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Ikhishi Negumbi Lokugezela Imboni Ejwayelekile Yekhishi Lemidiya Nemininingwane Yegumbi Lokugeza
Isisekelo se-evergreen ukuphishekela amabhizinisi jikelele, kodwa isimo esikhathini esidlule 10 iminyaka ikhombisa ukuthi impilo yamabhizinisi iba mfishane futhi iba mfishane. 2020, lolu bhubhane lwenza abanikazi bamabhizinisi abaningi bacabange ngendlela yokwenza amabhizinisi anemvelo athuthuke ngokuhambisana “ethuthukisiwe”, kanjani ukwakha a “ibhizinisi lekhulu “. Lapho umphumela wesilinganiso ungasewona amandla aqhuba ukukhula okusheshayo kulesi sigaba, indlela yokugcina ukukhula okusimeme endaweni yebhizinisi eshintsha ngokushesha.
Ku 2021, umoya uzovunguza kuphi ekhishini nasembonini yokugezela?
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Ukwenza idijithali
Ukusabalala okugcwele kwemidiya, ukumaketha kwedijithali, ukumaketha komcimbi kanye namanye ama-buzzwords kuwo wonke 2020 ikhishi nemboni yokugezela unyaka wonke. Ngokuqondene, [ukumaketha kwedijithali] endaweni ezumayo yobhubhane embonini iyaqhubeka nokubola, sekugxilwe ekunakeni kwenkampani ekuqondeni kwentuthuko. Olwazini lwe-ceramic yalo nyaka, ikhishi nolwazi lokugezela, inethiwekhi ye-ceramic ephethwe yi- [i-pottery industry observation bureau] ikholomu, [ukumaketha kwedijithali] ube ngelinye lamagama avame ukukhulunywa ngawo. Ngokusho kolwazi lwasekhishini nendawo yokugezela, amabhizinisi amakhulu embonini aqala uguquko lwedijithali kanye nokwakhiwa kolwazi lwebhizinisi ekuqaleni kweminyaka emibili edlule.
I-World Economic Forum yashicilela i- “I-Outlook yomsebenzi 2020 Bika (Ikusasa Lemisebenzi 2020)” uveze ukuthi abaholi bamabhizinisi ekuqhubekeni nokugxila ekuguqukeni kwedijithali. Ngu 2026, cishe 26% ye-GDP yomhlaba wonke izokwakhiwa ezimbonini ezisekelwe ku-inthanethi nezixhumeke ngedijithali.
Ngaphezu kokusakaza bukhoma kuba isiteshi esikhulu sokuthengisa sesikhathi esizayo, kanjani enye imboni ekhishini kanye yokugezela ukuhlanganisa “izitayela” [ukumaketha kwedijithali]? Ukumaketha kwedijithali] isiqubulo nje sokuthi izinkampani zimemeze noma kufanele sicwile amazinyo ekufundeni?
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Ukukhula
Ngemva kuka 20 iminyaka yentuthuko esikalini, ngaphezu kokwakhiwa kabusha kwevelu okulethwa yidijithali, izinkampani eziningi zaqala ukubhekana nenkinga yokukhula, ngifuna izindlela ezintsha zokukhula.
NjengeNdiya, Iningizimu Afrika, I-Vietnam kanye namanye amazwe asathuthuka imakethe yekhishi negumbi lokugezela ikhula ngokushesha. Ngesikhathi esifanayo, imakethe emazweni asathuthuka nayo idinga “kwenziwe eshayina” ukungena, okunikeza nokukhula okusha kwezinkampani zasekhishini zaseShayina nezasendlini yokugezela ezinentshisekelo yokwandisa phesheya kwezilwandle futhi zithuthukise ithonya lamazwe omhlaba lemikhiqizo yamaShayina..
Ngaphezu kwalokho, ubhubhane olusha lomqhele lukhona futhi luzoqhubeka nokuba nomthelela omkhulu emhlabeni jikelele ku-M&A, nezinkulungwane zezinkampani ezivala noma zinqamula imisebenzi ngezinga elikhulu kanye nezigidi zabantu ezidilizwayo noma ezilahliwe kuze kube manje 2020, okuholela emathubeni engeziwe okuxoxisana ngezinsiza ezisezingeni eliphezulu embonini yekhishi nezindawo zokugeza.
Iyini imboni yomhlaba wonke yekhishi nezindawo zokugeza ze-M&I-landscape kuze kube manje 2020? Futhi yiziphi izindima abadlali basekhishini nama-bath baseShayina abadlala kuyo?
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Ithalente
Cishe ngemva 30 iminyaka yentuthuko ekhishini nasembonini yokugezela, izinkampani eziningi seziqala ukungena esizukulwaneni esisha ukuze zithathe izintambo. Isizukulwane esikhule samukela ukuhwebelana kwembulunga yonke sinombono othuthukayo kanye nokucabanga okusha. Ngaphansi kobuholi babo, isidingo samathalenta kanye nokumiswa kwezikhundla kuya ngokuya kuhluka.
Yiziphi izinguquko ezidingweni zethalente zezinkampani? Hlobo luni lwamathalenta adingeka kakhulu ezinkampanini? Uyini umthelela ekuthuthukisweni kwenkampani?
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Isiteshi
Ngaphambili 2012, imboni yekhishi nendlu yokugezela iyinkathi yeziteshi zokudayisa ziyinkosi, kamuva 2012, imboni yekhishi nendlu yokugezela iyinkathi yokuthuthukiswa kwe-omni-channel, iziteshi zomthengisi, iziteshi zomklami, iziteshi zobunjiniyela bezindlu, iziteshi zokuthuthukisa ikhaya, iziteshi ze-e-commerce ziqhakaza ngokugcwele. Ngaphezu kwalokho, okunye ukubambisana kwezimboni, imisebenzi yomphakathi kanye nezinye iziteshi seziphenduke indawo okumele ube nayo.
Kodwa noma ngabe isiteshi sishintsha kanjani, imboni ivumile ukuthi isiteshi sabathengisi bendabuko kuseyintuthuko eyisisekelo. Ngakho-ke, ukutshalwa kwezimali futhi kuyisihloko esibalulekile sezingxoxo ngaphakathi kwemboni, amabhizinisi asekhishini nawokugeza angaqhubeka nokuthuthuka ngendlela enempilo. Into yokuqala okufanele kugxilwe kuyo inani lokutshalwa kwezimali kwaminyaka yonke kanye nenani labathengisi okufanele baligcine.
Ku 2021, iziteshi zemboni yekhishi nezokugezela zizokhomba lapho isiqondiso somoya? Ikhishi namabhizinisi okugeza nendlela yokuthuthukisa ngokushelela esiteshini somthengisi?
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Isevisi
Esikhathini esedlule, Ikhishi nezinkampani zokugezela zigxile kumkhiqizo, isevisi ibuthaka uma kuqhathaniswa. Ngokuvela kwezindlu ezinoqwembe oluqinile, i-turnkey, ezinye izinhlobo seziphenduke ithimba lokufaka isevisi yendlu ngendlu, ukuxazulula ukwenzeka kwekhwalithi yokufakwa engalingani emakethe.
Komzuzwana, amandla omhlobiso wesibili, imakethe yokulungisa igumbi elidala ikhula usuku nosuku, ikakhulukazi endabeni yamanani entengo ezindlu aphezulu emadolobheni asezingeni lokuqala njengeBeijing, I-Guangzhou ne-Shenzhen, imakethe yokulungiswa nokuhlobisa amakamelo amadala izobonakala ikhanga kakhulu. Indlela yokuthatha leli khekhe elisanda kubhakwa ngokusebenzisa isevisi yekhishi namabhizinisi okugeza kufanelekile ukucabanga ngesihloko.
Ku 2021, imboni yekhishi neyokugeza, “umoya wesevisi” izophephetha ezinolaka kakhulu ezinye? Izinkampani kufanele zithuthukise kanjani umthamo we-premium womkhiqizo ngesevisi?
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Umbukiso
Ubhubhane olusha lomqhele ku 2020 kuyinto “inhlekelele” ngamaphathi embukiso, futhi ukuhlehliswa nokuhoxiswa kwemibukiso sekuyinto evamile, futhi okunye ukuvela kwedijithali ehlukahlukene “imibukiso yamafu”. I-Digitalization izoxhumanisa abakhiqizi bomhlaba, abathengisi nabathengi ndawonye ukuze babone umbukiso nokuthenga ngaphandle kokushiya ikhaya.
Ku 2021, njengoba umthelela omubi walolu bhubhane uncipha kancane kancane, imibukiso eminingi yasekhaya kanye neminye imibukiso yamazwe ngamazwe izolulama kancane kancane. Imiphi imikhiqizo emisha ezolethwa amabhrendi?
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Iyathuthukisa
Ukuvela kwezithangami zezimboni kukhuthaze kakhulu ukuthuthukiswa kwemboni, ezifana nekhishi kanye nolwazi lokugezela, inethiwekhi ye-ceramic ne-sanitary ebanjwe eminyakeni edlule [Ikhishi kanye nenkundla yokugezela embonini yokugezela], [iforamu yokugezela ehlakaniphile] nangonyaka odlule [# ukuhlanganisa ingqondo, ukubhekana nenhlekelele # inkundla ye-inthanethi] njalo njalo.
Kodwa ngesimo isithangami embonini more and more, izinga lenkundla libuye liveze into exubile. Ngakho-ke izinkundla ezinkulu zemboni ziyaphila, ukuqoqa ukuthandwa komuntu siqu? Noma kufanele igxile ekufaniseni izinsiza, ukufaka uphawu nokudala okuqukethwe? Yiziphi izindawo ezintsha ezishisayo ezizokwakhiwa ekhishini elizayo nolwazi lokugezela? Imaphi amakholomu amasha ethulwayo?
2021 lapho umoya uvunguza khona?
Impendulo izoba ngo-April 6 ngolwazi lwe-ceramic, ikhishi nolwazi lokugezela, inethiwekhi ye-ceramic ephethwe yi- [2021 lapho umoya uvunguza khona? Futhi ulwazi lwe-ceramic, ikhishi nolwazi lokugezela, ingqungquthela yokuthuthukisa isu le-ceramic yenethiwekhi] ngokuningiliziwe kuwo wonke umuntu.
Ngaleso sikhathi, [2021 lapho umoya uvunguza khona? Futhi ulwazi lwe-ceramic, ikhishi nolwazi lokugezela, ingqungquthela yokuthuthukisa isu le-ceramic nenethiwekhi yokugezela] abahleli bazomema i-ceramic, imboni yokugezela emikhakheni ehlukahlukene yobungcweti ehlanganiswe nezihloko ezishisayo embonini ukukulethela okuqukethwe okujabulisayo ongabelana ngakho.
Epreli 6 ulwazi lwe-ceramic, ikhishi nolwazi lokugezela, Inethiwekhi ye-ceramic nendlu yokugezela yasungulwa 14 iminyaka yosuku olukhulu, ngokubuyisela kubafundi bemboni othandweni lwethu, sizophinde sibe kulolu suku olungasoze lwalibaleka ukuze sikulethele isifinyezo esinemininingwane kanye nokuhlaziywa kwemboni eminyakeni eyishumi nane edlule selokhu kwasungulwa inkampani., esizinikezele embonini nakubahlanganyeli bemizwa yethu eqotho.
