אָריגינעל קיטטשען און קלאָזעט אינדוסטריע מיינסטרים מעדיע קיטטשען און קלאָזעט אינפֿאָרמאַציע
The acquisition war for Korea’s largest home furnishing company is heating up.
With the addition of Korean retail giant, לקס גרופע, the competition for the acquisition of Hanson Home is intensifying. פריער, דרום קארעע ס שינסעגאַע דעפּאַרטמענט סטאָר, Hyundai Furniture (Hyundai Livart), אַ סאַבסידיערי פון היונדאַי דעפּאַרטמענט סטאָר, and South Korea’s Lotte announced their intention to jointly acquire Hanson with South Korea’s private equity IMM PrivateEquity (IMM). But the acquisition camp is expanding with the addition of LXHausys, אַ בנין מאַטעריאַלס פירמע אָונד דורך לקס גרופע (אַמאָל טייל פון LG), איינער פון קארעע ס שפּיץ 50 פֿירמע גרופּעס.

If LX Hausys acquires Hansen, the top-ranked company in the interior design and building materials industry, the landscape of the Korean building materials and interior design industry will undergo a huge shakeup, and the market shares of the top companies will be recalculated.
לויט קאָרעיִש מעדיע, LX Hausys held a board meeting on September 6 and announced that it will invest 300 ביליאָן וואָן (RMB 1.7 ביליאָן) as a strategic investor in a private equity fund that IMM plans to set up to acquire Hanson. אָבער, די לעצט ינוועסמאַנט איז נישט נאָך באשטעטיקט.
Lotte, Shinsegae and Hyundai Department Store Group have announced their plans to participate in the acquisition. LX Hausys is considered to have the most competitive advantage considering the synergy with Hanson’s business.
With the recent spin-off of LX Group from LG Group, its business scope has expanded from traditional construction materials to the whole house. Building materials account for about 70% פון LX Hausys’ פארקויפונג, צודעקן פענצטער, טירן, פלאָרינג, פּאַנאַלז, artificial marble, אאז"ו ו. The division’s sales in the second quarter of this year were KRW 659.6 ביליאָן, אַרויף 25% יאָר-צו-יאָר. LX Hausys האט די גרעסטע מאַרק טיילן אין די פֿענצטער קאַטעגאָריע פֿאַר גרונטייגנס פּראַדזשעקס אין קארעע. It also has strengths in high value-added product lines such as marble kitchen sinks and PF insulation materials.

And Hansen has an overwhelming advantage in the Korean retail market. Hansen started with kitchen furniture in 1970, then began supplying interior furniture in 1997 and has expanded its business to include building materials such as bathrooms, פֿענצטער און פלאָרינג. It is currently the No. 1 market player in kitchen furniture and interior furniture in Korea. זייַן האַרץ דילערז, quality stores and a number of stores are the most important reasons to attract the acquirer.
לויט קאָרעיִש מעדיע ריפּאָרץ, Hansen has showrooms and mega experience centers in 15 key locations in the region, including Bangbae-dong, סעאָטשאָ-גו, Seoul and Nunhyeon-dong, גאַנגנאַם-גו, Daegu, פּאַנגיאָ-דאָנג, and Hanam-si, קארעע. They exclusively supply Hansen products and have 550 online stores for re-house remodeling business, 240 kitchen furniture stores and 80 flagship interior design stores.
Hansen employs 8,000 remodeling construction professionals and 2,500 interior design sales associates. די פירמע 'ס פארקויפונג לעצטע יאָר (267.5 ביליאָן וואָן) מער ווי קוואַדרופּאַלד פון די פריערדיקע יאָר (65 ביליאָן וואָן), the highest performance since its founding. זיין אָנליין קאַנאַל, Hansen Mall, וואָס גיט אינפֿאָרמאַציע אויף קאַסטאַמייזינג נייַ האָמעס, moving houses, children’s rooms, אאז"ו ו, has achieved positive sales growth since the first quarter of last year. עס איצט אַטראַקץ 3 מיליאָן קאַסטאַמערז פּער חודש.
Sales of its B2C (remodeling and kitchen) division increased by 23% יאָר צו יאָר אין 2020. פון דעם, שייַעך-הויז, which provides total remodeling solutions, געוואקסן דורך 33.3%. ווי פון 2020, Hansen’s kitchen sales for second-hand homes account for 27.5% פון גאַנץ פארקויפונג. Combined with 30.6 percent of online and offline sales from the sale of furniture and home furnishings, the B2C business accounted for 69.1 פּראָצענט.
Hansen’s revenue for FY2020
| שליסל אַקאַונטינג דאַטן | 2020 | 2019 |
| רעוועך | 2,067,469 | 1,698,372 |
| Gross Profit | 542,309 | 473,522 |
| אַפּערייטינג נוץ | 93,107 | 55,772 |
| האַכנאָסע איידער שטייַער | 95,490 | 74,459 |
| Net Income Growth | 66,841 | 42,715 |
| גראָוט אין גאַנץ אַסעץ | 1,229,510 | 1,202,638 |
| Growth in total liabilities | 600,608 | 589,339 |
| גאַנץ נומער פון שערכאָולדערז | 628,902 | 613,299 |
| לאנג | 5.3% | 3.6% |
| ROE | 10.4% | 7.0% |
| Total Current Ratio | 118.5% | 117.5% |
| Total Debt Ratio | 95.6% | 96.1% |
| גאַנץ באַראָוינג און קייטן פעליק | 5.4% | 5.6% |
| Earnings per share | 3,766 | 2,423 |
| Dividend per share | 1,300 | 1,200 |
Kitchen and bathroom information according to public data collation
אין די רגע פערטל פון 2021, sales and operating profit increased 9.6 פּראָצענט און 22.6 פּראָצענט, ריספּעקטיוולי, compared with the prior year. Remodeling segment sales increased 24.6 פּראָצענט יאָר-איבער-יאָר.
Hansen 2021 first half results
| Major Accounting Data | '20.2ק | '20.3 ק | '20.4ק | 71.1ק | *21.2ק | פאַרגרעסערן |
| סאַלעס | 5,190 | 5,037 | 5,521 | 5,531 | 5,687 | +9.6% |
| אַפּערייטינג נוץ
Profit before tax |
226 | 237 | 296 | 252 | 277 | +22.6% |
| 4.3% | 4.7% | 5.4% | 4.6% | 4.9% | +0.6%ז | |
| Profit and loss for the period
Major Accounting Data |
211 | 266 | 300 | 269 | 321 | +52.1% |
| 4.1% | 5.3% | 5.4% | 4.9% | 5.6% | +1.5%ז | |
| סאַלעס | 145 | 190 | 203 | 196 | 243 | +67.6% |
| 2.8% | 3.8% | 3.7% | 3.6% | 4.3% | +1.5%ז |
| Channels | '20.2ק | '20.3 ק | '20.4ק | 71.1ק | '21.2ק | פאַרגרעסערן |
| Remodeling | 1,911 | 1,998 | 2,291 | 2,080 | 2,382 | +24.6% |
| היים | 1,558 | 1,576 | 1,758 | 1,902 | 1,671 | +7.0% |
| B2B | 1,087 | 963 | 973 | 1,047 | 1,079 | -0.8% |
| אנדערע | 634 | 500 | 499 | 502 | 555 | -12.4% |
Kitchen and bathroom information according to public data collation
טראָץ דעם וווּקס אין גרייס, Hansen’s overseas subsidiaries did not perform as well as expected. Sales growth at Hansen’s U.S. and China subsidiaries has also slowed each year for the past three years. לעצטע יאר, sales at the two subsidiaries declined 10.2 פּראָצענט און 3.9 פּראָצענט, ריספּעקטיוולי, while the China subsidiary experienced a double-digit decline. The decline also continued in the first and second quarters of this year with negative growth of 17.3 פּראָצענט און 45.7 פּראָצענט.
Hansen has been in China since the early 1990s. אין 1995, it set up Beijing Hansen Home Products Co., לטד. in Beijing and invested in a cabinet production plant to undertake engineering business, and joint with the head of the pan-home industry to develop some engineering projects.


Kitchen and bathroom information query enterprise search found that the shareholders of Beijing Hansen Home Products Co., לטד. Hansen (כינע) ינוועסטמענט קאָו., לטד. increased its registered capital in 2020, but this year Beijing Hansen Home Products Co., לטד. in February legal representative, דירעקטאָרס, shareholders and other members of the successive changes.
It is worth noting that earlier this year there were media reports that most of the Korean executives of Hanson Korea stationed in China have been withdrawn one after another at the end of 2018 און פרי 2019. Some of the Chinese employees in China are looking for their next homes, and some have even found their next homes, pending only the arrival of significant layoff compensation.
די פריער אַנאַונסט אָפּמאַך פֿאַר IMM צו קריגן אַ 30.21% פלעקל און פאַרוואַלטונג רעכט איז ריפּאָרטאַדלי ווערט 1.5 טריליאַן וואַן (RMB 8.3 ביליאָן).
IMM וועט באריכטן Lotte's און LX Hausys’ investments and identify partners as early as mid-September. דערווייַל, Lotte האט אַפישאַלי מודיע אַז עס איז “באַטראַכטן אָנטייל” און LX Hausys האט מודיע אַז עס וועט ינוועסטירן 300 billion won as a strategic investment. After the acquisition of Hanson is completed, IMM יקספּעקץ צו אַנטוויקלען עס אין דער גרעסטער אָפּעראַטאָר אין די אָנליין און אָפפלינע דרינענדיק היים מאַרק.
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