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This article was integrated by Kitchen & Bath News from bizwatch and ETNEWS
Korea’s offline home camp and online platform camp are competing fiercely for the 18 萬億韓元 (103.3 億韓元) indoor market.
According to bizwatch, the pandemic is changing the structure of Korea’s home furnishing industry, with the number of B2C-focused home furnishing companies growing in 2020 with the rise of telecommuting and “home” culture and a tight housing market. 另一方面, the number of B2B-focused home furnishing companies is growing slowly. The industry expects that the focus of the Korean home furnishing market will rapidly shift to B2C in the future.
在 2020, Hanssem (Hanssem Home), the top-ranked company in Korea’s home furnishing industry, posted sales of 2.6 萬億韓元 (人民幣 14.9 十億), 向上 21.72% 去年同期. 同期, operating profit increased 66.7% 到 92.9 億韓元 (人民幣 530 百萬).
Hyundai Livart’s 2020 銷售額增加 11.9% 同比 1.3846 萬億韓元 (人民幣 7.95 十億). 營業利潤上升 55.8% 到 37.2 億韓元 (人民幣 210 百萬).
IKEA Korea posted sales of 663.4 billion KRW (人民幣 3.0 十億) in the previous fiscal year (九月 2019 到九月 2020), 向上 31.8% 去年同期.
Among mid-tier companies, growth was particularly strong at Emmons.co. Emmons posted sales of KRW 186.4 billion last year, 向上 9.7% 從上一年開始. Operating profit turned to a profit of 7 億韓元.
These companies mainly operate B2C businesses. The highest sales growth rate was at IKEA Korea. The Hanssem “Rehouse” interior business grew 33.2% in sales over the past year. 同期, sales of Hyundai Livart’s B2C business grew by 11.8%. Sales in the online division, the core of Emmons’ B2C business, increased 29 百分比. And growth continued in the first quarter of the year.
Hanssem reported sales of 553.1 billion won and operating profit of 25.2 billion won in the first quarter of this year. This represents a 12.3% 和 46.8% increase over the previous year.
Hyundai Livart’s operating profit was 12.5 億韓元, 向下 15.88% over the same period, while B2C sales increased by 4.6%.
另一方面, B2B-focused home furnishing companies continued to decline in performance. Under the combined impact of the construction recession and the pandemic, ENEX.CO posted sales of 233.6 billion won last year, 向下 35.7% 從上一年開始, with an operating loss of 8.5 億韓元.
It is expected that the Korean home furnishing market will be restructured around B2C in the future.
According to Statistics Korea, home retail sales in 2020 will be about 10.19 萬億韓元 (人民幣 58.48 十億), 向上 23.8% 去年同期, with e-commerce transactions driving the market’s growth. 5 萬億韓元 (人民幣 28.7 十億) of home transactions will be traded in online stores in 2020, 向上 43.5% 從上一年開始, accounting for nearly half of the overall retail market.
Hanssem is trying to penetrate beyond the home, and has transferred the function of training interior architecture experts from its Hanssem Service Center to its headquarters. The plan is to increase the number of employees to 3,000 by the end of this year.
結束時 2020, Hyundai Livart launched “Livart Bath,” a brand that specializes in bathroom remodeling, from sales and construction to after-sales management.
The overall size of the Korean home furnishing market is currently 13.7 萬億韓元 (人民幣 78.62 十億) and is expected to reach 18 萬億韓元 (人民幣 103.3 十億) 經過 2023, with an average annual growth rate of 15%.
South Korea has maintained an annual per capita income of USD 30,000 (CNY 190,000) 自從 2017. 在此背景下, analysis suggests that the pandemic has acted as a catalyst, shortening the time needed to expand the market, and the B2C home market is expected to grow even faster in the future. 據韓國媒體報導, the Korean home interior market is expected to continue to grow structurally as lifestyles centered on the home space continue to change.
