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Ikhishi Negumbi Lokugezela Imboni Ejwayelekile Yekhishi Lemidiya Nemininingwane Yegumbi Lokugeza
“Esikhathini sangemva kobhubhane, Huida yokugezela ukubamba ithuba ngenkuthalo nokuhleleka layout. Ungathathi inzuzo yesikhashana noma ukulahlekelwa ukuze uthinte isigqi sesu.” Kungekudala, Igumbi lokugezela le-Huida labeka imakethe ngenkuthalo ukuze kuthuthukiswe umugqa womkhiqizo. Yachitha 200 million yuan ukuze bathole iShengda New Material Co., I-Huida Sanitary Ware (603385.SH) Kusho uMongameli Wang Yanqing.
Ezinsukwini ezimbalwa ezedlule, I-Huida Sanitary Ware ikhiphe umbiko wayo wesigamu sonyaka 2021. Umbiko wemali engenayo ubonisa ukuthi indlu yokugezela ye-Huida nakuba imali ikhuphuka, kodwa inzuzo yonke yehla unyaka nonyaka. Ukukhishwa kombiko weholo lokugezela le-Huida laphakathi nonyaka kwembulani ngalo mkhakha? Ikuphi ukunakwa kwabanikazi bamasheya nabatshalizimali?
Ukukhula okuqhubekayo ekuthengisweni kwasekhaya, indawo ekhulayo isobala
Umbiko wezezimali ukhombisa lokho engxenyeni yokuqala yalo nyaka, Huida yokugezela izuzwe imali engenayo 1.743 billion yuan, ukwanda kwe 32.38% unyaka nonyaka. Isamba sezimpahla zakhona zifinyelelwe 6.162 billion yuan, ukwanda kwe 9.07% unyaka nonyaka. Ukwenyuka okuphezulu kwesikali semali engenayo, Izitolo zemibukiso yasekhaya ziqala kabusha futhi ukuthuthukiswa kwesiteshi sokuthuthukisa ikhaya kudlale indima ebalulekile.
Ngengxenye yokuqala ye- 2021, ukudayiswa kwezitolo zasekhaya nezobunjiniyela kuzuzwe imali engenayo ye 1.322 billion yuan. Ukuthengisa kwamanye amazwe, Ngokolunye uhlangothi, kufinyelelwe 406 million yuan, phezulu 41.09% futhi 10.55% ngokulandelana kusukela esikhathini esifanayo ngonyaka odlule. Phakathi kwazo, ukuthengisa kwasekhaya kuhlala kungukusekelwa okuyinhloko kokuthengisa kwenkampani, accounting for 76.48% yemali engenayo iyonke yenkampani. Ngamathuba enkathi yangemva kobhubhane, imakethe yokuthengisa yasekhaya ibuyile. Lokhu kube umshayeli oyinhloko wokukhula kwesikali semali engenayo yenkampani engxenyeni yokuqala ye 2021. Futhi ukuthengiswa kwezitolo zasekhaya kuzuze izibalo zemali engenayo ye 901 million yuan, ushintsho lwe 51.14% kusukela ngesikhathi esifanayo ngonyaka odlule. Lokhu kwaba umshayeli oyinhloko wokukhula emakethe yokuthengisa yasekhaya. Esiteshini sobunjiniyela, kuzuzile 421 million yuan, ukudlula yonke imakethe yokuthengisa yangaphandle. Kuphinde kwakhulisa ukuzethemba kwemakethe yokuthengisa yasekhaya, okubonisa uhlangothi lwesiteshi sobunjiniyela basekhaya kusenendawo enkulu yokwengeza.
| Indawo | Imali engenayo evela ebhizinisini eliyinhloko phakathi nenkathi yokubika | Ukushintsha konyaka nonyaka | Iphesenti lemali engenayo yebhizinisi eliyinhloko | |
| Ukuthengisa Kwasekhaya | Isiteshi Sokudayisa | 90,06& 12 | 51. 14% | 52.11% |
| Ishaneli yobunjiniyela | 42,135. 41 | 23. 52% | 24.38% | |
| Isamba esingaphansi | 132,203. 53 | 41.09% | 76.48% | |
| Ukuthengisa Kwangaphandle | 40,647. 66 | 10.55% | 23.52% | |
| Imali engenayo ephelele evela ebhizinisini elikhulu | 172,851.19 | 32. 48% | 100.00% | |
Imininingwane Imali yokugezela ye-Huida engxenyeni yokuqala yamandla amakhulu ineziteshi ezimbili ezinkulu zokuthengisa ezifuywayo kanye nobunjiniyela. Umbiko wezezimali ukhombisa lokho esiteshini sokudayisa, kusukela engxenyeni yokuqala ye 2021, “Indiza” uphawu emakethe engenalutho luvuliwe 112 Izitolo ezintsha. Bangu 108 izitolo zithuthukisiwe futhi zalungiswa. Isamba se 2,323 kwavulwa izitolo endaweni, ukwanda kwenetha 128 izitolo ngesikhathi esifanayo ngonyaka odlule. Phakathi kwazo, bangu 1,900 yokugezela brand izitolo, ukwanda kwenetha 101 izitolo ngesikhathi esifanayo ngonyaka odlule. Bangu 423 izitolo zamathayela, ukwanda kwenetha 27; lokhu kukhombisa ukuthi ukugxila kwenkampani ekuthuthukisweni kwamashaneli okudayisa kubuyele ekwandiseni inethiwekhi.
Ngokuqondene nesiteshi sobunjiniyela, inkampani yaqhubeka nokuthembela ku “1+5” isisekelo sobunjiniyela futhi sijulise ukubambisana kwamasu nabathuthukisi bezindawo ezithengiswayo abadumile njengeCinnamon Park, I-Sunac ne-Poly. Ngaphezu kwalokho, ngesikhathi sokubika, inkampani isayine ukubambisana kwamasu ne “Ubuciko bobuciko”, “Umhlobiso Wengqungquthela Yezimboni” kanye namanye amabhizinisi okuhlobisa amakhanda, futhi izinga lokukhula lokuthengisa lenyuke kakhulu. Esimeni samanje, Igumbi lokugezela le-Huida kulindeleke ukuthi lisheshise ukunwetshwa kwekhanda lengxenye yesibili yamabhizinisi wokufaka, ukubamba umnyango ongaphambili wethrafikhi, futhi udonse ukukhula kokusebenza.
Kuyaqondakala ukuthi kusukela 2019, Indlu yokugezela ye-Huida yenza ngenkuthalo ukwakhiwa kweziteshi zokudayisa kanye neziteshi zobunjiniyela. Ezindaweni zokuthengisa ezibalulekile nasezimakethe ezingenalutho, Izinkampani ezingaphansi noma izitolo ezihamba phambili sezisunguliwe. Lokhu kungahlinzeka abathengi ngekhwalithi nezinkonzo ezilula ngakolunye uhlangothi, futhi angakwazi ukuqonda kangcono izidingo zabathengi ngakolunye. Lokhu kunikeza isiqinisekiso esiqinile sokuthuthukiswa kwegumbi lokugezela le-Huida. Kusukela eminyakeni emibili yokugcina idatha yezezimali ingabonwa, I-Huida yokugezela ekuhlelweni kwemakethe yasekhaya ifinyelele imiphumela ebalulekile.
Ama-multi-dimensional factor, inzuzo ishintshashintsha kancane
Imboni yaseChongqing iqale ukusebenza ngokusemthethweni, Ikhabhinethi yokuqala ye-SMC yokuhlanganiswa kwezinto ezibonakalayo embonini yethulwa. Ukukhuthazwa kokutshalwa kwezimali kukazwelonke, imisebenzi yezentengiso yezwe, futhi amanani wempahla eluhlaza ayaqhubeka nokukhuphuka.
Esikhathini sokubika, nakuba imali engenayo yenyuka kakhulu, izimali zemali, Igumbi lokugezela le-Huida elinemiphumela ecishe iphelele lilethe ingxenye yokuqala yephepha lokuphendula. Nokho, inzuzo yonke iyehla. Engxenyeni yokuqala yalo nyaka, inzuzo net Huida sanitary ware kuyinto 112 million yuan, phansi 12.94% unyaka nonyaka.
Umbiko wezezimali ukhombisa lokho ngokwesilinganiso sezindleko, Huida yokugezela wachitha 8.29% / 7.40% / 4.45% / 0.24% ekuthengisweni / abaphathi / ucwaningo nentuthuko / isilinganiso sezindleko zezimali engxenyeni yokuqala ye 2021, ngokulandelana, uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule ushintsho lwe -1.46 / 0.80 / 0.40 / 0.34 Amaphesenti Amaphoyinti. Isilinganiso sezindleko zayo esihlanganisiwe asishintshile kusukela ngonyaka odlule. Ngokuya nge-net margin, umkhawulo wokuthengisa wenetha wenkampani wawu 7.04% engxenyeni yokuqala ye 2021, phansi 2.84 amaphuzu amaphesenti unyaka nonyaka.
Kusukela ekuhlaziyweni kwedatha yombiko wezezimali, kuphetha ngokuthi inzuzo yonke engxenyeni yokuqala yonyaka yehle kakhulu ngenxa yokujabulela ukukhululwa ekuvikelekeni komphakathi., ukunwetshwa kwesigaba, R&D utshalomali, ukwanda kwezindleko zokumaketha kanye nokukhuphuka kwamanani ezinto ezibonakalayo ngesikhathi esifanayo. Umbiko wezezimali ubonisa ukuthi ukutshalwa kwezimali kwenkampani ezindlekweni zocwaningo nentuthuko kwaba 77,572,000 yuan, accounting for 4.45% yemali engenayo yokusebenza, ukwanda kwe 45.51% unyaka nonyaka. Uma kuqhathaniswa nemakethe engxenyeni yokuqala ye 2021, engxenyeni yokuqala ye 2020, Igumbi lokugezela le-Huida lijabulela ukukhululwa kwezokuphepha komphakathi kanye nokunye ukwesekwa kwenqubomgomo, futhi kunomthelela omkhulu enzuzweni yonke.
| Indawo | Imali engenayo evela ebhizinisini eliyinhloko phakathi nenkathi yokubika | Ukushintsha konyaka nonyaka | Iphesenti lemali engenayo yebhizinisi eliyinhloko | |
| Ukuthengisa Kwasekhaya | Isiteshi Sokudayisa | 90,06& 12 | 51. 14% | 52.11% |
| Ishaneli yobunjiniyela | 42,135. 41 | 23. 52% | 24.38% | |
| Isamba esingaphansi | 132,203. 53 | 41.09% | 76.48% | |
| Ukuthengisa Kwangaphandle | 40,647. 66 | 10.55% | 23.52% | |
| Imali engenayo ephelele evela ebhizinisini elikhulu | 172,851.19 | 32. 48% | 100.00% | |
Ngesikhathi esifanayo, engxenyeni yokuqala yalo nyaka, ngesikhathi esifanayo, ngoMashi 28, 2021 I-Huida Intelligent Home (Chongqing) Co. Igumbi lokugezela le-Huida lenyuse inhloko-dolobha yenkampani engaphansi kwayo 198 ama-yuan ayizigidi kanye nokukhiqizwa kwesilingo sokuqala kanye nezinye izici ezibangele ukwehla kwenzuzo iyonke yenkampani. Kuyaqondakala ukuthi i-Huida yokugezela engxenyeni yokuqala yocwaningo nokuthuthukiswa kwesigaba esisha sekhabhinethi ye-balcony, akukhuphulanga nje kuphela izindleko zocwaningo nokuthuthukiswa kwezindleko zokutshala izimali, izindleko zokuthengwa kwemishini, izindleko zempahla eluhlaza, kuyilapho ukucushwa kwethimba lokumaketha nakho kwenyukile. Engxenyeni yokuqala yombukiso wekhishi kanye negumbi lokugezela lase-Shanghai, i-Expo neminye imibukiso, Igumbi lokugezela lika-Huida lihlanganyela ngenkuthalo kuzo. Benza imisebenzi emikhulu yokutshala izimali ukusekela ukuvulwa kwezitolo, njll., okuholela ekwenyukeni okukhulu kwezindleko zokumaketha. Umbiko wezezimali ukhombisa lokho engxenyeni yokuqala yalo nyaka, izindleko zokuthengisa of Huida yokugezela kukhona
145 million yuan, ukwanda kwe 12.53% unyaka nonyaka. Okokufaka okuningi kucindezele ingxenye yenzuzo yonke ye-Huida sanitary ware. Nokho, uma kuqhathaniswa nokwehla kwenzuzo yonke, I-Huida yokugezela isikhundla samanje sezimali siqinile ngokwanele.
Umbiko wezezimali ukhombisa lokho engxenyeni yokuqala yalo nyaka, inhloko-dolobha yemali ye-Huida sanitary ware 854 million yuan, accounting for 13.85% yazo zonke izimpahla, ukwanda kwe 110.34%. Futhi lesi sikhathi, imali mboleko yesikhashana ye-huida yokugezela i 476 million yuan. Inombolo yemali yokugezela ka-Huida iphakeme kakhulu kunemali mboleko yesikhashana.
| Igama lephrojekthi | Ukuphela kwesikhathi | Ukuphela kwesikhathi njengephesenti lesamba sesilinganiso sempahla (%) | Ukuphela konyaka odlule | Ekupheleni konyaka odlule Inani lempahla ephelele Iphesenti lesamba sempahla (%) | Ukuphela kwesikhathi Inani eliqhathaniswa nonyaka odlule Shintsha kusukela ekupheleni konyaka odlule Ushintsho lwamaphesenti (%) | Incazelo Yesimo |
| Imali Yezimali | 853, 569,327. 72 | 13.85 | 649,828,880. 30 | 11.50 | 31.35 | Bheka ithebula ngemuva |
| Izimali ezitholwayo | 58,489,290.91 | 0.95 | 96.549,245. 65 | 1.71 | -39.42 | Bheka emva kwetafula |
| Ukukhokha kusengaphambili | 49,454,632.04 | 0.80 | 33,888,614. 58 | 0.60 | 45.93 | Ngemva kwetafula |
| Okunye okutholwayo | 165, 303, (Mb. 60 | 2.tt« | 10,915,354.63 | 0. iy | 1,414.41 | Bona ngemva kwetafula |
| Amanye amafa amanje | 11,497,393.94 | 0.19 | 37, 189,235. 53 | 0.66 | 69.08 | Bona ngemva kwetafula |
| Ezinye izimpahla zezimali okungezona ezamanje | 28,647,396.24 | 0.46 | 3,647,396. 24 | 0.06 | 685.42 | Bona ngemva kwetafula |
| Amanye Amafa okungewona awamanje | 125, 351,268. 49 | 2.03 | 65,332,892. 90 | 1.16 | 91.87 | Bheka emva kwetafula |
| Izikweletu zesikhashana | 475, 551,831.07 | 7.75 | 250,278,333. 32 | 4.43 | 90.01 | Bheka emva kwetafula |
Ukwanda emisha, isakhiwo “ehlakaniphile”, izinga lokukhula kwesigaba ngasinye ligqamile
Ukunyuka kwemali engenayo akukwazi ukuhlukaniswa namandla aqhubekayo omkhiqizo. Engxenyeni yokuqala yalo nyaka, i-ceramics ye-sanitary, amathayili, amabhavu, izindlu zokugezela, amakhabethe okugezela kanye hardware sanitary ware, ngokulandelana, imali engenayo ezuziwe ye 896 million yuan, 238 million yuan, 0.62 billion yuan, 131 million yuan, 291 million yuan. Idatha ibonisa ukuthi i-ceramics ye-sanitary kuseyinsika yemikhiqizo yokugezela ye-Huida, ukwanda kwe 23.72% unyaka nonyaka.
Umuvo: million yuan
| Izigaba Zomkhiqizo | Imali engenayo evela ebhizinisini elikhulu ngesikhathi sokubika | Ukushintsha konyaka nonyaka | Iphesenti lemali engenayo yebhizinisi eliyinhloko |
| Ceramics ezokuhlanzeka | 89,577.08 | 23.72% | 51.82% |
| Phakathi kwazo:Intelligent sanitary ware | 18.873.43 | 102.24% | 10.92% |
| Impahla ye-sanitary isiyonke | 5,489. 53 | 370.95% | 3.18% |
| Ithayela | 23,673.07 | 54.97% | 13.69% |
| Igumbi lokugezela | 6,233.47 | 57.48% | 3.61% |
| Ikhabhinethi yokugezela | 13,097.35 | 48.86% | 7. 58% |
| Hardware kanye sanitary ware | 29,105. 53 | 39. 73% | 16.84% |
| Abanye | 11.164.69 | 21.28% | & 16% |
| Imali engenayo ephelele evela ebhizinisini elikhulu | 172,851.19 | 32.48% | 100.00% |
Kuyaqondakala ukuthi emisha ehlanganiswe nesizinda esisha sobhubhane olujwayelekile, I-Huida sanitary ware ithuthukiswe imikhiqizo ehlakaniphile ye-LED ultraviolet inzalo, imikhiqizo yokungeniswa engathinteki kanye nemikhiqizo yokubulala amagciwane okuzenzakalelayo. Ukuze kuthuthukiswe umuzwa wokunethezeka kwamakhasimende, Igumbi lokugezela le-Huida lathuthukisa imikhiqizo yokulawula elula, imikhiqizo elula yokugcina kanye nokungeniswa emikhiqizweni yensipho. Iphinde ikhathazeke ngokuthambekela komphakathi osekhulile. Ukuhlelwa kwegumbi lokugezela le-Huida kuthuthukise ukuqapha kwemikhiqizo ehlakaniphile yezempilo kanye nezesekeli ezilungele ubudala. Inokuqonda ngesimo semakethe yekhabhinethi eseningizimu, futhi ngathola i-balcony blue ocean. Huida yokugezela ngenkuthalo izinto ezintsha. Isebenzisa izinto ze-SMC njengesitsha sekhabhinethi. Embonini yokukhiqiza, yaqala ukuhlanganisa amakhabethe okuvulandi.
Ukutshalwa kwezimali ocwaningweni nasekuthuthukisweni kwenza indawo yokugezela ye-Huida izuze imiphumela ephumelelayo. Okwamanje, I-Huida Sanitary Ware isiqedile 165 imiklamo emisha yomkhiqizo, eseziwine izindondo eziningi njenge-German Red Dot kanye ne-IF. Kusukela esikhathini sokubika, Amagunya obunikazi avumelekile e-Huida ahlanganisiwe 615, yazo 150 amalungelo obunikazi asanda kunikezwa. Ngaphezu kwalokho, Igumbi lokugezela lika-Huida lifake isicelo 124 amalungelo obunikazi amasha engxenyeni yokuqala yonyaka, na- 16 ukusungulwa kwamalungelo obunikazi, 59 Imiklamo, futhi 49 amamodeli wosizo.
Esikhathini sobuhlakani obuhlakaniphile, idatha ibonisa ukuthi i-Huida bathroom ehlakaniphile yochungechunge lwemikhiqizo yochungechunge nayo iwine ukuqashelwa kwabathengi. Kusukela engxenyeni yokuqala ye 2021, imali engenayo ezuzwe ngemikhiqizo yenhlanzeko ehlakaniphile 189 million yuan, ukwanda kwe 102.24% unyaka nonyaka.
Ngokuhamba kweminyaka, I-Huida yokugezela ibilokhu ibambelele ocwaningweni oluzimele nentuthuko, futhi waba yingcweti kwinani lamalungelo obunikazi abalulekile. Embonini, yahola ekwethuleni i-thermostat yegesi, i-thermostat yelanga, i-spool yesando esingangeni manzi, idivayisi yokuvimbela ukuchichima, njll. Yakha uchungechunge lwemikhiqizo yokugezela ehlakaniphile, ukuze abathengi bazizwe behlakaniphile, iphephile, enempilo futhi ekhululekile. Kube luhlaza embonini, enempilo, umqondo ohlanzekile womhlahlandlela.
I “ephelele” bay and Huida, ikusasa lingalindelwa
Ukuqamba, ubuhlakani, ziyindlela nje yokukhiqiza nokuthuthukisa ibhizinisi. Lena impumelelo Huida iminyaka eyikhulu, izigidi eziyishumi Escape (ngemuva kwalokhu okuzobizwa ngokuthi “Huida amakhulu amabili”) lokho kumele kudlule. Ngokushesha nje 2017, I-Huida yokugezela ingene eminyakeni emihlanu yesibili yebhizinisi lesibili, futhi yethulwe ngokusemthethweni a “ngokuphelele, ehlakaniphile, ezemvelo” amasu amakhulu amathathu.
Sekukonke, phakathi 2018, I-Huida sanitaryware yethule ukwakhiwa kwesisekelo sokukhiqiza ekomkhulu laseTangshan. Yethula imishini yokukhiqiza ezenzakalelayo ehamba phambili embonini ukwenza ukuvumela okuqinile kwemikhiqizo yezindlu yomhlangano. NgoMeyi 2019, Iphrojekthi yokugezela ebalulekile ye-Huida Sanitary's Tangshan yafakwa ngokusemthethweni ukusebenza, futhi kulindeleke ukuthi kuzuze umphumela wonyaka we 150,000 amasethi ezindlu zangasese ezibalulekile ekupheleni 2021.
| Igumbi Lonke Lokugezela | 5,489.53 | 370. 95% | 3. 18% |
| Ithayela | 23,673. 07 | 54.97% | 13.69% |
| Igumbi lokugezela | 6,233. 47 | 57. 48% | 3.61% |
| Ikhabhinethi yokugezela | 13,097. 35 | 4& 86% | 7. 58% |
| I-Hardware Sanitary Ware | 29,105.53 | 39. 73% | 16. 84% |
Umbiko wezezimali ukhombisa lokho engxenyeni yokuqala yalo nyaka, yonke yokugezela Huida yokugezela yokusebenza engenayo kuyinto 54,895,300 yuan, ukukhuphuka konyaka nonyaka 370.95%.
Kwedlule, Umongameli we-huida bathroom u-Wang Yanqing uthe kwabezindaba, “Igumbi lokugezela le-Huida sekuyisikhathi eside libeka phansi 'okuphelele, ehlakaniphile, ezemvelo’ amasu amakhulu amathathu. Esikhathini esizayo, sizoqhubeka nokuthuthukisa indlela yasu, ukuze ‘amaHuida angamakhulu amabili’ gijima. Umkhuba wamanje wokuhlanganisa konke siwubambe ngokuqinile, abe isikhali esinamandla ukukhula Huida.”
Kunjalo, “Huida amakhulu amabili” akusona nje isiqubulo, futhi Huida yokugezela uthatha isinyathelo ukusho. Ngaphezu kokusungulwa kwezimboni, futhi njalo inothisa umugqa womkhiqizo. Phambili, I-Huida Sanitary Ware imemezele ukuthi inkampani ihlose ukukhulisa inhloko-dolobha yayo ngokungengaphezu kwalokho 200 million yuan yezimali zemali Beiliu City New Shengda New Material Co. Umthombo wezimali walokhu kutshalwa kwezimali yizimali zenkampani uqobo. Uma indlu yokugezela ye-Huida iqedile ukutholwa, ngeke ibambe ngaphansi kuka 70% yokulingana kweShengda entsha, ekubeni umnikazi wamasheya olawulayo.
