I-WHO “Kubulawe” Isitolo Sasekhaya?

Izindaba Zokuhlanzeka

 

Chang Quanling said, “Lapho izikhathi zikulahla, ngeke baze bakubize kuwe”. Uma uya ezitolo ezikhona ekhaya, uzothola ukuthi lokho akusho kuyiqiniso. Amakhasimende ahlakazekile, Izitolo ezingenamuntu, Zonke izitolo zokunikeza zasendlini ziyancipha.

 

01

I-WHO “Kubulawe” Isitolo Sasekhaya?

 

 

Izitolo zeFeferings yasekhaya zishiywe yizikhathi.

Izizathu zosizi olujwayelekile lwemboni yasekhaya namuhla ziyinkimbinkimbi.

1, Ukufika kwenkathi yokuvuselelwa okugcwele

Ukunikezwa okugcwele sekuyinkambiso njengoba ohulumeni emhlabeni wonke bakhuphule izindinganiso zokulethwa okusha ekhaya. Ngokusho kombiko we-Chinese Academy of Social Sciences, 70% kwesidingo samanje sokuthuthuka kwasekhaya kuvela entuthukweni entsha, Futhi ifenisha eningi elungisiwe ithengwa ngokwengeziwe ngabathuthukisi, ingxenye yesidingo sokusetshenziswa kokuphela iyancipha. Izinkampani Zokuthuthukiswa Kwekhaya ziphendukela kubathuthukisi noma izinkampani zokuthuthukisa ikhaya le-Intanethi ezinikezela uhla oluphelele lwezinsizakalo ezenziwe ngezifiso, Ngaleyo ndlela badlula ezitolo zokunikeza zasekhaya zasekhaya.

2, Shintsha Okuthandwayo Kwabathengi Abacunu Bangemva Kwama-90

Abathengi abanikela ekhaya bathola abancane futhi abancane, Futhi isizukulwane esisha sabathengi abahlinzeki ekhaya senze ushintsho olukhulu emikhubeni yabasebenzisi. Bathambekele kakhudlwana ukuthenga ezinye zefenisha yabo kanye nempahla ethambile online, kanye nomthelela we-e-commerce boom ezitolo zokunikeza zasekhaya ezingaxhunyiwe kwi-inthanethi kunzima ukumelana nazo.

 

 

Umthombo Wezithombe: I-Post-90s Tmall's Livivity Trend Guide

Okwamanje, ama-90s nama-95s, lezi “Ama-Aborigine e-Intanethi” kancane kancane iba ngumgogodla wokusetshenziswa kokwenza ngcono ekhaya, Futhi isizukulwane esedlule sehlukile. Zisetshenziselwa okuhlangenwe nakho okusha kokuthengiswa kokuxhumana kwe-inthanethi nokungaxhunyiwe ku-inthanethi. “Akukona ukuvakashela izitolo mathupha. Isipiliyoni esingaxhunyiwe ku-inthanethi kanye nokuthenga oku-inthanethi okuvuthayo kuyinto ejwayelekile.

3, Ukusetshenziswa kwasekhaya okuphansi okuphansi

Ukusetshenziswa kwasekhaya kungukusebenzisa okuvame ukwenzeka, nefenisha iyinto enkulu engeyona eyejwayelekile. Umhlobiso wake wanele iminyaka eminingi, ikakhulukazi ifenisha ehleliwe, Kepha intengo yeyunithi iphakeme kakhulu.

4, Ukudonswa kwe-Real Estate

Isimo sezomnotho jikelele manje siwumdabu, kanye nomusho wokuqala ekuqaleni kwengxenye yesine yombiko weBhangengodla walo nyaka ukuthi ukwehla komnotho womhlaba wonke kulo nyaka kuyisiphetho sangaphambilini. Ngaphezu kwe 170 ye 189 Amazwe angamalungu esikhwama sezimali zomhlaba wonke anokukhula okungalungile kwemali engenayo.

Ngokuphambene nalokho, I-GDP yasekhaya ekota yokuqala yawa 6.8 Amaphesenti unyaka nonyaka, kanye nokutshalwa kwezimali ekuthuthukisweni kwezezindawo 7.7 iphesenti. Imali engenayo evela ekuthengisweni komhlaba ekota yokuqala yawa 7.9% unyaka nonyaka, Futhi sekuyiqiniso elingenakuphikwa lokuthi imboni yezezakhiwo ivilapha.

Imakethe yezezakhiwo dowturn, Izinqubomgomo zokulawula izimba ezizakhiwo azinakubangela ingcindezi enkulu kwizakhiwo zangempela uqobo, kodwa futhi nasezindabeni ezaphansi kwefenisha, indlu yokugezela kanye nekhishi kanye nokugeza kulo lonke imboni yePan-Home kube nomthelela.Ingxenye yesibili 2017 waqala ukuthola imali engenayo ekhaya kanye nokukhula kwenzuzo okuphelele kwaqala ukwehla, kodwa futhi yenziwe ukuyenza emkhiqizweni nasemodelweni yebhizinisi kwadingeka ukuthi iguquke.

5, Ngaphansi kwesifo, Akukho lutho olusele.

Njalo ngonyaka ngoMashi wombukiso wefenisha, Ngabe umthengisi ugxile ekushintsheni kwemikhiqizo, Kepha futhi ifektri yefenisha egxile ekuzuzeni isikhathi somthengisi. Imboni yokunikeza ekhaya “amagolide amathathu nesiliva amane” Isikhathi sokuthengisa esingaxhunyiwe ku-inthanethi, kwakuwubhubhane olungazelelwe lwashaywa izingcezu.

Abathengisi abasazicabangi ukuthi yiluphi uhlobo lomkhiqizo ongalishintsha, Kepha ukuhoxa ngokuqondile esitolo, okuholele ekutholeni izimpahla zasekhaya ezitolo ezingenamsebenzi zizoshaya irekhodi eliphakeme. Amaphrojekthi wokuvuselela ahlehlisiwe, Izitolo zefenisha azinalutho, kanye nemibukiso yezinto zokwakha ekhaya ikhanseliwe.

Ngokwemininingwane ekhishwe nguMnyango Wokuthuthukiswa Kwezitebele KwoMnyango Wezentengiselwano kanye Nezinto Zokujikeleza Kwezinto ZaseChina, ngoJanuwari 2020, Izinto zokwakha zikazwelonke kanye ne-Bhimbo ye-boom yokunikeza ekhaya 78.62, phansi 20.74 amaphuzu avela ngonyaka owedlule.

Izinto zokwakha ezingenhla ezingenhla kanye nezitolo zasekhaya ngoJanuwari ukuthengiswa kwe 60.22 billion yuan, phansi 33.57% kusukela ngonyaka ngaphambili. Ku 2020, I-Empowerment yigama elivame kakhulu embonini yefenisha. Ezitolo zasekhaya ngaphandle kwekhono lokuhlomisa amandla, Kungenzeka ukuthi ngeke basinde 2020.

02

Kunezinkampani ezihluleka kuphela, Hhayi izimboni ezihlulekayo

Manje kufika isikhathi sokushintsha embonini yasekhaya. Kunezici ezimbili eziphambili ezithinta ushintsho: Imakethe yabathengi kanye nesimo sokuthengisa. Okokuqala, Isakhiwo sonke sokusebenzisa siyashintsha, Isidingo sangempela somthengi sinobunye. Manje imakethe yabathengi yaseChina yaqala ukuhlukumeza, Izidingo ezenzelwe wena uqobo zigqame kakhulu, Ifomethi yokuthengisa yemakethe yasekuqaleni kunzima ukuzivumelanisa nezinguquko ezimakethe zabathengi.

Ngaphezu kwalokho, uhlobo lwe-retail luyashintsha futhi, Isimo sangempela sokuthengisa esizogcina sesitolo sesibe sesasekhaya, O2O, Ukuthengisa umphakathi nezinye izindlela ezintsha ngokwengeziwe. Kudinga ukulungiswa kusuka ekusebenzeni koqobo kwesitolo ukuze kuhlangatshezwa lula umsebenzisi ukuthenga.

Imakethe yase-China yasekhaya ikhala isenendawo enkulu yokukhula, Futhi imakethe yokunikeza ekhaya isiphenduke i-trillion dollar track. Umuntu ophethe uJiyoujia uthe engxoxweni, “Iziteshi eziku-inthanethi nezingaxhunyiwe ku-inthanethi zizobalwa ngasikhathi sinye, Usayizi wemakethe waseChina waseChina wempahla ethambile kuphela kumayelana 5 trillion. Manje isabelo sesiteshi esiku-inthanethi asifinyelelwanga 20% -30%, I-Upside inkulu kakhulu”.

Kusukela kubukhulu besikhathi, Imakethe yasekhaya yaseChina nayo inamandla kakhulu ngemuva kobunzima. Ngemuva kwenselelo ngayinye, Ukuncintisana okuphelele kwemakethe yokuwafaka ekhaya kuzoqhubekela phambili kwesinyathelo esikhulu, Okungaba yindima yamagagasi amakhulu.

Kukhona ukuvalwa kwamabhizinisi kuphela, Akukho ukuwa komkhakha, Uma nje kunemodi yokuqamba eqhubekayo. Ikusasa lomkhakha wonke wokunikeza ekhaya, ngokuqinisekile izophuma ekuguqukeni kwamabhizinisi aphumelelayo.

 

03

Gijima ngokushesha, Gijimela ukuvuselelwa okugcwele noku-inthanethi

 

Lapho ubhekene nezinguquko ezinkulu, Izitolo zasekhaya ziphendula ngamasu amaningi, yamukela online futhi ifakwe ngokuphelele, kanye nokuguqulwa kwe-hypermarket okungaxhunyiwe ku-inthanethi njengesidingo sokucindezela.

I-IKEA yinkosi yesabelo semakethe yasekhaya yomhlaba kanye nomthengisi wasekhaya ophumelele kakhulu. Ku 2016, Imali engenayo yokusebenza ye-IKEA nenzuzo ye-Net ifinyelelwe € 35.1 billion kanye ne- € 4.2 billion ngokulandelana, phezulu 7.3% futhi 20% unyaka nonyaka ngokulandelana.

Nokho, Emakethe yase-Asia eyaziwa kakhulu, kusuka 2016 ku 2018, I-IKEA China ilethe iminyaka emithathu elandelanayo yokwehla kwamanani okukhula kokuthengisa. Izikhathi zishintshile, ne-IKEA, obekulokhu eChina iminyaka engamashumi amabili, uvuka njengephupho.

Ukukhula kwemikhiqizo eyenziwe ngezifiso nezinto zokwakha esigabeni ngasinye sokwenza ngcono ekhaya kukhanya, Futhi imikhiqizo eyenziwe ngezifiso manje isigaba esingahle sithuthukiswe online. Isakhiwo esincane somndeni kanye nengcindezi emananingweni ezindlu yenza izindlu ezincane zithandwe kakhulu, Ukuhlangabezana nezidingo ngazinye zokuvuka kancane kancane kwefenisha yangokwezifiso.

Yize ifenisha yamanje yangokwezifiso igxile kakhulu emkhakheni wamakhabethe, ama-wardrobes, njll., Kepha ikusasa lizokwanda kancane kancane emkhakheni wefenisha yendlu yonke.

Abasanda kufika ekhaya laseJuran ne-Red Star MacAlline basendaweni ebalulekile yenguquko. -Ngaxhunyiwe ku-inthanethi, Iziteshi zendabuko zendabuko ezinjenge-gome nelanga zingene embonini yezimboni zasekhaya futhi zinezinkampani zazo zokuthuthukisa ikhaya, kanye nesakhiwo sokudambisa ekhaya. -Ngaxhunyiwe ku-inthanethi, amapulatifomu e-e-commerce anjengeJingdong no-Ali bahlola i-e-commerce yomkhakha wasekhaya.

Ngemuva kokubambisana no-Ali, I-Juran Home iguqula ibe yizitolo ezihlanganisiwe, Ukuqhubekela ekusetshenzisweni okukhulu, ukunweba iketanga lemboni elizungeze “ekhaya”, Ukulungiselela ukuthuthukisa izitolo ezinkulu zokudla ezingenisiwe, Izikhungo zokuqina, Izitolo ezinkulu zokunakekelwa kwezitolo ezinkulu, Ezokuzijabulisa Kwezingane, ibhadizanedi, ubuhlakani bedijithali nezinye izindlela zebhizinisi ngaphezu kwezitolo zokunikeza zasekhaya zendabuko.

I-Red Star MacAline ne-Juran Home nabo basebenza kanzima ukuqeda kwabo “Ikhaya Mall” isikhundla. Emodini yezitolo, Ngaphezu kwefenisha kanye nokwakha abathengisi bezinto ezibonakalayo, Kukhona nokupheka, indawo yokuhlala nokulala, xhasa ngemali, ihhovisi, umdlalo, Izakhiwo zezemidlalo nezokungcebeleka, kwakha ukumbozwa kwefomethi ehlukahlukene.

Imakethe yokuphakelwa kwasekhaya ibhekene ne-stall ephelele, Izitolo ezinikezwa ekhaya zibonisa umphumela we-ether, kanye nesigaba sokuvuselela kuyinselele ikakhulukazi ezitolo ezincane naphakathi eziphakathi. Izitolo zokunikeza ekhaya aziselula njengendawo ebiyelwe, ukuqaqa, Ukuqoqwa kanye nokuqasha iqoqo.

Izitolo zesikhathi esizayo zizodlala indima ebaluleke kakhudlwana, kodwa futhi ukuze kwenziwe izifundo eziningi, njengemakethe yokuthuthukisa ikhaya, okuyi-logistics, ukufaka, ukulungiswa kanye nezinye izinsizakalo zasekhaya, Kusenendawo eningi yokuthuthuka. Ushintsho luwukuphela.

Njengoba ikhaya enikeza amaketanga embonini ekhaya emakethe yasekhaya, uguqulwa okubabayo, “ukuphila” ucindezelekile futhi.