A Number Of Korean omiran darapo The 8.3 Milionu Yuan “Hansen Home Akomora Ogun”, Ọja Kannada ti wa ni Idinku pataki.

Idana atilẹba Ati Ile-iṣẹ Baluwe Media Mainstream Media Idana Ati Alaye Baluwe

The acquisition war for Korea’s largest home furnishing company is heating up.

With the addition of Korean retail giant, Ẹgbẹ LX, the competition for the acquisition of Hanson Home is intensifying. Tẹlẹ, Ile-itaja Ẹka Shinsegae ti South Korea, Hyundai Furniture (Hyundai Livart), oniranlọwọ ti Hyundai Department Store, and South Korea’s Lotte announced their intention to jointly acquire Hanson with South Korea’s private equity IMM PrivateEquity (IMM). But the acquisition camp is expanding with the addition of LXHausys, ile-iṣẹ ohun elo ile ti LX Group jẹ (ni kete ti apakan ti LG), ọkan ninu awọn Korea ká oke 50 ajọ awọn ẹgbẹ.

If LX Hausys acquires Hansen, the top-ranked company in the interior design and building materials industry, the landscape of the Korean building materials and interior design industry will undergo a huge shakeup, and the market shares of the top companies will be recalculated.

Ni ibamu si Korean media, LX Hausys held a board meeting on September 6 and announced that it will invest 300 bilionu gba (RB 1.7 bilionu) as a strategic investor in a private equity fund that IMM plans to set up to acquire Hanson. Sibẹsibẹ, ik idoko ti ko sibẹsibẹ a timo.

Lotte, Shinsegae and Hyundai Department Store Group have announced their plans to participate in the acquisition. LX Hausys is considered to have the most competitive advantage considering the synergy with Hanson’s business.

With the recent spin-off of LX Group from LG Group, its business scope has expanded from traditional construction materials to the whole house. Building materials account for about 70% ti LX Hausys’ tita, ibora windows, ilẹkun, ilẹ-ilẹ, paneli, artificial marble, ati be be lo. The division’s sales in the second quarter of this year were KRW 659.6 bilionu, soke 25% odun-lori-odun. LX Hausys ni ipin ọja ti o tobi julọ ni ẹka window fun awọn iṣẹ akanṣe ohun-ini gidi ni Koria. It also has strengths in high value-added product lines such as marble kitchen sinks and PF insulation materials.

And Hansen has an overwhelming advantage in the Korean retail market. Hansen started with kitchen furniture in 1970, then began supplying interior furniture in 1997 and has expanded its business to include building materials such as bathrooms, windows ati ti ilẹ. It is currently the No. 1 market player in kitchen furniture and interior furniture in Korea. Awọn oniwe-mojuto oniṣòwo, quality stores and a number of stores are the most important reasons to attract the acquirer.

Gẹgẹbi awọn ijabọ media Korean, Hansen has showrooms and mega experience centers in 15 key locations in the region, including Bangbae-dong, Seocho-gu, Seoul and Nunhyeon-dong, Gangnam-gu, Daegu, Panyo-dong, and Hanam-si, Koria. They exclusively supply Hansen products and have 550 online stores for re-house remodeling business, 240 kitchen furniture stores and 80 flagship interior design stores.

Hansen employs 8,000 remodeling construction professionals and 2,500 interior design sales associates. Awọn tita ile-iṣẹ ni ọdun to koja (267.5 bilionu gba) diẹ ẹ sii ju idamẹrin lati ọdun ti tẹlẹ (65 bilionu gba), the highest performance since its founding. Awọn oniwe-online ikanni, Hansen Mall, eyiti o pese alaye lori isọdi awọn ile titun, moving houses, children’s rooms, ati be be lo., has achieved positive sales growth since the first quarter of last year. Lọwọlọwọ attracts 3 milionu onibara fun osu.

Sales of its B2C (remodeling and kitchen) division increased by 23% odun-lori-odun ni 2020. Ninu eyi, Tun-Ile, which provides total remodeling solutions, dagba nipa 33.3%. Bi ti 2020, Hansen’s kitchen sales for second-hand homes account for 27.5% ti lapapọ tita. Combined with 30.6 percent of online and offline sales from the sale of furniture and home furnishings, the B2C business accounted for 69.1 ogorun.

Hansen’s revenue for FY2020

Kitchen and bathroom information according to public data collation

Ni awọn keji mẹẹdogun ti 2021, sales and operating profit increased 9.6 ogorun ati 22.6 ogorun, lẹsẹsẹ, compared with the prior year. Remodeling segment sales increased 24.6 ogorun odun-lori-odun.

Hansen 2021 first half results

Kitchen and bathroom information according to public data collation

Pelu idagba ni iwọn, Hansen’s overseas subsidiaries did not perform as well as expected. Sales growth at Hansen’s U.S. and China subsidiaries has also slowed each year for the past three years. Esi, sales at the two subsidiaries declined 10.2 ogorun ati 3.9 ogorun, lẹsẹsẹ, while the China subsidiary experienced a double-digit decline. The decline also continued in the first and second quarters of this year with negative growth of 17.3 ogorun ati 45.7 ogorun.

Hansen has been in China since the early 1990s. Ninu 1995, it set up Beijing Hansen Home Products Co., Ltd. in Beijing and invested in a cabinet production plant to undertake engineering business, and joint with the head of the pan-home industry to develop some engineering projects.

Kitchen and bathroom information query enterprise search found that the shareholders of Beijing Hansen Home Products Co., Ltd. Hansen (China) Investment Co., Ltd. increased its registered capital in 2020, but this year Beijing Hansen Home Products Co., Ltd. in February legal representative, awọn oludari, shareholders and other members of the successive changes.

It is worth noting that earlier this year there were media reports that most of the Korean executives of Hanson Korea stationed in China have been withdrawn one after another at the end of 2018 ati tete 2019. Some of the Chinese employees in China are looking for their next homes, and some have even found their next homes, pending only the arrival of significant layoff compensation.

Iṣowo ti a kede tẹlẹ fun IMM lati gba a 30.21% igi ati isakoso awọn ẹtọ ti wa ni reportedly tọ 1.5 aimọye gba (RB 8.3 bilionu).

IMM yoo ṣe atunyẹwo Lotte's ati LX Hausys’ investments and identify partners as early as mid-September. Lọwọlọwọ, Lotte ti kede ni gbangba pe o jẹ “considering ikopa” ati LX Hausys ti kede pe yoo nawo 300 billion won as a strategic investment. After the acquisition of Hanson is completed, IMM nireti lati ṣe idagbasoke rẹ si oniṣẹ ẹrọ ti o tobi julọ ni ori ayelujara ati ọja inu ile offline.