Export | Hauptwettbewerbsanalyse des europäischen Marktes für Duschwannen, Wenige Hersteller, Viele Marken

Mainstream-Medien der Küchen- und Badbranche: Informationen zu Küche und Bad

Some of the data in this article are from Housetech, and we hope it will be helpful for exporters.

Laut französischen Medienberichten, in nur zehn Jahren, Duschwannen aus synthetischen Materialien wie Acryl und Harz nehmen den größten Teil des französischen Marktes ein. The market for shower trays made of ceramic and cast iron materials has shrunk.

Aufgrund des Mangels an Sanitärkeramik, Stein- und andere Fabriken in Frankreich, the products of related materials are concentrated in the southern European region. daher, from acrylic to PVC and other synthetic materials manufactured sanitary ware to flood the local market. Allein in Spanien gibt es Dutzende Fabriken, Die meisten davon sind exportorientiert, inklusive Duschabtrennungen, Möbel, andere Badmonteure, usw.

Shower trays have many brands but few manufacturers

But in terms of shower trays as a category, Es gibt viele Marken auf dem Markt, but not many manufacturers producing them. There are four main factories producing them, Marmite, Acquabella, McBath und F&D. The largest of them is Marmite in Poland. The company mainly OEMs for other brands and supplies to local building materials supermarkets and distributors. The company’s turnover in 2020 Ist 170 Millionen Euro. Diese vier Unternehmen nehmen einen großen Marktanteil im lokalen Sanitärsektor ein, mit 60-80% of the market share in synthetic shower trays.

Was die Entwicklung der lokalen Duschwannenindustrie betrifft, the overall sanitary ware companies that come online in the shower tray category still face many problems in actual production and are relatively less competitive compared to companies specializing in shower trays. Zweitens, most of the private label shower trays are still produced in Europe. It is worth noting that the number of shower trays exported from Asia (hauptsächlich China) to Europe has a tendency to increase.

According to Kitchen News observation, the old shower chassis is gradually phased out due to the complexity of maintenance and the popularity of the minimalist style of showers. Innerhalb der letzten fünf Jahre, the minimalist shower tray began to show growth. In addition to the original single category export manufacturers, shower manufacturers such as Laibodun are targeting this change in the European market and are beginning to bring auxiliary product categories online for their main categories. Derzeit, a small portion of domestic shower trays are used for domestic home improvement market, and most of them are exported overseas.

Kitchen and bathroom information query customs data learned that the total value of China’s exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays in 2020 War 98,039,292 Yuan, mit einer Gesamtmenge von 6536913 kg.

Frankreich

A major consumer of synthetic products

Frankreich ist das europäische Land mit der besten Integration synthetischer Materialien, not only for vanity tops, but also for shower trays. The increase in building material superstores has “boosted the diversification of the French sanitary ware industry” and has complemented the market beyond the original ceramic sanitary ware due to the nature of synthetic materials themselves.

Also, has the synthetic material become the main sanitary ware material in France? According to the French Sanitary Association Afisb research shows that it is. But there are other studies that ceramic still holds a major market share. Afisb’s data showed that the market size of the shower tray is between 1.1 Millionen und 1.2 Millionen Stück, davon 45% ist aus Keramik und 50% ist der Markt für synthetische Materialien wie Acryl und Harz. And the sales are about 120,000 Stücke. (Quick link: Daten | French bathroom market declines by 5.4% In 2020)

Synthetic shower trays are beginning to be used on a large scale in new local housing. in addition to shower enclosures replacing bathtubs, materials such as acrylic shower trays are replacing ceramic shower trays on a growing scale. kinedo is well positioned in this market.

Aufgrund von Umweltanforderungen wie Null-Kohlenstoff-Emissionen, the number of energy-intensive ceramic factories in France is decreasing. There is only one sanitary ceramic factory left on the regulation. daher, except for synthetic materials such as acrylic, the market share of ceramic materials is gradually shrinking. Momentan, the French ceramic shower tray market is dominated by two brands: Geberit und VitrA (mache auch OEM). Duschwannen aus Gusseisen, auf der anderen Seite, behalten immer noch einen Teil des Marktes, with sales volumes between 5,000 Und 8,000 Einheiten. They are supplied by Roca, Kaldewei and Bette.

Personalized demand grows in Europe

There is a big market for customization

Nach mehreren Jahren der Individualisierung gärt es auf dem chinesischen Markt, basically most of the major companies are offering customized solution solutions. And in Europe, Auch der Individualisierungstrend nimmt zu.

Aus logistischen und After-Sales-Überlegungen, existing European manufacturers are planning to further improve the wear and impact resistance of synthetic shower trays and reduce their weight. Dies stellt weiterhin eine Herausforderung für Installateure dar. Die derzeit beliebte Größe ist 120 X 90 cm und wiegt zwischen 40 Und 50 kg. Jedoch, too little weight can affect the look and feel and the experience of using it. Flight, Kinedo und Aquarin (Toplax) dominate among diverse synthetic materials such as ABS, Polyurethan, recyceltes PET-Material aus Plastikflaschenverschlüssen, resins and more. At this year’s Shanghai Kitchen & Bathshow, Küche & Bath Information also noted the growth in the number of transparent colored sanitary ware made of resin materials, with most bathroom cabinets and overall sanitary ware booths paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It is reported that there are few domestic manufacturers chatting about the manufacture of resin sanitary ware.

Endlich, it is worth noting that the trend of personalized demand in Europe is growing.

Due to the growth of personalized product trading, safe delivery is becoming more and more important for manufacturers due to storage and transportation considerations. Zusätzlich, zum gleichen Preis, service is becoming increasingly important in a highly competitive market. Gleichzeitig, Der europäische E-Commerce drängt lokale Sanitärmarken dazu, neue Vertriebskanäle zu erschließen.

The main competitors in the French shower tray industry : Acquabella, Agha, KAW, Allibert, Alterna, Althea Ceramica, Badeambiente, Aquarin, Blau, Bette, Bosnor, Colacril, Doccia hat durchgehalten, F&D, Fiora, Geberit, Godard-Verteilung , Hydrobox, Hallo-Mac, Springen, Idealer Standard, Jackoboard, Kaldewei, Kinedo, Krone von LG Industries, Laser, Leda, LG Industries, Lux-Elemente, Marmite, Marmox, McBath, Nicos (Kristallpflanze), Neulinge, Neu, Porzellan, Profilkonzept, Profiltek, Quare Design, Roca, Nur, Gesund, Sanswiss, Skarabäus, Schulte, Sensea, SolidSoft, Villeroy & Boch. VitrA, Haben, Wirquin Pro……