French Bathroom Market Declined By 5.4% ב 2020

מקורי תעשיית מטבחים וחדרי רחצה מיינסטרים מדיה מידע על מטבח וחדרי אמבטיה

This article is compiled by Fnas, Afisb research report

The French sanitary and HVAC trade union Fnas published in early June the results of the ONTSBTP 2020 pilot study on sanitary and heating wholesaler purchasing. The total professional distribution purchasing market fell by 3.4% to €4 billion: €2.27 billion for heating, €1.19 billion for sanitary ware and €620 million for plumbing. בִּפְרָט, the purchase volume of the bathroom market fell by 6.3% (+4% בְּ- 2019).

במקביל, according to the French bathroom association Afisb reported that the bathroom industry as a whole was in decline, with sales decreasing by 5.4% אֶל 1.697 billion euros. ביניהם, sales of sanitary ceramic products were 237 מיליון יורו, לְמַטָה 8.5% משנה לשנה, and sales volume fell by 8.3%.

The overall situation of the bathroom market

Freestanding showers grew by 3%, and shower sets grew by 0.6%. The market for shower columns, fittings and shower sump accounted for 44% of the bathroom market value. Despite the decline in shower screen sales, average prices are also declining due to the impact of strong growth in private label.

Shower sump declined by 14.9% אֶל 1,023,000 units in 2020, with ceramic accounting for 44% (541,300 יחידות), traditional acrylic 6.2% (63,800 יחידות) and other 49.65% (507,900 יחידות). afisb reported that due to the gradual rise in private label influence on this range, the value of transactions (-13%) fell more sharply than in DIY supermarkets (-10%).

Sales of shower poles (including massage shower poles, וכו') הסתכם ב 1.736 מיליון יחידות, with total sales of €186.63 million. בנוסף, sales of shower sets (shower rods, hoses, showerheads) הסתכם ב 227.8 יחידות, with a total value of 45.38 מיליון יורו. This sub-series accounted for almost 40% of the total value of the valve market.

The overall market for shower screens declined by about 10%, with shower doors (doors only) לְמַטָה 11.8% and semi-fixed shower screens without doors into the wall down 5.7%. With the popularity of open showers in France, they represent 31% of the installed shower market (excluding bathtub screens).

Shower screen market by type

The popular bathtub materials in France are mainly acrylic, resin and cast iron, of which acrylic and resin bathtubs account for 83% of the bathtub market, including sales of €4,518,500 in 2020, with a volume of 369,400 יחידות.

Bathtub market by material

As for bathroom furniture, Afisb posted a turnover of €244.5 million, ירידה של 9.9% compared to 2019.