Proveedor de fábrica de grifos iVIGA
Industria de cocinas y baños originales Medios convencionales Información sobre cocinas y baños
The acquisition war for Korea’s largest home furnishing company is heating up.
With the addition of Korean retail giant, Grupo LX, the competition for the acquisition of Hanson Home is intensifying. Previamente, Los grandes almacenes Shinsegae de Corea del Sur, Hyundai Furniture (Hyundai Livart), una subsidiaria de los grandes almacenes Hyundai, and South Korea’s Lotte announced their intention to jointly acquire Hanson with South Korea’s private equity IMM PrivateEquity (IMM). But the acquisition camp is expanding with the addition of LXHausys, una empresa de materiales de construcción propiedad de LX Group (una vez parte de LG), uno de los mejores de Corea 50 grupos corporativos.
If LX Hausys acquires Hansen, the top-ranked company in the interior design and building materials industry, the landscape of the Korean building materials and interior design industry will undergo a huge shakeup, and the market shares of the top companies will be recalculated.
According to Korean media, LX Hausys held a board meeting on September 6 and announced that it will invest 300 mil millones de wones (RMB 1.7 mil millones) as a strategic investor in a private equity fund that IMM plans to set up to acquire Hanson. Sin embargo, La inversión final aún no ha sido confirmada..
lote, Shinsegae and Hyundai Department Store Group have announced their plans to participate in the acquisition. LX Hausys is considered to have the most competitive advantage considering the synergy with Hanson’s business.
With the recent spin-off of LX Group from LG Group, its business scope has expanded from traditional construction materials to the whole house. Building materials account for about 70% de LX Hausys’ ventas, cubriendo ventanas, puertas, piso, paneles, artificial marble, etc.. The division’s sales in the second quarter of this year were KRW 659.6 mil millones, arriba 25% interanual. LX Hausys tiene la mayor cuota de mercado en la categoría de ventanas para proyectos inmobiliarios en Corea. It also has strengths in high value-added product lines such as marble kitchen sinks and PF insulation materials.
And Hansen has an overwhelming advantage in the Korean retail market. Hansen started with kitchen furniture in 1970, then began supplying interior furniture in 1997 and has expanded its business to include building materials such as bathrooms, ventanas y pisos. It is currently the No. 1 market player in kitchen furniture and interior furniture in Korea. Sus principales distribuidores, quality stores and a number of stores are the most important reasons to attract the acquirer.
Según informes de los medios coreanos., Hansen has showrooms and mega experience centers in 15 key locations in the region, including Bangbae-dong, Seocho-gu, Seoul and Nunhyeon-dong, Gangnam-gu, Daegu, Pangyo-dong, and Hanam-si, Corea. They exclusively supply Hansen products and have 550 online stores for re-house remodeling business, 240 kitchen furniture stores and 80 flagship interior design stores.
Hansen employs 8,000 remodeling construction professionals and 2,500 interior design sales associates. Las ventas de la empresa el año pasado. (267.5 mil millones de wones) más que cuadruplicado respecto al año anterior (65 mil millones de wones), the highest performance since its founding. Su canal online, Hansen Mall, que proporciona información sobre cómo personalizar casas nuevas, moving houses, children’s rooms, etc., has achieved positive sales growth since the first quarter of last year. Actualmente atrae 3 millones de clientes al mes.
Sales of its B2C (remodeling and kitchen) division increased by 23% año tras año en 2020. De esto, Dar nueva vivienda a, which provides total remodeling solutions, creció por 33.3%. As of 2020, Hansen’s kitchen sales for second-hand homes account for 27.5% de ventas totales. Combined with 30.6 percent of online and offline sales from the sale of furniture and home furnishings, the B2C business accounted for 69.1 por ciento.
Hansen’s revenue for FY2020
| Datos contables clave | 2020 | 2019 |
| Ganancia | 2,067,469 | 1,698,372 |
| Gross Profit | 542,309 | 473,522 |
| Beneficio operativo | 93,107 | 55,772 |
| Renta antes de pagar impuestos | 95,490 | 74,459 |
| Net Income Growth | 66,841 | 42,715 |
| Crecimiento de los activos totales | 1,229,510 | 1,202,638 |
| Growth in total liabilities | 600,608 | 589,339 |
| Número total de accionistas | 628,902 | 613,299 |
| LARGO | 5.3% | 3.6% |
| HUEVA | 10.4% | 7.0% |
| Total Current Ratio | 118.5% | 117.5% |
| Total Debt Ratio | 95.6% | 96.1% |
| Total de empréstitos y bonos por pagar | 5.4% | 5.6% |
| Earnings per share | 3,766 | 2,423 |
| Dividend per share | 1,300 | 1,200 |
Kitchen and bathroom information according to public data collation
En el segundo trimestre de 2021, sales and operating profit increased 9.6 percent and 22.6 por ciento, respectivamente, compared with the prior year. Remodeling segment sales increased 24.6 percent year-over-year.
Hansen 2021 first half results
| Major Accounting Data | '20.2Q | '20.3T | '20.4T | 71.1q | *21.2q | Increase |
| Ventas | 5,190 | 5,037 | 5,521 | 5,531 | 5,687 | +9.6% |
| Beneficio operativo
Profit before tax |
226 | 237 | 296 | 252 | 277 | +22.6% |
| 4.3% | 4.7% | 5.4% | 4.6% | 4.9% | +0.6%pag | |
| Profit and loss for the period
Major Accounting Data |
211 | 266 | 300 | 269 | 321 | +52.1% |
| 4.1% | 5.3% | 5.4% | 4.9% | 5.6% | +1.5%pag | |
| Ventas | 145 | 190 | 203 | 196 | 243 | +67.6% |
| 2.8% | 3.8% | 3.7% | 3.6% | 4.3% | +1.5%pag |
| Channels | '20.2Q | '20.3T | '20.4T | 71.1q | '21.2T | Increase |
| Remodeling | 1,911 | 1,998 | 2,291 | 2,080 | 2,382 | +24.6% |
| Hogar | 1,558 | 1,576 | 1,758 | 1,902 | 1,671 | +7.0% |
| B2B | 1,087 | 963 | 973 | 1,047 | 1,079 | -0.8% |
| Otros | 634 | 500 | 499 | 502 | 555 | -12.4% |
Kitchen and bathroom information according to public data collation
A pesar del crecimiento en tamaño, Hansen’s overseas subsidiaries did not perform as well as expected. Sales growth at Hansen’s U.S. and China subsidiaries has also slowed each year for the past three years. El año pasado, sales at the two subsidiaries declined 10.2 percent and 3.9 por ciento, respectivamente, while the China subsidiary experienced a double-digit decline. The decline also continued in the first and second quarters of this year with negative growth of 17.3 percent and 45.7 por ciento.
Hansen has been in China since the early 1990s. En 1995, it set up Beijing Hansen Home Products Co., Limitado. in Beijing and invested in a cabinet production plant to undertake engineering business, and joint with the head of the pan-home industry to develop some engineering projects.
Kitchen and bathroom information query enterprise search found that the shareholders of Beijing Hansen Home Products Co., Limitado. Hansen (Porcelana) Investment Co., Limitado. increased its registered capital in 2020, but this year Beijing Hansen Home Products Co., Limitado. in February legal representative, directores, shareholders and other members of the successive changes.
It is worth noting that earlier this year there were media reports that most of the Korean executives of Hanson Korea stationed in China have been withdrawn one after another at the end of 2018 y temprano 2019. Some of the Chinese employees in China are looking for their next homes, and some have even found their next homes, pending only the arrival of significant layoff compensation.
El acuerdo previamente anunciado para que IMM adquiera una 30.21% Según se informa, los derechos de participación y gestión valen la pena. 1.5 billones de wones (RMB 8.3 mil millones).
IMM revisará Lotte's y LX Hausys’ investments and identify partners as early as mid-September. Actualmente, Lotte ha anunciado oficialmente que es “considerando la participación” y LX Hausys ha anunciado que invertirá 300 billion won as a strategic investment. After the acquisition of Hanson is completed, IMM espera convertirlo en el mayor operador del mercado doméstico interior online y offline.
