UXiaomu Youpin Uwine I “I-Young Fashion Bathroom Brand Of Choice”

Ikhishi Negumbi Lokugezela Imboni Ejwayelekile Yekhishi Lemidiya Nemininingwane Yegumbi Lokugeza

UXiaomu Youpin uklonyeliswe ngesihloko esithi “Uhlobo Lokugezela Olusha Nelinesitayela Lokukhethayo” yi-China Industrial Cooperation Association 2021 I-National Marketing Conference ngoJulayi 19, “Ukuqoqa Amandla Kutheminali, Ukudayisela ukuze Win”. Lo mkhiqizo uklonyeliswe yi-China Association of Industrial Cooperation.

Phambi kukaNobhala Weqembu le-Jomoo Group kanye noSihlalo u-Lin Xiaofa, UMongameli Omkhulu weJomoo uLin Yousai, IPhini likaSihlalo weJomoo uLin Sinan, kanye noMongameli weJomoo Brand u-Yan Zhenzhen, I-China Association of Industrial Cooperation (I-CAIC) Usihlalo Wegatsha Lempahla Yasekhaya kanye Nekhishi & Umsunguli Wolwazi Lwegumbi Lokugeza u-Yu Zhenrong uklomelise u-Xiaowei Lin indondo “Uhlobo Lokugezela Olusha Nelinesitayela Lokukhethayo” egameni lenhlangano kazwelonke, I-China Association of Industrial Cooperation.

U-Xiaomu Youpin njengommeleli wesizukulwane esisha semikhiqizo yasendlini yangasese esencane neyemfashini, Ukuthuthuka okusheshayo kukaXiaomu Youpin akugcinanga nje ngokudonsa ukunaka kwemboni, kodwa futhi wazuza ukuqashelwa nokuqinisekiswa yintsha. Ngokwenkomba yokusesha ye-Baidu, ngemuva kweminyaka yama-90s nokuthunyelwe-00ama-s angamandla amakhulu okunaka i-Xiaomu Youpin. Imiphumela yocwaningo olwenziwe ngabakwaKitchen News nayo ikhombisile lokho 81.3% wabahlanganyeli bavumile ukuthi i-Xiaomu Youpin ingumkhiqizo osemusha.

Ngokuphendula izici zeqembu labathengi le-Generation Z kanye nobusha bamandla abathengi, I-Xiaomu Youpin ibumba isiko lomkhiqizo wayo ngengqondo yobusha. Isibeke phambili isiqubulo “ubusha abunamkhawulo, izinga liyigugu”.

Ubusha obungapheli, igxile kakhulu emaqenjini abathengi abancane. Kuphinde kukhombisa ukuthi uXiaomu Youpin uzohola njengomkhiqizo osemusha onekusasa elithembisayo.

Ikhwalithi iyigugu, lena i-Xiaomu Youpin egcizelela othandweni lwempilo. Isebenzisa ikhwalithi engumpetha ukuze idale ikhwalithi ephezulu, isipiliyoni sempilo enenani elibalulekile kubathengi.

I-Xiaomu Youpin ibekwe kahle “inani nentengo kukhulu”. Kuzoba umqondo womkhiqizo kuso sonke isithombe somkhiqizo, umklamo womkhiqizo, isitayela sesitolo, ukumaketha okungapheli kanye nezinye izici ze “ubuchwepheshe + thanda + isimo” ukuhlangabezana kangcono nokuphishekela kanye nezifiso zabathengi abasha besimanje zempilo engcono.

Ukumaketha kwenkampani kanye nezemidlalo yizizathu ezibalulekile ezenza i-Xiaomu Youpin izuze ukuqashelwa kwabathengi abasebasha.. I-Xiaomu Youpin isiphenduke umkhiqizo we- 13 amaqembu kazwelonke we-State General Administration of Sports Training Bureau ukulungiselela abasubathi impi, futhi usefinyelele ukubambisana okujulile noXu Jiayu, Lin Yue, ULuo Xuejuan, UJiao Liu Yang nabanye abasubathi abadumile. Ngesikhathi esifanayo, umpetha wama-Olympic diving uLin Yue, “isisebenzi esiyimodeli kazwelonke”, Umpetha wama-Olympic u-Wang Xin ujoyine abasabalalisi be-Xiaomu Youpin, ube ozakwethu abangompetha bomkhiqizo, futhi wakha a “inkanyezi yezemidlalo + yokugezela brand” ukumaketha isandulela.

Ompetha bama-Olympic bayimodeli, ngomoya wama-Olympic ndawonye. “Ukuqamba okusha” ingamandla aqhuba ukuthuthukiswa komkhiqizo we-Xiaomu Youpin. Izoqhubeka nokuwugqugquzela ukuthi ube wuphawu lwesizwe olusha olumele futhi olunomthelela.