多家韓國巨頭加入 $8.3 十億 “HANSSEM 購房戰”. 中國市場嚴重下滑.

The takeover battle for Korea’s largest home furnishing company is heating up.

With the entry of Korean retail giant, LX集團, the takeover competition for HANSSEM Home 正在加劇. 之前, 韓國新世界百貨商店, 現代利瓦特, 現代百貨商店的子公司, and Korea’s Lotte announced their intention to acquire HANSSEM in conjunction with South Korean private equity firm IMM PrivateEquity (注塑機), but with the addition of LXHausys, LX集團旗下的一家建材公​​​​司 (曾經是LG的一部分), 韓國頂級之一 50 企業集團, the takeover is expanding. The takeover camp is expanding.

If LX Hausys acquires HANSSEM, the number one company in the interior design and building materials industry, the landscape of the Korean building materials and interior design industry will be shaken up dramatically. The market share of the top players would be recalculated.

According to Korean media sources, LX Hausys held a board meeting on 6 September and announced that it would invest 300 億韓元 (人民幣 1.7 十億) as a strategic investor in a private equity fund that IMM plans to set up to acquire HANSSEM. 然而, 最終投資尚未確認.

樂天, Shinsegae and Hyundai Department Store Group have already announced their plans to participate in the acquisition. LX Hausys is considered to have the most competitive advantage given the synergies with HANSSEM’s business.

With the recent divestment of LX Group from LG Group, its business scope has been expanded from traditional building materials to the whole house. Building materials account for approximately 70% LX Hausys 的’ 銷售量, 遮蓋窗戶, 門, 地板, 面板, artificial marble and more. The division recorded sales of KRW 659.6 billion in the second quarter of this year, 向上 25% 去年同期. LX Hausys 在韓國房地產項目窗戶類別中擁有最大的市場份額. It also has strength in high value-added product lines such as marble kitchen sinks and PF insulation.

HANSSEM has an overwhelming presence in the Korean retail market, having started with kitchen furniture in 1970 and then interior furniture in 1997, and has now expanded its business to include building materials such as bathrooms, 窗戶和地板. It is currently the number one market player in Korea in kitchen furniture and interior furniture. 其核心經銷商, quality shops and the number of shops are the most important reasons for attracting the acquirer.

據韓國媒體報導, HANSSEM has showrooms and oversized experience centers in 15 key locations in the areas of Bangbae-dong, 瑞草區, Seoul, Nunhyeon-dong, 江南區, Pangyo-dong, Daegu and Hanam-si, 韓國. HANSSEM products are exclusively available at these locations, 也 550 online shops for re-house remodeling, 240 kitchen furniture shops and 80 flagship interior design shops.

HANSSEM employs 8,000 people specializing in remodeling and 2,500 in interior design sales. 公司去年銷售額 (267.5 billion KRW) 比上一年增加了四倍多 (65 billion KRW), the highest result since its founding. 其在線渠道, the HANSSEM Mall, 提供有關定制新房的信息, moving houses and children’s rooms, has seen positive sales growth since the first quarter of last year. 目前吸引了 3 每月百萬客戶.

在 2020, its B2C (remodeling and kitchens) division saw a 23% year-on-year increase in sales. 其中的, 重新安置, which offers total remodeling solutions, 長大了 33.3%. HANSSEM’s kitchen sales for second homes account for 27.5% of total sales by 2020. Together with the 30.6% of online and offline sales from the sale of furniture and home furnishings, the B2C business accounts for 69.1%.

Kitchen and Bath Information based on public data

在第二季度 2021, sales and operating profit increased by 9.6% 和 22.6% respectively compared to the previous year. Remodeling segment sales increased by 24.6 percent year on year.

Kitchen and Bath Information based on public data

儘管規模不斷增長, HANSSEM’s overseas subsidiaries have not been as successful. The sales growth rates of HANSSEM’s US and Chinese subsidiaries have also slowed down each year for the past three years. 去年, sales of the two subsidiaries fell by 10.2% 和 3.9% 分別, while the Chinese subsidiary experienced a double-digit decline. The decline continued in the first and second quarters of this year as well with negative growth of 17.3% 和 45.7%.

HANSSEM was already present in China in the early 1990s when it established Beijing HANSSEM Home Products Co Ltd and invested in a cabinet manufacturing plant in Beijing in 1995. It undertakes engineering business and has joined forces with headline companies in the pan-home furnishing industry to develop some engineering projects.

It was found that the shareholder of Beijing HANSSEM Home Products Co Ltd, Hanssem (中國) Investment Co Ltd, had increased its registered capital in 2020, but this year Beijing HANSSEM Home Products Co Ltd had a succession of changes in legal representatives, 董事, shareholders and other members in February.

It is worth noting that earlier this year there have been media reports that most of the Korean executives of HANSSEM stationed in China have been withdrawn one after another in late 2018 和早 2019. Some of the Chinese employees of Chinese origin are looking for their next homes, and some have even already found their next homes. They are only awaiting the arrival of significant redundancy compensation.

此前宣布的 IMM 收購 30.21% 據報導，股權和管理權的價值 1.5 萬億韓元 (人民幣 8.3 十億).

IMM 將審查樂天和 LX Hausys’ investment and identify a partner as early as mid-September. 現在, 樂天正式宣布 “考慮參與” LX Hausys宣布將投資 300 billion KRW as a strategic investment. Following the completion of the acquisition of HANSSEM, IMM期望將其發展成為線上線下室內家居市場最大運營商.