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Thekelisa|AnalysisOfTheMainCompetitorsInTheEuropeanShowerTrayMarket:Abakhiqizi Abambalwa,AbaningiBrands

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Thekelisa | Ukuhlaziywa Kwabaqhudelana Nabo Abakhulu Emakethe Yethreyi YaseYurophu: Abakhiqizi abambalwa, Imikhiqizo eminingi

Thekelisa | Ukuhlaziywa Kwabaqhudelana Nabo Abakhulu Emakethe Yethreyi YaseYurophu: Abakhiqizi abambalwa, Imikhiqizo eminingi

European Shower Tray Market

Ngokwemibiko yabezindaba yaseFrance, eminyakeni eyishumi nje, amathreyi eshawa enziwe ngezinto zokwenziwa ezifana ne-acrylic ne-resin athathe iningi lemakethe yaseFrance, while the market for shower trays made of ceramic and cast iron has shrunk.

Ngenxa yokuntuleka kwe-ceramics ye-sanitary, amatshe nezinye izimboni eFrance, products made of related materials are concentrated in the southern European region. Ngenxa yalokho, sanitaryware made from synthetic materials ranging from acrylic to PVC floods the local market. ISpain iyodwa inamafekthri amaningi, eziningi zazo zigxile ekuthekeliseni kwamanye amazwe, kuhlanganisa nezindawo zokugezela, ifenisha, ezinye izifanisi zokugezela, njll.

Imikhiqizo eminingi, Few Manufacturers For Shower Trays

Nokho, in terms of the category of shower trays, kunemikhiqizo eminingi emakethe, but not many manufacturers produce them. There are currently four main factories producing them, I-Marmite, I-Acquabella, McBath, and F&D. The largest of these is the Polish company Marmite. This company mainly OEMs and supplies other brands to local building material supermarkets and distributors. The company has a turnover of €170 million in 2020. Laba bane bathatha ingxenye yemakethe enkulu emkhakheni wasendaweni wangasese wobunjiniyela, nge 60-80% market share in synthetic shower trays.

Mayelana nokuthuthukiswa kwemboni yendawo ye-shower tray, integral sanitary ware companies that are online in the shower tray category still face many problems in actual production and are relatively less competitive than companies that specialize in shower trays. Komzuzwana, most private label shower trays are still produced in Europe. It is worth noting that there is an increasing trend in the number of shower trays exported from Asia (ikakhulukazi iShayina) to Europe.

Kitchen and Bathroom News observed that the old shower trays were gradually phased out as the old-style shower trays became more complicated to maintain and the popularity of the minimalist style of shower. Phakathi neminyaka emihlanu edlule, minimalist shower trays have started to show growth. In addition to export manufacturers of the original single category, shower manufacturers such as Lepton are targeting this change in the European market. They are starting to bring secondary product categories online for their main categories. Okwamanje, a small number of domestic shower trays are used for domestic sales outside the home improvement market and most are exported overseas.

Ikhishi & Bath News has checked customs data and learned that in 2020, the total value of Chinese exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays was 98,039,292 yuan, ngenani eliphelele le 6536913 kg.

Ikhodi Yomkhiqizo Trade Name Name Of Registered Office Name Of Trading Partner Quantity/Kg Amount/$
73249000 Sanitary ware made of iron and steel, not listed, kuhlanganise izingxenye Isifunda sase-Guangdong France 905714 34,484,099
73249000 Ware wokuhlanzeka, of iron or steel, kuhlanganise izingxenye, n.e.c. Isifunda saseZhejiang France 683654 34,074,592
73249000 Ware wokuhlanzeka, of iron or steel, not listed, incl. parts Isifunda saseFujian France 28791 3,998,991
73249000 Ware wokuhlanzeka, of iron or steel, not listed, incl. parts Isifunda saseShandong France 39745 3.527,564
73249000 Ware wokuhlanzeka, of iron or steel, not listed, incl. parts W Su Province France 32181 3,374,977
73249000 Ware wokuhlanzeka, of iron or steel, n.e.c., kuhlanganise izingxenye Guangxi Zhuang Autonomous Region [France France 12868 1.567,937
73249000 Ware wokuhlanzeka, of iron or steel, not listed, incl. parts Women’s Church Province France 13278 1,477,786
73249000 Ware wokuhlanzeka, of iron or steel, not listed, incl. parts Isifunda saseYunnan France 2558 1.084,270
73249000 Ware wokuhlanzeka, of iron or steel, n.e.c., incl. parts North and South Provinces France 11000 999.044
73249000 Ware wokuhlanzeka, of iron or steel, n.e.c., with parts Shanghai France 14893 765197
73249000 Ware wokuhlanzeka, of iron or steel, not elsewhere listed, incl. parts Isifunda saseHunan France 4958 699,390
73249000 Ware wokuhlanzeka, of iron or steel, not listed, incl. parts Chongqing France 2104 555,087
73249000 Ware wokuhlanzeka, of iron or steel, not elsewhere listed, incl. parts Isifunda saseJiangxi France 5929 270,553
73249000 Ware wokuhlanzeka, of iron or steel, not listed, incl. parts Isifunda sase-Heilongjiang France 1733 69,269
73249000 Ware wokuhlanzeka, of iron or steel, n.e.s., incl. parts Isifunda sase-Hebei France 201 68,953
73249000 Ware wokuhlanzeka, of iron or steel, n.e.c., incl. parts Isifunda saseHenan France 168 39,267
73249000 Ware wokuhlanzeka, of iron or steel, not listed, incl. parts Isifunda saseShaanxi France 223 5,293

 

Ikhodi Yomkhiqizo Trade Name Name Of Registered Office Name Of Trading Partner Quantity/Kg
39221000 Plastic baths, Amathileyi okugeza, sinks and washbasins France Isifunda saseZhejiang 2295516 54,733,154
39221000 Obhavu bepulasitiki, Amathileyi okugeza, sinks and washbasins France Shanghai 1248557 20,598,745
39221000 Obhavu bepulasitiki, Amathileyi okugeza, sinks and washbasins France Isifunda sase-Guangdong 886759 20,473,884
39221000 Obhavu bepulasitiki, Amathileyi okugeza, sinks and washbasins France Isifunda saseJiangsu 146071 4.950.657
39221000 Obhavu bepulasitiki, Amathileyi okugeza, sinks and washbasins France Isifunda saseFujian 163203 3.526.888
39221000 Obhavu bepulasitiki, Amathileyi okugeza, sinks and washbasins France Hunan 10434 2.139,355
39221000 Plastic bathtub, shower tray, sink and aluminium basin France Isifunda saseJiangxi 2458 1,234,473
39221000 Obhavu bepulasitiki, Amathileyi okugeza, osinki nezitsha zokugeza Sichuan 14911 1,128,430
39221000 Obhavu bepulasitiki, Amathileyi okugeza, sinks and washbasins France Isifunda saseShandong 4809 745.627
39221000 Obhavu bepulasitiki, Amathileyi okugeza, sinks and washbasins France Isifundazwe sase-Hainan 1500 295.169
39221000 Obhavu bepulasitiki, Amathileyi okugeza, sinks and washbasins France Isifunda sase-Anhui 1333 48.317
39221000 Obhavu bepulasitiki, Amathileyi okugeza, sinks and washbasins France Isifunda sase-Hebei 1334 38.399
39221000 Obhavu bepulasitiki, Amathileyi okugeza, sinks and washbasins France Isifunda saseHubei 26 956
39221000 Obhavu bepulasitiki, Amathileyi okugeza, sinks and washbasins France Isifunda sase-Heilongjiang 4 357

 

France

A Major Consumer Of Synthetic Products

I-France iyizwe laseYurophu elinokuhlanganiswa okungcono kakhulu kwezinto zokwenziwa. Synthetic materials are used not only for vanity tops but also for shower trays. The increase in the number of building material superstoreshas contributed to the diversification of the French sanitary ware industry”. They are also complementing the existing market for ceramic sanitaryware thanks to the properties of synthetic materials themselves.

Ngakho, have synthetics become the main sanitaryware material in France? According to a study by Afisb, the French sanitary ware association, this is indeed the case. But there are other studies that suggest that ceramic still holds a major market share. Afisb figures show that the market for shower trays is between 1.1 million kanye 1.2 amayunithi ayisigidi, yazo 45% i-ceramic futhi 50% iyimakethe yezinto zokwenziwa ezifana ne-acrylic ne-resin, while sales are around 120,000 amayunithi.

Synthetic shower trays are beginning to be used on a large scale in new housing in the local area. In addition to shower enclosures replacing baths, materials such as acrylic shower trays are replacing ceramic shower trays. They are growing in size and Kinedo is well positioned in this market.

Ngenxa yezidingo zemvelo ezifana nokukhishwa kwe-zero carbon, the number of energy-intensive ceramic factories in France is decreasing and there is only one regulated sanitary ceramic factory left. Ngenxa yalokho, the market share of ceramic materials, with the exception of synthetic materials such as acrylic, is gradually shrinking. -Njengamanje, the French market for ceramic shower trays is dominated by two brands: Geberit futhi VitrA (futhi yenza i-OEM). Amathreyi eshawa ensimbi, Ngokolunye uhlangothi, ngisagcina ingxenye yemakethe, with sales volumes of between 5,000 futhi 8,000 amayunithi, supplied by Roca, Caldew and Bette.

 

Growing Demand For Personalisation In Europe

There Is A Big Market For Customisation

Ngemuva kweminyaka eminingana yokwenza ngokwezifiso ukuvutshelwa emakethe yaseShayina, essentially most major companies are offering customized solutions. EYurophu, Ngokolunye uhlangothi, umkhuba wokwenza ngokwezifiso nawo uyanda.

Ngenxa yokucatshangelwa kokusebenza nangemva kokuthengisa, existing European manufacturers are planning to further improve the abrasion and impact resistance of synthetic shower trays and to reduce their weight. Lokhu kuqhubeka nokuba inselele kubafaki. Usayizi wamanje odumile ngu 120 x 90 cm futhi inesisindo phakathi 40 futhi 50 kg. Nokho, too little weight affects the look and feel and the experience of use. -Valeke, i-polyurethane, izinto ezigaywe kabusha ze-PET ezivela kumakepisi amabhodlela epulasitiki, resin and other diversified synthetic materials such as Flight, I-Kinedo ne-Aquarine (I-Toplax) dominate. At this year’s Kitchen & Bath Shanghai, Ikhishi & Bath Info also noticed an increase in the number of transparent colored sanitary ware made from resin materials. Most of the bathroom cabinets and integral sanitary ware booths were paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It was noted that there are few domestic manufacturers making resin sanitary ware to talk about.

Ekugcineni, it is worth noting that the demand for personalization is on the rise in Europe.

Due to the growth in the trading of personalized products, safe delivery is becoming increasingly important for manufacturers due to storage and transport considerations. Ngaphezu kwalokho, ngenani elifanayo, service is becoming increasingly important in a competitive market. Ngesikhathi esifanayo, I-e-commerce yaseYurophu icindezela imikhiqizo yendawo ye-sanitaryware ukuthi ivule iziteshi ezintsha zokuthengisa.

The main competitors in the French shower tray sector: I-Acquabella, Agha, KAW, U-Allibert, Okunye, I-Althea Ceramica, I-Bath Ambiance, I-Aquarine, Okuluhlaza okwesibhakabhaka, Shwi nomtekhala, Bosnia, I-Colacril, Wahlala uDoccia, F&D, I-Fiora, Geberit, Godard Distribution, I-Hydrobox, Sawubona-Mac, Gxuma, I-Ideal Standard, I-Jackoboard, UmKaledi, I-Kinedo, I-Krone yi-LG Industries, I-Lazer, Leda, I-LG Industries, I-Lux Elements, I-Marmite, I-Marmox, McBath, UNicos (Isitshalo se-Crystal), Abasanda kuhlanganyela, Okusha, I-Porcelanosa, Iphrofayili Concept, Profiltek Quare Design, I-Roca, Kuphela, Unempilo, Sanswiss, I-Scarab, Schulte, Sensea, I-SolidSoft, I-Villeroy & Boch, IVitra, Yiba, I-Wirquin Pro… …

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