내보내다 | 유럽 ​​샤워 트레이 시장의 주요 경쟁사 분석, 소수의 제조업체, 많은 브랜드

주방 및 욕실 산업 주류 미디어 주방 및 욕실 정보

Some of the data in this article are from Housetech, and we hope it will be helpful for exporters.

프랑스 언론 보도에 따르면, 불과 10년 만에, 아크릴, 레진 등 합성 소재로 만든 샤워 트레이가 프랑스 시장의 대부분을 점유하고 있습니다.. The market for shower trays made of ceramic and cast iron materials has shrunk.

위생적인 도자기가 부족해서, 프랑스의 석재 및 기타 공장, the products of related materials are concentrated in the southern European region. 그러므로, from acrylic to PVC and other synthetic materials manufactured sanitary ware to flood the local market. 스페인에만 수십 개의 공장이 있다, 대부분 수출 지향적, 샤워 인클로저 포함, 가구, 다른 욕실 배관공, 등.

Shower trays have many brands but few manufacturers

But in terms of shower trays as a category, 시중에는 많은 브랜드가 있는데, but not many manufacturers producing them. There are four main factories producing them, 마마이트, 아쿠아벨라, 맥배스와 F&디. The largest of them is Marmite in Poland. The company mainly OEMs for other brands and supplies to local building materials supermarkets and distributors. The company’s turnover in 2020 ~이다 170 백만 유로. 이 네 가지는 국내 엔지니어링 욕실 부문에서 주요 시장 점유율을 차지하고 있습니다., ~와 함께 60-80% of the market share in synthetic shower trays.

국내 샤워 트레이 산업의 발전에 관한 한, the overall sanitary ware companies that come online in the shower tray category still face many problems in actual production and are relatively less competitive compared to companies specializing in shower trays. 둘째, most of the private label shower trays are still produced in Europe. It is worth noting that the number of shower trays exported from Asia (주로 중국) to Europe has a tendency to increase.

According to Kitchen News observation, the old shower chassis is gradually phased out due to the complexity of maintenance and the popularity of the minimalist style of showers. 최근 5년 이내, the minimalist shower tray began to show growth. In addition to the original single category export manufacturers, shower manufacturers such as Laibodun are targeting this change in the European market and are beginning to bring auxiliary product categories online for their main categories. 현재, a small portion of domestic shower trays are used for domestic home improvement market, and most of them are exported overseas.

Kitchen and bathroom information query customs data learned that the total value of China’s exports to France (고등학교: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays in 2020 ~였다 98,039,292 원, 총 수량으로 6536913 kg.

프랑스

A major consumer of synthetic products

프랑스는 합성 물질이 가장 잘 통합된 유럽 국가입니다., not only for vanity tops, but also for shower trays. The increase in building material superstores has “boosted the diversification of the French sanitary ware industry” and has complemented the market beyond the original ceramic sanitary ware due to the nature of synthetic materials themselves.

그래서, has the synthetic material become the main sanitary ware material in France? According to the French Sanitary Association Afisb research shows that it is. But there are other studies that ceramic still holds a major market share. Afisb’s data showed that the market size of the shower tray is between 1.1 백만 그리고 1.2 백만 조각, 그 중 45% 세라믹이고 50% 아크릴, 레진 등 합성소재 시장. And the sales are about 120,000 조각들. (Quick link: 데이터 | French bathroom market declines by 5.4% ~에 2020)

Synthetic shower trays are beginning to be used on a large scale in new local housing. in addition to shower enclosures replacing bathtubs, materials such as acrylic shower trays are replacing ceramic shower trays on a growing scale. kinedo is well positioned in this market.

탄소 배출 제로와 같은 환경 요구 사항으로 인해, the number of energy-intensive ceramic factories in France is decreasing. There is only one sanitary ceramic factory left on the regulation. 그러므로, except for synthetic materials such as acrylic, the market share of ceramic materials is gradually shrinking. 현재, the French ceramic shower tray market is dominated by two brands: Geberit 및 VitrA (OEM도 하고). 주철 샤워 트레이, 반면에, 여전히 시장의 일부를 유지, with sales volumes between 5,000 그리고 8,000 단위. They are supplied by Roca, Kaldewei and Bette.

Personalized demand grows in Europe

There is a big market for customization

수년간의 맞춤화 작업 끝에 중국 시장에서 발효, basically most of the major companies are offering customized solution solutions. And in Europe, 커스터마이징 트렌드도 높아지고 있다.

물류 및 판매 후 고려 사항으로 인해, existing European manufacturers are planning to further improve the wear and impact resistance of synthetic shower trays and reduce their weight. 이는 설치자에게 계속 어려운 과제입니다.. 현재 인기있는 사이즈는 120 엑스 90 cm와 무게 사이 40 그리고 50 kg. 하지만, too little weight can affect the look and feel and the experience of using it. Flight, 키네도와 아쿠아린 (토플랙스) dominate among diverse synthetic materials such as ABS, 폴리우레탄, 플라스틱 병뚜껑을 재활용한 PET 소재, resins and more. At this year’s Shanghai Kitchen & 목욕 쇼, 주방 & Bath Information also noted the growth in the number of transparent colored sanitary ware made of resin materials, with most bathroom cabinets and overall sanitary ware booths paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It is reported that there are few domestic manufacturers chatting about the manufacture of resin sanitary ware.

마지막으로, it is worth noting that the trend of personalized demand in Europe is growing.

Due to the growth of personalized product trading, safe delivery is becoming more and more important for manufacturers due to storage and transportation considerations. 게다가, 같은 가격에, service is becoming increasingly important in a highly competitive market. 동시에, 유럽의 전자상거래는 현지 위생용품 브랜드가 새로운 판매 채널을 열도록 추진하고 있습니다..

The main competitors in the French shower tray industry : 아쿠아벨라, 아가, KAW, 알리베르트, 얼터나, 알시아 세라미카, 목욕 분위기, 아쿠아린, 파란색, 베트, Bosnor, 콜라크릴, Doccia는 지속되었습니다, 에프&디, 피오라, 그는 견딜 것이다, 고다르 분포 , 하이드로박스, 하이맥, 도약, 이상적인 표준, 잭코보드, 점성가, 키네도, LG산업 크로네, 레이저, 레다, LG산업, 럭스 요소, 마마이트, 마르목스, 맥배스, 니코스 (크리스탈 공장), 초보자, 새로운, 포르셀라노사, 프로필 컨셉, Profiltek, Quare Design, 로카, 오직, 인사말, 산스위스, 풍뎅이, 슐테, 센시, 솔리드소프트, 빌레로이 & 보흐. 비트라, 가지다, 워퀸 프로……