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Nýlega, research firm Titze released an analysis of the European bathroom furniture market. During the pandemic, the European market for bathroom furniture, cabinets and bathroom mirrors grew to 2.4 billion euros (18.34 milljarða RMB).
According to the report, during this 10-year period, traditional channels have been greatly affected due to the impact of e-commerce and traditional channels such as DIY stores, furniture and kitchen retailers. The report predicts that by 2025 the distribution channels of bathroom furniture, mirror cabinets and mirrors with lights in the European market will change dramatically.
During 2015-2020, the share of traditional offline bathroom retailers in Europe declined from 22.5% til 21.2% (19.6% expected in 2025). DIY stores declined from 20.9% til 18.8% (17% inn 2025), and kitchen furniture retailers declined from 33.4% til 31.5% (28.8% inn 2025).
During this period, e-commerce sales in Europe rise from 11% markaðshlutdeild í 2015 til 16.4% inn 2020 and are expected to reach 22.8% af 2025.
In the UK market during the same period, the e-commerce channel becomes the main distribution channel in 2020 with a market share of 26.5%. This is followed by DIY stores with 24%, kitchen furniture retailers with 18.5% and bathroom retailers with 18%.
German furniture trade achieved a growth of 1.2% inn 2020. The share of offline retail declined slightly to 73.6%. The share of e-commerce expanded from 10.1% inn 2019 til 11.5%. the share of imported furniture in Germany increased by 12.29% between January and March 2021. Toppurinn 5 most important import markets for furniture sold in Germany are China, followed by Poland, Ítalía, Vietnam and Romania. While imports from China continue to grow, imports from Poland, the main importer, are down.
The report forecasts that e-commerce market share will rise to 32.5% af 2025. Kitchen furniture retailers will fall to 17 prósent. Bathroom retailers will fall to 16.5 prósent.
From the surveyed suppliers in European countries, samtals 376 manufacturers, including Italy accounted for 20.4%, Germany accounted for 19.9%, the United Kingdom accounted for 10.6%. Based on the local market share of the top manufacturers in the 10 countries surveyed – Þýskaland, Austurríki, Sviss, Hollandi, Belgíu, Bretlandi, Frakkland, Ítalía, Spáni og Póllandi.
Topping the list is Pelipal (€116 million), second Burgbad (€100 million), third Royo (€85), fourth Puris (£72 million), fifth Roca (€65 million) and sixth Villeroy and Boch (€48 million). Toppurinn 10 manufacturers with the highest turnover accounted for 37.6% af markaðshlutdeild.
