Οι συνεχείς πωλήσεις στην Κίνα υπερβαίνουν $1 Δισεκατομμύρια ως επιχειρήσεις στην Κίνα συνεχίζουν να αναπτύσσονται

Κουζίνα & Bath Industry Mainstream Media Kitchen & Bath News

Duravit AG’s sales exceeded 600 million euros for the first time in fiscal year 2021, φτάνοντας 601 εκατομμύρια ευρώ, μια αύξηση του 28 τοις εκατό. Οι επιχειρήσεις στην Ευρώπη και την Κίνα συνέχισαν να αναπτύσσονται. Οι πωλήσεις στην Κίνα ανήλθαν σε περίπου 139 εκατ. ευρώ. Σύμφωνα με ανακοίνωση του Διευθύνοντος Συμβούλου της Duravit AG, sales in China reached 1 billion RMB just before the end of December 2021.

Αυτό το στιγμιότυπο οθόνης είναι ένα στιγμιότυπο οθόνης του μηνύματος Collage του CEO της Duravit AG από το Kitchen News τον Δεκέμβριο 1, 2021

It is reported that most of the growth came from investments in China, where the market grew by 32%. The growth in China is mainly due to the recovery of the Chinese retail sector and the significant growth of the e-commerce channel. Επιπλέον, the demand for high-quality products in the Chinese market is also increasing, especially in the project business. The European market also saw significant growth in sales of assembled bathrooms, which rose by 26.8% to €328.6 million.

Duravit is focusing on classic wholesale and project business in the channel. It is reported that Duravit through the acquisition of e-commerce brand Bernstein brand and Bernstein-Badshop online platform for dual-brand development model. In the dual brand strategy, the Duravit brand is positioned as a retail brand. The new brand is an online focused e-commerce brand.