Ekspor | Analisis Pesaing Utama Pasar Tray Shower Eropa, Sawetara Produsen, Akeh Merk

Industri Pawon lan Kamar Mandi Media Utama Informasi Pawon lan Kamar Mandi

Some of the data in this article are from Housetech, and we hope it will be helpful for exporters.

Miturut laporan media Prancis, mung sepuluh taun, nampan padusan digawe saka bahan sintetik kayata acrylic lan resin wis dikuwasani paling saka pasar Prancis. The market for shower trays made of ceramic and cast iron materials has shrunk.

Amarga kekurangan keramik sanitasi, watu lan pabrik liyane ing Prancis, the products of related materials are concentrated in the southern European region. Mulane, from acrylic to PVC and other synthetic materials manufactured sanitary ware to flood the local market. Spanyol mung duwe puluhan pabrik, paling akeh sing berorientasi ekspor, kalebu padusan enclosures, Perabot, tukang jedhing liyane, lsp.

Shower trays have many brands but few manufacturers

But in terms of shower trays as a category, ana akeh merek ing pasar, but not many manufacturers producing them. There are four main factories producing them, Marmite, Acquabella, McBath lan F&D. The largest of them is Marmite in Poland. The company mainly OEMs for other brands and supplies to local building materials supermarkets and distributors. The company’s turnover in 2020 yaiku 170 yuta euro. Papat iki nduwe pangsa pasar utama ing sektor jedhing rekayasa lokal, karo 60-80% of the market share in synthetic shower trays.

Minangka adoh minangka pangembangan industri tray padusan lokal ngangap, the overall sanitary ware companies that come online in the shower tray category still face many problems in actual production and are relatively less competitive compared to companies specializing in shower trays. Kapindho, most of the private label shower trays are still produced in Europe. It is worth noting that the number of shower trays exported from Asia (utamané China) to Europe has a tendency to increase.

According to Kitchen News observation, the old shower chassis is gradually phased out due to the complexity of maintenance and the popularity of the minimalist style of showers. Ing limang taun pungkasan, the minimalist shower tray began to show growth. In addition to the original single category export manufacturers, shower manufacturers such as Laibodun are targeting this change in the European market and are beginning to bring auxiliary product categories online for their main categories. Ing saiki, a small portion of domestic shower trays are used for domestic home improvement market, and most of them are exported overseas.

Kitchen and bathroom information query customs data learned that the total value of China’s exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays in 2020 yaiku 98,039,292 yuan, kanthi jumlah total 6536913 kg.

Prancis

A major consumer of synthetic products

Prancis minangka negara Eropa kanthi integrasi bahan sintetik sing paling apik, not only for vanity tops, but also for shower trays. The increase in building material superstores has “boosted the diversification of the French sanitary ware industry” and has complemented the market beyond the original ceramic sanitary ware due to the nature of synthetic materials themselves.

Dadi, has the synthetic material become the main sanitary ware material in France? According to the French Sanitary Association Afisb research shows that it is. But there are other studies that ceramic still holds a major market share. Afisb’s data showed that the market size of the shower tray is between 1.1 yuta lan 1.2 yuta bêsik, kang 45% yaiku keramik lan 50% minangka pasar kanggo bahan sintetik kayata akrilik lan resin. And the sales are about 120,000 Potongan. (Quick link: data | French bathroom market declines by 5.4% ing 2020)

Synthetic shower trays are beginning to be used on a large scale in new local housing. in addition to shower enclosures replacing bathtubs, materials such as acrylic shower trays are replacing ceramic shower trays on a growing scale. kinedo is well positioned in this market.

Amarga syarat lingkungan kayata nol emisi karbon, the number of energy-intensive ceramic factories in France is decreasing. There is only one sanitary ceramic factory left on the regulation. Mulane, except for synthetic materials such as acrylic, the market share of ceramic materials is gradually shrinking. Saiki, the French ceramic shower tray market is dominated by two brands: Geberit lan VitrA (uga nindakake OEM). Nampan pancuran wesi, Ing tangan liyane, isih tetep bagean saka pasar, with sales volumes between 5,000 lan 8,000 Unit. They are supplied by Roca, Kaldewei and Bette.

Personalized demand grows in Europe

There is a big market for customization

Sawise sawetara taun kustomisasi fermentasi ing pasar Cina, basically most of the major companies are offering customized solution solutions. And in Europe, gaya pangaturan dhewe uga ing munggah.

Amarga pertimbangan logistik lan sawise-sales, existing European manufacturers are planning to further improve the wear and impact resistance of synthetic shower trays and reduce their weight. Iki terus dadi tantangan kanggo installer. Ukuran populer saiki yaiku 120 x 90 cm lan bobot antarane 40 lan 50 kg. Nanging, too little weight can affect the look and feel and the experience of using it. Flight, Kinedo lan Aquarine (Toplax) dominate among diverse synthetic materials such as ABS, poliuretan, bahan PET daur ulang saka tutup botol plastik, resins and more. At this year’s Shanghai Kitchen & Bath Show, Pawon & Bath Information also noted the growth in the number of transparent colored sanitary ware made of resin materials, with most bathroom cabinets and overall sanitary ware booths paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It is reported that there are few domestic manufacturers chatting about the manufacture of resin sanitary ware.

Akhire, it is worth noting that the trend of personalized demand in Europe is growing.

Due to the growth of personalized product trading, safe delivery is becoming more and more important for manufacturers due to storage and transportation considerations. Kajaba iku, kanggo rega padha, service is becoming increasingly important in a highly competitive market. Ing wektu sing padha, E-commerce Eropa nyurung merek sanitaryware lokal kanggo mbukak saluran penjualan anyar.

The main competitors in the French shower tray industry : Acquabella, Agha, KAW, Allibert, Alterna, Althea Ceramica Kab, Suasana Mandi, Aquarine, biru, Bette, Bosnor, Kolakril, Docci langgeng, F&D, Fiora, Dheweke bakal metokake, Distribusi Godard , Hydrobox, Hi-Mac, mlumpat, Standar Ideal, Jackoboard, wong Kasdim, Kinedo, Krone dening LG Industries, Lazer, Leda, LG Industries, Elemen Lux, Marmite, Marmox, McBath, Nicos (Tanduran kristal), wong anyar, Anyar, Porcelanosa, Konsep Profil, Profiltek, Quare Design, Roca, mung, Sehat, Sanswis, Scarab, Schulte, Sensea, SolidSoft, Villeroy & Boch. Vitra, Wis, Wirquin Pro Kab……