iVIGA Tutul Pabrik Supplier
Ing rong taun kepungkur, “upgrade konsumen” wis dadi topik panas ing Internet, lan akeh merek kran banyu pengin digandhengake karo upgrade konsumen, kaya sapa sing nyekel kunci “upgrade konsumen” bakal sukses. Ing laporan karya pemerintah taun iki, premier kasebut upgrade konsumen lan konsumsi kualitas maneh. Dadi, apa upgrade konsumsi? Kanggo merek kran banyu Cina, carane kanggo upgrade?
Apa upgrade konsumsi? Kepiye carane merek kran banyu Cina kudu ditingkatake? (Gambar saka jaringan)
Konsumerisme Ora Ditetepake Miturut Rega
10 taun kepungkur, sembrono tuku kran wesi lawas-gaya, saiki uga casually pengin stainless steel dual suhu kontrol dual, rega luwih saka 5 kaping luwih dhuwur tinimbang sadurunge. So some people think that the escalation of consumption is that consumers buy more and more expensive things!
Nyatane, the consumer upgrade is not defined by price. The consumer upgrade, in addition to consumer purchasing power, more importantly, will bring consumer knowledge to improve, no longer blindly follow luxury brands or greedy to buy cheap low-cost low-quality products. Rather than blindly following luxury brands or buying cheap, low-quality products, they will pursue brands that are cost-effective and close to their own personalities, attitudes and lifestyles.
Consumption Upgrade, How To Upgrade The Chinese Faucet Brand?
1, saka ” sale ” kanggo ” Pengalaman “
The unique nature of the faucet industry makes the customer’s experience with the product more important. If a customer comes to the store to buy a shower, sampeyan wis ngomong karo wong bab awak tutup casting tembaga, 360 ° rotasi ing banyu, semprotan ndhuwur amba roto-roto, minangka gantos kanggo langsung nggawa wong kanggo produk, supaya dheweke ndemek, banjur nguripake padusan supaya wong aran Gamelan lan cepet banyu dadi praktis.
2, Kinerja biaya
Kompetisi rega, ing “psoriasis” inovasi model ritel! Dadi nalika ngomong babagan kinerja biaya, luwih akeh wong mung bakal weruh “regane”, murah iku biaya-efektif. Nyatane, tombol kanggo rasio rega / kinerja punika “mbandhingake”. Mbandhingake kinerja lan rega, Nilai dhuwit iku inti saka rega / rasio kinerja.
Dadi ing upgrade konsumen saiki, iku penting banget kanggo upgrade kualitas merek, supaya bisa nyukupi regane, lan banjur terus nggedhekake pengaruh merek.
3, Konsumerisme
Yen merek isih nggunakake fitur produk lan marem konsumen “kepinginan”, bisa uga kudu ngowahi pikirane.
Ing escalation saka konsumsi, konsep konsumsi wong wis ngalami owah-owahan kualitatif. Malah yen aku tuku sing larang, iku kanggo nyebut proposisi nilaiku. Nanging ing sisih liyane, apa bisa mimpin konsumen kanggo ngenali karo proposisi nilai produk sampeyan?
Conto sing paling gampang yaiku bisa mbayar iPhone enem utawa pitung ewu, nanging nggunakake sawetara dolar saka kasus telpon ing pinggir dalan, nanging kasus telpon ora mung pasuryan telpon nanging uga pasuryan pangguna. Iki luwih ditrima kanggo konsumen tuku kasus telpon sing apik.
Peningkatan konsep konsumsi, supaya konsumen ngerti yen konsumsi ora digunakake kanggo nyukupi kabutuhan saben dina, kudu sijine tangan saka RMB tenan terkenal kanggo nglampahi. Tuku barang sing ora mung kabutuhan nanging ana hubungane langsung karo urip sampeyan, karir lan malah estetika Panjenengan.
