I-WHO “Ubulewe” Ivenkile yekhaya?

Iindaba zococeko

 

Chang Quanling uthe, “Xa amaxesha ukulahla kude, abayi kuthi ndlelantle kuwe”. Ukuba ungena kwiivenkile zangoku zefenitshala yasekhaya, uya kufumanisa ukuba oko akuthethileyo kuyinyaniso. Abathengi abathe saa, iivenkile ezingenanto, zonke iivenkile zefenitshala yasekhaya ziyancipha.

 

01

I-WHO “Ubulewe” Ivenkile yekhaya?

 

 

Iivenkile zefenitshala yeKhaya zilahliwe ngamaXesha.

Izizathu zengxaki jikelele yeshishini lasekhaya namhlanje zinzima.

1, Ukufika kweXesha loHlaziyo olupheleleyo

Ifanitshala epheleleyo sele iyinto eqhelekileyo njengoko oorhulumente kwihlabathi liphela benyuse imigangatho yonikezelo lwamakhaya amatsha. Ngokutsho kwengxelo ye-Chinese Academy of Social Sciences, 70% yemfuno yangoku yokuphuculwa kwekhaya ivela kuphuhliso olutsha, kunye nefenitshala emininzi esisigxina ithengwa phakathi ngabaphuhlisi, inxalenye yemfuno yokusetyenziswa kokugqibela iyancipha. Iinkampani zokuphucula ikhaya ziguqukela kubaphuhlisi okanye iinkampani zokuphucula ikhaya le-Intanethi ezibonelela ngoluhlu olupheleleyo lweenkonzo ezilungiselelweyo, kudlula iivenkile zefenitshala yasekhaya.

2, Ishift yokuKhetha yaBasebenzisi boPhuculo lweKhaya emva kweminyaka engama-90

Abathengi bempahla yasekhaya baya bebancinci kwaye bebancinci, kunye nesizukulwana esitsha sabathengi bempahla yasekhaya baye batshintsha kakhulu kwimikhwa yabasebenzisi. Batyekele ngakumbi ekuthengeni enye yefenitshala yabo kunye nefenitshala ethambileyo kwi-Intanethi, kunye nefuthe le-e-commerce boom kwiivenkile zemveli zefenitshala yasekhaya ngaphandle kweintanethi kunzima ukumelana.

 

 

Umthombo womfanekiso: Post-90s Tmall’s Livability Trend Guide

Ngoku, kwiminyaka yama-90 kunye nama-95, ezi “Aborigines kwi-Intanethi” ngokuthe ngcembe baba ngumqolo wosetyenziso lokuphucula ikhaya, kwaye isizukulwana sangaphambili sahlukile. Zisetyenziselwa amava amatsha okuthengisa onxibelelwano lwe-intanethi kunye nonxibelelwano olungaxhunyiwe kwi-intanethi. “Akuyomfuneko ukutyelela iivenkile ngokobuqu. Amava angaphandle kwe-intanethi kunye nokuthenga okuqhekekileyo kwi-intanethi yinto eqhelekileyo.

3, Ukusetyenziswa kweKhaya okuPhantsi-Frequency

Ukusetyenziswa kwekhaya kukusetyenziswa okuphantsi kwe-frequency, kwaye ifanitshala yinto enkulu engeyiyo eyomgangatho. Ukuhlobisa kanye ngokwaneleyo iminyaka emininzi, ngakumbi ifanitshala ethile esisigxina, kodwa ixabiso leyunithi liphezulu kakhulu.

4, Ukuncipha kwe-Real Estate Boom

Imeko yezoqoqosho iyonke ngoku imbi, kwaye isivakalisi sokuqala ekuqaleni kwengxenye yesine yengxelo yebhanki ephakathi kulo nyaka kukuba ukudodobala koqoqosho lwehlabathi kulo nyaka sisiphelo esingaphambili.. Engaphezulu kwe 170 ye 189 amazwe angamalungu eNgxowa-mali yeMali yeZizwe eziManyeneyo anokukhula kwengeniso engalunganga ngomntu ngamnye.

Okuphikisanayo, iGDP yasekhaya kwikota yokuqala yawa 6.8 ipesenti unyaka nonyaka, kwaye utyalo-mali kuphuhliso lwezindlu nomhlaba lwehlile 7.7 ipesenti. Ingeniso evela kwintengiso yomhlaba kwikota yokuqala yehle 7.9% unyaka nonyaka, kwaye iye yaba yinyani engenakuphikiswa ukuba ishishini lezindlu nomhlaba liyadamba.

Ukuhla kwemarike yezindlu, Imigaqo-nkqubo yolawulo lwezindlu nomhlaba ayibangeli nje uxinzelelo olukhulu kwi-real estate ngokwayo, kodwa nakwi-real estate ezantsi kwefenitshala, igumbi lokuhlambela kunye nekhitshi kunye nebhafu kulo lonke ishishini pan-ekhaya zinefuthe.Isiqingatha sesibini 2017 yaqala ukubonelela ngengeniso yoshishino ekhaya kunye nokukhula kwengeniso ngokubanzi kwaqala ukwehla, kodwa yenziwe ukuba yenziwe kwimveliso kunye nemodeli yeshishini kwafuneka itshintshe.

5, Ngaphantsi kwe-Epidemic, Akukho Nto Iseleyo.

Rhoqo ngonyaka ngoMatshi yomboniso wefenitshala, ngumthengisi ogxile ekutshintsheni iibrendi, kodwa nomzi-mveliso wefenitshala ugxile ekwandiseni ixesha lomthengisi. Ishishini lempahla yasekhaya “ezintathu zegolide nezesilivere ezine” ixesha lokuthengisa ngaphandle kweintanethi, yaba ngubhubhani wequbuliso owatyumzwa waba ziingceba.

Abathengisi abasajongi ukuba loluphi uhlobo lokutshintsha, kodwa ukurhoxa ngokuthe ngqo evenkileni, okukhokelela kwiivenkile zempahla yasekhaya ezingenanto irenti yerenti iya kubetha irekhodi eliphezulu. Iiprojekthi zokuhlaziya ziye zamiswa, iivenkile zefenitshala azinanto, kunye nemiboniso yezixhobo zokwakha izindlu iye yarhoxiswa.

Ngokutsho kwedatha ekhutshwe liSebe loPhuhliso lokuThuthwa kweMicimbi yezoRhwebo kunye ne-China Building Materials Circulation Association, ngoJanuwari 2020, izixhobo zokwakha zesizwe kunye ne-home furnishing index boom i-BHI yaba 78.62, phantsi 20.74 amanqaku onyaka ophelileyo.

Izinto zokwakha zesizwe ngasentla kunye neevenkile zasekhaya ngoJanuwari ukuthengiswa kwe 60.22 billion yuan, phantsi 33.57% ukusuka kunyaka ngaphambili. Kwi 2020, ukuxhotyiswa ligama eliphezulu-frequency kwishishini lefenitshala. Kwiivenkile zasekhaya ngaphandle kokukwazi ukuxhobisa, kunokwenzeka ukuba abayi kusinda 2020.

02

Kukho iiNkampani ezisilelayo kuphela, Amashishini angaphumeleliyo

Ngoku kuza ixesha lenguqu kwishishini lasekhaya. Kukho izinto ezimbini eziphambili ezichaphazela inguqu: imarike yabathengi kunye nemeko yokuthengisa. Ekuqaleni, yonke inkqubo yokusetyenziswa iyatshintsha, imfuno yokuqala yabathengi imanyene ngakumbi. Ngoku imarike yabathengi baseTshayina yaqala ukucwangciswa, iimfuno zobuqu nazo zivelele ngakumbi, inkonzo yoqobo yokuthengisa ifomathi yokuthengisa emanyeneyo kunzima ukuziqhelanisa notshintsho kwimarike yabathengi.

Ukwengeza, indlela yokuthengisa nayo iyatshintsha, Imeko yokuthengisa yoqobo ukuya kwivenkile iye yangoku ukuya ekhaya, O2O, intengiso yoluntu kunye nezinye iifom ezintsha ngakumbi nangakumbi. Idinga ukulungiswa ukusuka kumsebenzi wokuqala wevenkile ukuhlangabezana lula komsebenzisi ukuthenga.

Imakethi yefenitshala yasekhaya yaseTshayina isenendawo enkulu yokukhula, kwaye imakethi yefenitshala yasekhaya iye yaba ngumkhondo wetriliyoni yeedola. Umntu ophethe iJiyoujia uthe kudliwanondlebe, “Amajelo akwi-intanethi nangaphandle kweintanethi aya kubalwa ngaxeshanye, Ubungakanani bemarike yendlu yaseTshayina yempahla ethambileyo yodwa imalunga 5 trillion. Ngoku isabelo sesitishi se-intanethi asikafiki 20% -30%, umgangatho mkhulu kakhulu”.

Ukususela kumlinganiselo wexesha, Imarike yempahla yasekhaya yaseTshayina inamandla kakhulu emva kokuqina. Emva komngeni ngamnye, Ukhuphiswano lulonke lwemarike yefenitshala yendlu luyakutsibela phambili inyathelo elikhulu, enokuba yindima yamaza amakhulu.

Kukho ukuvalwa kuphela kwamashishini, akukho ukuwa kweshishini, okoko nje kukho imo eqhubekayo yokuqalisa. Ikamva layo yonke intsimi yefenitshala yasekhaya, ngokuqinisekileyo iya kuphuma kwinguqu yamashishini aphumeleleyo.

 

03

Baleka ngokukhawuleza, Baleka ukuya kulungiso olupheleleyo kunye ne-Intanethi

 

Phezu kweenguqu ezimangalisayo, iivenkile zasekhaya ziphendula ngeendlela ezininzi, ukwamkela i-intanethi kwaye ifakwe ngokupheleleyo, kunye nokuguqulwa kwehypermarket ngaphandle kweintanethi njengemfuno ecinezelayo.

I-IKEA yinkosi yesabelo semarike yasekhaya yehlabathi kunye nomthengisi ophumelele kakhulu wasekhaya. Kwi 2016, Ingeniso yokusebenza ye-IKEA kunye nengeniso yengeniso ifikelele kwi-35.1 yeebhiliyoni zeedola kunye ne-4.2 yezigidigidi ngokulandelelanayo., phezulu 7.3% kwaye 20% unyaka nonyaka ngokulandelelanayo.

Nangona kunjalo, kwimarike ye-Asia exatyisiweyo kakhulu, ukusuka 2016 ukuya 2018, I-IKEA yaseTshayina yazisa iminyaka emithathu elandelelanayo yokwehla kwamazinga okukhula kwentengiso. Amaxesha atshintshile, kunye ne-IKEA, ebese China iminyaka engamashumi amabini, uvuka njengephupha.

Ukukhula kweemveliso ezenziwe ngokwezifiso kunye nezixhobo zokwakha kwicandelo ngalinye lokuphucula ikhaya liye lakhanya, kunye neemveliso ezilungiselelweyo ngoku ziludidi olunokwenzeka lophuhliso lwe-intanethi. Ubume bentsapho encinci kunye noxinzelelo kumaxabiso ezindlu zenza izindlu ezincinci zidume ngakumbi, ukuhlangabezana neemfuno zomntu ngamnye zokunyuka ngokuthe ngcembe kwefanitshala yesiko.

Nangona ifenitshala yesiko langoku igxininiswe kakhulu kwintsimi yeekhabhinethi, iiwodrophu, njl., kodwa ikamva liya kwandisa ngokuthe ngcembe kwintsimi yefenitshala yendlu yonke.

Abasandula ukufika kwiKhaya leJuran kunye neRed Star Macalline bakwindawo ephambili yotshintsho. Ngaphandle kweintanethi, Iingxilimbela zesiteshi sokuthengisa ezifana neGome kunye ne-Suning zingene kwishishini lempahla yasekhaya kwaye zineenkampani zazo zokuphucula amakhaya., kunye noyilo lokuthengisa ekhaya. Ngaphandle kweintanethi, Iiplatifti ze-e-commerce ezifana neJingdong kunye no-Ali zihlola i-e-commerce yoshishino lwasekhaya.

Emva kokusebenzisana noAli, Ikhaya laseJuran liguqulelwa ekubeni yindawo yentengiso edibeneyo, ukuqhubela phambili ekusetyenzisweni okukhulu, ukwandisa ikhonkco loshishino ngeenxa zonke “ekhaya”, ukulungiselela ukuphuhla kwivenkile yokutya evela kumazwe angaphandle, Amaziko Ominileyo, kwiivenkile zokhathalelo olukhulu, ukuzonwabisa kwabantwana, imiboniso bhanyabhanya, ubukrelekrele bedijithali kunye nezinye iindlela zoshishino ukongeza kwiivenkile zemveli zefenitshala yasekhaya.

I-Red Star Macalline kunye neKhaya leJuran nabo basebenza nzima ukulahla zabo “Ivenkile yasekhaya” ubume. Kwimo ye-MALL, ukongeza kwifenitshala kunye nabarhwebi bezinto zokwakha, kukwakho nokutya, indawo yokuhlala, imali, ofisi, ukuzonwabisa, amaziko ezemidlalo kunye nokuzonwabisa, ukwenza i-coverage yeefomathi ezininzi.

Imarike yefenitshala yasekhaya ifumana indawo yokuthengisela iyonke, iivenkile zempahla yasekhaya zibonisa umphumo weEtere, kwaye isigaba sohlenga-hlengiso singumngeni ngakumbi kwiivenkile ezincinci neziphakathi. Iivenkile zefenitshala yasekhaya azisalulanga njengendawo ebiyelweyo, ukuqeshisa, ukuguqulwa kunye nokuqokelelwa kwerenti.

Iivenkile ezizayo ziya kudlala indima ebaluleke ngakumbi, kodwa nokwenza izifundo ezininzi, ezifana nemarike yokuphucula ikhaya, oluyinkqubo, ufakelo, ulondolozo kunye nezinye iinkonzo zasekhaya, kusekho indawo eninzi yokuphucula. Utshintsho yinto eqhelekileyo.

Njengekhonkco loshishino lwempahla yasekhaya kwimarike yasekhaya, iphantsi kwenguqu ekrakra, “ukuphila” ucinezelekile kwakhona.