Nishikori. Iphulo lokufuna abantu abaphethe isibane liqhutywa nguKei Nishikori njengowona mfanekiso uphambili..

I-TOTO

I-TOTO liqabane elisemthethweni le-Olimpiki yaseTokyo yalo nyaka kunye neMidlalo yeParalympic elandelayo. Kwangoko 1964, I-TOTO yakha amagumbi okuhlambela eyona ndawo iphambili yeeOlimpiki zaseTokyo. I-TOTO yayingomnye wabaxhasi abasemthethweni baseTokyo 2020 Imidlalo yeOlimpiki. Ukwengeza, Iimbaleki ezixhaswe yi-TOTO zibandakanya umdlali wentenetya waseJapan wabasetyhini uYoshinori Ishikawa kunye nomdlali wentenetya ohamba ngesitulo esinamavili uAimi Tanaka..

OLO

Phakathi kwayo yonke imidlalo, U-OLO uyayithanda intenetya. 2019 wabona u-OLO exhasa imicimbi yentenetya emibini emikhulu ngokulandelelana, eyokuqala yiShanghai Rolex Masters ngo-Okthobha 2019. U-OLO uphucule amagumbi okuphumla kubadlali beShanghai Rolex Masters’ Igumbi lokuphumla ukunika indawo yokuphumla kunye netofotofo ekumgangatho ophezulu wamava okuhlambela kubadlali ngexesha lokhuphiswano. Ixesha lesibini yayingumxhasi osemthethweni weShiseido-Shenzhen WTA yokuphela konyaka yokuGqibela ngoNovemba waloo nyaka.

Hansgrohe

Ukongeza ekubeni uphawu lokuhlambela, UHansgrohe ukwaligama leqela lebhayisekile. Inkampani yaseJamani yaqala ukubiza igama “Bora Hansgrohe (Bora Hansgrohe)” iqela lokuhamba ngebhayisikile ngaphakathi 2017. Emva koko watyikitya iNtshatsheli yeHlabathi uPeter Sagan ngexabiso lerekhodi kwaye wayihlaziya isivumelwano sakhe de kwaba sekupheleni 2021.

Ishishini lethayile

UMarco Polo

Kwi 2007, Iithayile zeMarco Polo zaba yimeko yokuqala yokuthengisa ezemidlalo kwishishini lezinto zokwakha zaseChina ngokubiza iqela le-CBA, elona nqanaba liphezulu lebhola yomnyazi yamadoda eTshayina. Emva koko yanxibelelana neYao Foundation yentlalontle yoluntu malunga nebhasikithi, isungule intsebenziswano yokusebenza kunye neNBA kunye neAsian Club Cup, kunye nokutyala imali ngokudibeneyo kwaye kwaqhutywa isikolo se-NBA-spec basketball kunye neNew Century Club. U-Lin wenza i-start yakhe e-China xa wayenxibe iyunifomu yeqela le-Dongguan Marco Polo, kunye ne-Asian Club Cup 2011. Ukusukela oko 2011, UMarco Polo Tile unamaqela amabini eengcali, CBA Dongguan Marco Polo Iqela kunye NBL Hubei Marco Polo Iqela, kwaye ngaphakathi 2015, Iqela le-Dongguan Marco Polo lifudukele e-Shenzhen laza latshintsha igama layo laba yi-Shenzhen Marco Polo Team, kwaye sele ikhanya kwinqanaba le-CBA kude kube ngoku.

Mona Lisa

Kwi 2018, “UMona Lisa kunye ne-Inter Milan uMsitho osemthethweni wokutyikitya iqabane” yayibanjelwe kwiMyuziyamu yeNkcubeko kunye noBugcisa baseMona Lisa kwiKomkhulu leQela. UMona Lisa waba liqabane elisemthethweni le-Inter Milan Football Club e-China. Kulo msitho wokutyikitya, international soccer superstar Materazzi also appeared at the signing ceremony. Inter Milan even brought a limited edition of 110th anniversary jersey to Mona Lisa. Mona Lisa also customized Inter Milan tile souvenirs for Inter Milan.

Nobel

NgoJanuwari 20, 2020, Nobel Tile officially announced to be the official partner of the China National Badminton Team. In May of the same year, Nobel Tile officially announced that Lin Dan and Xie Xingfang couple became Nobel Tile family experience officers. Nobel Tile has been tied with the Olympic Games since 2000. It has continued to implement Olympic marketing, and has been placed in the Olympic-themed TVC of CCTV set during the Olympic Games for many times. It also placed online and offline Olympic domination ads in 2016.

Ikhitshi leSakhiwo esiNcinci kunye nolwazi lweBathroom

Ishishini lokuhlambela

Jomoo

Utolo lwasekhaya

Igumbi lokuhlambela laseHuida

Xiaomu Youpin

Igumbi lokuhlambela le-SSWW

Igumbi lokuhlambela lotolo

Igumbi lokuhlambela laseKohler

Lixil

I-TOTO

OLO

Hansgrohe

Ishishini lethayile

UMarco Polo

Mona Lisa

Nobel

EAsia

In the second half of 2020, Asia Tile to the AFC Champions League broadcast PP Sports tile industry’s only partner status, and sponsorship of the highest level of soccer events in Asia – 2020 Asian Champions League broadcast. The high attention to soccer sports events is a major reason for Asean tile sponsorship of the AFC Champions League. It is understood that the Asian Champions League is the highest level of Asian club soccer tournament. The team that wins the championship will represent the AFC in the FIFA Club World Cup held in December of that year.

Crown Star King

As the ceramics industry’s earliest “championship marketing” one of the brands. Crown Star King ceramics as early as 2013, has joined hands with table tennis world champion Wang Liqin, Chen qi, women’s volleyball world champion Zhao Ruirui, Yang Hao, badminton world champion Xie Xingfang, Wang Lin, fencing world champion Zhong Man reached strategic cooperation. In the afternoon of April 18, 2021, ” Crown Star Wang ceramics, Zhao Rui Rui endorsement signing ceremony and glistening series of new product launch” was held in Foshan grand opening. Crown Star enterprise marketing general manager Wang Guisu and the world female volleyball champion Zhao Rui Rui conducted a grand spokesman signing ceremony together. Emva koko, the Crown Star enterprise managing director He Youhe and Zhao Rui Rui jointly unveiled for the Crown Star King ceramics annual new product – glitter series.

Romario

Ekupheleni kwe 2017, Romario tiles signed Snooker international superstar Trump as the brand image spokesman. Ukusuka 2013 ukuya phambili, for six consecutive years, Romalio joined hands with the world champion strategic cooperation. Wang Liqin, Zhao Ruirui, Yang Wei, Xie Xingfang, Zhongman, Wang Lin, Wang Hao, Chen Xie, Li Shanshan, Mo Huilan and other world champions have joined. They helped Romalio tiles Champion’s Promise series product push. Romalio became the choice of champions.

New Henglong

NgoNovemba 2017, the new Henglong ceramic enterprises signed the world women’s fencing champion Sun Yiwen as the image spokesman. Ngo-Epreli 2019, the new Sun Yiwen visit Foshan headquarters showroom. On the evening of July 24, 2021, Sun Yiwen successfully won the gold medal in the individual women’s heavy fencing competition of this Olympic Games. This is also the first gold medal for the Chinese fencing team in this Olympic Games. It was also the third gold for the Chinese delegation at this year’s Olympics.

According to relevant data, the market size of the sports advertising industry in 2020 i 992 billion yuan. The market size of sports marketing is close to 60 billion yuan, with a compound growth rate of more than 25% kwi 5 iminyaka. Tentacles deep into the global market. Through the above review of the ceramic and sanitary industry sports marketing cases, we can also see that sports marketing has been more and more companies favored.

Inyaniso, compared to entertainment stars, sports events and sports stars more marketing advantages. Okokuqala, sports events and sports stars are a symbol of youth, youth, amandla, health and perseverance, the spirit of hard work. Ukwengeza, some time ago Wu Yifan incident triggered the whole nation to think about the entertainment industry and recently the State Council recently issued the “National Fitness Plan (2021-2025) “*.These are all pointing to the country’s next macro-policy orientation towards sports and health and other aspects of development.These are all pointing to the country’s next macro-policy orientation towards sports and health and other aspects of development. With this and the other, the attention of future sports events will undoubtedly be further enhanced.

Phawula: “National Fitness Plan (2021-2025)” requires that by 2025, the national fitness public service system is more complete. More convenient for the people’s physical fitness, and further increase in enthusiasm for fitness. The number of participants in various sports continues to improve. The proportion of people who regularly participate in physical exercise has reached 38.5%. County (city, isithili), township (street), administrative village (community) three-level public fitness facilities and community 15-minute fitness circle to achieve full coverage. Nazi 2.16 social sports instructors per 1,000 abantu. This has driven the total size of the national sports industry to 5 trillion yuan.

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