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Xiaomu Youpin was awarded the title of “年轻时尚卫浴首选品牌” by the China Industrial Cooperation Association at the 2021 National Marketing Conference on July 19, “汇聚终端力量, Retailing to Win”. The brand was awarded by the China Association of Industrial Cooperation.
九牧集团党委书记、董事长林晓发见证, 九牧执行总裁林友赛, 九牧副董事长林思南, 及九牧品牌总裁颜真真, China Association of Industrial Cooperation (中国工商联) Home Furnishing Branch Chairman and Kitchen & Bathroom Information Founder Yu Zhenrong awarded Xiaowei Lin the “年轻时尚卫浴首选品牌” 代表全国协会, China Association of Industrial Cooperation.
Xiaomu Youpin as a representative of the new generation of young and fashionable bathroom brands, Xiaomu Youpin’s rapid development has not only attracted the attention of the industry, but also gained the recognition and affirmation of young people. 根据百度搜索索引, 90后和90后-00s are the main force to pay attention to Xiaomu Youpin. The results of a survey conducted by Kitchen News also showed that 81.3% of participants agreed that Xiaomu Youpin is a youthful brand.
In response to the characteristics of the Generation Z consumer group and the youthfulness of the consumer force, Xiaomu Youpin is shaping its brand culture with a more youthful mindset. It has put forward the slogan “youth is infinite, quality is priceless”.
Youthful infinite, it deeply focus on young core consumer groups. It also indicates that Xiaomu Youpin will take the lead as a young brand with a promising future.
Quality is priceless, this is Xiaomu Youpin insist on the love of life. It uses the champion quality to create a high-quality, value-priced life experience for consumers.
Xiaomu Youpin precisely positioned “value and price is considerable”. It will be the brand concept throughout the brand image, 产品设计, store style, terminal marketing and other aspects of the “技术 + 价值 + 质量” to better meet the pursuit and aspirations of contemporary young consumers for a better life.
The company’s branding and sportsmanship are the key reasons why Xiaomu Youpin has won the recognition of young consumers. Xiaomu Youpin has become a product for the 13 national teams of the State General Administration of Sports Training Bureau to prepare athletes for battle, and has also reached a deep cooperation with Xu Jiayu, Lin Yue, Luo Xuejuan, Jiao Liu Yang and other famous athletes. 同时, the Olympic diving champion Lin Yue, “national model worker”, Olympic champion Wang Xin has joined the Xiaomu Youpin distributors, become the brand champion partners, and created a “sports star + bathroom brand” marketing precedent.
Olympic champions are the model, with the Olympic spirit together. “Breakthrough innovation” is the core driving force behind the development of the Xiaomu Youpin brand. It will continue to promote it to become a representative and influential young national brand.
