Imikhiqizo Yempahla Yenhlanzeko Enza Kahle Noma Cha, Kuya Ngokuthi Ukusetshenziswa Kwezokumaketha Kwezemidlalo Kunamandla.

Ikhishi Elincane Lokwakha Nemininingwane Yegumbi Lokugeza

Imidlalo yama-Olympics yaseTokyo isibe wukuvalwa okuhle. Ithimba lezemidlalo laseShayina nalo liphumelele 38 igolide, 32 isiliva kanye 18 ithusi, ngenani lezindondo eziphelele 88 imiphumela yokuziqhenya. Ukusuka ku-Yang Qian uwine umqhudelwano wabesifazane we-10m air rifle. Kusukela ethole indondo yokuqala yegolide eqenjini laseChina, ukusebenza kwabasubathi bama-Olympics enkundleni bekulokhu kuthinta izinhliziyo zesizwe ngaso sonke isikhathi. Abasubathi abafana noQuan Hongchan, Su Bingtian, UMa Long, Sun Yingsha, U-Liu Shiwen, njll. ziye zavusa ukunaka kwesizwe sonke ngenxa yokusebenza kwazo okuvelele enkundleni nomoya wama-Olympic eziwumelelayo.

Nakuba ngiziqhenya ngokudlala kahle kwabasubathi bethu bama-Olympic, Ngiphinde ngaqaphela ukuthi amandla okumaketha kwezemidlalo akufanele athathwe kancane. Ngokwesibonelo, izingubo zezemidlalo ze-Anta ezigqokwa abasubathi bethu kule Midlalo yama-Olympic zithole ukunakwa okukhulu. Intengo yesabelo sika-Anta iphinde yephula irekhodi elisha eliphezulu futhi ezinsukwini ezimbalwa ezedlule, inani lemakethe eliphelele laliseduze 500 ibhiliyoni lamadola aseHong Kong ukuchoboza i-Adidas. Kukhona nabasebenzisi bamanethiwekhi abatheleka ukusiza umsubathi ophakamisayo u-Chen Lijun ukuthi athole umcimbi wokugunyaza ubangele ukunakwa kwenethiwekhi yonke.. Ekugcineni, I-Ping Umshwalense Wezempilo, inkampani engaphansi kwe-Ping An yaseChina, umemezele ukuthi u-Chen Lijun waba yinxusa lezempilo lomkhiqizo futhi wenza isiqubulo salo sokukhangisa sifanelane. “yenza okusemandleni akho kukho konke 'ukuthembela'”, eyanconywa ngazwi linye ngabasebenzisi be-inthanethi. Lo mcimbi awugcinanga ngokukhulisa amathuba okubambisana phakathi komkhiqizo nomsubathi, kodwa futhi kwenyusa ukuthandeka komphakathi komkhiqizo futhi kwawuthuthukisa njengempahla yomphakathi.

Empeleni, ukumaketha kwezemidlalo akusizi nje ngokushesha amabhrendi ukuthuthukisa ukuqwashisa kwawo, ukuphakama brand, enempilo futhi libalele brand image, qalisa ukuguquguquka kwemizwelo yabalandeli bezemidlalo kanye nokunciphisa imizwelo ngokusebenzisa imizwa yezwe kanye nomdlandla wokushisekela izwe, futhi sithuthukise abathengi’ umusa maqondana nomkhiqizo, kodwa futhi ingenye yezindlela zokuthengisa eziphumelela kakhulu kwezomnotho. Ngokombiko wocwaningo lwabalandeli bezemidlalo, kuwo wonke 1% ukwanda kolwazi lomkhiqizo, izindleko zokukhangisa zidinga ukwenyuka ngo $20 izigidi. Futhi ngokusebenzisa uhlobo imicimbi yezemidlalo, ukumaketha kwezemidlalo, $20 million ingakhuphula ukuqwashisa ngomkhiqizo ngo 10%.

Kuyabonakala ukuthi ukumaketha kwezemidlalo, uma isetshenziswe kahle, kungenza ukuphakama komkhiqizo kukhule ngesigamu somzamo. I-Ceramics, imboni yezokuhlanzeka ayishodi ngokumaketha kwezemidlalo ngokugcwele ebhizinisini. Ezinye zalezi zimo ziyamangalisa!

 

Imboni yokugezela

Jomoo

UJomoo uzibophezele ekusizeni ukuthuthukiswa kwezemidlalo yaseShayina ngokwenza okuthile. Ibhalisele Ithimba Lesizwe LaseShayina Le-Short Track Speed ​​Skating kanye ne-Training Bureau ye-State General Administration of Sports, ukugada abasubathi baseShayina ngobuchwepheshe obukhaliphile. UJomoo usezakhele indlela ekhethekile yokujabulisa abalandeli 1.4 izigidigidi zabantu eChina ngalesi sikhathi lapho izethameli zaseChina zicishe zingakwazi ukuya kuma-Olympics aseTokyo ngenxa yalolu bhubhane.. Ngokusebenzisa i-Ji Jing Great Cheering Project, amazwi amemezayo najabulayo amakhulu ezigidi zamaShayina aqoqwa futhi aqanjelwa iculo lokuhalalisa “1.4 Izigidigidi zama-Decibel”. Leli culo lokujabula lahlala kakhulu e-Tokyo ngesikhathi somcimbi wama-Olympic, ebusa imigwaqo, ukuhalalisela iChina nokuhalalisela umhlaba!

 

Umcibisholo Wasekhaya

Ngobusuku bukaNovemba 1, 2020, Ukusakaza bukhoma kwe-Arrow Home kwamukele u-Zhang Jike, ukuzigqaja kweChina kuGrand Slam Yezemidlalo. Uphenduke isikhulu sezincomo zomkhiqizo we-Arrow Home. I “Novemba 1st” umcimbi bekuyi-node yokuqala yokuthengisa ukucupha i 2020 Kukabili 11 ukukhushulwa. Iqale umvuthwandaba wokuqala we-Arrow Home's “Hlangana noMcibisholo – Ayinakuvinjwa” Ukuthenga kwe-Double Eleven Carnival. U-Zhang Jike ubesendaweni njengesikhulu sokuncoma umkhiqizo wasekhaya we-Arrow, wabelana nge “Umpetha” okumnandi ekhaya, kuhlanganise nezindlu zangasese ezihlakaniphile, amakhabethe okugezela ngokwezifiso, izihlambi, amathayili nokunye. Konke “ingqwele” imikhiqizo ihlolwe ngumpetha wethenisi wetafula lomhlaba uZhang Jike esizeni.

 

Huida yokugezela

Ekupheleni kwe 2019, I-Huida sanitary ware kanye neqembu le-volleyball labesifazane baseShayina babambe umcimbi osemthethweni wokusayina uxhaso. I-Huida sanitary ware isibe ukuphela komxhasi osemthethweni weqembu le-volleyball yabesifazane baseShayina embonini yezokuhlanzeka., ukusiza iqembu le-volleyball labesifazane baseShayina kuma-Olympics aseTokyo. Kuyaqondakala ukuthi indlu yokugezela yakwa-Huida yayixhaswe ngaphambilini 2008 Imidlalo yama-Olimpiki yaseBeijing, i 2011 I-Shenzhen University Games kanye namanye amaphrojekthi kazwelonke wokuxhaswa kwezemidlalo. Ku 2020 ngo-August 16, owayengukaputeni weqembu le-volleyball yabesifazane baseShayina, Umpetha wama-Olympic u-Hui Ruoqi uvakashele indawo yokugezela ye-Huida yeminyaka engama-38 yokubungaza. Lokhu kwenza u-Huida abe ngufakazi wompetha, ngemikhiqizo engumpetha, umpetha wekhwalithi kanye nenkonzo engompetha ukuze abathengi kazwelonke onyakeni womcimbi omkhulu, ukujabulela izindondo zegolide.

 

Xiaomu Youpin

NgoMeyi 27, 2021, Ingqungquthela yokumaketha yama-Olimpiki kaXiaomu Youpin ibanjelwe eShanghai. Umpetha waseChina wokuntywila kuma-Olympics u-Lin Yue umemezele ukuthi usejoyine i-Xiaomu Youpin's “Uhlelo lukazakwethu oluyingqwele”. Uphinde wasayina inkontileka noXiaowei Lin, umsunguli we-Xiaomu Youpin, futhi ngokusemthethweni waba ngumsabalalisi we-Xiaomu Youpin. NgoJulayi 19, 2021, Ingqungquthela yezokukhangisa ye-Xiaomu Youpin kazwelonke yamaphakathi nonyaka ibanjelwe e-Xiamen, China, lapho i-Xiaomu Youpin iphinde yakhombisa ukukhanga kwayo okuqinile komkhiqizo. Wang Xin, umpetha waseChina wokuntywila emanzini kanye nesisebenzi esiyimodeli kazwelonke, waba umlingani wesibili ongumpetha kanye nomsabalalisi okhethekile ukujoyina i-Xiaomu Youpin. Wasiza uXiaomu “Uhlelo lukazakwethu oluyingqwele”, okwenza kube namandla agcwele.

 

Igumbi lokugezela le-SSWW

Ngo-April 24, 2021, I-SSWW Sanitary Ware imeme umpetha womhlaba “Nine Ball Diva” U-Pan Xiaoting uzovakashela isitolo se-SSWW Xiyinmen eNanchang, I-SSWW ibambe umcimbi omkhulu wokusayina futhi i-SSWW kazwelonke yabamba umcimbi wokusayina kanye nokusakaza bukhoma ku-inthanethi kuzwelonke. Ngosuku lomcimbi, I-Pan ingene egumbini lokugezela le-SSWW lokusakaza bukhoma ukuze wabelane futhi ishintshisane nabalandeli be-SSWW ezweni lonke mayelana nokuphishekela kanye nemizwa yokuphila kwangasese..

 

Umcibisholo Bathroom

Igumbi lokugezela lomcibisholo lisayiniwe “INkosana Yokuntywila” U-Tian Liang njengomkhulumeli womkhiqizo kusukela ngaleso sikhathi 2010. Ngokuhamba kweminyaka, Igumbi lokugezela lomcibisholo kanye nompetha bomhlaba “INkosana Yokuntywila” Tian Liang, futhi ngenxa yomlando wempilo yomcibisholo okhazimulayo ka-Tian Liang, uthando olucophelelayo lomndeni, futhi isithombe sikababa omuhle sakha izinga eliphezulu lokuhambisana ne-Arrow brand, okwenza i-Arrow yaziwe embonini.

Igumbi lokugezela le-Kohler

Kusuka 2018 kuze kube manje, U-Kohler usephenduke uzakwethu wejezi eliphindwe kabili weqembu lebhola lezinyawo labesilisa nabesifazane lase-England Manchester United. Kohler, yasungulwa ku 1873, kanye neManchester United FC, enomlando wokudlula 140 iminyaka. Ihlanganyela umlando omude. Njengeqembu lebhola lezinyawo elidume umhlaba wonke, Isiko leManchester United libonakala ngokuqina nomoya ongasho-ukufa. Lokhu kuhambisana nomoya womkhiqizo ka-Kohler.

 

Lixil

Ngonyaka odlule, eTokyo 2020 IKomidi Elihlelayo lama-Olympic liqoke i-Lixil Group njengozakwethu we-Arrow we-Tokyo 2020 Imidlalo yama-Olympic. Leli izinga eliphezulu kakhulu lohlelo loxhaso lwasekhaya lwama-Olympic e-Japan. Okwamanje, NgoNovemba 27, 2020, U-Lixil umemezele ukuqashwa kwamathoshi eTokyo 2020 Imidlalo yama-Paralympic. U-Lixil ubekhuthele ekukhangiseni kwezemidlalo eminyakeni yamuva nje, okuhlanganisa nomkhankaso wokupha ezemidlalo ogxile kwelaseJapan “INkosana Yethenisi” Kei Nishikori. Umkhankaso wokuqasha abantu abaphethe isibani nawo wenziwa nguKei Nishikori njengesithombe esikhulu..

 

I-TOTO

I-TOTO inguzakwethu osemthethweni wama-Olympics e-Tokyo nonyaka kanye neMidlalo Yabantu Abakhubazekile elandelayo. Ngokushesha nje 1964, I-TOTO yakha amagumbi okugezela endawo eyinhloko yama-Olympics ase-Tokyo. I-TOTO iphinde yaba ngomunye wabaxhasi abasemthethweni beTokyo 2020 Imidlalo yama-Olympic. Ngaphezu kwalokho, Abasubathi abaxhaswe yi-TOTO bahlanganisa umdlali wethenisi wabesifazane waseJapan u-Yoshinori Ishikawa kanye nomdlali wethenisi ohamba ngesihlalo esinamasondo u-Aimi Tanaka..

 

I-OLO

Phakathi kwayo yonke imidlalo, U-OLO unothando lwethenisi. 2019 ibone i-OLO ixhasa imicimbi emibili emikhulu yethenisi ilandelana, eyokuqala kube yiShanghai Rolex Masters ngo-Okthoba 2019. U-OLO uthuthukise amagumbi okuphumula kubadlali beShanghai Rolex Masters’ Indawo yokuphumula ukuze inikeze umuzwa ophumuzayo nenethezekile wezinga eliphezulu labadlali ngesikhathi somncintiswano oshubile. Okwesibili kwaba umxhasi osemthethweni we-Shiseido-Shenzhen WTA Yokuphela konyaka Finals ngoNovemba wonyaka ofanayo..

 

Hansgrohe

Ngaphezu kokuba brand yokugezela, I-Hansgrohe futhi igama leqembu lamabhayisikili. Inkampani yaseJalimane yaqala ukuqamba igama “Bora Hansgrohe (Bora Hansgrohe)” ithimba lamabhayisikili phakathi 2017. Yabe isisayina umpetha womhlaba uPeter Sagan ngentengo erekhodiwe futhi yavuselela inkontileka yakhe kwaze kwaba sekupheleni 2021.

 

Imboni yamathayela

UMarco Polo

Ku 2007, Amathayela weMarco Polo abe yicala lokuqala lokumaketha kwezemidlalo embonini yezinto zokwakha yaseChina ngokuqamba iqembu le-CBA, iligi esezingeni eliphezulu kakhulu ye-basketball yabesilisa e-China. Yabe isisebenzisana ne-Yao Foundation yenhlalakahle yomphakathi nge-basketball, yethule ukusebenzisana okusebenzayo ne-NBA kanye ne-Asian Club Cup, kanye nesikole se-basketball esitshale ngokuhlanganyela sasebenzisa i-NBA-spec ne-New Century Club. U-Lin waqala ukubonakala e-China ngesikhathi egqoke umfaniswano weqembu le-Dongguan Marco Polo, kanye ne-Asian Club Cup 2011. Selokhu 2011, UMarco Polo Tile usenamaqembu amabili ochwepheshe, Iqembu le-CBA Dongguan Marco Polo kanye nethimba le-NBL Hubei Marco Polo, futhi ku 2015, Ithimba le-Dongguan Marco Polo lithuthele e-Shenzhen lashintsha igama laba yiqembu le-Shenzhen Marco Polo, futhi ibilokhu ikhanya esiteji se-CBA kuze kube manje.

 

Mona Lisa

Ku 2018, “UMona Lisa kanye ne-Inter Milan Umcimbi Wokusayina Uzakwethu Osemthethweni” ibibanjelwe e-Culture and Art Museum yaseMona Lisa Group Headquarters. UMona Lisa ube ngumlingani osemthethweni we-Inter Milan Football Club eChina. Kulo mcimbi wokusayina, Isihlabani samazwe ngamazwe sebhola likanobhutshuzwayo uMaterazzi naye uvele emcimbini wokusayina. I-Inter Milan ize yaletha noshicilelo olulinganiselwe lwejezi lokugubha iminyaka engu-110 kuMona Lisa. UMona Lisa uphinde wenza ngokwezifiso izikhumbuzo zamathayili e-Inter Milan ze-Inter Milan.

 

Nobel

NgoJanuwari 20, 2020, UNobel Tile umemezele ngokusemthethweni ukuthi uzoba nguzakwethu osemthethweni weThimba Lesizwe Le-Badminton laseChina. NgoMeyi wonyaka ofanayo, UNobel Tile umemezele ngokusemthethweni ukuthi umbhangqwana u-Lin Dan no-Xie Xingfang babe yizikhulu zesipiliyoni somndeni wakwaNobel Tile. I-Nobel Tile iboshelwe neMidlalo yama-Olympic kusukela 2000. Iqhubekile nokuqalisa ukumaketha kwama-Olympic, futhi ibekwe ku-TVC enetimu ye-Olympic ye-CCTV esethwe phakathi neMidlalo yama-Olympic izikhathi eziningi. Iphinde yabeka ku-inthanethi nokungaxhunyiwe ku-inthanethi izikhangiso zokubusa kwama-Olympic 2016.

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