Iqembu Lasekhaya Le-ARROW Liyisinyathelo Esisodwa Phambili Enkathini Yokuzizwisa Okuthuthukayo
2021 unyaka wokuhlangana okuyinkimbinkimbi kanye nokungaqondakali. Izwe namanje alikhululekile ethunzini lalolu bhubhane. Ithintwe isimo esikhulu, imboni ibilokhu yehla yenyuka. Indawo ebonakala izolile ithule ngokushintsha kwepharadigm. Siyabona ukuthi imboni yefenisha yasekhaya izobhekana nezinselelo eziningi kakhulu esimweni somnotho esisheshise uguquko ngesikhathi sodlame..
Ngokusho kokuhlaziywa kwe-EWEB, umhlaba ubhekene negagasi lesine lokushintsha kwabathengi futhi imikhiqizo yamazwe ngamazwe iyaqhubeka nokwandisa ubukhona bayo emakethe yaseShayina. Imikhiqizo ye-niche yamazwe ngamazwe nayo igcwele izikhukhula ngenxa ye-ecosystem yaseChina yedijithali. Ushintsho olukhulu luyenziwa embonini yomhlaba wonke yefenisha yasekhaya. Ngezinga lomhlaba wonke, siyabona ukuthi ibhizinisi nobuchwepheshe kuyathuthuka. Amamodeli ebhizinisi endabuko afana nokufaka uphawu, ukumaketha, ukumaketha, I-PR nokuthengisa kuhlala kuphazamiseka. Leli kungaba ishumi leminyaka eliyigugu lemikhiqizo yaseShayina ukuzuza amabhrendi asezingeni lomhlaba.
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Ukuchaza Kabusha Umuzwa Wokudayisa Ekhaya
Okuphezulu Okusha Nokugqamisa Ngaphansi Kobhubhane
Ukuqala kokudayisa okusha kuvame ukubonwa njengamamodeli athile ebhizinisi atholwa ngu-Ali. Ngeminyaka eminingana yokufakwa kwemakethe, ishaneli yonke + ifomethi eminingi + izigcawu eziningi seziphenduke umdlalo wamasu wabadlali abayinhloko. Ngokwesibonelo, izitolo ezinkulu zeWalmart China, KFC China, kanye ne-RuiXing Coffee ngokusebenzisa izinhlelo zokusebenza zobuchwepheshe bedijithali. Ngokombono wokusebenza, kuholele ekukhuleni okuphezulu kokuthengiswa kwabo ku-inthanethi, futhi ubuchwepheshe obunwetshiwe ngemuva kwabo buye baba yisisusa esinamandla sokuvela komkhiqizo.

Ku 2021, Inkampani enikezela ngempahla yasekhaya i-ARROW yaphayona ubuchwepheshe bokusungula i-XR embonini yefenisha yasekhaya. Ekwethulweni komkhiqizo omusha obanjelwe eDubai Expo 2021, bethule imikhiqizo emisha ye-Dubai Expo kanye namasu omhlaba ngendlela ebanzi. Engxenyeni yesibili yonyaka, Usuku lomkhiqizo lwe-ARROW eDubai Expo yethulwa ku-inthanethi emhlabeni jikelele, bavumela ababukeli bomhlaba ukuba bathole i-Chinese Pavilion yase-Dubai Expo e-United Arab Emirates phakathi nesikhathi nendawo ngokusebenzisa “China + Phesheya kwezilwandle” indawo ekabili. Ukusetshenziswa kobuchwepheshe obusha kunikeze imibono emisha yemicimbi yebhizinisi elinganiselwe yilolu bhubhane, okwenza kube yi-catalyst enamandla yokuvela komkhiqizo.

Uma ubuchwepheshe obusha bushintsha inani lemikhiqizo esezingeni eliphezulu, okuguqula ngokujulile ukumaketha nokuthengisa, amasevisi, kanye nezimpahla zomkhiqizo, bese kuba nesipiliyoni, njengendlela yokuveza enkathini yangemva kobhubhane, izohlola amatheminali esipiliyoni esihle abekwe amabhrendi angaxhunyiwe ku-inthanethi.
Kungakhathaliseki ukuthi ku-inthanethi noma okungaxhunyiwe ku-inthanethi ulwazi lomthengi, ikusasa nakanjani lizozungeza izigcawu. Ngolwazi lwesigcawu sangempela kuphela lapho abasebenzisi benza khona izinqumo zokuthenga. Ku 2021, I-ARROW Home ivule isikhungo sayo sokuqala solwazi ezweni lonke, kanye nesikhungo socwaningo lwesipiliyoni somhlaba wonke, ehlanganisa indawo ye 4,000 square metres, bekuvulekele ukuvakashelwa.

Ku-ARROW Home Experience Center, sonke isigaba sempahla ye-sanitary, amathayili kanye nempahla yasendlini eyenziwe ngokwezifiso ixhunywe ukuze kwakhiwe sonke isimo sendawo yokugezela, indawo yekhishi, igumbi lokulala, Igumbi lokuhlala kanye ne-balcony ukuhlinzeka ngesipiliyoni sokuthenga esisodwa kubathengi. Futhi ku-ARROW Home Experience Research Center, ungathola ukubuyiselwa kokulingiswa kwesayensi kwezigcawu ngokuhlela, ukuthuthukiswa kanye nokusetshenziswa kwempahla namathuluzi ocwaningo. Ungakwazi futhi ukufunda ngokujulile ukuboniswa kwangempela kwabasebenzisi ezindaweni ezahlukene zasekhaya kanye nezimo zohlelo lomkhiqizo. Siphinde siqhubeke nokuthuthukisa ikhwalithi yemikhiqizo kanye nokunethezeka kokusebenzisa imikhiqizo emisha yokuhlanzeka ngezibalo zedatha nokuhlaziya., ngokusekelwe empendulweni yangempela yesipiliyoni somsebenzisi futhi uqhubeke nokuthuthukisa ulwazi oluhle lomsebenzisi ukuze uhlangabezane nezidingo zangempela zabasebenzisi.

Wu Sheng, umsunguli we-Scene Lab, usho umqondo: umkhiqizo uxazulula inkinga, ngenkathi indawo iqhubeka nokuxazulula inkinga. Abantu bayi-reactor yemvelo. Ezimweni ezehlukene, kuzoba nezintandokazi ezahlukene, okuzophinde kukhiqize ukuziphatha okuhlukile. The only way for home brands to make the brand also become a scene asset is to surround the whole home with the whole scene resources, and the brand value information will continue to pour into the users.
And currently, with the intense competition in the market, the interpenetration and integration between industries have been very intense. The systemic combination of ARROW’s large home experience center and research experience center allows consumers to realize “single store single product” kusuka “single store single product” ku “single store full product”: from single store, you can only buy a single product category, to the one-stop purchase of all the soft furnishings, hard furnishings and other essential decoration; from the original finished standard furniture to the current full design of any style of customization. For the user, ukucushwa kwe-one-stop kusondelene kakhulu futhi kulula. Ngokwemvelo, kuzoba nokuthambekela okwengeziwe lapho ukhetha.
Nokho, ukuthi inani lokuthenjwa komsebenzisi lingasungulwa ngomqondo wangempela kuncike emandleni omkhiqizo wokuthuthuka. Ku 2021, I-ARROWARROW noHuawei bafinyelele ukubambisana, I-ARROW Home kanye ne-Huawei bazosebenzisana emkhakheni we-HarmonyOS Connect kanye nobuhlakani be-smart scene yendlu yonke.. Bakha ubambiswano oluzungezile emikhiqizweni, ubuchwepheshe, iziteshi, ukumaketha, ukukhangisa kanye nobuhlakani bokwenziwa ukuze ngokuhlanganyela unikeze abasebenzisi ulwazi olusha endaweni yonke yekhaya elihlakaniphile. Ngokusho kwedatha yocwaningo lwethrendi yabathengi ye-GFK, isidingo somsebenzisi esihlakaniphile nesinobuntu sesifinyelelwe 85.5%. Ngokusobala, ubuhlakani kanye nokwenza ubuntu kuzoba izidingo ezisheshayo zemindeni. Kungabikezelwa ukuthi ngemva kwalesi sifo, ubuhlakani kuzoba umkhuba obalulekile embonini yasekhaya. Ikhaya le-ARROW lingakwazi ukulawula izwi lokugezela elihlakaniphile, isethi egcwele yemikhiqizo yokugezela efakwe ama-smart chips, bese ngeHuawei HarmonyOS Connect ukuze uzuze ukusebenzisana kwesigcawu esigcwele, isilawuli sezwi, ukuxhumana komkhiqizo, kanye nokuphathwa kwezempilo.

Izinkampani zasekhaya ezivela eHong Kong zitshele I-Kitchen News ukuthi isikhungo sesipiliyoni se-ARROW Home sesisezingeni eliphezulu uma siqhathaniswa naso.. Ngokusekelwe ohlelweni oluqinile lwe-ARROW Home Group ye-supply chain namandla amakhulu okukhiqiza amafekthri ayo njengebhizinisi elihamba phambili embonini., banikeza ukusekelwa okuqinile kubasebenzisi’ “ikhaya elikhulu + ukusetshenziswa okukhulu” isipiliyoni.
Isimo sokusetshenziswa sokuhlukahluka okucebile kanye nemodi yokuzizwisa yesikhathi esizayo sisekelwe ekuqondeni okujulile kwe-ARROW Home kanye nokuqonda kwabasebenzisi besigcawu.. Lokhu futhi ukuqonda okujulile kanye nokusatshalaliswa kwenani “isikhathi somndeni, indawo yomndeni kanye namalungu’ ukunaka” enkathini yangemva kobhubhane, njengasekhaya, ukugeza, ihhovisi kanye nephathi: indlu yokugezela ehlakaniphile enemisebenzi yomphakathi; indawo yokudlela enokungcebeleka nokuzijabulisa okwengeziwe; kanye negumbi lokuphumula lehhovisi lasekhaya. Njengoba izindlela zokuphila nezitayela zomsebenzi zishintsha enkathini yangemva kobhubhane, abathengi abaningi bachitha isikhathi esiningi behlala futhi bedlala ekhaya. Inombolo nekhwalithi yezigcawu ezithuthukiswe imikhiqizo izophinda isungule uchungechunge lwenani lomsebenzisi.
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Ukubuyiselwa Kwedijithali Kwezigcawu Ezihlukene
I-ARROW Home Re-Evolution
Enkathini yedijithali yanamuhla, ubuchwepheshe obuyisisekelo obufana nokulawula izwi nobuhlakani bokwenziwa buqhumile. Abasebenzisi njengekhasimende elikhulu kakhulu lezimo zokusetshenziswa, sekuvelile izinhlobo ezintsha zenhlangano nezindlela zokusebenzisana. Esikhathini sedijithali, kuyilapho imodeli yokuthengisa idinga ukuhlanganiswa kwemigqa emibili, Ukuphathwa kohlelo lokusebenza okususelwa kudatha kufanele futhi kwenziwe ngaphakathi kwebhizinisi.
I-ARROW Home, njengomunye wabameleli abajwayelekile boguquko lwedijithali embonini yefenisha yasekhaya, ukujula kwedatha kulethe izinguquko ezicini zokukhiqiza. Lokhu kunikeza isiqinisekiso esinokwethenjelwa kumabhizinisi ukunciphisa kakhulu izindleko zabasebenzi nokusebenza. Amandla omkhiqizo, amakhono anembile okumaketha komphakathi, ikhono lokusebenza amakhasimende, kanye nohlelo lwedijithali lokudayisa okusha luhlinzeka ngamandla amasha ezinkampanini ezinikezela ngempahla yasekhaya ukuze zidlule umjikelezo wokukhula. Thatha Ikhaya le-ARROW njengesibonelo, phakathi 2021, I-ARROW ibe umphakeli osemthethweni nokhethekile we-National Stadium yezindawo ezimbili zama-Olympic. Ngaphezu kokujula kweziteshi zobunjiniyela, ukuhwebelana kwendabuko kanye nohwebo lwangaphandle, inokuqanjwa okuphawuleka kakhudlwana kumamodeli amasha okuthengisa namashaneli amasha.

Ngokusho kwe “Umbiko Wokuthuthukiswa Kwesiteshi Sokudayisa Ebhizinisini kanye Nokwenziwa Kwedijithali (2021)” ekhishwe yi-China Department Store Business Association, uhlelo lwesiteshi esinesisindo esilula njengohlelo oluncane kanye nenombolo yomphakathi iya ngokuya ithuthukiswa, kuyilapho ukusebenza kwethrafikhi yesizinda sangasese kunakwa ngendlela engakaze ibonwe.
Njengenkampani yokuqala embonini ibambe iqhaza ekuguquleni nasekusetshenzisweni kokudayiswa okusha, I-ARROW Home yenze ushintsho olukhulu ekuphathweni kwevelu “umjikelezo wempilo yekhasimende”. Ukudayiswa kabusha okusha koxhumano lwesikhathi sonke kanye nesizinda sonke kuzokwandisa isikhathi sebhizinisi, futhi ungakhuluma ngebhizinisi nganoma yisiphi isikhathi. Ibona ukunwetshwa kwesikhala. Abantu bangakhuluma ngebhizinisi noma yikuphi futhi abasakhawulelwe ekuthengeni kwasesitolo nasekuthengeni. Isikhathi sokuguqulwa kwe-oda sifinyeziwe, kanye nokusebenza kahle kokuvala amadili kuba ngokushesha kakhulu. Kusukela 2020, umhlahlandlela wezitolo zangasese ze-ARROW uthengise izimpahla ezweni lonke nge-Tmall Live, I-Jitterbug Live kanye nohlelo oluncane lokugezela lwe-ARROW.
Isimo senkathi yedijithali sibuyekezwa ngokushesha okukhulu. Esikhungweni sanamuhla sokuhlangenwe nakho kwekhaya kwe-ARROW, akuseyona intuthuko yesigcawu esinesigaba somkhiqizo owodwa kodwa ithuthukele ekukhuleni ngezinga eligcwele laso sonke isigaba kanye nesigcawu sonke.. Ikhaya le-ARROW lisekelwe ohlelweni lwedijithali, futhi izigcawu zayo ezintsha zabiwa njalo nabasebenzisi ngesikhathi sangempela kumodeli yamandla edijithali. Ngokusekelwe ezigcawini ezihlukene, I-ARROW Home ingadlula esigcawini ngasinye esinezigaba esihambisana neqembu lamakhasimende ukuze inikeze imikhiqizo namasevisi ahlukene, ukuze kuzuzwe ukumadanisa phakathi kwesixuku nobudala kanye nemikhiqizo. Ukuqhuma kobuchwepheshe obuyisisekelo kuguqule ukuthengiselana kwangaphambili okubandayo kanye nesimo sokufika kokuthile okunganikezwa kokubili incazelo nokwaneliseka ngokomzwelo..
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Ukucabanga Okusha Kwekhaya Ngaphansi Kobuchwepheshe Obusha
Phinda Ujulise Inani Lomkhiqizo
Ngoxhumano lwe-ARROW lwaso sonke isikhathi kanye nesizinda sonke nabasebenzisi, ekhaya njengoba isiqalo sempilo yawo wonke umuntu sicatshangelwa kabusha. Ikhaya aligxili kuphela ekuhlangabezaneni nezidingo zempilo kodwa futhi nokuhlangabezana nokuphishekela izikhathi nogqozi lokuhlakanipha kwempilo..
Ikhaya le-ARROW “ithoyilethi lokuthola umchamo ngokuzenzakalelayo” ivumela abasebenzisi ukuthi bafinyelele ukuzihlola okuyisisekelo kwezempilo ekhaya. NgeHuawei HarmonyOS Connect, abasebenzisi bangathola izinkomba zokuhlolwa komchamo okuyisithupha okuvamile okuhlanganisa nempilo yamafutha omzimba, ushukela womchamo, umchamo we-calcium, amaprotheni omchamo, imvelaphi yomchamo, i-nitrite yomchamo, i-acid-base yomchamo, njll. kumakhalekhukhwini we-APP kanye nesibuko sesibuko sokugeza. Abantu bangakwazi ukuchaza kalula isimo sezempilo esiyisisekelo ngaphandle kokushiya ikhaya.

Ngesikhathi esifanayo, nendawo entsha yokuhlala ngaphansi kwalolu bhubhane njengomgogodla, indlu yokugezela ekhaliphile elwa nobhubhane edalwe i-ARROW Home nayo igxile ekunakeni kwemakethe kwamanje. Le ndawo yokugezela entsha ihlukanisiwe nokujikeleza komoya ngeminyango yezokwelapha engangeni moya. Ukuvulwa nokuvala okungathintekiyo kuvimbe ukubhebhetheka kwegciwane le-Covid-19, kanjalo kuvimbela ukuthelelana ngezifo. Isebenzisa okokuhlanza isikhala, ukusebenza kahle okuphezulu kwe-HEPA filtration kanye nobuchwepheshe bamafu e-plasma ukuze kuvinjwe amagciwane futhi kubulawe amagciwane. Phakathi kwezinye izinto, indlu yangasese ehlakaniphile emisiwe isebenzisa inkambu ye-electrode yefu ye-plasma yegciwane le-antibacterial kanye nokuzihlukanisa ngokumelene nephunga. Ukugezwa kwesivalo esivaliwe kungavimba ukusabalala komlomo we-fecal. Isistimu yomoya omusha ngokuzenzakalelayo ithatha indawo yomoya ohlanzekile futhi ivula owangempela ” indlela yokuzivikela ezifweni”.

Ngaphezu kwalokho, phakathi 2021, i-X6-Leo Lion Seat (I-AKB1331) indlu yangasese ehlakaniphile eyakhiwe yi-ARROW Home yaba ukuphela komkhiqizo embonini ozokhethelwa izwe lonke “Inkanyezi Esebenza Ngamandla” ikhathalogi yemishini (2021). Umkhiqizo unomsebenzi wokuzihlanza, idivayisi yokugungxula amagciwane, isivalo se-inductive, entsha “yehlela phansi” indlela yokuhlanza okonga amanzi, kanye nemodi yokonga amandla eyenza ibe ngcono kuneClass 1 ukusebenza kahle kwamandla kubonakala emakethe. Lokhu kunikeza isiqinisekiso esiqinile sokuthi imindeni yonge izindleko zamandla.

Ubuntu nobuchwepheshe kubumbene. Yonke imbudumbudu yesigcawu idinga ukunakwa. Mayelana “indlela yokuqonda incazelo yangempela yokuphila okuhle okuqhutshwa ubuchwepheshe”, I-ARROW Home ibonise ukuqiniseka okusha. Ekuqaleni kwe 2022, I-ARROW Home ibalwe phakathi kwezinkampani ezinkulu zangasese zomhlaba wonke 2021 ekhishwe yi-Ceramic World, imboni yezindaba yaseYurophu enegunya. Njengoba isikhungo sokusebenzisa umhlaba wonke sishintshela eChina, imakethe izobheka kabusha izinkampani zasendaweni zaseShayina, ikakhulukazi i-ARROW Home nezinye. Njengesampula yempahla yasekhaya yaseShayina yasendaweni ngokombono womhlaba wonke, I-ARROW Home ijwayelekile futhi iyisibonelo. Ngokusho kwedatha ye-CITIC Securities Research, ku-TOP500 abathuthukisi bezindlu’ abahlinzeki bezinsizakalo abakhethwayo bemikhiqizo egumbini lokugezela kanye nesigaba sempahla ye-sanitary ku 2021, I-ARROW Home ibambene nemikhiqizo yamazwe ngamazwe ukuze ingene kwabathathu abaphambili, ngezingaphezu 15 iphesenti lenani elincanyelwayo lomkhiqizo.
“Njenge-ecology yedijithali esebenzayo nge 1 abasebenzisi abayizigidigidi, I-China ibheka kabusha inkathi entsha yokuncintisana isebenzisa imodeli entsha eqhutshwa idijithali ukuze ihlangabezane nezidingo zenani elisha lomthengi lengxenye enkulu yamakhasimende enkathini ye-Z.. Lokhu kuzoba ukuncintisana okuyinhloko kwemikhiqizo yasekhaya eqhudelana ngokusetshenziswa okusha esikhathini esizayo. Ukuthambekela kokuhlukaniswa kwezigcawu kuzoba yithuba elibalulekile lezinkampani ezinjenge-ARROW Home ukuthi ziqhube isinyathelo ngokushesha emzuliswaneni omusha ‘wezomnotho-nobuchwepheshe.’ i-paradigm Revolution”, Kusho u-Eddie Mubo, Umqondisi Womkhiqizo we-ARROW Home Group.
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