出口 | 歐洲淋浴盤市場主要競爭對手分析, 製造商很少, 品牌眾多

廚衛業主流媒體廚衛資訊

Some of the data in this article are from Housetech, and we hope it will be helpful for exporters.

據法國媒體報導, 短短十年, 亞克力、樹脂等合成材料製成的淋浴盆佔據了法國大部分市場. The market for shower trays made of ceramic and cast iron materials has shrunk.

由於衛生陶瓷的缺乏, 法國的石材和其他工廠, the products of related materials are concentrated in the southern European region. 所以, from acrylic to PVC and other synthetic materials manufactured sanitary ware to flood the local market. 僅西班牙就有數十家工廠, 其中大部分為出口導向型, 包括淋浴房, 家具, 其他浴室安裝工, ETC.

Shower trays have many brands but few manufacturers

But in terms of shower trays as a category, 市場上有很多品牌, but not many manufacturers producing them. There are four main factories producing them, 馬麥醬, 阿誇貝拉, 麥克巴斯和F&D. The largest of them is Marmite in Poland. The company mainly OEMs for other brands and supplies to local building materials supermarkets and distributors. The company’s turnover in 2020 是 170 百萬歐元. 這四家在當地工程衛浴領域佔據主要市場份額, 和 60-80% of the market share in synthetic shower trays.

就當地淋浴盤行業的發展而言, the overall sanitary ware companies that come online in the shower tray category still face many problems in actual production and are relatively less competitive compared to companies specializing in shower trays. 第二, most of the private label shower trays are still produced in Europe. It is worth noting that the number of shower trays exported from Asia (主要是中國) to Europe has a tendency to increase.

According to Kitchen News observation, the old shower chassis is gradually phased out due to the complexity of maintenance and the popularity of the minimalist style of showers. 過去五年內, the minimalist shower tray began to show growth. In addition to the original single category export manufacturers, shower manufacturers such as Laibodun are targeting this change in the European market and are beginning to bring auxiliary product categories online for their main categories. 現在, a small portion of domestic shower trays are used for domestic home improvement market, and most of them are exported overseas.

Kitchen and bathroom information query customs data learned that the total value of China’s exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays in 2020 曾是 98,039,292 元, 總數量為 6536913 千克.

法國

A major consumer of synthetic products

法國是歐洲合成材料綜合性最好的國家, not only for vanity tops, but also for shower trays. The increase in building material superstores has “boosted the diversification of the French sanitary ware industry” and has complemented the market beyond the original ceramic sanitary ware due to the nature of synthetic materials themselves.

所以, has the synthetic material become the main sanitary ware material in France? According to the French Sanitary Association Afisb research shows that it is. But there are other studies that ceramic still holds a major market share. Afisb’s data showed that the market size of the shower tray is between 1.1 百萬和 1.2 百萬件, 其中 45% 是陶瓷的並且 50% 是亞克力、樹脂等合成材料的市場. And the sales are about 120,000 件. (Quick link: 數據 | French bathroom market declines by 5.4% 在 2020)

Synthetic shower trays are beginning to be used on a large scale in new local housing. in addition to shower enclosures replacing bathtubs, materials such as acrylic shower trays are replacing ceramic shower trays on a growing scale. kinedo is well positioned in this market.

由於零碳排放等環保要求, the number of energy-intensive ceramic factories in France is decreasing. There is only one sanitary ceramic factory left on the regulation. 所以, except for synthetic materials such as acrylic, the market share of ceramic materials is gradually shrinking. 現在, the French ceramic shower tray market is dominated by two brands: 吉博力和 VitrA (也做OEM). 鑄鐵淋浴盆, 另一方面, 仍保留部分市場, with sales volumes between 5,000 和 8,000 單位. They are supplied by Roca, Kaldewei and Bette.

Personalized demand grows in Europe

There is a big market for customization

經過中國市場幾年的定制發酵, basically most of the major companies are offering customized solution solutions. And in Europe, 定制化趨勢也在興起.

出於物流和售後的考慮, existing European manufacturers are planning to further improve the wear and impact resistance of synthetic shower trays and reduce their weight. 這對於安裝人員來說仍然是一個挑戰. 目前流行的尺寸是 120 x 90 厘米和重量之間 40 和 50 千克. 然而, too little weight can affect the look and feel and the experience of using it. Flight, Kinedo 和 Aquarine (托普拉克斯) dominate among diverse synthetic materials such as ABS, 聚氨酯, 塑料瓶蓋中回收的 PET 材料, resins and more. At this year’s Shanghai Kitchen & 沐浴秀, 廚房 & Bath Information also noted the growth in the number of transparent colored sanitary ware made of resin materials, with most bathroom cabinets and overall sanitary ware booths paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It is reported that there are few domestic manufacturers chatting about the manufacture of resin sanitary ware.

最後, it is worth noting that the trend of personalized demand in Europe is growing.

Due to the growth of personalized product trading, safe delivery is becoming more and more important for manufacturers due to storage and transportation considerations. 另外, 以同樣的價格, service is becoming increasingly important in a highly competitive market. 同時, 歐洲電商正推動本土衛浴品牌開闢新的銷售渠道.

The main competitors in the French shower tray industry : 阿誇貝拉, 阿迦, 川崎, 阿利伯特, 阿爾特納, 木槿花, 沐浴氛圍, 海藍寶石, 藍色的, 貝蒂, Bosnor, 可拉克利, 多西亞持續了, F&D, 菲奧拉, 吉博力, 戈達爾分佈 , 水箱, 嗨麥克, 跳, 理想標準, 傑克板, 迦勒底教, 基內多, LG工業的克朗, 雷射, 勒達, LG工業, 勒克斯元素, 馬麥醬, 馬爾莫克斯, 麥克巴斯, 尼科斯 (水晶廠), 新手, 新的, 瓷器屬, 輪廓概念, Profiltek, Quare Design, 樂家, 僅有的, 健康, 瑞士人, 聖甲蟲, 舒爾特, 森塞亞, 固軟, 維勒魯瓦 & 博赫. 維特拉, 有, 維爾昆專業版……