Exporter | Analyse des principaux concurrents sur le marché européen des receveurs de douche: Peu de fabricants, De nombreuses marques

Exporter | Analyse des principaux concurrents sur le marché européen des receveurs de douche: Peu de fabricants, De nombreuses marques

Selon les médias français, en seulement dix ans, les receveurs de douche en matériaux synthétiques comme l'acrylique et la résine occupent la majeure partie du marché français, while the market for shower trays made of ceramic and cast iron has shrunk.

En raison du manque de céramique sanitaire, pierre et autres usines en France, products made of related materials are concentrated in the southern European region. Par conséquent, sanitaryware made from synthetic materials ranging from acrylic to PVC floods the local market. L'Espagne compte à elle seule des dizaines d'usines, dont la plupart sont orientés vers l'exportation, y compris les cabines de douche, meubles, autres installateurs de salles de bains, etc..

De nombreuses marques, Few Manufacturers For Shower Trays

Cependant, in terms of the category of shower trays, il existe de nombreuses marques sur le marché, but not many manufacturers produce them. There are currently four main factories producing them, Marmite, Acquabella, McBath, and F&D. The largest of these is the Polish company Marmite. This company mainly OEMs and supplies other brands to local building material supermarkets and distributors. The company has a turnover of €170 million in 2020. Ces quatre sociétés occupent une part de marché importante dans le secteur local des salles de bains techniques., with a 60-80% market share in synthetic shower trays.

En ce qui concerne le développement de l’industrie locale des receveurs de douche, integral sanitary ware companies that are online in the shower tray category still face many problems in actual production and are relatively less competitive than companies that specialize in shower trays. Deuxièmement, most private label shower trays are still produced in Europe. It is worth noting that there is an increasing trend in the number of shower trays exported from Asia (principalement la Chine) to Europe.

Kitchen and Bathroom News observed that the old shower trays were gradually phased out as the old-style shower trays became more complicated to maintain and the popularity of the minimalist style of shower. Au cours des cinq dernières années, minimalist shower trays have started to show growth. In addition to export manufacturers of the original single category, shower manufacturers such as Lepton are targeting this change in the European market. They are starting to bring secondary product categories online for their main categories. À l'heure actuelle, a small number of domestic shower trays are used for domestic sales outside the home improvement market and most are exported overseas.

Cuisine & Bath News has checked customs data and learned that in 2020, the total value of Chinese exports to France (SH: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays was 98,039,292 yuan, avec une quantité totale de 6536913 kilos.

France

A Major Consumer Of Synthetic Products

La France est le pays européen avec la meilleure intégration des matières synthétiques. Synthetic materials are used not only for vanity tops but also for shower trays. The increase in the number of building material superstores “has contributed to the diversification of the French sanitary ware industry”. They are also complementing the existing market for ceramic sanitaryware thanks to the properties of synthetic materials themselves.

Donc, have synthetics become the main sanitaryware material in France? According to a study by Afisb, the French sanitary ware association, this is indeed the case. But there are other studies that suggest that ceramic still holds a major market share. Afisb figures show that the market for shower trays is between 1.1 millions et 1.2 millions d'unités, dont 45% est en céramique et 50% est le marché des matériaux synthétiques comme l'acrylique et la résine, while sales are around 120,000 unités.

Synthetic shower trays are beginning to be used on a large scale in new housing in the local area. In addition to shower enclosures replacing baths, materials such as acrylic shower trays are replacing ceramic shower trays. They are growing in size and Kinedo is well positioned in this market.

En raison d'exigences environnementales telles que zéro émission de carbone, the number of energy-intensive ceramic factories in France is decreasing and there is only one regulated sanitary ceramic factory left. Par conséquent, the market share of ceramic materials, with the exception of synthetic materials such as acrylic, is gradually shrinking. Actuellement, the French market for ceramic shower trays is dominated by two brands: Geberit et VitrA (fait aussi OEM). Receveurs de douche en fonte, d'autre part, conservent encore une partie du marché, with sales volumes of between 5,000 et 8,000 unités, supplied by Roca, Caldew and Bette.

Growing Demand For Personalisation In Europe

There Is A Big Market For Customisation

Après plusieurs années de fermentation de personnalisation sur le marché chinois, essentially most major companies are offering customized solutions. En Europe, d'autre part, la tendance de la personnalisation est également à la hausse.

Pour des raisons logistiques et après-vente, existing European manufacturers are planning to further improve the abrasion and impact resistance of synthetic shower trays and to reduce their weight. Cela continue d'être un défi pour les installateurs. La taille populaire actuelle est 120 x 90 cm et pèse entre 40 et 50 kilos. Cependant, too little weight affects the look and feel and the experience of use. ABS, polyuréthane, matériau PET recyclé à partir de bouchons de bouteilles en plastique, resin and other diversified synthetic materials such as Flight, Kinédo et Aquarine (Toplax) dominate. At this year’s Kitchen & Bath Shanghai, Cuisine & Bath Info also noticed an increase in the number of transparent colored sanitary ware made from resin materials. Most of the bathroom cabinets and integral sanitary ware booths were paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It was noted that there are few domestic manufacturers making resin sanitary ware to talk about.

Enfin, it is worth noting that the demand for personalization is on the rise in Europe.

Due to the growth in the trading of personalized products, safe delivery is becoming increasingly important for manufacturers due to storage and transport considerations. En outre, pour le même prix, service is becoming increasingly important in a competitive market. En même temps, Le commerce électronique européen pousse les marques locales d’articles sanitaires à ouvrir de nouveaux canaux de vente.

The main competitors in the French shower tray sector: Acquabella, Agha, KAW, Allibert, Alterna, Althéa Céramique, Ambiance Bain, Aigue-marine, Bleu, Bette, Bosnia, Colacril, Doccia a duré, F&D, Fiora, Il supportera, Godard Distribution, Hydrobox, Salut-Mac, Saut, Norme idéale, Jackoboard, Chaldéen, Kinédo, Couronne de LG Industries, Laser, Léda, LG Industries, Éléments Lux, Marmite, Marmox, McBath, Nicos (Usine de cristal), Débutants, Nouveau, Porcelanosa, Concept de profil, Profiltek Quare Design, Roca, Seulement, En bonne santé, Sanssuisse, Scarabée, Schulte, Sensée, SolidSoft, Villeroy & Boch, VitrA, Avoir, Wirquin Pro… …