Inkampani ye-Faucet yenza izinto ezintathu ukusiza imakethe yasemakhaya ukuthi iqale

Kubo bonke abathengi basemaphandleni, umthengisi oseduze kampompi ungumeluleki wabo othembeke kakhulu, umsizi omuhle.
Lapho ibhizinisi le-faucet lisezingeni lokuthuthuka okusheshayo, ukuncintisana phakathi kwamabhizinisi kuya ngokuya kushuba, izinhlobo eziningi ezinkulu ziyashintsha ngenkuthalo, njenge-Kohler ukuvula ukwakhiwa kwebhizinisi lobunjiniyela bedolobha elisezingeni lesifunda, ukuqaliswa kwe “uhlelo 1 11 1” imodi, okuwuphawu emadolobheni esigaba sesibili nesesithathu. Abathengisi bompompi basemaphandleni, yinhlalakahle, kodwa ukwenza kahle, kufanele ube nendlela. Bamba izinto ezintathu ukuze uzakhele ezabo “ukuncintisana okuhlukene”, ungaphila kahle.

Esokuqala: thola umkhiqizo omuhle

Kubo bonke abathengi basemaphandleni, umthengisi oseduze kampompi ungumeluleki wabo othembeke kakhulu, umsizi omuhle. Ukusiza abasebenzisi ngochungechunge lwemikhiqizo emihle ehlukanisiwe, ngabadayisi bompompi “umsebenzi” futhi “umuzwa wemvelo”. Laba futhi abadayisi basemakhaya namaketango amakhulu, umncintiswano omkhulu we-e-commerce omuhle onokusekelwa okukhulu kakhulu.

Kanye, abathengisi basemaphandleni bakhetha ukuthengisa okuyinhloko futhi baphushe imikhiqizo yompompi oyinhloko, kunendinganiso eyodwa kuphela, izinhlobo ezahlukene zamamitha-skwele ngokusho kokubala. Namuhla, ngebhizinisi likagesi, uchungechunge lwezinyathelo ezinkulu eziya emaphandleni, emzaneni, kanye ne-inthanethi ukushanela ukuhlukana kwasemadolobheni nasemaphandleni nokuletha ulwazi lomkhiqizo, imininingwane yentengo ivamise ukuba sobala. Abathengisi basemaphandleni esikhathini esidlule “kuchungechunge, ukukhethwa isikwele imikhiqizo main” imibono yebhizinisi, kumele sishintshe siyeke. Ukuze kuhlangatshezwane nesidingo sabathengi basemaphandleni samanje sekhwalithi, ukufaka uphawu, futhi “okusezingeni eliphezulu futhi engabizi” umkhuba we-polarization.

Ngakolunye uhlangothi, ukukhetha imikhiqizo ye-faucet engabizi, lokho kunolwazi oluthile lomkhiqizo, kodwa okubaluleke kakhulu, ikhwalithi yomkhiqizo ethembekile, ukuze kuhlangatshezwane nenani elikhulu lamanje lama-80s kanye nama-90s afunwa yintsha edolobheni. Ngokolunye uhlangothi, kuwukukhetha izinhlobo ezinkulu, izinhlobo zakwamanye amazwe zemikhiqizo emisha esezingeni eliphezulu kanye nesitolo sezitolo, ukuze alinge ukuphusha okusezingeni eliphezulu, thengisa i-boutique, ngokuphelele ayikwazi ukuhlala kokuhlangenwe nakho okudlule kanye nemibono.

Ekugcineni kumkhiqizo, abadayisi basemaphandleni kufanele bakhuthaze kusuka 1.0 inkathi yokuthengisa imikhiqizo engelona iqiniso nengenangqondo ukuze wenze imali, ku 2.0 inkathi yokuthengisa imikhiqizo emincane naphakathi ukuze wenze imali, ku 3.0 inkathi yokuthengisa imali yomkhiqizo omkhulu, ukuthuthukiswa okuqhubekayo.

Isiqephu sesibili: ukuhlinzeka ngemisebenzi

Ayikwazi ukuqhathanisa izintengo namaphromoshini nge-e-commerce kanye nezitolo eziwuchungechunge kubathengisi basemaphandleni, ekupheleni, yini enye abangayenza ukuhlangabezana nezinselelo zomdondoshiya? Ngokusobala, iyodwa kuphela indlela yokufa, kufanele siqale a “ijika ukuze bazisindise” impi entsha.

Esikhathini esedlule, kwakukhona isisho esithi “udrako onamandla akakwazi ukulwa nenyoka emhlabathini”. Kubathengi basemaphandleni, noma ngabe ugesi, noma amaketanga, kukhona “abezizweni”, abadayisi basemaphandleni kuphela “abantu nxazonke”, ungathembela kakhulu ungakhathazeki ngokukhohliswa.

Abathengisi basemaphandleni enkathini ye-inthanethi engalindelekile, inhlokodolobha enkulu nesikhali yi- “ubuqotho” labantu ababazungezile, “ukwethemba” ekhaya. Esimweni esinjalo, abadayisi basemaphandleni kumele beze nabo “umsebenzi wangempela”, leyo, thembela enkonzweni yabo evamile eqotho, ukungagwegwesi, kanye nokusabela okusheshayo namanye amakhono esevisi, ukuphazamisa ubudlelwano nomsebenzisi, futhi uqhubeke nokuwina ukwethenjwa kwabasebenzisi.

Isevisi, kuyindlela ephelele yokuhlanganisa isikhundla sezitolo zasekhaya. Mayelana ne-faucet, kuyingxenye ebalulekile yokuhlobisa ikhaya, njengento esebenzisekayo, futhi inezidingo zokuphila iDemo, ngakho ekuthengeni umpompi, abathengi bokuzizwisa kwangaphambili komkhiqizo, isevisi yangemuva kokuthengisa nokufakwa kokubaluleka okwedlulele, futhi lawa amandla enkundla ye-e-commerce awakwazi ukufinyelela ibhodi elifushane elikhulu kunawo wonke. Ngokusekelwe kumbono wesikhathi eside, amabhizinisi ompompi ukuze aqhubeke nokugcina ukuncintisana kweziteshi ezingaxhunyiwe ku-inthanethi, kufanele idlale inzuzo yesevisi, ngolwazi lwekhwalithi yokuthengisa kwangaphambili ukuze ubambe ukwabelana kwemakethe okwengeziwe, futhi ngesikhathi esifanayo ukuthuthukisa nokuthuthukisa ukulethwa, ukufakwa nokugcinwa komkhiqizo kanye nenye insizakalo yangemva kokuthengisa, ukwakha idumela elihle lokuthengisa, ngevelu engeziwe yesevisi yokugcwalisa kanye negebe lamanani phakathi kwenkundla ye-e-commerce.

Isiqephu sesithathu: yenza iphromoshini eminyene

Lapho ukukhushulwa isikulufu esiqiniselwe ekugcineni kwethumbu ukukhushulwa endiza nxazonke, abadayisi abaningi basemaphandleni into ebuhlungu kakhulu, ungahlanganyeli emisebenzini esitolo ngokuphelele akukho ukuthengisa, ukwenza imisebenzi ngemuva kokuhlupheka kokuncika kanye ne-sequelae, kodwa umphumela uba mubi kakhulu.

Amaphromoshini we-Faucet eminyakeni yakamuva, akuyona iphromoshini yetheminali nje yokuhamba ngemikhumbi ebiza kancane. Phambi kosebenza ngogesi, amaketanga, ngisho nabakhiqizi bompompi, ngokuyisisekelo inyanga noma ngisho nengxenye yenyanga yokukhangisa emaphandleni, ukuthengisa izimpahla ngemikhiqizo enenani eliphansi. Kwabadayisi basemaphandleni, iminyaka nezinyanga ukulima imakethe yomugqa wokuqala, kungenxa yokuthuthukisa imisebenzi, inethiwekhi elukwe eduze yoxhumana nabo, ngena kunethiwekhi yomsebenzisi, ukusungulwa kwamanethiwekhi olwazi ngesikhathi segolide.

Umnyombo wokuphromotha awukona ukuthengisa izimpahla ngamanani aphansi, kodwa umphumela womkhiqizo, ukwakha umkhiqizo wenkanyezi, khulula amandla esitolo kanye nokuqukethwe kwemisebenzi; ukuze kusekelwe ebuhlotsheni bomphakathi bendawo kanye nokuxhumana, ngomnyango wangaphambili ongaphandle, amabhanela, izikhangiso zodonga, amapheshana, amaphosta neminye imidiya, ukukhuthaza isikulufu esiqiniselwe ekugcineni kwethumbu imikhiqizo emisha kanye nesitolo, ngenkathi kwakhiwa ibhizinisi kumkhiqizo wendawo kanye nesimo. Ukulwa impi enhle yokumaketha.

Ebusweni be-e-commerce, amaketanga emakethe yasemaphandleni, uchungechunge lokumaketha nokufaka uphawu, abadayisi basemaphandleni ukuba alinge ukulwa emuva: ukuqalisa ukuhlasela kwe-tit-for-tat. Okokuqala, abathengisi emakethe yendawo ukuze bakhulise ukuminyana kokuphromotha, ukukhangisa okunezindleko eziphansi ukumboza wonke amadolobhana nokungena kwedolobhana; Ngokolunye uhlangothi, imvamisa yokunyuswa kwetheminali nayo kufanele inyuke, njalo ngekharaveni nangezinye izindlela, umbukiso wesigodi, kokubili ukukhangisa umkhiqizo nokukhuthaza umkhiqizo.

Kokuphelele, njengoba sikhethe ukunamathela kukho. Amathemba okuthuthukiswa kwe-Faucet maningi, abadayisi basemaphandleni ukuze bakholwe ukuthi bangenza kahle, inqobo nje uma benamathela ezintweni ezintathu ezingenhla, kuhlanganiswe nesimo sangempela sokuqamba okusha okuqhubekayo, ukuze kunqotshwe ukuzinza kwempumelelo emakethe, ukunqoba ikusasa.